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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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Pontiac
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1935  (Item #H3223)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC, "Approved Accessories for Pontiac Six and Eight":
16 page non-color catalog, 9x11. Two-tone blue cover, with red and white lettering, has silhouette of Pontiac emblem. Thirty-eight photographs show accessories that you could purchase with your new car -- heater, radio, sun visor with vanity mirror, smoker's set, clock, tail lamps, bumper guards, license plate frames, heaters, horns, wheel discs, etc. Dealer databook insert. Copyright 1935. (A) Price: $125.
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Year: 1940  (Item #H4092)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC (Special, Deluxe and Torpedo), "Pontiac Facts Book":
224 pages, 7x5. Spiralbound book is divided into sections on models, with information on body, chassis, engine, accessories, specifications, sales procedures and general questions and answers and fleet sales. Well illustrated with photo renderings and drawings. I.D. #PSP01. (B) Price: $125.
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Year: 1941  (Item #H4088)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC (Special and Deluxe), "Pontiac Colors: Color Chips . Color Mixing Formulas . Color Combinations":
4 page color folder, 11x9. White cover with black lettering. Folder opens to 11x17 layout with chart listing paint color combinations for 1941 Pontiac models and five paint chips with mixing formulas. Back cover has paint names and code numbers for 1937-40 models. Comes with one additional sheet which has eight paint chips with mixing formulas. Bulletin No. 14. Dealer databook insert. Shows handling; therefore, price has been reduced. Dated Oct. 1, 1940. Price: $60.
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Year: 1941  (Item #H4090)
  -   Photo 1    Photo 2  
PONTIAC (Deluxe, Custom and Streamliner), "It's Another Big Year for Pontiac: Pontiac Cut Book":
11 (single-side printed) non-color sheet, 11x9. White cover with black lettering and Indian Chief emblem. Book has clip art for Pontiac trade marks, new and used cars and advertisements. Price: $75.
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Year: 1941  (Item #H4091)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
PONTIAC (Deluxe, Custom and Streamliner), "The Pontiac Torpedo Fleet: Sixes and Eights":
11x14. Black cover, with red lettering and spiral binding, has white torpedo shape with overhead view photo rendering of red Pontiac Torpedo Sedan. Book is divided into sections on the models, with beautiful half page photo renderings showing all body styles, information on interior and exterior styling, body, features, chassis, engine, specifications and accessories. Includes "Color Selector" overlay, with paint chips to illustrate solid and two-tone paint combinations and samples of upholstery fabrics. Shows handling; therefore, price has been reduced. I.D. #PSP 12. (B) Price: $275.
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Year: 1941  (Item #H4093)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
PONTIAC (Deluxe, Streamliner and Custom), "Pontiac Facts Book":
224 pages, 7x5. Spiralbound book is divided into sections on models, with information on body, chassis, engine, accessories, specifications, sales procedures and general questions and answers and fleet sales. Well illustrated with photo renderings and drawings. I.D. #PS11. (B) Price: $125.
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Year: 1941/42  (Item #H3848)
  -   Photo 1   
PONTIAC, "Ditzler Automotive Finishes - Pontiac (Includes 1946)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Rev. 1/47. Form No. 467. (B) Price: $20.
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Year: 1942  (Item #H1122)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC (Torpedo and Streamliner):
11x14. Book is divided into sections on the models, with information on interior and exterior styling, body, features, chassis, brakes, engine, mechanical features, colors, accessories and specifications. Includes paint chips and upholstery fabric samples. (B) Price: $600.
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Year: 1948  (Item #H3849)
  -   Photo 1   
PONTIAC, "Ditzler Automotive Finishes - Pontiac":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Dealer databook insert. Form No. 487. (B) Price: $20.
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Year: 1949  (Item #H3850)
  -   Photo 1   
PONTIAC, "Ditzler Automotive Finishes - Pontiac":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Dealer databook insert. Form No. 497. (B) Price: $20.
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Year: 1950  (Item #H3995)
  -   Photo 1   
PONTIAC, "DuPont Colors - Pontiac":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1946-49 models. Bulletin No. 20. Dealer databook inserts. Dated Issued Jan. 16, 1950 / Revised Mar. 15, 1951. Shows light aging and handling. Comes with supplement sheet which includes Sand Gray and Imperial Maroon paint chips. Dated Mar. 24, 1950 / Revised Sep. 1, 1950. (B) Price: $55.
