Year: 1939  (Item #H1070)  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER (President, Commander and Champion), "Inside Facts: A Manual For the Use of Studebaker Salesmen": 11x9. Book was an alphabetical reference source for Studebaker salesmen for the model year 1939. Beginning with "ACCELERATION" and ending with "X-TYPE DOUBLE-DROP FRAME", it explains and illustrates with photographs, photo renderings and drawings, every feature and system of the cars. (B) Price: $250.
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Year: 1939  (Item #H1113)  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER, "The New Champion: A Manual For the Studebaker Salesman": 9x12. Book has hundreds of photographs, renderings and drawings, with information on styling, features, interiors, accessories, comfort, mechanical features, testing, engine, frame, steering, brakes, suspension system and much, much more, to assist a salesman in selling the Champion automobile. (B) Price: $250.
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Year: 1939  (Item #H3196)  -   Photo 1    Photo 2  
STUDEBAKER (Commander and President), "Significant Parallels -- Studebaker": 64 pages, 11x8. Cover is drawing of drafting tools. Book is composed of information on "Why It's Smart to Buy a Studebaker" and chapters comparing Studebaker Commander and President models to competitor models, including list prices, performance data, safety and roadability features and economy and long life features. Dealer databook supplement. Dated Dec. 1938. (A) Price: $75.
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Year: 1939  (Item #H3199)  -   Photo 1    Photo 2  
STUDEBAKER (Champion), "Studebaker Launches New Kind of Car to Challenge Lowest-Price Field": 28 page non-color catalog, 11x8. White cover, with black lettering, has photograph showing three-quarter frontal view of Studebaker Champion 4-Door Deluxe Cruising Sedan, with discussion. Fifty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Studebaker Champion 4-Door Deluxe Cruising Sedan, 2-Door Deluxe Club Sedan and Deluxe Coupe. Includes discussion, specifications and charts comparing features of Studebaker automobiles to competitor models. Tri-Tower Advertising Service Confidential Supplement, No. 4, Vol. 5, Mar. 1939. Dealer databook supplement. (A) Price: $50.
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Year: 1939  (Item #H3200)  -   Photo 1    Photo 2  
STUDEBAKER (Champion), "Studebaker Launches New Kind of Car to Challenge Lowest-Price Field": 28 page non-color catalog, 11x8. White cover, with black lettering, has photograph showing three-quarter frontal view of Studebaker Champion 4-Door Deluxe Cruising Sedan, with discussion. Fifty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Studebaker Champion 4-Door Deluxe Cruising Sedan, 2-Door Deluxe Club Sedan and Deluxe Coupe. Includes discussion, specifications and charts comparing features of Studebaker automobiles to competitor models. Tri-Tower Advertising Service Confidential Supplement, No. 4, Vol. 5, Mar. 1939. Dealer databook supplement. (C) Price: $35.
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Year: 1939  (Item #H3201)  -   Photo 1    Photo 2  
STUDEBAKER (President, Commander and Champion), "Studebaker Colors": 4 page non-color folder, with insert, 11x9. White cover, with black lettering, has DuPont emblem. Folder opens to 11x17 layout with nine paint chips showing colors available, with lists of color combinations available, color numbers and mix ratios for Studebaker Commander and President models. Back cover has lists of "Matched Colors for 1936, 1937, 1938 and 1940 Studebaker Models". Comes with 7x9 insert card which has four paint chips showing colors available for Studebaker Champion models. Dealer databook supplement. Rev. Feb. 15, 1940. (A) Price: $60.
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Year: 1939  (Item #H3202)  -   Photo 1   
STUDEBAKER (President), "Presenting the New Colorful Delux-Tone Studebaker": 2 page (single-side printed) non-color sheet, 11x14. Heavy sheet is photograph showing lineup of Studebaker President automobiles with Deluxe-Tone paint and Official Economy Run car parked in front of Studebaker dealership. Neg. No. 5-7043. (A) Price: $40.
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Year: 1940  (Item #H1114)  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER (President, Commander and Champion), "Inside Facts: A Manual For the Use of Studebaker Salesmen": 9x12. Book is divided into sections on the models, with information on beauty, comfort, performance, safety, dependability, economy and commercial cars and trucks. Loaded with photographs, photo renderings and drawings. (B) Price: $250.
