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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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Packard
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1927  (Item #H4048)
  -   Photo 1    Photo 2  
PACKARD, "Packard Sales Educational Course, Vol. 5, No. 5":
4 page part-color folder, 11x9. Folder discusses "Sales Advantages in Packard Bodies". Opens to 11x17 two page cutaway drawing showing frame and body of Packard automobile. Dated Aug. 29, 1927. (B) Price: $25.
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Year: 1927  (Item #H4049)
  -   Photo 1   
PACKARD, "Packard Sales Educational Course, Vol. 5, No. 14":
4 page non-color folder, 11x9. Folder discusses "Why Packard Custom Bodies Sell". Dated Oct. 31, 1927. (B) Price: $25.
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Year: 1927  (Item #H4051)
  -   Photo 1   
PACKARD (All-Weather), "Packard: Ask the Man Who Owns One":
2 page (single-side printed) color sheet, 11x9. Sheet has photo rendering showing three-quarter frontal view of orange and black Packard All-Weather Town Car, two photo renderings of craftsmen at work and art rendering of cavaliers inspecting leather horse saddle, with discussion. Dealer databook insert. Folded for mailing; therefore, price has been reduced. (C) Price: $20.
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Year: 1930  (Item #H4050)
  -   Photo 1   
PACKARD:
Photograph, 8x10. Textured coachbuilder's photograph shows side view of Packard (H) Custom All-Weather Town Car (Body Style No. 2008 C.B.). Corners have thumbtack holes, but would be beautiful framed. (B) Price: $35.
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Year: 1932-38  (Item #H4052)
  -   Photo 1   
PACKARD:
11x9. Miscellaneous assortment of pages from dealer databooks which cover 9th through 16th series. Includes: a) "Service Parts List -- Packard Eight" (Ninth Series - Index only) (14 pages); b) "Service Parts List -- Packard Eight": Pages 151-222 and 225-243. Covers Body Styles No. 503, 504, 505, 506, 507, 508, 509, 513, 514, 515, 516, 517, 518, 519, 523, 527, 533, 537 and 543 (Ninth Series); c) chapters from shop manual covering brakes, chassis and clutch (pages 13-47) and rear axle, shock absorbers, (pages 118-132); d) set of "Service Parts List -- Packard Super-Eight and Twelve" revision pages, dated Jan. 1938 (130 pages); and e) assortment of pages from three different manuals (84 pages). (C) Price: $35.
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Year: 1941/42  (Item #H3846)
  -   Photo 1   
PACKARD, "Ditzler Automotive Finishes - Packard (Includes 1946/47)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Rev. 8/47. Form No. 4615. (B) Price: $30.
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Year: 1948  (Item #H3847)
  -   Photo 1   
PACKARD, "Ditzler Automotive Finishes - Packard":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Dealer databook insert. Form No. 4815. (B) Price: $30.
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Year: 1951  (Item #H3983)
  -   Photo 1   
PACKARD, "DuPont Colors - Packard":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1947-50 models. Bulletin No. 14. Dealer databook inserts. Dated Issued Dec. 30, 1950 / Revised Nov. 1, 1951. Shows light aging and handling. (B) Price: $60.
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Year: 1952  (Item #H3984)
  -   Photo 1   
PACKARD, "DuPont Colors - Packard":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1948-51 models. Bulletin No. 15. Dealer databook inserts. Shows light aging and handling. Dated Apr. 28, 1952. (B) Price: $60.
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Year: 1953  (Item #H3985)
  -   Photo 1   
PACKARD, "DuPont Colors - Packard":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 16. Dealer databook inserts. Shows light aging and handling. Dated Dec. 31, 1952. (B) Price: $60.
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Year: 1954  (Item #H3986)
  -   Photo 1   
PACKARD, "DuPont Colors - Packard":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 17. Dealer databook inserts. Shows light aging and handling. Dated Oct. 30, 1953. (B) Price: $60.
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Year: 1955  (Item #H3987)
  -   Photo 1   
PACKARD, "DuPont Colors - Packard":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations. Reverse side of sheet 3 has paint names and code numbers for 1951-54 models. Bulletin No. 18. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 15, 1955. (C) Price: $75.
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Year: 1956  (Item #H3988)
  -   Photo 1   
PACKARD, "DuPont Colors - Packard":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Packard automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations. Reverse side of sheet 2 has two- and three-tone combinations and sheet 3 has paint names and code numbers for 1952-55 models. Bulletin No. 19. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 15, 1956. (C) Price: $75.
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