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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
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Plymouth
DEALER (IN-HOUSE) LITERATURE
 
 


Year: 1935-38  (Item #H4043)
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PLYMOUTH (PJ, P1, P2, P3, P4, P6 and Fleet), "Carter Carburetor Corporation - Plymouth":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Jul. 1939. Factory reprint dated Nov. 1940. Form No. 4557C. (B) Price: $25.
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Year: 1935-38  (Item #H4044)
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PLYMOUTH (PJ, P1, P2, P3, P4, P6 and Fleet), "Carter Carburetor Corporation - Plymouth":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Jul. 1939. Factory reprint dated May 1941. Form No. 4557C. (B) Price: $25.
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Year: 1935-38  (Item #H4045)
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PLYMOUTH (PJ, P1, P2, P3, P4, P6 and Fleet), "Carter Carburetor Corporation - Plymouth":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Jul. 1939. Factory reprint dated Sep. 1941. Form No. 4557C. (B) Price: $25.
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Year: 1938  (Item #H3914)
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PLYMOUTH, "DuPont Colors - Plymouth":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has chart listing paint names and code numbers for 1936 and 1937 models. Dealer databook insert. Shows light aging and handling. (B) Price: $20.
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Year: 1939  (Item #H3852)
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PLYMOUTH, "Ditzler Automotive Finishes - Plymouth":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Dealer databook insert. Dated Sep. 1, 1938. Form No. 391. (B) Price: $20.
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Year: 1939  (Item #H3915)
  -   Photo 1   
PLYMOUTH, "DuPont Colors - Plymouth":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has chart listing paint names and code numbers for 1937 and 1938 models. Dealer databook insert. Shows light aging and handling. (B) Price: $20.
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Year: 1939-41  (Item #H4046)
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PLYMOUTH (P7, P8, P9, P10, P11, P12 and T-125 [Trucks]), "Carter Carburetor Corporation - Plymouth":
2 page non-color sheet, 11x9. Front of sheet has photograph of carburetor and seven drawings illustrating "Carburetor Adjustments" (spark plug gap, breaker points, timing light/motor gauge, set valves, use gauge and idle adjustment screw setting) and specifications. Reverse side has drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Sep. 1938. Factory reprint dated Mar. 1942. Form No. 4524F. (B) Price: $15.
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Year: 1939-41  (Item #H4047)
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PLYMOUTH (P7, P8, P9, P10, P11, P12 and T-125 [Trucks]), "Carter Carburetor Corporation - Plymouth":
2 page non-color sheet, 11x9. Front of sheet has photograph of carburetor and seven drawings illustrating "Carburetor Adjustments" (spark plug gap, breaker points, timing light/motor gauge, set valves, use gauge and idle adjustment screw setting) and specifications. Reverse side has drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Sep. 1938. Factory reprint dated Apr. 1942. Form No. 4524F. (B) Price: $15.
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Year: 1940  (Item #H3853)
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PLYMOUTH, "Ditzler Automotive Finishes - Plymouth":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Aug. 15, 1939. Form No. 401. (B) Price: $20.
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Year: 1940  (Item #H3916)
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PLYMOUTH, "DuPont Colors - Plymouth":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Dealer databook insert. Shows light aging and handling. (B) Price: $20.
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Year: 1941/42  (Item #H3856)
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PLYMOUTH, "Ditzler Automotive Finishes - Plymouth (Includes 1946)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. NOTE: Salesman's note indicates that colors were also used in 1947 and 1948. Form No. 461. (B) Price: $20.
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Year: 1942  (Item #H3855)
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PLYMOUTH, "Ditzler Automotive Finishes - Plymouth":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Dealer databook insert. Form No. 421. (B) Price: $20.
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Year: 1942  (Item #H3911)
  -   Photo 1    Photo 2  
PLYMOUTH, "DuPont Colors - Plymouth":
4 page color folder, 11x9. Gray and white cover with black and white lettering and DuPont emblem. Folder opens to 11x17 layout with eight paint chips, paint names and code numbers and chart listing color combinations for Plymouth automobiles. Back cover has chart listing paint names and code numbers for 1938-41 models. Dealer databook insert. Shows light aging and handling. Dated Nov. 1, 1941. (B) Price: $40.
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Year: 1949  (Item #H3857)
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PLYMOUTH, "Ditzler Automotive Finishes - Plymouth":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Dealer databook insert. Form No. 491. (B) Price: $20.
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Year: 1950  (Item #H3224)
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PLYMOUTH (Special DeLuxe and DeLuxe), "5 Minute Warm-Up that Will Help You Sell Plymouth Cars!":
44 page non-color catalog, 6x9. Red cover, with black and white lettering, has photo rendering showing grille and headlights on Plymouth Special DeLuxe automobile. Thirty-one photographs and drawings show Plymouth Special DeLuxe automobile with discussion for salesman on features to point on in making a sale. Includes test and answers. Unused. (A) Price: $45.
