American Motors Corp. / Chrysler Corp. / Ford Motor Co.
/ General Motors Corp. / Heavy-Duty Trucks

Year: 1985  (Item #H4008)  -   Photo 1    Photo 2  
AMC/CHRYSLER CORPORATION/FORD MOTOR COMPANY/GENERAL MOTORS, "Martin Senour Paints: Automotive Color Directory": 40 page color catalog, 11x9. White cover, with black lettering, has photograph showing 1937 Packard Super Eight 4-Door Sedan driving across the U.S. and photo rendering of a van being used by NAPA jobber. Catalog consists of pages of paint chips for AMC (Jeep and Eagle), Chrysler Corp. (Chrysler, Dodge, Dodge Truck and Plymouth), Ford Motor Co. (Ford, Ford Truck, Aerostar Van, Mercury, Thunderbird, Lincoln Continental and Mark VII), General Motors Corp. (Buick, Cadillac, Chevrolet, Chevrolet Truck, Corvette, GMC Truck, Oldsmobile and Pontiac) and Fruehauf, International, Mack, White, Peterbilt, Freightliner and Kenworth Trucks. Includes charts listing paint names, formula numbers, company code numbers, locations of paint codes and service parts identification labels, photographs of products, etc. I.D. #A2792. (B) Price: $30.
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Autocar / Brockway / Chevrolet / Diamond T

Year: 1950-56  (Item #H3766)  -   Photo 1   
AUTOCAR/BROCKWAY/CHEVROLET/DIAMOND T (Acme Quality Paints), "Proxlin Commercial Colors (Through 1956)": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names, code numbers and years that they were available on Autocar, Brockway, Chevrolet and Diamond T commercial cars and trucks. Dealer databook insert. Copyright 1956. I.D. #9AP982-30M-7-56-5195. (C) Price: $35.
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Year: 1950-56  (Item #H3767)  -   Photo 1   
AUTOCAR/BROCKWAY/CHEVROLET/DIAMOND T (Acme Quality Paints), "Proxlin Commercial Colors (Through 1956)": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names, code numbers and years that they were available on Autocar, Brockway, Chevrolet and Diamond T commercial cars and trucks. Dealer databook insert. Copyright 1956. I.D. #9AP982-30M-7-56-5195. (B) Price: $40.
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Cadillac/LaSalle

Year: 1932  (Item #H1906)  -   Photo 1    Photo 2   Photo 3   Photo 4  
CADILLAC/LASALLE, "The Book of Fleetwood: A Handbook of Fleetwood Bodies for Cadillac and LaSalle Salesmen": 70 page non-color catalog, 8x5. This book has heavy black covers, with dark green embossed Cadillac and LaSalle emblems and design. Perfect bound. Covers construction of Fleetwood bodies with nineteen full page photo plates showing body types. Includes detailed discussions, photographs and drawings of interiors, the "Transformable Driver's Roof", luggage carrier, eleven detailed dimensional drawings of bodies, colors and upholstery, special features, special construction and special individual bodies. Hardly noticeable repairs to spine. Dated 1932. (B) Price: $1755.
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Chevrolet/Geo

Year: 1991  (Item #J1307)  -   Photo 1    Photo 2  
CHEVROLET/GEO (Caprice, Lumina, Corsica, Camaro, Beretta, Cavalier, Camaro and Corvette /Geo Prizm, Storm, Metro and Tracker /Pickups, Blazer, Suburban, Vans [APV, Astro, Chevy, Sport, Cutaway, Hi-Cube, Step]), "Chevrolet / Geo Car & Truck Paint, Upholstery (Photos) & Data Book (Non-factory binder)": 12x12x3 1/2. Price: $125.
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Year: 1996  (Item #J1311)  -   Photo 1    Photo 2   Photo 3  
CHEVROLET/GEO (Pickups, Blazer, Tahoe, Suburban, Vans (APV, Astro, Sport, Chevy and Cutaway] and Motorhomes), "Chevrolet / Geo Truck Order Guide & Paint Data Book": 12x12x4. Price: $75.