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Year: 1946  (Item #H4063)  -   Photo 1   
STUDEBAKER (Trucks), "Studebaker Models M16-28, M16-52, M16-95: Specifications": 2 page non-color sheet, 11x9. White sheet, with black lettering, has photograph showing side view of Studebaker M16 Truck with Stake Bed, with specifications. Reverse side has continuation of specifications, with front and side view dimensional drawings. Dated Nov. 1, 1945. Comes with: a) separate "Factory Ceiling Prices for Studebaker 1 1/2 Ton Truck" sheet, dated Feb. 1, 1946, which lists base prices and prices for optional equipment; and b) letter on The Studebaker Corporation letterhead, dated Apr. 18, 1946, to potential customer. Dealer databook insert. (A) Price: $35.
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Year: 1946  (Item #H4064)  -   Photo 1   
STUDEBAKER, "Studebaker Model M5 Coupe Express (Half-Ton Pickup): Specifications": 2 page non-color sheet, 11x9. White sheet, with black lettering, has photograph showing side view of Studebaker M5 Coupe Express 1/2-Ton Pick-Up Truck, with specifications. Reverse side has continuation of specifications, with front and side view dimensional drawings. Dealer databook insert. Dated Nov. 1, 1945. (A) Price: $20.
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Year: 1946  (Item #H4065)  -   Photo 1   
STUDEBAKER (Trucks), "Studebaker Model M15A-28 (10,000 Lbs. Gross Rating): Specifications": 2 page non-color sheet, 11x9. White sheet, with black lettering, has photograph showing side view of Studebaker M15A-28 1-Ton Heavy Duty Truck, with specifications. Reverse side has continuation of specifications, with front and side view dimensional drawings. Dealer databook insert. Dated Feb. 1, 1945. (A) Price: $20.
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Year: 1946  (Item #H4066)  -   Photo 1   
STUDEBAKER, "Studebaker Model M15A-20 Coupe Express One-Ton Pickup: Specifications": 2 page non-color sheet, 11x9. White sheet, with black lettering, has photograph showing side view of Studebaker M15A-20 Coupe Express 1-Ton Pick-Up Truck with specifications. Reverse side has continuation of specifications, with front and side view dimensional drawings. Dealer databook insert. Dated Feb. 1, 1945. (A) Price: $20.
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Year: 1946/47  (Item #H3861)  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker": 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Form No. 4613. (B) Price: $30.
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Year: 1948  (Item #H3862)  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker": 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. NOTE: Sheet states to see 1947 colors card for paint chips #30349, 40389 and 50079. Form No. 4813. (B) Price: $30.
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Year: 1949  (Item #H3863)  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Dealer databook insert. NOTE: Sheet states to see 1948 colors card for paint chips #30349 and 50079 (which means they are on the 1947 sheet). Form No. 4913. (B) Price: $30.
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Year: 1950  (Item #H3864)  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker": 2 page non-color sheet, 11x9. Sheet lists paint names and code numbers for Studebaker 9G and 17A closed and convertible automobiles. Also includes list of discontinued colors effective Mar. 1, 1950, and list of colors used on the West Coast only. Supplemental Bulletin. Dealer databook insert. Dated Rev. 3-31-50. (B) Price: $10.
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Year: 1950  (Item #H3999)  -   Photo 1   
STUDEBAKER, "DuPont Colors - Studebaker": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1946-49 models. Bulletin No. 16. Dealer databook inserts. Dated Issued Nov. 30, 1949 / Revised Sep. 1, 1950. Shows light aging and handling. (B) Price: $40.
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Year: 1951  (Item #H3865)  -   Photo 1   
STUDEBAKER, "Ditzler Automotive Finishes - Studebaker": 2 page non-color sheet, 11x9. Sheet lists paint names and code numbers for Studebaker 10G and H closed and convertible automobiles. Advance Bulletin. Dealer databook insert. Dated Jan. 1, 1951. (B) Price: $10.
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Year: 1952  (Item #H4000)  -   Photo 1    Photo 2  
STUDEBAKER, "DuPont Colors - Studebaker": Four 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Sheets 2-3 are continuations. Sheet 4 has paint names and code numbers for Studebaker Trucks. Reverse side has paint names and code numbers for 1948-51 models. Bulletin No. 18. Dealer databook inserts. Shows light aging and handling. Dated Mar. 26, 1952. (B) Price: $80.