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Year: 1950  (Item #H3858)
  -   Photo 1   
PLYMOUTH, "Ditzler Automotive Finishes - Plymouth":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Dealer databook insert. NOTE: Sheet states that eight colors were the same as for 1949 and to see the 1949 colors card. Form No. 5001. (B) Price: $20.
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Year: 1950  (Item #H3989)
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PLYMOUTH, "DuPont Colors - Plymouth":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1941-49 models. Bulletin No. 18. Dealer databook inserts. Shows light aging and handling. Dated Feb. 10, 1950. (B) Price: $40.
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Year: 1953  (Item #H3991)
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PLYMOUTH, "DuPont Colors - Plymouth":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 21. Dealer databook inserts. Shows light aging and handling. Dated Dec. 31, 1952. (B) Price: $40.
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Year: 1954  (Item #H3992)
  -   Photo 1   
PLYMOUTH, "DuPont Colors - Plymouth":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 22. Dealer databook inserts. Shows light aging and handling. Dated Nov. 20, 1953. (B) Price: $40.
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Year: 1955  (Item #H3993)
  -   Photo 1   
PLYMOUTH, "DuPont Colors - Plymouth":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1951-54 models. Bulletin No. 23. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Jan. 20, 1955. (C) Price: $30.
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Year: 1956  (Item #H3994)
  -   Photo 1   
PLYMOUTH, "DuPont Colors - Plymouth":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Plymouth automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1952-55 models. Bulletin No. 24. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Jan. 5, 1956. (C) Price: $30.
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Year: 1957  (Item #H3860)
  -   Photo 1    Photo 2  
PLYMOUTH, "Ditzler Automotive Finishes - Plymouth":
8 page part-color catalog, 11x9. White cover, with black lettering and Ditzler emble, has form letter to Plymouth dealer. Includes twelve paint chips, with paint names and code numbers, "Directions for Refinishing" and five page listing of "Authorized Distributors Ditzler Refinishing Materials" for the U.S. NOTE: Meadow green paint chips is missing and Marine Blue Poly is damaged; therefore, price has been reduced. (C) Price: $30.
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Year: 1960  (Item #H1391)
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PLYMOUTH (Valiant), "We Family-Tested All Three!":
22 pages, 10x7. "A Ross Roy Confidential Bulletin for Salesmen Only". Sb book compares the Plymouth Valiant to the Ford Falcon and Chevrolet Corvair as they are driven by a typical family for daily use -- ease of handling, performance, comfort, etc. Supplement to dealer databook. (A) Price: $50.
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Year: 1960  (Item #H3393)
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PLYMOUTH (Fury, Belvedere, Savoy and Suburban), "Solid Plymouth Value Story":
24 page non-color catalog, 5x3. Blue and white cover with black and white lettering. Brochure is composed of charts listing model lineup, accessories and equipment available, price lists and selling points. For the exclusive use of Plymouth salesmen. I.D. #81-510-0013. (A) Price: $20.
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Year: 1961  (Item #H1400)
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PLYMOUTH (Valiant), "Compact Facts":
8 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Valiant to the Ford Falcon and Comet as to convenience, comfort, dimensions, economy, performance, handling, durability and safety. Illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. (A) Price: $20.
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Year: 1961  (Item #H1399)
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PLYMOUTH (Fury, Belvedere and Savoy), "Special Report on the New-Car Market":
8 pages, 11x8. "A Ross Roy Confidential Bulletin" was a Plymouth-Valiant salesman's introduction to what competitor models had to offer. Text only and no information on Plymouth or Valiant cars. Supplement to dealer databook. Dated Sep. 8, 1960. (A) Price: $20.
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Year: 1961  (Item #H1401)
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PLYMOUTH, "This Valiant -- All Dressed Up and Ready to Go":
8 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Valiant to the Buick Special and the Oldsmobile F-85 as to price, features, dimensions, comfort, economy, mechanical features and range of selections. Illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. Dated Nov. 29, 1960. (A) Price: $20.
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Year: 1961  (Item #H1397)
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PLYMOUTH (Valiant), "Two Compacts and What a Prospect Will Have to Decide About Them":
8 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Valiant to the Pontiac Tempest as to styling, power, suspension system, space and price. Illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. (A) Price: $20.
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Year: 1961  (Item #H1398)
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PLYMOUTH, "Valiant: A Pattern for Special Motoring Pleasure":
8 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Valiant to the Chevrolet Corvair as to front vs. rear-engined power, economy, comfort, convenience, etc. Illustrated with photographs, photo renderings and drawings using Peg 'n Pete puppets to take you on a tour of the Valiant. Supplement to dealer databook. Dated Jan. 6, 1961. (A) Price: $20.
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Year: 1962  (Item #H1395)
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PLYMOUTH (Valiant), "Less Giving . . . More Living!":
6 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Valiant to the Ford Falcon and Comet as to price, styling, interior roominess and appearance, trunk space, driving ease and mechanical features. Illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. Dated Dec. 1, 1961. (A) Price: $20.