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Year: 1996  (Item #J1312)  -   Photo 1    Photo 2   Photo 3  
CHEVROLET/GEO (Caprice, Lumina, Monte Carlo, Corsica, Beretta, Cavalier, Camaro and Corvette / Prizm, Metro and Tracker), "Chevrolet / Geo Car Order Guide & Paint Data Book": 12x12x3. Price: $50.
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Chrysler Corporation

Year: 1935/36  (Item #H3922)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Chrysler, DeSoto, Dodge, Plymouth, Chevrolet and Ford), "Ditzler Automotive Finishes - Chrysler Corporation . Chevrolet . Ford": 4 page color folder, 11x9. White cover with black lettering and Ditzler emblem. Folder opens to 11x17 layout with sixty paint chips for Chrysler, DeSoto, Dodge, Plymouth, Chevrolet and Ford automobiles, with color names and code numbers. Back cover has chart of lacquer formulas. Dealer databook insert. I.D. #30M-11-37. Form No. 3536. (B) Price: $75.
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Year: 1937  (Item #H3918)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Chrysler, DeSoto, Dodge and Plymouth), "Ditzler Automotive Finishes - Chrysler Corporation": 4 page color folder, 11x9. White cover with black lettering and Ditzler emblem. Folder opens to 11x17 layout with thirty paint chips for Chrysler C-10, C-14, C-15 and C16 models; DeSoto S-3 model; Dodge D-5 model and Plymouth P-3 and P-4 models, with color names and code numbers. Back cover has chart of lacquer formulas. Dealer databook insert. Shows handling and aging; therefore, price has been reduced. Dated May 1, 1937. Form No. 371. (B) Price: $45.
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Year: 1949  (Item #H3784)  -   Photo 1   
CHRYSLER CORPORATION (Chrysler, DeSoto, Dodge and Plymouth), "Ditzler Automotive Finishes - Chrysler Corporation (Interiors)": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for interior colors for Chrysler, DeSoto, Dodge and Plymouth automobiles. Dealer databook insert. Form No. 4923. (A) Price: $35.
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Year: 1964  (Item #H1553)  -   Photo 1   
CHRYSLER CORPORATION (Plymouth, Valiant, Chrysler and Imperial), "Light the Fire! Facts & Fire": 6 page non-color folder, 11x9. Black cover, with white lettering and gray and white "flames". Folder opens to 11x25 layout with sixteen miniature side view drawings illustrating Chrysler's competitor models from General Motors, Ford and American Motors, with discussion on features. Reverse side has four photographs illustrating Chrysler's Valiant, Plymouth, Chrysler and Imperial models, with lists of features for dealer to "Check Your 1964 Advantages Over Competition". (A) Price: $25.
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Year: 1964  (Item #H1570)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Chrysler, Dodge, Imperial and Plymouth), "Service Management Conference Manual": 179 pages, 12x10x1 1/4. Maroon leatherette looseleaf notebook, with gold lettering, is divided into sections on accessories, front suspension, rear axle, brakes, electrical, engine, fuel system, steering, transmission, body and air-conditioning. Well illustrated with photographs and drawings. A training aid. (B) Price: $125.
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Year: 1966  (Item #H1386)  -   Photo 1    Photo 2   Photo 3  
CHRYSLER CORPORATION (Valiant 200 and 100 / Dodge Monaco): 10x7. Looseleaf pages are divided into three sections: a) "Valiant Sales Data: Valiant 200 and 100 Series Sedans, Station Wagons and Valiant Fastback": Information on features, standard and optional equipment, dimensions, specifications, engine, transmission, mechanical features and body (22 pages); b) "Dodge Monaco Sales Data": Same format as Valiant (17 pages); and c) "Metal and Trim Colour Guide: Dodge . Valiant": Six paint chips, three vinyl upholstery samples, drawings of seats and charts of available color combinations. Pages only. Chrysler International S.A. (A) Price: $50.
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Year: 1968  (Item #H1184)  -   Photo 1   
CHRYSLER CORPORATION (Chrysler, Imperial and Plymouth), "Chrysler-Plymouth Division Advance Information - Confidential": 12 pages, 8x11. Book discusses styling differences and options for the new models of Newport, 300 and New Yorker / Imperial, Imperial Crown and LeBaron / Fury, VIP, Belvedere, Road Runner, Satellite, GTX, Barracuda and Valiant. No illustrations. (A) Price: $50.