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Year: 1951  (Item #H3430)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5   Photo 6   Photo 7  
PONTIAC, "25 Years of Pontiac Progress":
54 pages. Spiralbound. This very impressive publication was a factory gift to only dealers and employees which was never presented to customers. A photographic history from 1926 through 1951. Back pocket contains 26 glossy photos showing Oakland cars: 1909 Touring Sedan, 1918 Touring Car and 1924 Tourer; and Pontiac cars: 1926 Coach; 1927 Landau Sedan; 1946 Streamliner Sedan-Coupe; 1928, 1931, 1932, 1933 Straight Eight and 1936 Deluxe Eight 2-Door Sedans; 1929, 1930, 1934, 1935 Six Touring, 1937 Deluxe Eight Touring, 1938 Six, 1939 Quality Six, 1940 Deluxe Touring, 1941 Custom Torpedo, 1942 Torpedo, 1947 Torpedo, 1948 Deluxe Torpedo, 1949 Deluxe Streamliner, 1949 and 1951 Deluxe Chieftain 4-Door Sedans. Very rare and like new! Comes with original mailing box. (A) Price: $425.
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Year: 1951  (Item #H1029)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
PONTIAC (Chieftain and Streamliner), "Dollar for Dollar You Can't Beat the Silver Anniversary Pontiac":
11x15x1. Blue, laminated, heavy board, spiralbound cover has light blue lettering with year in red, silver and gold Indian Chief Anniversary Medallion, silver arrow with "Pontiac" in script and gold emblem. Album is designed for a dealer to show a customer "visual proof that Dollar For Dollar -- You Can't Beat a Pontiac!" Transparent overlays take the V-8 engine apart, illustrate the heating system, and are used to show how paint and upholstery selections will look in any body style. Includes information on styling, performance, dependability, economy, comfort, chassis, dimensional drawings, accessories, specifications and much, much more. Beautiful! (A) Price: $400.
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Year: 1952  (Item #H3996)
  -   Photo 1   
PONTIAC, "DuPont Colors - Pontiac":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1948-51 models. Bulletin No. 22. Dealer databook inserts. Shows light aging and handling. Dated Dec. 10, 1951. (B) Price: $40.
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Year: 1953  (Item #H3997)
  -   Photo 1   
PONTIAC, "DuPont Colors - Pontiac":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 23. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Nov. 15, 1952. (C) Price: $30.
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Year: 1954  (Item #H3998)
  -   Photo 1   
PONTIAC, "DuPont Colors - Pontiac":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Pontiac automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 24. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Dec. 21, 1953. (C) Price: $30.
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Year: 1960  (Item #H1168)
  -   Photo 1    Photo 2  
PONTIAC (Catalina, Ventura, Star Chief and Bonneville), "Pocket Facts Book":
7x5. Book is divided into sections on the models, with dimensions and specifications for each body style, and information on interiors, body, features, chassis, engines, transmission, options and accessories. Well illustrated with photographs, photo renderings and drawings. (B) Price: $85.
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Year: 1961  (Item #H1060)
  -   Photo 1    Photo 2  
PONTIAC (Tempest), "Facts Book":
112 pages, 9x5. Spiralbound book has chapters covering the models, interiors, body, chassis, engines, transmissions, accessories and selling tips. Well illustrated with photographs, photo renderings and drawings. (A) Price: $100.
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Year: 1961  (Item #H1330)
  -   Photo 1    Photo 2  
PONTIAC (Tempest), "Facts Book":
112 pages, 9x5. Spiralbound book is divided into sections on models, interiors, body, chassis, engines, transmission, accessories and selling tips. Well illustrated with photo renderings and drawings. (B) Price: $75.
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Year: 1968  (Item #H1966)
  -   Photo 1   
PONTIAC (Catalina, Executive, Bonneville, Grand Prix, Tempest, LeMans and GTO), "Your Pontiac Can Make Trailering Even More Fun":
12 page non-color catalog, 11x9. White cover, with black lettering, has art rendering showing three-quarter frontal view of Pontiac Catalina towing travel trailer. Inside front cover is a full page art rendering of same car from frontal view. Ten additional art renderings illustrate light, medium and heavy trailers and options available for trailering. Includes discussion and order form for ordering a new Pontiac with special equipment for trailering. Dealer databook insert. Dated Oct. 1967 I.D. #SP 2821. (A) Price: $25.