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Year: 1962  (Item #H1396)
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PLYMOUTH (Fury, Belvedere and Savoy), "Some Basic Considerations: Price and Size":
6 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing Plymouth models to comparable Rambler models as to price, dimensions, performance, comfort, seating/cargo capacity, etc. Illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. Dated Feb. 22, 1962. (A) Price: $20.
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Year: 1962  (Item #H1394)
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PLYMOUTH (Fury, Belvedere and Savoy), "The Family That's Considering the Purchase of a Chevrolet or Plymouth Should Consider . . .":
6 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Six to the Chevrolet Six as to price, cost, performance, driving ease, comfort and safety and dependability. Illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. (A) Price: $20.
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Year: 1962  (Item #H1392)
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PLYMOUTH (Savoy), "What Buyers Should Know About Ford's 'In-Between' Cars":
4 pages, 11x8. "A Ross Roy Confidential Bulletin" comparing the Plymouth Savoy to the Ford Fairlane and Meteor as to size, performance, body, interior, transmission, handling, etc. Illustrated with photos of exterior and interior. Supplement to dealer databook. Dated Jan. 31, 1962. (A) Price: $20.
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Year: 1962  (Item #H1554)
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PLYMOUTH, "Suggestions for Merchandising Valiant's 'Color Sweep'":
11x9. Blue and white pocket portfolio, with white lettering, has list of five sales aids that dealers would utilize to promote the new model Valiant. Portfolio contains two press photos showing three-quarter frontal and three-quarter rear views of two-tone Plymouth Valiant on showroom floor and 2 page non-color sheet, 8x10, illustrating the way a display would look. Though the sheet is black and white, the colors that each section will be were written in prior to printing. (A) Price: $50.
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Year: 1963  (Item #H1372)
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PLYMOUTH (Fury, Belvedere and Savoy / Signet, V-100 and V-200), "Plymouth and Valiant Competitive Data":
64 pages. Set of looseleaf "Preliminary Comparison" sheets which were replaced in databook by dealer with current sheets. Pages only. Oct. 1962. (A) Price: $30.
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Year: 1963  (Item #H1381)
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PLYMOUTH (Fury, Belvedere and Savoy / Signet 200, V-100 and V-200):
84 pages, 10x14. Looseleaf pages are divided into sections on models and styling, options and accessories, engines, transmission and chassis, body features and comparisons. Page 13/14 on the Valiant V-200 is missing. Includes four Ross Roy comparison reports. Pages only. (B) Price: $125.
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Year: 1964  (Item #H1379)
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PLYMOUTH (Signet, V-200 and V-100), "Valiant Colors":
Consists of twelve paint chips (9x4). (B) Price: $50.
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Year: 1970  (Item #H2590)
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PLYMOUTH, "See Why Plymouth Makes It: Belvedere vs. Torino":
16 page non-color catalog, 4x9. Gray and white cover with black and white lettering. Twelve photographs show exterior, interior and features of Plymouth Belvedere Sport Satellite 2-Door Hardtop and compare it to Ford Torino Brougham. Includes discussion, questions for dealer to answer and information on showing Belvedere / Torino slide show to salesmen. (A) Price: $15.
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Year: 1970  (Item #H2591)
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PLYMOUTH, "Questions / Facts About Barracuda . . . Plymouth Makes It!":
2 page non-color sheet, 9x5. Blue dealer card, with black lettering, has list of twelve questions for Plymouth Barracuda salesmen and chart listing "Barracuda Engine and Model Lineup" on front. Reverse side has answers to questions. (B) Price: $5.
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Year: 1970  (Item #H3011)
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PLYMOUTH (Fury (I, II, III and Sport], GTX, Satellite, Road Runner, Belvedere, Barracuda, 'Cuda, Valiant, Suburban, Wagons), "Flash Facts About Plymouth's Competition":
16 page non-color catalog, 6x8. Blue and black cover with blue and black lettering. Brochure is composed of lists of features of Plymouth's competitor models -- Chevrolet, Ford and Pontiac. No illustrations. (A) Price: $10.
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Year: 1972  (Item #H2992)
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PLYMOUTH (Fury, Satellite, Barracuda, Valiant, Duster, Cricket and Station Wagons), "Plymouth Color & Trim Selector":
10x14x21/2. Blue and white vinyl looseleaf notebook, with black lettering, has five drawings of features. Book is divided into two sections: a) Color & Trim Selector: Photographs of seat styles and samples of cloth and vinyl upholstery fabrics, with charts listing recommended color combinations (78 pages); and b) "Exterior Colors and Vinyl": Twenty-eight paint chips and six samples of vinyl roof materials. NOTE: Book is missing Winchester Gray Metallic (GA4) and Gold Leaf Metallic (GY8) paint chips; otherwise, it is in (A) condition. (C) Price: $125.
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Year: 1972  (Item #H3012)
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PLYMOUTH, "Confidential for Duster Salesmen":
4 page non-color folder, 6x3. White cover, with blue lettering, has drawing of Duster emblem. Folder opens to 6x7 layout with discussion on how Plymouth Duster prices are frozen at 1971 levels, list of Duster features and list of prices for Duster and seven import cars. Back cover is the same as front cover. (A) Price: $5.