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Year: 1969  (Item #H1577)  -   Photo 1    Photo 2   Photo 3   Photo 4  
CHRYSLER CORPORATION (Chrysler New Yorker, 300 and Newport / Imperial Crown and LeBaron), "Chrysler / Imperial Data Book / Facts, Features, Color & Trim": 167 pages, 7x9. Blue looseleaf notebook with silver lettering. Chrysler portion is divided into sections on index and specifications, models, features and equipment and color and trim selections. Contains seventeen paint chips (some sticking, but there is sufficient room for matching colors), two vinyl convertible top samples and four vinyl top samples. Imperial portion is same layout, with seventeen paint chips (some sticking, but there is sufficient room for matching colors) and two vinyl roof samples. (A) Price: $175.
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Year: 1973  (Item #H3373)  -   Photo 1   
CHRYSLER CORPORATION (Plymouth Cricket / Dodge Colt and Truck), "DuPont Colors - Chrysler Corporation": 11x9. Sheet has paint chips, with color names and code numbers, for Plymouth Cricket, Dodge Colt and Dodge Trucks. Dealer databook insert. I.D. #A-79802-33. Price: $15.
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Year: 1973  (Item #H3374)  -   Photo 1   
CHRYSLER CORPORATION (Chrysler, Dodge, Imperial and Plymouth), "DuPont Colors - Chrysler Corporation - Interior": 11x9. Sheet has paint chips, with color names and code numbers, for Chrysler, Dodge, Imperial and Plymouth automobile interiors. Includes chart of "Striping Colors" with color names and code numbers and chart of trunk colors for Chrysler, Dodge and Imperial. Dealer databook insert. I.D. #A-79802. Price: $15.
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Year: 1978  (Item #H3376)  -   Photo 1    Photo 2   Photo 3  
CHRYSLER CORPORATION (Chrysler, Dodge and Plymouth), "DuPont Colors - Chrysler Corporation": Three 2 page (single-side printed) color sheet, 11x9. Sheets have paint chips, with color names and code numbers, for exterior and interior of Chrysler, Dodge and Plymouth automobiles. Includes charts listing color names and code numbers for 1975-77, chart listing trunk colors and chart listing paint names and code numbers for Dodge Colt and Challenger and Plymouth Arrow and Sapporo. Dealer databook insert. I.D. #E-14730. Price: $25.
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Year: 1979  (Item #H3284)  -   Photo 1    Photo 2   Photo 3  
CHRYSLER CORPORATION (Plymouth, Chrysler and Dodge), "Chrysler Corporation Paint, Upholstery & Data Book - Fleet": 130 pages, 12x10x1. Upholstery selections are shown in photographs. Dated Jun. 9, 1978. (A) Price: $125.
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Year: 1980  (Item #J1260)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Champ, Arrow, Sapporo, Horizon, Volare, Gran Fury, Trail Duster, Voyager/LeBaron, Cordoba, Newport, New Yorker/Colt, Challenger, Omni, Aspen, Diplomat, Mirada, St. Regis, Ramcharger, Pickup,Van), "Chrysler Corporation Paint & Upholstery Pages - Pages Only": 9x11x2. Upholstery selections are shown in photographs. Pages only. Price: $100.
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Year: 1984  (Item #J1148)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Colt, Vista, Conquest, Turismo, Horizon, Reliant, Gran Fury, Laser, LeBaron, E Class and Voyager SUV / New Yorker, Executive and Fifth Avenue), "Chrysler/Plymouth Paint, Upholstery (Photos) & Data Book - Advance Info (Spiralbound notebook)": 11x9x1. Includes photographs of upholstery materials. Price: $100.
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Year: 1985/86  (Item #H2775)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Turismo, Colt, Horizon America, Sundance, Reliant K, Caravelle, Gran Fury and Voyager), "Chrysler Corporation Paint Chips & Vinyl Roof Colors": 11x9. Spiral binding holds thirty-nine paint chips, accent stripes transparency and four photographs showing Gran Fury vinyl roof colors available. (A) Price: $25.