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Year: 1968  (Item #H1196)
  -   Photo 1   
PONTIAC, "Bonneville 4-Door Hardtop":
Glossy factory photo, 8x10, was for use in the dealer's advertising campaign. This one is a three-quarter frontal view photo rendering of car. Suitable for framing. (A) Price: $20.
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Year: 1968  (Item #H1198)
  -   Photo 1   
PONTIAC, "Executive Hardtop Coupe":
Glossy factory photo, 8x10, was for use in the dealer's advertising campaign. This one is a side view photo rendering of car. Suitable for framing. (A) Price: $20.
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Year: 1970  (Item #H3529)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
PONTIAC (Tempest, LeMans, LeMans Sport, GTO, Catalina, Ventura, Executive, Bonneville, Brougham and Grand Prix), "Pontiac Colors and Interiors":
10x11. Set consists of: a) "Colors and Interior": Fifty-seven photographs show body styles and interiors that were available. Includes samples of upholstery fabric and vinyl and charts listing trim specifications (54 pages); and b) Spiralbound notebook with fifteen 4x8 and fifteen 3x8 paint chips, convertible and Cordova top material samples, carpet samples and seven transparencies. NOTE: Pages are in (A) condition, but we have several of the paint chip books and all have significant sticking of the chips. There is sufficient area for matching colors, but this part of book has to be graded as a (C). Pages only. I.D. #SP3101. Price: $100.
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Year: 1970  (Item #H3513)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
PONTIAC (Firebird, Tempest, LeMans, LeMans Sport, GTO, Catalina, Executive, Bonneville, Grand Prix and Wagons), "Pontiac Data Book":
179 pages, 11x9. Looseleaf notebook pages are divided into separate sections on models, sales manual and selling highlights, engines, transmissions, power trains, chassis, features, colors and trim, accessories and optional equipment, performance options, prices and trailer hauling. Very well illustrated with photographs, photo renderings and drawings. Includes Firebird section, Catalina Decor Group transparency and fifteen paint chips. This book also includes nineteen pages of pricing information, "Tailoring Your New Pontiac for Trailering" (12 page color catalog), "Consumer Information" (12 page non-color catalog) and five pages of comparison information which were not included when book was sent to dealership, but were added by a salesman. Pages only. (A) Price: $135.
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Year: 1970  (Item #H3514)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
PONTIAC (Firebird, Tempest, LeMans, LeMans Sport, GTO, Catalina, Executive, Bonneville, Grand Prix and Wagons), "Pontiac Data Book":
179 pages, 11x9. Looseleaf notebook pages are divided into separate sections on models, sales manual and selling highlights, engines, transmissions, power trains, chassis, features, colors and trim, accessories and optional equipment, performance options, prices and trailer hauling. Very well illustrated with photographs, photo renderings and drawings. Includes Firebird section, Catalina Decor Group transparency and fifteen paint chips. This book also includes "Consumer Information" (12 page non-color catalog) which was not included when book was sent to dealership, but were added by a salesman. Pages only. (A) Price: $125.
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Year: 1970  (Item #H3515)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5   Photo 6  
PONTIAC (Tempest, LeMans, LeMans Sport, GTO, Catalina, Executive, Bonneville, Grand Prix and Wagons), "Pontiac Data Book":
154 pages, 11x9. Looseleaf notebook pages are divided into separate sections on models, sales manual and selling highlights, engines, transmissions, power trains, chassis, features, colors and trim, accessories and optional equipment, performance options, prices and trailer hauling. Very well illustrated with photographs, photo renderings and drawings. Includes Catalina Decor Group transparency and fifteen paint chips. Pages only. (A) Price: $100.
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Year: 1970  (Item #H3517)
  -   Photo 1    Photo 2  
PONTIAC, "The Executive: 4-Door Sedan . Hardtop Coupe . 4-Door Hardtop":
5 pages, 11x8. White cover with black lettering and Pontiac emblem. Three color photo renderings show green Pontiac Executive 4-Door Sedan, blue Hardtop Coupe and red 4-Door Hardtop and seven photographs show interior and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac Executive series. Pages are section from dealer databook. (A) Price: $10.