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Year: 1974  (Item #H2592)
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PLYMOUTH, "Competitive Price Comparison: Valiant versus Valiant Brougham":
6 page non-color folder, 11x9. Blue cover, with yellow and white lettering, has art rendering of rope being tugged. Folder opens to 11x25 layout with two photographs showing Plymouth Valiant Brougham 4-Door Sedan and 2-Door Hardtop and two labeled cutaway drawings illustrating features, with charts listing base prices and prices for options for Plymouth Valiant V-8 4-Door Sedan compared to Valiant Brougham V-8 4-Door Sedan and Valiant Scamp V-8 2-Door Hardtop compared to Valiant Brougham V-8 2-Door Hardtop. Reverse side has discussion encouraging dealers to stock up on the Plymouth Valiant Brougham model. (A) Price: $15.
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Year: 1974  (Item #H2593)
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PLYMOUTH, "What's So Attractive About the Plymouth Valiant Brougham?":
6 page non-color folder, 4x9. Blue cover, with white lettering, has art rendering of Valiant Brougham emblem. Folder opens to 11x9 layout with two photographs showing Plymouth Valiant Brougham 4-Door Sedan and 2-Door Hardtop and two labeled cutaway drawings illustrating features, with charts listing base prices and prices for options for Plymouth Valiant V-8 4-Door Sedan compared to Valiant Brougham V-8 4-Door Sedan and Valiant Scamp V-8 2-Door Hardtop compared to Valiant Brougham V-8 2-Door Hardtop. Reverse side has discussion encouraging dealers to stock up on the Plymouth Valiant Brougham model. (A) Price: $10.
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Year: 1974  (Item #H2947)
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PLYMOUTH, "Plymouth's New Voyager Wagons Debut!":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has photograph showing three- quarter frontal view of Plymouth Voyage Wagon (van), with discussion. Folder opens to 11x17 layout with eight drawings showing exterior molding options, four drawings illustrating two-tone paint options and four drawings showing seating arrangements, with charts listing paint and trim combinations available, engines and transmissions. Back cover has two photographs showing sliding side door and power steering wheel, with descriptions. Dated Oct. 1973. I.D. #P.I.B. 74-2. (A) Price: $10.
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Year: 1974  (Item #H2948)
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PLYMOUTH, "New Plymouth Voyager Tops in Roominess, Versatility":
12 page non-color catalog, 11x9. White cover, with blue and black lettering, has three photographs showing Plymouth Voyager, Ford Club Wagon and Chevrolet Sportvan, with discussion. Twelve photographs compare grilles, dashboard/console areas, passenger areas and driver areas of the three models and one additional photograph shows three-quarter frontal view of Plymouth Voyager. Three side view drawings show Voyager 109", 127" and 127" extended wheelbase models, four drawings show seating arrangements and six drawings show exterior moldings and two-tone paint combinations available. Includes discussion and lists of standard and optional features. Dated Jan. 1974. I.D. #P.I.B. 74-4. (A) Price: $15.
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Year: 1974  (Item #H2998)
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PLYMOUTH (Fury, Satellite, Barracuda, Valiant, Duster, Voyager and Trail Duster), "Plymouth Color and Trim Selector":
10x14x21/2. Blue and black vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Color and Trim Selector": Photographs of seat styles and samples of cloth and vinyl upholstery fabrics and vinyl roof materials, with charts listing recommended color combinations (68 pages); and b) "Exterior Colors": Twenty paint chips and card showing six tape stripe colors. NOTE: Section on Voyager and Trail Duster was a late addition which includes paint chips. Salesman inserted the section at the beginning of the book and paint chips (page 68) have stuck to page 3 (Fury interior cover photo) and are not useable and page 1/2 and Rallye Red (FE5) paint chip are missing. (C) Price: $100.
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Year: 1974  (Item #H3013)
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PLYMOUTH, "Confidential: For Plymouth Duster Salesmen Only!":
4 page non-color folder, 8x3. Blue and white cover, with white lettering, has drawing of fingers pulling down a window shade. Folder opens to 8x7 layout with discussion on how Plymouth Duster prices are as low as the prices for import cars, with list of Duster features and list of prices for Duster and seven import cars. Back cover has drawing showing three-quarter frontal view of Plymouth Duster Sport Coupe. (A) Price: $5.
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Year: 1975  (Item #H2999)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
PLYMOUTH (Fury, Valiant, Duster, Voyager, Trail Duster and Station Wagons), "Plymouth Data Book & Selector":
160 pages, 10x12x1 1/2. Olive green vinyl looseleaf notebook with gold lettering, is divided into two sections: a) "Engineering": Detailed discussion on all mechanical parts and systems, with photographs and drawings; and b) sections on features of each model, including full page color photograph of each model and photographs, photo renderings and drawings of all body styles, options and accessories. (A) Price: $150.