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Year: 1986  (Item #J1126)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Laser, LeBaron, New Yorker, Fifth Avenue, Limousine and Town & Country Wagon / Colt, Colt Vista, Conquest, Turismo, Horizon, Reliant K. Caravelle, Gran Fury and Voyager SUV) "Chrysler/Plymouth Upholstery & Data Book (Non-factory binder)": 12x10x2. Price: $65.
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Year: 1986  (Item #J1149)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Colt Vista, Conquest, Turismo, Horizon, Reliant K, Caravelle, Gran Fury, Laser and Voyager SUV / New Yorker, LeBaron, Limousine and Fifth Avenue), "Chrysler/Plymouth Paint, Upholstery (Photos) & Data Book - Advance Info (Spiralbound notebook)": 11x9x1. Includes photographs of upholstery materials. Price: $100.
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Year: 1986  (Item #J1151)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Turismo, Horizon, Reliant K, Caravelle, Gran Fury and Voyager SUV / Laser, New Yorker, LeBaron and Fifth Avenue), "Chrysler/Plymouth Comparison Data Book (Spiralbound notebook)": 11x10x1. Price: $35.
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Year: 1986  (Item #J1154)  -   Photo 1   
CHRYSLER CORPORATION (Laser, New Yorker, LeBaron, Fifth Avenue, Limousine and Town & Country Wagon / Conquest, Turismo, Horizon, Reliant and Gran Fury), "Chrysler/Plymouth Data Book (Non-factory binder)": 12x11x2. Price: $40.
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Year: 1986/87  (Item #H2774)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Turismo, Colt, Horizon, Sundance, Reliant K, Caravelle, Gran Fury and Conquest), "Chrysler Corporation Paint Chips & Vinyl Roof Colors": 11x9. Spiral binding holds forty-four paint chips, accent stripes transparency and four photographs showing Gran Fury vinyl roof colors available. (A) Price: $25.
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Year: 1987  (Item #H2772)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Turismo, Colt, Horizon, Sundance, Reliant K, Caravelle, Gran Fury / Conquest, LeBaron, New Yorker, Fifth Avenue), "Chrysler/Plymouth Paint & Data Book": 104 pages, 11x9. Looseleaf pages are divided into sections on models, with photographs of car and information on features, specifications and standard and optional equipment. Includes paint chips and photographs of upholstery selections available. Pages only. (B) Price: $25.
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Year: 1988  (Item #H2935)  -   Photo 1   
CHRYSLER CORPORATION (LeBaron, Fifth Avenue, New Yorker, Gran Fury, Sundance, Shadow, Reliant, Aries, Caravan, Voyager, Town & Country), "Set of 8 Chrysler Corporation Dealer Order Forms": Order forms were to be used by dealership in specifying body styles and options they were ordering. (A) Price: $10.
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Year: 1988  (Item #J1281)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Sundance, Reliant, Horizon America, Caravelle, Gran Fury, Colt, Colt Vista, Conquest TSi and Voyager / LeBaron, New Yorker and Fifth Avenue), "Chrysler/Plymouth Paint & Data Book (Spiralbound) - Advance Information": 11x9x1. Spiralbound notebook. Includes actual paint chips. Price: $100.
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Year: 1988/89  (Item #H2773)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Colt, Horizon, Sundance, Reliant LE, Caravelle, Gran Fury and Voyager), "Chrysler Corporation Paint Chips & Vinyl Roof Colors": 11x9. Spiral binding holds fifty-one paint chips, two accent stripes transparencies and five photographs showing Gran Fury vinyl roof colors available. (A) Price: $25.
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Year: 1989  (Item #H2936)  -   Photo 1   
CHRYSLER CORPORATION (LeBaron, New Yorker, Lancer, Sundance, Shadow, Caravan, Voyager and Town & Country), "Set of 4 Chrysler Corporation Dealer Order Forms": Order forms were to be used by dealership in specifying body styles and options they were ordering. (A) Price: $5.
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Year: 1989  (Item #J1155)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Full line of domestic and imported Chrysler, Plymouth, Dodge, Jeep and Eagle cars, trucks and SUVs), "Chrysler Corp. Data Book": 12x11x4. Price: $75.