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Year: 1970  (Item #H3518)
  -   Photo 1    Photo 2  
PONTIAC, "The Bonneville: 4-Door Sedan . Hardtop Coupe . 4-Door Hardtop . Convertible":
9 pages, 11x8. White cover with black lettering and Pontiac emblem. Four color photo renderings show blue Pontiac Bonneville 4-Door Sedan and gold Bonneville 4-Door Sedan with gray vinyl top, green Hardtop Coupe with white vinyl top and white Convertible and nineteen photographs show interiors and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac Bonneville series. Pages are section from dealer databook. (A) Price: $15.
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Year: 1970  (Item #H3519)
  -   Photo 1    Photo 2  
PONTIAC, "The Grand Prix: Hardtop Coupe":
9 pages, 11x8. White cover with black lettering and Pontiac emblem. One color photo rendering shows green Pontiac Grand Prix Hardtop Coupe with black vinyl top and twenty-one photographs show interior, "SJ" high-performance engine and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac Grand Prix series. Pages are section from dealer databook. (A) Price: $15.
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Year: 1970  (Item #H3520)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
PONTIAC, "The Pontiac Station Wagons: Catalina . Executive . Bonneville":
12 pages, 11x8. White cover with black lettering and Pontiac emblem. Six color photo renderings show one green and one white Catalina, one blue and one gold Executive (both with woodgrain panels) and one red and one gold Bonneville (one with woodgrain panels) Station Wagons and eighteen photographs show interiors and features. Includes descriptions, lists of standard features and equipment distinctive to Pontiac Station Wagons and three drawings illustrating cargo area dimensions. Pages are section from dealer databook. (A) Price: $20.
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Year: 1970  (Item #H3521)
  -   Photo 1    Photo 2  
PONTIAC, "The LeMans and LeMans Sport Station Wagons":
6 pages, 11x9. White cover with black lettering and Pontiac emblem. Two color photo renderings show green Pontiac LeMans and gold LeMans Sport Safari (with woodgrain panels) Station Wagons and seventeen photographs show interiors and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac LeMans Station Wagons. Pages are section from dealer databook. (A) Price: $10.
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Year: 1970  (Item #H3522)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
PONTIAC, "The LeMans Sport: Coupe . Hardtop Coupe . Hardtop . Convertible":
7 pages, 11x9. White cover with black lettering and Pontiac emblem. Four color photo renderings show tan Pontiac LeMans Sport Coupe, blue Hardtop Coupe, black 4-Door Hardtop and white Convertible and eight photographs show interiors and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac LeMans Sport series. Pages are section from dealer databook. (A) Price: $10.
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Year: 1970  (Item #H3523)
  -   Photo 1    Photo 2  
PONTIAC, "The Tempest: Coupe . 4-Door Sedan":
4 pages, 11x8. White cover with black lettering and Pontiac emblem. Two color photo renderings show blue Pontiac Tempest Coupe and green 4-Door Sedan and three photographs show interior and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac Tempest series. Also includes two pages of "Performance Options" with eight photographs showing "Sprint" equipment, ram air hood, Rally Sports speed shifter, dual exhausts, front-wheel disc brakes, Rally II wheels and power-flex fan. Pages are section from dealer databook. (A) Price: $15.
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Year: 1970  (Item #H3524)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC, "The LeMans: Coupe . 4-Door Sedan . Hardtop Coupe . Hardtop":
7 pages, 11x9. White cover with black lettering and Pontiac emblem. Four color photo renderings show red Pontiac LeMans Coupe, blue 4-Door Sedan, gold Hardtop and gold 4-Door Hardtop and nine photographs show interiors and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac LeMans series. Also includes two pages of "Performance Options" with eight photographs showing "Sprint" equipment, ram air hood, Rally Sports speed shifter, dual exhausts, front-wheel disc brakes, Rally II wheels and power-flex fan. Pages are section from dealer databook. (A) Price: $15.
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Year: 1970  (Item #H3526)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC, "The Catalina: 4-Door Sedan . Hardtop Coupe . 4-Door Hardtop . Convertible":
8 pages, 11x8. White cover with black lettering and Pontiac emblem. Four color photo renderings show blue Pontiac Catalina 4-Door Sedan, gold Hardtop Coupe, green 4-Door Hardtop with black vinyl top and gold Convertible and fourteen photographs show interiors and features. Includes descriptions and lists of standard features and equipment distinctive to Pontiac Catalina series. Salesman wrote on cover of pages. Comes with transparency for Pontiac Catalina 4-Door Sedan Decor Group option. Pages are section from dealer databook. (B) Price: $15.
