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www.McLellansAutomotive.com is an online store containing over 125,000 items covering all types of automobile literature with photos. All makes, all models, by year -- sales literature, brochures, books, magazines, memorabilia and lots more.

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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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Porsche
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1987  (Item #H2413)
  -   Photo 1   
PORSCHE, "Porsche 924S: Product Knowledge Workbook":
20 pages. A comprehensive databook for the saleman covering all aspects of the Porsche 924S -- specifications, design, powertrain, chassis and the craftsmanship and technology that goes into building a Porsche automobile. Well illustrated with photographs and drawings. A tremedous amount of information for the Porsche 924S owner or enthusiast that is very difficult to find. Copyright 1986. (A) Price: $50.
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Year: 1990  (Item #H2379)
  -   Photo 1    Photo 2  
PORSCHE (Panamericana and 944 S2), "Porsche Product Information, Press Kit":
Portfolio, 12x9. Silver cover with silver-on-silver lettering and emblem. Contains: a) 8x10 press photo showing three-quarter rear view of Porsche Panamericana design study roadster; b) two 10x8 photo sheets with four press photos showing three-quarter frontal views (two) of Porsche 944 S2 Coupe and side view and interior of cabriolet model; c) thirty-four pages of press release information; and d) ten pages of dealer only information. NOTE: Press kit is for full line, but photographs are exclusively of the Panamericana and 944 models. U.S. Dated Oct. 17, 1989. Price: $85.
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Year: 1990  (Item #H2557)
  -   Photo 1   
PORSCHE (944, 911 and 928), "Porsche Training / Product Information Bulletin":
4 pages, 11x9. This was the first issue of a sales training publication published by Porsche Cars North America for dealers and salesmen. The premiere issue covered "Porsche Driving Experience" program for dealership personnel to have hands-on training in how to drive all Porsche models; a list of features that were options in a 1986 944 Coupe which had become standard equipment by 1990, including comparison of specifications; and information on "Sales Certification" testing. U.S. Dated Mar. 90-1. (B) Price: $5.
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Year: 1990  (Item #H2558)
  -   Photo 1   
PORSCHE (944, 911 and 928), "Porsche Training / Product Information Bulletin":
5 pages, 11x9. This issue of a Porsche training publication consisted of a Q&A section on Porsche cars and a section on "Production of the 944 S2 Cabriolet" which includes five drawings of body construction. U.S. Dated May 90-1. (B) Price: $5.
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Year: 1991  (Item #H1150)
  -   Photo 1    Photo 2  
PORSCHE, "Spring Advertising Campaign":
9x11. Heavy board pages were used to show dealers what publicity they could expect to see on the 1991 models. Includes discussion on what magazines the advertisements would be in, a schedule of when they would appear and original copies of the ads. (B) Price: $60.
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Year: 1992  (Item #H2561)
  -   Photo 1   
PORSCHE (968), "Porsche Premiere News, Issue No. 8":
20 pages, 11x9. "This newsletter is intended to be a communication tool between Porsche dealership Service and Parts personnel and Porsche Cars North America." Includes articles on "The Second Annual Porsche Premier Technician Challenge" winners, with 911 Carrera 2 Cabriolet that they diagnosed; "Porsche Street Stock Racing"; "Interactive Dealer Communication System" (IDCS) software; and "Porsche 968: The Next Evolution". U.S. Dated Jan. 1, 1992. (A) Price: $5.
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Year: 1992  (Item #H2563)
  -   Photo 1   
PORSCHE, "Porsche 968: The Next Evolution":
68 page color catalog, 13x9. Silver cover, with red and black lettering, has photograph showing frontal view of red Porsche 968 Coupe. Forty-seven photographs show exterior, interior, engine and features of Porsche 968 Coupe and Cabriolet. Brochure consists of information for dealer on how the 968 is positioned in the marketplace, features of the car, specifications, competitive analysis, media support including reproductions of ads that would appear in leading magazines and newspapers and tools and training available to the dealer for marketing the new model. Nice! U.S. Copyright 1991. (A) Price: $75.
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Year: 1992  (Item #H2564)
  -   Photo 1   
PORSCHE, "Porsche 968, Press Kit (Sample)":
Press kit, 12x9. Silver cover, with red and black lettering, has photograph showing frontal view of driver's side of blue Porsche 968 Coupe. Contains: a) four 8x10 color photos showing three-quarter frontal and side views of Porsche 968 Cabriolet, frontal view of 968 Coupe and lineup of Porsche models; b) two page press release; c) "Porsche Technische Data" sheet; d) sample of a letter that would be mailed to potential customers; d) 6x9 postcard for customer to send in requesting a test drive; and e) letter to dealer. Comes with original mailing envelope. U.S. Dated Jan. 1, 1992. (A) Price: $50.
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