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Year: 1989  (Item #J1150)  -   Photo 1    Photo 2  
CHRYSLER CORPORATION (Colt, Conquest, Horizon America, Reliant America, Sundance, Acclaim, Colt Wagon and Voyager and Grand Voyager SUVs / New Yorker, LeBaron and Fifth Avenue), "Chrysler/Plymouth Paint, Upholstery (Photos) & Data Book - Advance Info (Spiralbound notebook)": 11x9x1. Spiralbound notebook. Includes photographs of paint chips. Price: $100.
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Ditzler

Year: 1948  (Item #H3891)  -   Photo 1    Photo 2  
DITZLER (Chevrolet, Dodge and Ford), "Ditzler Automotive Finishes - Commercial Vehicles": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet, Dodge and Ford commercial vehicles. Form No. 4821. Comes with: a) Supplemental Bulletin, dated Nov. 1, 1950 (Rev.), for 1947, 1948 and 1950 Chevrolet commercial vehicles; b) Supplemental Bulletin, dated Nov. 1, 1950 (Rev.), for 1946-50 Dodge Trucks; c) Advance Bulletin, dated Jan. 1, 1951, for 1951 Dodge Trucks; and e) sheet, dated Revised Oct. 23, 1950, for 1945, 1946 and 1949 for Ford commercial vehicles. Each sheet lists paint names and code numbers. Dealer databook inserts. Form No. 4821. (B) Price: $50.
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Year: 1948  (Item #H3892)  -   Photo 1   
DITZLER (GMC, International, Mack, Reo, Studebaker and White), "Ditzler Automotive Finishes - Commercial Vehicles": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for GMC, International, Mack, Reo, Studebaker and White commercial vehicles. Form No. 4822. Comes with: a) sheet, dated Mar. 13, 1950, for 1945-47 GMC Trucks; and b) Supplemental Bulletin, dated May 1, 1951, for GMC Trucks. Each sheet lists paint names and code numbers. Dealer databook inserts. Form No. 4822. (B) Price: $40.
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Year: 1948-50  (Item #H3893)  -   Photo 1   
DITZLER (Diamond T, Federal, International, Mack, Reo, Studebaker and White), "Ditzler Automotive Finishes - Trucks": 2 page non-color sheet, 11x9. Sheet lists paint names and code numbers for 1938, 1942 and 1946 Diamond T; 1946 Federal; 1945/46 International; 1946/47 and 1950 Mack; 1946 and 1950 Reo; 1946-50 Studebaker; and 1946 White Trucks. Dealer databook insert. (B) Price: $15.
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Year: 1950  (Item #H3894)  -   Photo 1   
DITZLER (Autocar, Brockway, Diamond T, Federal, Fruehauf, GMC, International and White), "Ditzler Automotive Finishes - Trucks": Two 2 page non-color sheet, 11x9. Sheets list paint names and code numbers for Autocar, Brockway, Diamond T, Federal, Fruehauf, GMC, International and White Trucks. Dealer databook insert. Dated 6-23-50. (B) Price: $20.
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Dodge / Federal / Ford / Fruehauf / GMC

Year: 1950-56  (Item #H3768)  -   Photo 1   
DODGE/FEDERAL/FORD/FRUEHAUF/GMC (Acme Quality Paints), "Proxlin Commercial Colors (Through 1956)": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names, code numbers and years that they were available on Dodge, Federal, Ford, Fruehauf and GMC commercial cars and trucks. Dealer databook insert. Copyright 1956. I.D. #9AP983-30M-7-56-5195. (B) Price: $40.
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Ford / Chevrolet / Datsun / Dodge / Fiat / International /
Mazda / Mercury / Opel / Plymouth / Toyota

Year: 1971  (Item #H3033)  -   Photo 1    Photo 2  
FORD/CHEVROLET/DATSUN/DODGE/FIAT/INTERNATIONAL/MAZDA/MERCURY/OPEL/PLYMOUTH/TOYOTA, "ARA Auto Air Conditioning": 20 page non-color catalog, 11x9. Blue cover with black title bar and silver and white lettering. Fifty-six photographs show aftermarket air-conditioners that you could have installed in your AMC Gremlin and Hornet; Ford Capri, Galaxie, Maverick, Mustang, Pinto and Torino; Chevrolet Camaro, Chevelle, Monte Carlo, Nova, Vega, Ventura II and Chevy Van; Datsun 240Z, 510 and 1200; Dodge Challenger and Colt; Plymouth Valiant, Dart, Swinger, Duster, Demon, Scamp, Cricket and Javelin; Toyota Corolla and Mark II; Mazda RX-2/616, RX-2/616 and 1800; Mercury Comet and Monterey; Opel GT, Kadett and 1900; Fiat 128; Chevrolet, Datsun, Dodge, Ford, International and Toyota Pickup Trucks; Chevrolet and Ford Vans; plus universal and commercial units. Includes Evaporator I.D. Numbers. Dealer databook insert. I.D. #6600356. (A) Price: $20.