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Year: 1970  (Item #H3527)
  -   Photo 1    Photo 2  
PONTIAC (Catalina, Executive, Bonneville, Grand Prix, Tempest, LeMans, LeMans Sport and GTO), "Standard Body Features -- All Series":
15 pages, 11x8. Fifty- nine photographs and photo renderings, including four labeled drawings of dashboards, show exteriors and features for Pontiac Catalina 4-Door Sedan, Hardtop Coupe, 4- Door Hardtop, Convertible and Station Wagons; Executive 4-Door Sedan, Hardtop Coupe, 4-Door Hardtop and Station Wagons; Bonneville 4-Door Sedan, Hardtop Coupe, 4-Door Hardtop, Convertible; Grand Prix Hardtop Coupe; Tempest 4-Door Sedan and Coupe; LeMans 4-Door Sedan, Coupe, Hardtop Coupe, 4-Door Hardtop and Station Wagon; LeMans Sport Coupe, Hardtop Coupe, 4-Door Hardtop, Convertible and Safari Station Wagon; and GTO Hardtop Coupe and Convertible. Includes detailed discussion, specifications and chart listing model code numbers. Pages are two sections from dealer databook. (A) Price: $20.
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Year: 1970  (Item #H3530)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5   Photo 6  
PONTIAC (Firebird, Tempest, LeMans, LeMans Sport, GTO, Catalina, Ventura, Executive, Bonneville, Brougham and Grand Prix), "Pontiac Colors and Interiors":
10x11. Set consists of: a) "Colors and Interior": Sixty-four photographs show body styles and interiors that were available. Includes samples of upholstery fabric and vinyl and charts listing trim specifications (60 pages). Includes late addition Firebird section; and b) Spiralbound notebook with fifteen 4x8 and fifteen 3x8 paint chips, convertible and Cordova top material samples, carpet samples and seven transparencies. NOTE: Pages are in (A) condition, but we have several of the paint chip books and all have significant sticking of the chips. There is sufficient area for matching colors, but this part of book has to be graded as a (C). I.D. #SP3101. Price: $125.
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Year: 1971  (Item #H3532)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5   Photo 6  
PONTIAC (Firebird, T-37, LeMans, GTO, Catalina, Ventura II, Bonneville, Grand Ville, Grand Prix and Wagons), "Pontiac Data Book":
230 pages, 11x9. Looseleaf notebook pages are divided into separate sections on models, selling highlights, engines, transmissions, power trains, chassis, features, colors and trim, accessories and optional equipment, consumer information data, prices and trailer hauling. Very well illustrated with photographs, photo renderings and drawings. Includes information and photographs of "The Judge" options, Catalina Decor Group transparency, accessories brochure, "Consumer Information" brochure, "Trailer-Towing Equipment" brochure with two "Trailer-Towing Prices" sheets, "Price Sheets" (dated Dec. 1970) and twenty paint chips. Pages only. (A) Price: $150.
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Year: 1971  (Item #H3535)
  -   Photo 1    Photo 2  
PONTIAC, "The GTO: Hardtop Coupe . Convertible":
6 pages, 11x9. White cover with black lettering and Pontiac emblem. Two color photo renderings show brown GTO Hardtop Coupe and red Convertible and fourteen photographs show interiors and features, including features for "The Judge" option. Includes descriptions and lists of standard features and equipment and equipment distinctive to the Pontiac GTO series. Pages are section from dealer databook. (A) Price: $30.
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Year: 1971  (Item #H3537)
  -   Photo 1    Photo 2   Photo 3  
PONTIAC, "The Catalina: Hardtop Coupe . 4-Door Sedan . 4-Door Hardtop . Convertible":
7 pages, 11x9. White cover with black lettering and Pontiac emblem. Four color photo renderings show white Pontiac Catalina Hardtop Coupe, gold 4-Door Sedan, brown 4-Door Hardtop with brown vinyl top and white Convertible and twelve photographs show interiors and features. Includes descriptions and lists of standard features and equipment and equipment distinctive to the Pontiac Catalina series. Comes with transparency for Pontiac Catalina 4-Door Sedan Decor Group option. Pages are section from dealer databook. (A) Price: $20.
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