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Year: 1975  (Item #H3257)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: When Compared with Chevy Nova - Valiant is King":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has discussion and charts comparing exterior dimensions and trim differences between Plymouth Valiant and Chevrolet Nova Custom 4-Door Sedans. Folder opens to 11x17 layout with nine photographs comparing exterior, interior and trunk features, with discussion and charts comparing maintenance schedule and estimated M.P.G. Back cover has photograph showing center armrest seat, with list of features. Dated Nov. 1974. I.D. #P.I.B. 75-5. (A) Price: $5.
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Year: 1975  (Item #H3259)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Valiant Brougham Shows Why Granada Just Another Ford":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing side views of Plymouth Valiant Brougham and Ford Granada 4-Door Sedans, with chart listing exterior dimensions. Folder opens to 11x17 layout with three photographs comparing interior views and two drawings showing 225 cu. in. V6 and 318 cu. in. V8 engines, with discussion, list of features and chart comparing standard and optional equipment. Back cover has eight photographs comparing features, with discussion and information on maintenance and warranties. Dated Sep. 1974. I.D. #P.I.B. 75-2. (A) Price: $5.
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Year: 1975  (Item #H3260)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: When You Compare Volare":
2 page non-color sheet, 11x9. Front of sheet is white, with blue and black lettering, has two charts comparing base price and prices for options for Plymouth Volare 2-door models to Pontiac Ventura, Oldsmobile Omega F85, Buick Skylark S, Pontiac Ventura Hatchback, Oldsmobile Omega Hatchback and Buick Skylark Hatchback. Reverse side has discussion and charts comparing interior dimensions, maintenance schedules and estimated M.P.G. Dated Feb. 1976. I.D. #P.I.B. 76-14. (A) Price: $5.
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Year: 1975  (Item #H3383)
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PLYMOUTH (Fury, Grand Fury and Valiant), "Ditzler Automotive Finishes - Plymouth":
11x9. White sheet with black lettering has twenty-three 1/2x1 1/4 paint chips for Plymouth Fury, Grand Fury and Valiant automobiles, with color names and code numbers and list of "Stripping Colors". Form No. 7501. Index No. 14. Dealer databook insert. Price: $15.
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Year: 1975  (Item #H3405)
  -   Photo 1   
PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Fury Custom Salon -All the Luxury You Could Ask For":
6 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing three-quarter frontal and three-quarter rear views of Plymouth Fury Custom Salon and Chevrolet Malibu Classic 4-Door Sedans. Folder opens to 11x25 layout with eleven photographs comparing interior features, with discussion and list of features. Reverse side has seven additional photographs comparing exterior features and ease of maintenance, with discussion and lists of features. Dated Nov. 1974. I.D. #P.I.B. 75-4. (A) Price: $5.
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Year: 1975  (Item #H3406)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: The Little Car with the Big Price - Valiant Brougha":
2 page non-color sheet, 11x9. Front of sheet is white, with blue and black lettering, and has chart comparing standard and optional equipment and prices for Plymouth Valiant Brougham 4-Door Sedan to Mercury Monarch and Monarch Ghia 4-Door Sedans. Reverse side has five photographs showing exterior and interior of Valiant Brougham and Mercury Monarch, with discussion and list of features. Dated Nov. 1974. I.D. #P.I.B. 75-6. (A) Price: $5.
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Year: 1976  (Item #H2957)
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PLYMOUTH, "Prices Make Trail Duster and Voyager Look Better Than Ever":
2 page non-color sheet, 11x9. Front of sheet is white, with blue and black lettering, and has photograph showing three-quarter frontal view of Plymouth Trail Duster Sports-Utility Vehicle, with discussion and chart comparing prices of Plymouth Trail Duster to Chevrolet Blazer. Reverse side has photograph showing three-quarter frontal view of Plymouth Voyager, with same information comparing it to Chevrolet and Ford vans. Dated Oct. 1975. I.D. #P.I.B. 76-1. (A) Price: $10.
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Year: 1976  (Item #H2958)
  -   Photo 1   
PLYMOUTH, "New Options for Voyager and Trail Duster":
2 page non-color sheet, 11x9. Front of sheet is white, with blue highlights and black lettering, and has two photographs showing chrome deep-dish and painted white spoke sport road wheels, with discussion. Reverse side has three photographs showing Tracker A-T tires (whitewall or blackwall) and high-back bucket seats, with discussion and chart listing tire specifications available for each model. Dated Jan. 1976. I.D. #C.P. PIB76-11. (A) Price: $10.
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Year: 1976  (Item #H2959)
  -   Photo 1   
PLYMOUTH, "Voyager Adds Easy-Order and Luxury Option Packages":
2 page non-color sheet, 11x9. Front of sheet is white, with blue highlights and black lettering, and has photograph showing three-quarter frontal view of Plymouth Voyager Wagon (van), with discussion. Reverse side has two charts listing standard and optional features in "Easy-Order Package UH1" and "Luxury Package YH2". Dated Jan. 1976. I.D. #C.P. PIB76-12. (A) Price: $10.