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Ford Motor Company

Year: 1939  (Item #H3820)  -   Photo 1   
FORD MOTOR COMPANY, "Ditzler Automotive Finishes - Ford/Mercury": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Ford and Mercury automobiles. Dealer databook insert. Dated Nov. 1, 1938. Form No. 399. (B) Price: $20.
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Year: 1940  (Item #H3821)  -   Photo 1   
FORD MOTOR COMPANY, "Ditzler Automotive Finishes - Ford/Mercury": 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Ford and Mercury automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Oct. 1, 1939. Form No. 409. (B) Price: $20.
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Year: 1941/42  (Item #H3834)  -   Photo 1   
FORD MOTOR COMPANY, "Ditzler Automotive Finishes - Lincoln/Zephyr (Includes 1946)": 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln and Zephyr automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Rev. 9/47. Form No. 4610. (B) Price: $30.
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Year: 1942  (Item #H3823)  -   Photo 1   
FORD MOTOR COMPANY, "Ditzler Automotive Finishes - Ford/Mercury": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Ford and Mercury automobiles. Dealer databook insert. Form No. 429. (B) Price: $20.
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Year: 1942  (Item #H3824)  -   Photo 1   
FORD MOTOR COMPANY, "DuPont Colors - Ford/Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1942 and 1946-49 Ford and Mercury automobiles. Bulletin No. 1. Dealer databook inserts. Shows light aging and handling. (B) Price: $30.
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Year: 1949  (Item #H3836)  -   Photo 1   
FORD MOTOR COMPANY, "Ditzler Automotive Finishes - Lincoln/Mercury": Two 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Lincoln and Mercury automobiles. Sheets 1 and 2. Dealer databook inserts. Form No. 4910. (B) Price: $60.
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Year: 1950  (Item #H3942)  -   Photo 1   
FORD MOTOR COMPANY, "DuPont Colors - Ford/Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1942 and 1946-49 Ford and Mercury models. Bulletin No. 19. Dealer databook inserts. Dated Issued Dec. 9, 1949 / Revised Sep. 1, 1950. Shows light aging and handlling. (B) Price: $40.
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Year: 1950  (Item #H3962)  -   Photo 1   
FORD MOTOR COMPANY, "DuPont Colors - Ford/Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Sheet 2 is continuation. Reverse side of sheet 2 has paint names and code numbers for 1942 and 1946-49 Ford and Mercury models. Bulletin No. 1. Dealer databook inserts. Dated Issued Jan. 31, 1950 / Revised Oct. 10, 1950. Shows light aging and handling. (B) Price: $50.
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Year: 1951  (Item #H3943)  -   Photo 1   
FORD MOTOR COMPANY, "DuPont Colors - Ford/Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1946-48 Ford and Mercury and 1949-50 Ford models. Bulletin No. 20. Dealer databook inserts. Dated Issued Dec. 30, 1950 / Revised Jul. 20, 1951. Shows light aging and handlling. (B) Price: $40.
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Year: 1952  (Item #H3944)  -   Photo 1   
FORD MOTOR COMPANY, "DuPont Colors - Ford/Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Ford automobiles. Sheet 2 is continuation which includes paint names and code numbers for Ford Trucks. Reverse side has paint names and code numbers for 1947-48 Ford and Mercury and 1949-51 Ford models. Bulletin No. 21. Dealer databook inserts. Shows light aging and handling. Dated Feb. 26, 1952. (B) Price: $40.
