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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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Willys
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1948/49  (Item #H3887)
  -   Photo 1   
WILLYS, "Ditzler Automotive Finishes - Willys":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Willys automobiles. Dealer databook insert. Form No. 4916. (B) Price: $30.
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Year: 1950  (Item #H3888)
  -   Photo 1   
WILLYS, "Ditzler Automotive Finishes - Willys":
2 page (single-side printed) non-color sheet, 11x9. Sheet lists paint names and code numbers for Willys Station Wagon, Jeepster and Jeep. Supplemental Bulletin, dated Revised Mar. 8, 1950. Dealer databook insert. (B) Price: $10.
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Year: 1951  (Item #H3889)
  -   Photo 1   
WILLYS, "Ditzler Automotive Finishes - Willys":
2 page (single-side printed) non-color sheet, 11x9. Sheet lists paint names and code numbers for Willys Station Wagon and Jeep. Advance Bulletin, dated Jan. 1, 1951. Dealer databook insert. (B) Price: $10.
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Year: 1953  (Item #H4006)
  -   Photo 1   
WILLYS, "DuPont Colors - Willys/Overland":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Willys-Overland automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 11. Deaatabook inserts. Shows light aging and handling. Dated Mar. 25, 1953. (B) Price: $40.
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Year: 1954  (Item #H1802)
  -   Photo 1    Photo 2  
WILLYS (Kaiser-Willys), "Willys Commercial Data Book":
Notebook, 7x5. Black textured cover with gold embossed lettering and emblem. Contains 208 pages of information, including seven 6 page non-color folder with photo rendering on one side and side and rear view dimensional drawings on reverse, showing Universal Jeep CJ- 3B, 4-WD Pickup Truck, 4-WD Platform Stake Truck, 2- and 4-WD Station Wagons and 2- and 4-WD Sedan Deliveries. Book is divided into sections on history of company, styling, features, engines (including special late addition 16 page section on the 115 H.P. Super-Hurricane 6-226 L-Head), accessories, technical, service, prices and colors (list only). Well illustrated with photographs, photo renderings and drawings. Dated Jan. 1, 1954. (A) Price: $200.
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Year: 1954  (Item #H1804)
  -   Photo 1    Photo 2  
WILLYS (Kaiser-Willys), "Willys Commercial Data Book":
Notebook, 7x5. Black textured cover with gold embossed lettering and emblem. Contains 208 pages of information, including seven 6 page non-color folder with photo rendering on one side and side and rear view dimensional drawings on reverse, showing Universal Jeep CJ- 3B, 4-WD Pickup Truck, 4-WD Platform Stake Truck, 2- and 4-WD Station Wagons and 2- and 4-WD Sedan Deliveries. Book is divided into sections on history of company, styling, features, engines (including special late addition 16 page section on the 115 H.P. Super-Hurricane 6-226 L-Head), accessories, technical, service, prices and colors (list only). Well illustrated with photographs, photo renderings and drawings. Also includes a 6 page non-color folder on the Jeep CJ-5, price sheet and "Willys Data Book Registration Card". Dated Jan. 1, 1954. (A) Price: $225.
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Year: 1956  (Item #H4018)
  -   Photo 1    Photo 2   
WILLYS (Universal Jeep, Truck, Station Wagon, Sedan Delivery and Special Equipment), "Plan for Profit":
16 page color catalog, 8x11. Blue covers, with red, yellow and white lettering, open to two page blueprint style drawings of Willys vehicles. Thirty-nine photo renderings and drawings show Willys Universal Jeep, Pickup Truck, Station Wagon, Sedan Delivery, special equipment which could be used with Willys vehicles and 4- and 6-cylinder engines. Includes discussion, engine specifications and information on how a dealer can market Willys vehicles. Price: $50.
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Year: 1956  (Item #H3890)
  -   Photo 1    Photo 2  
WILLYS, "DuPont Colors - Willys":
2 page non-color sheet, 11x9. Sheet lists paint names and code numbers for Willys Utility Wagon, Utility Delivery, Truck and Civilian and Dispatcher Jeeps. Advance Bulletin No. 20, dated Jan. 24, 1956. Dealer databook insert. (B) Price: $15.
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