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Year: 1976  (Item #H3001)
  -   Photo 1    Photo 2   Photo 3  
PLYMOUTH (Volare, Valiant, Duster, Fury, Voyager, Trail Duster, Arrow and Station Wagons), "Plymouth Data Book & Car Selector":
202 pages, 10x12x1 1/2. Brown vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Engineering": Detailed discussion on all mechanical parts and systems, with photographs and drawings; and b) sections on features of each model, including full page color photograph of each model and photographs, photo renderings and drawings of all body styles, options and accessories. NOTE: There are no pages 149-156, but all models are accounted for and nothing seems to be missing. Page 161/162 on the Arrow model is missing and index tabs for Volare, Valiant-Duster and Fury have been torn off. (C) Price: $100.
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Year: 1976  (Item #H3254)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Plymouth Gran Fury Sedan":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing three-quarter frontal views of Plymouth Gran Fury and Chevrolet Impala S 4-Door Sedans, with discussion and base prices. Folder opens to 11x17 layout with eight photographs comparing exterior, interior and trunk features, with discussion. Back cover has charts comparing base prices, prices for options and maintenance schedule. Dated Dec. 1975. I.D. #P.I.B. 76-8. (A) Price: $5.
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Year: 1976  (Item #H3256)
  -   Photo 1   
PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Plymouth Valiant":
6 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing three-quarter frontal views of Plymouth Valiant and Chevrolet Nova 4-Door Sedans, with price comparison. Folder opens to 11x25 layout with eleven photographs comparing features, with discussion and charts comparing interior dimensions and maintenance schedule. Reverse side has photograph showing Plymouth Duster's "Space Maker" cargo compartment, with discussion and list of features. Dated Nov. 1975. I.D. #P.I.B. 76-2C. (A) Price: $5.
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Year: 1976  (Item #H3258)
  -   Photo 1   
PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Fury Salon Comes Up a Winner":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing three-quarter frontal views of Plymouth Fury Salon and Chevrolet Malibu Classic 4-Door Sedans, with price comparison. Folder opens to 11x17 layout with three photographs comparing interior and truck space, with discussion and list of features. Back cover has chart comparing base price and prices for options. Dated Dec. 1975. I.D. #P.I.B. 76-7. (A) Price: $5.
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Year: 1976  (Item #H3384)
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PLYMOUTH (Valiant, Fury, Volare and Arrow), "Ditzler Automotive Finishes - Plymouth":
11x9. White sheet with black lettering has thirty-four 1/2x1 1/4 paint chips for Plymouth Valiant, Fury, Volare and Arrow automobiles, with color names and code numbers. Form No. 7601. Index No. 14. Dealer databook insert. Price: $15.
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Year: 1976  (Item #H3407)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Plymouth Volare Takes Aim on Chevy Nova":
6 page non-color folder, 11x9. White cover, with blue and black lettering, has chart showing body styles available for Plymouth Volare compared to Chevrolet Nova, with discussion. Folder opens to 11x25 layout with nine photographs comparing exterior, interior and trunk, with chart comparing base prices and prices for optional features and discussion. Reverse side has two photographs of Plymouth Volare features, with comparison of gas mileage and list of features. Dated Jan. 1976. I.D. #P.I.B. 76-10. (A) Price: $5.
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Year: 1976  (Item #H3408)
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PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Volare Scores Higher Than Granada":
6 page non-color folder, 11x9. White cover, with blue and black lettering, has information comparing base prices and standard and optional features of Plymouth Volare Premier 4-Door Sedan to Ford Granada Ghia 4-Door Sedan. Folder opens to 11x25 layout with six photographs comparing exterior, interior and engines, with discussion. Reverse side has five photographs showing features, including Plymouth Volare and Volare Premier Station Wagons, with discussion. Dated Dec. 1975. I.D. #P.I.B. 76-9. (A) Price: $5.
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Year: 1976  (Item #H3409)
  -   Photo 1   
PLYMOUTH, "Chrysler/Plymouth Product Information Bulletin: Fury Sport Challenges Olds Cutlass Supreme":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing side views of Plymouth Fury Sport and Oldsmobile Cutlass Supreme 2-Door Hardtops, with price difference. Folder opens to 11x17 layout with four photographs showing Plymouth Fury Sport interiors and gauges and five drawings comparing Fury Sport vinyl roof options to Cutlass Supreme roof options, with descriptions and chart comparing base prices and prices for options for the two cars. Back cover has two photographs showing Plymouth Fury Sport seats with recliners and bucket seats, with descriiptions and warranty information. Dated Nov. 1975. I.D. #P.I.B. 76-5. (A) Price: $5.
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Year: 1976  (Item #H3410)
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PLYMOUTH (GT, GS and 160), "Advance Information: All-New Plymouth Arrow":
8 page non-color catalog, 9x4. White cover, with black lettering, has discussion on Plymouth Arrow GT, GS and 160 Hatchback Coupes. Brochure has information for salemen comparing market for Plymouth Arrow, features, gas mileage, options, engine, paint and upholstery colors available and specifications. (A) Price: $10.