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Year: 1952  (Item #H3964)  -   Photo 1   
FORD MOTOR COMPANY, "DuPont Colors - Ford/Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Sheet 2 is continuation. Reverse side of sheet 2 has paint names and code numbers for 1947-48 Ford and Mercury and 1949-51 Mercury models. Bulletin No. 3. Dealer databook inserts. Shows light aging and handling. Dated Apr. 15, 1952. (B) Price: $50.
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Year: 1958  (Item #H1672)  -   Photo 1   
FORD MOTOR COMPANY, "Partners in Progress: A Supplier's Guide to Purchasing": 32 pages, 8x6. Book gives an individual or company who is supplying, or seeking to supply materials or parts to Ford Motor Company, "An Introduction to Ford Purchasing Aims and Objectives", including an organizational chart, corporate philosophy, policies, procedures for procurement and a U.S. map with locations of assembly and manufacturing plants and major Ford installations. Copyright 1957. (A) Price: $15.
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Year: 1966  (Item #H1824)  -   Photo 1   
FORD MOTOR COMPANY (Lincoln, Comet, Mercury and Ford [British]), "Lincoln-Mercury Manufacturer's Label Prices - California": 32 page non-color catalog, 6x4. Light green cover with dark green lettering. Lists base prices and prices for factory installed options, tire options and standard equipment for each series. Charts list license fees for the state of California and monthly payments for financing a new Lincoln Continental; Comet 202, Capri, Caliente or Cyclone; Mercury Monterey, Montclair, Park Lane or S-55; or Ford Anglia or Cortina (British). Dated Mar. 1966. (B) Price: $20.
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Year: 1966  (Item #H1825)  -   Photo 1   
FORD MOTOR COMPANY (Lincoln, Comet, Mercury and Ford [British]), "Lincoln-Mercury Manufacturer's Label Prices - California": 32 page non-color catalog, 6x4. Light green cover with dark green lettering. Lists base prices and prices for factory installed options, tire options and standard equipment for each series. Charts list license fees for the state of California and monthly payments for financing a new Lincoln Continental; Comet 202, Capri, Caliente or Cyclone; Mercury Monterey, Montclair, Park Lane or S-55; or Ford Anglia or Cortina (British). dated Jun. 1, 1966. (B) Price: $20.
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Year: 1967  (Item #H1827)  -   Photo 1   
FORD MOTOR COMPANY (Lincoln, Comet, Mercury and Ford [British]), "Lincoln-Mercury Manufacturer's Label Prices - California": 32 page non-color catalog, 6x4. Light green cover with dark green lettering. Lists base prices and prices for factory installed options, tire options and standard equipment for each series. Charts list license fees for the state of California and monthly payments for financing a new Lincoln Continental; Comet 202, Capri, Caliente or Cyclone; Mercury Monterey, Montclair, Park Lane, Brougham, Marquis or Cougar; or Ford Anglia or Cortina (British). Dated Sep. 2, 1967. (B) Price: $20.
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Year: 1968  (Item #H1829)  -   Photo 1   
FORD MOTOR COMPANY (Lincoln, Comet, Mercury and Ford [British]), "Lincoln-Mercury Manufacturer's Label Prices - California": 36 page non-color catalog, 6x4. Light green cover with dark green lettering. Lists base prices and prices for factory installed options, tire options and standard equipment for each series. Charts list license fees for the state of California and monthly payments for financing a new Lincoln Continental or Continental III; Montego, Comet or Cyclone; Mercury Monterey, Marauder, Marquis or Cougar; or Ford Cortina (British). Dated Sep. 27, 1968. (B) Price: $20.
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Year: 1968  (Item #H1830)  -   Photo 1   
FORD MOTOR COMPANY (Lincoln, Comet, Mercury and Ford [British]), "Lincoln-Mercury Manufacturer's Label Prices - California": 36 page non-color catalog, 6x4. Light green cover with dark green lettering. Lists base prices and prices for factory installed options, tire options and standard equipment for each series. Charts list license fees for the state of California and monthly payments for financing a new Lincoln Continental or Continental III; Montego, Comet or Cyclone; Mercury Monterey, Marauder, Marquis or Cougar; or Ford Cortina (British). Dated Nov. 11, 1968. (B) Price: $20.