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Year: 1953  (Item #H4001)  -   Photo 1   
STUDEBAKER, "DuPont Colors - Studebaker": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint names and code numbers for Studebaker Trucks. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 19. Dealer databook inserts. Shows light aging and handling. Dated Apr. 22, 1953. (B) Price: $60.
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Year: 1954  (Item #H4002)  -   Photo 1   
STUDEBAKER, "DuPont Colors - Studebaker": Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has color combination numbers and paint names and code numbers for Studebaker Trucks. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 20. Dealer databook inserts. Shows light aging and handling. Dated Dec. 30, 1953. (B) Price: $40.
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Year: 1955  (Item #H4003)  -   Photo 1   
STUDEBAKER, "DuPont Colors - Studebaker": Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has color combination numbers and paint names and code numbers for Studebaker Trucks. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1951-54 models. Bulletin No. 21. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Dec. 1, 1954. (C) Price: $30.
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Year: 1956  (Item #H4004)  -   Photo 1   
STUDEBAKER, "DuPont Colors - Studebaker": Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Studebaker automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1952-55 models. Bulletin No. 22. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 27, 1956. (C) Price: $30.
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Year: 1960  (Item #H1750)  -   Photo 1   
STUDEBAKER, "The Lark: Economy Fact Report - Official Figures on Replacement Parts and Labor Charges": 6 page non-color folder, 11x9. White cover, with black lettering, has photograph showing three-quarter frontal view of Lark VI 2-Door Sedan. Folder opens to 11x26 layout with charts comparing gas costs based on miles per gallon in Studebaker Lark VI, Rambler American and Rambler Six automobiles, replacement cost of fast moving parts and crash repair cost comparisons. I.D. #PD 6089. (A) Price: $15.
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Year: 1960  (Item #H1766)  -   Photo 1   
STUDEBAKER (Champ and Transtar), "Studebaker Truck Colors Paint Chips": 8x5. Consists of sheet with nine paint chips. I.D. #PD 6001B. (A) Price: $10.
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Year: 1962  (Item #H1758)  -   Photo 1    Photo 2   Photo 3  
STUDEBAKER (Lark and Hawk), "Studebaker Fact Book": 5x8. Data pages only. Models divider page, pages D4/5 on brakes and steering, pages 2/3 on the taxi and pages 4/5 on the Marshall are missing, car paint chips and transparencies are missing, and truck paint chips have stuck (all except Parchment White, which is missing, have sufficient area for matching color). Copyright 1961. Form No. PAM 606. (C) Price: $50.
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Year: 1963  (Item #H1767)  -   Photo 1   
STUDEBAKER, "Competitive Product Review": 4 page non-color folder, 11x9. Light blue cover with dark blue lettering and Studebaker emblem. Folder opens to 11x17 layout with discussion on Studebaker's major competitors' cars. Back cover has two additional discussions and specifications for all of the competitor models. I.D. #PD 63-45. (A) Price: $10.
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Year: 1963-64  (Item #H4082)  -   Photo 1 Photo 2   
STUDEBAKER, "Studebaker Truck Specifications Book": 159 pages. Includes specifications charts, top and side view dimensional drawings and engine performance graphs for Studebaker models 8E5, 8E7, 8E10, 8E12, 8E13, 8E28 and 8E40 gasoline powered trucks and models 8E15, 8E25, 8E35 and 8E45 diesel powered trucks. Price: $100.
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Year: 1965  (Item #H1768)  -   Photo 1   
STUDEBAKER (Commander, Daytona and Cruiser), "For Studebaker Salesmen - Studebaker: The Common-Sense Car - Transistorized Ignition System": 16 page non-color catalog, 8x4. White cover with black lettering and emblem. Book consists of "Answers to Questions Most Frequently Asked" about the new transistorized ignition system. No illustrations. (A) Price: $15.
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Year: 1966  (Item #H1746)  -   Photo 1   
STUDEBAKER (Commander, Cruiser, Daytona and Wagonaire), "Studebaker Sapphire Luster Exterior Colors": Paint Chips, 4x6. Silver cover with red lettering and emblem. Eight paint chips are held together with brad. NOTE: There has been some sticking of paint chips, but there is sufficient area on all samples for identification / matching purposes. (C) Price: $15.
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