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Year: 1977  (Item #H3002)
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PLYMOUTH (Volare, Fury, Voyager, Trail Duster, Arrow and Station Wagons), "Plymouth Data Book and Car Selector":
199 pages, 10x12x1 1/2. Tan vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Engineering": Detailed discussion on all mechanical parts and systems, with photographs and drawings; and b) sections on features of each model, including full page color photograph of each model and photographs, photo renderings and drawings of all body styles, options and accessories and comparison information. (A) Price: $125.
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Year: 1977  (Item #H3003)
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PLYMOUTH (Volare, Fury, Voyager and Trail Duster), "Plymouth Color and Trim Selector":
10x14x2. Tan vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Color and Trim Selector": Photographs of seat styles and samples of cloth and vinyl upholstery fabrics and vinyl roof materials, with charts listing recommended color combinations (68 pages); and b) Exterior Colors: Thirty-nine paint chips, chart showing eight paint stripes and sheet showing striping combinations available for Volare Road Runner, Volare and Fury Sport models. (A) Price: $125.
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Year: 1977  (Item #H3004)
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PLYMOUTH (Volare, Fury, Arrow, Voyager and Trail Duster), "Plymouth Color and Trim Selector":
10x14x2. Tan vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Color and Trim Selector": Photographs of seat styles and samples of cloth and vinyl upholstery fabrics and vinyl roof materials, with charts listing recommended color combinations (74 pages); and b) Exterior Colors: Forty-seven paint chips, two charts showing paint stripes for Plymouth and Plymouth Arrow models, sheet showing striping combinations available for Volare Road Runner, Volare and Fury Sport models and three samples of vinyl roof material for Plymouth Arrow. NOTE: Russet Sunfire Metallic paint chip stuck to back of another chip, but there is sufficient area for matching color. (A) Price: $125.
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Year: 1977  (Item #H3411)
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PLYMOUTH (Premier), "Plymouth Product Information: Value for Value, Volare Has Major Advantages Over Granada":
6 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing three-quarter frontal views of Plymouth Volare Premier and Ford Granada Ghia 4-Door Sedans, with discussion and interior dimensions comparison. Folder opens to 11x25 layout with six photographs comparing interior and dashboard and views of Plymouth Volare and Volare Premier Station Wagons, with discussion and comparison information. Reverse side has eight additional photographs comparing features and options, with discussion and price differences. Dated Dec. 1976. I.D. #P-PVB 77-26 16M. (A) Price: $5.
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Year: 1978  (Item #H3005)
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PLYMOUTH (Horizon, Arrow, Sapporo, Volare, Fury, Voyager and Trail Duster), "Plymouth Color & Trim Selector":
10x14x2. Blue vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Color and Trim Selector": Photographs of seat styles and samples of cloth and vinyl upholstery fabrics and vinyl roof materials, with charts listing recommended color combinations (62 pages); and b) "Exterior Colors": Forty-five paint chips, chart showing ten paint stripes and sheet showing striping combinations available for Volare Road Runner, Volare and Fury Sport models. (A) Price: $125.
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Year: 1978  (Item #H3015)
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PLYMOUTH, "Horizon Dealer Databook Inserts":
29 pages, 9x10. Orange cover with white lettering. Looseleaf notebook pages have full page photograph showing three-quarter frontal view of gray and black Plymouth Horizon 4-Door Sedan with red and white stripes. Includes photographs of exterior, interior, engine, mechanical parts, features and options, specifications and lists of features and standard and optional equipment. Pages only. (A) Price: $20.
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Year: 1979  (Item #H2887)
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PLYMOUTH, "Compare Volare to 'Brand X'. You'll Be Surprised at the Results.":
4 page non-color folder, 15x11. Black cover with white lettering. Folder opens to 15x22 layout with four photographs and photo renderings showing exterior and interior of Plymouth Volare 4-Door Sedan and Station Wagon and view of interior of Chevrolet Citation Station Wagon, with discussion and charts comparing selling points of the two cars. Back cover has discussion. (A) Price: $45.
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Year: 1979  (Item #H3006)
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PLYMOUTH (Champ, Arrow, Sapporo, Horizon, Volare, Voyager, Trail Duster and Arrow Pickup), "Plymouth Data Book and Car Selector":
250 pages, 10x12x1 1/2. Blue vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Engineering": Detailed discussion on all mechanical parts and systems, with photographs and drawings; and b) sections on features of each model, including full page color photograph of each model and photographs, photo renderings and drawings of all body styles, options and accessories. (B) Price: $100.
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Year: 1979  (Item #H3007)
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PLYMOUTH (Champ, Arrow, Sapporo, Horizon, Volare, Voyager, Trail Duster and Arrow Pickup), "Plymouth Data Book and Car Selector":
248 pages, 10x12x1 1/2. Blue vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Engineering": Detailed discussion on all mechanical parts and systems, with photographs and drawings; and b) sections on features of each model, including full page color photograph of each model and photographs, photo renderings and drawings of all body styles, options and accessories. NOTE: Page 61/62 of the Horizon section (index and list of features) is missing and several pages have torn loose and need to be reinforced. (C) Price: $75.
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Year: 1979  (Item #H3008)
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PLYMOUTH (Champ, Arrow, Sapporo, Horizon, Volare, Voyager, Trail Duster and Arrow Pickup), "Plymouth Color and Trim Selector":
10x14x2. Blue vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Color and Trim Selector": Photographs of seat styles and samples of cloth and vinyl upholstery fabrics and vinyl roof materials, with charts listing recommended color combinations and chart showing "Horizon Two-Tone Paint Combinations" (80 pages); and b) "Exterior Colors": Fifty-six paint chips and chart showing eight paint stripes. (A) Price: $125.
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Year: 1979  (Item #H3009)
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PLYMOUTH (Champ, Arrow, Sapporo, Horizon, Volare, Voyager, Trail Duster and Arrow Pickup), "Plymouth Color and Trim Selector":
10x14x2. Blue vinyl looseleaf notebook, with gold lettering, is divided into two sections: a) "Color and Trim Selector": Photographs of seat styles and samples of cloth and vinyl upholstery fabrics and vinyl roof materials, with charts listing recommended color combinations and chart showing "Horizon Two-Tone Paint Combinations" (80 pages); and b) "Exterior Colors": Fifty-six paint chips and chart showing eight paint stripes. (B) Price: $100.
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Year: 1981  (Item #H2723)
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PLYMOUTH (Reliant-K, TC3, Horizon Miser and Champ), "Plymouth Comparison Guide to Front-Wheel-Drive and High Mileage":
2 page (single-side printed) non- color sheet, 17x22. Black and white sheet, with black, white and blue lettering, has six photographs showing side views of Plymouth Reliant-K Custom 4-Door Sedan, Coupe and Station Wagon; TC3 Coupe; Horizon Miser 4-Door Sedan and Champ Hatchback, with prices, mileage estimates, list of standard equipment and chart comparing the Plymouth models to comparable Buick, Chevrolet, Datsun, Ford, Honda, Oldsmobile, Pontiac, Toyota and Volkswagen models. Folded for mailing. (B) Price: $15.
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Year: 1986  (Item #H2876)
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PLYMOUTH, "Plymouth Voyager vs. the Competition . . . No Contest":
Poster, 19x24. White sheet, with blue and black lettering, has twelve month calendar across top, four photographs showing side views of Plymouth Voyager, Ford Aerostar, Chevrolet Astro and Toyota Deluxe minivans across bottom, three drawings comparing exterior dimensions and four photographs illustrating features of Plymouth Voyager, with discussion. Folded for mailing. (A) Price: $20.
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Year: 1987  (Item #J1034)
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PLYMOUTH (Colt, Colt Vista, Turismo, Horizon America, Sundance, Reliant K, Caravelle, Gran Fury Salon and Voyager), "Plymouth Paint, Upholstery & Data Book - 2 Part Set":
12x11x5. Price: $200.
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Year: 1987  (Item #J1088)
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PLYMOUTH (Colt, Colt Vista, Turismo, Horizon America, Sundance, Caravelle, Gran Fury and Voyage SUV), "Plymouth Paint & Upholstery Book":
12x12x3. Price: $125.
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Year: 1987  (Item #J1120)
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PLYMOUTH (Colt, Colt Vista, Turismo, Horizon America, Sundance, Caravelle, Gran Fury and Voyager SUV), "Plymouth Upholstery Book":
12x11x3. Price: $50.
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Year: 1988  (Item #H2709)
  -   Photo 1    Photo 2  
PLYMOUTH (Voyager, Sundance, Reliant, Caravelle, Horizon America and Grand Fury), "Plymouth Technical Information Guide":
28 pages. Sb book has specifications, dimensional drawings and drawings of engines for Plymouth Voyager, Sundance, Reliant, Caravelle, Horizon America and Grand Fury models. Also includes trailer towing information and information on warranty and leasing. (A) Price: $20.
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Year: 1988  (Item #J1055)
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PLYMOUTH (Sundance, Horizon America, Reliant LE, Caravelle, Gran Fury, Colt, Colt Vista and Voyage and Grand Voyager SUVs), "Plymouth Paint, Upholstery & Data Book - 2 Part Set":
12x11x4. Price: $150.
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Year: 1988  (Item #J1128)
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PLYMOUTH (Sundance, Reliant LE, Horizon America, Caravelle, Gran Fury, Colt, Colt Vista and Voyager and Grand Voyager SUVs), "Plymouth Paint & Upholstery Book":
12x11x2. Price: $125.
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Year: 1989  (Item #J1048)
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PLYMOUTH (Horizon America, Reliant America, Sundance, Lazer, Acclaim, Gran Fury, Colt, Colt Wagon and Voyage and Grand Voyager SUVs), "Plymouth Paint, Upholstery & Data Book - 2 Part Set":
11x10x4. Price: $150.
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Year: 1990  (Item #J1366)
  -   Photo 1    Photo 2   Photo 3  
PLYMOUTH (Horizon America, Sundance, Laser, Acclaim, Voyager, Grand Voyager, Colt and Colt Wagons), "Plymouth Data Book":
12x10x1 1/2. Price: $50.
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