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Year: 1969  (Item #H1890)  -   Photo 1   
FORD MOTOR COMPANY (Continental / Monterey, Montego and Cougar), "Product Comparisons": 84 pages, 12x10x1 1/2. Red and white cover with red, white and black lettering and red and white emblem. Looseleaf notebook contains four brochures comparing the Lincoln Continental and Mercury Monterey, Montego and Cougar with competitor makes. Seventy-four photographs, photo renderings and drawings show exterior, interior and features of Lincoln and Mercury cars and station wagons, with additional photographs showing features of the competitors. Discussion is on styling and dimensions, comfort and convenience, ride and handling, power and performance, body construction and prices. Includes eight pages of "Highlights of New Product Developments" covering Mercury Brougham Hardtop, Colony Park Station Wagon paneling option, 289 V-8 engines for Cougar and Montego and 427E V-8 for Cougar. (A) Price: $75.
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Year: 1969  (Item #H1831)  -   Photo 1   
FORD MOTOR COMPANY (Lincoln, Comet, Mercury and Ford [British]), "Lincoln-Mercury Manufacturer's Label Prices - California": 32 page non-color catalog, 6x4. Light green cover with dark green lettering. Lists base prices and prices for factory installed options, tire options and standard equipment for each series. Charts list license fees for the state of California when financing a new Lincoln Continental or Continental III; Montego or Cyclone; Mercury Monterey, Marauder, Marquis or Cougar; or Ford Cortina (British). Dated Sep. 19, 1969. (B) Price: $20.
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Year: 1971  (Item #H3111)  -   Photo 1   
FORD MOTOR COMPANY (Full Line), "The Ford Commitment to Vehicle Safety and Clean Air": 12 page non-color catalog, 11x9. Blue and white cover, with blue and black lettering, has four drawings showing testing procedures for Ford vehicles. Thirty-two drawings illustrate safety features and research that goes into accident- avoidance and occupant-protection features in Ford Motor Company vehicles. Includes detailed discussion and "Quick Facts" about Ford's history of safety, emission control and pollution control. Dealer databook insert. I.D. #Vol. 71-C13-L2. (A) Price: $10.
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Year: 1972  (Item #H3122)  -   Photo 1   
FORD MOTOR COMPANY (Full Line), "The Ford Commitment to Vehicle Safety and Clean Air": 6 page non-color folder, 11x9. Green and white cover, with green, white and black lettering, has discussion on progress that was being made to make Ford vehicles safer and cleaner to drive. Folder opens to 11x25 layout with five drawings illustrating safety features and research, with discussion. Reverse side has drawing illustrating emission controls system and ducts at casting center to filter dust from air, with discussion. Dealer databook insert. I.D. #Vol. 72CM26L2. (A) Price: $10.
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Year: 1973  (Item #H1132)  -   Photo 1    Photo 2  
FORD MOTOR COMPANY (Lincoln Capri, Continental and Continental Mark IV / Mercury, Montego, Cougar and Comet), "Facts Book": 9x8x1 1/2. Book is divided into sections on the models, with information on styling, equipment, features, options, construction, body, chassis, chassis, dimensions, power teams, safety and damageability, trailer towing, plus seven additional sections of information comparing Lincoln-Mercury cars with comparable competitor models. (A) Price: $65.
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Year: 1974-91  (Item #J1241)  -   Photo 1   
FORD MOTOR COMPANY, "Ford Motor Company Paint Chips & Codes": 12x11x4. A dealership compiled this looseleaf book which contains hundreds of paints chips, charts listing paint and upholstery combinations, code numbers, packages, options, and much, much more. Over 300 pages of information covering all models of Ford Motor Company cars and trucks. At least 300 pages! (B) Price: $225.
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Year: 1975  (Item #H3151)  -   Photo 1   
FORD MOTOR COMPANY (Ford and Mercury [Including Light Trucks]), "Ford Dealer-Installed Air Conditioners": 8 page non-color catalog, 11x9. Cover is photograph of block of ice with blue "FORD" chiseled into ice. Sixteen photographs show air-conditioners which could be installed at the factory for Ford LTD, Galaxie, Custom, Torino, Mustang II, Granada, Pinto, Monarch and Maverick; Mercury Montego, Cougar, Comet, Monarch and Capri; and Light Trucks, Courier Pickup and Econoline Vans. Includes discussion and information on warranty. Dealer databook insert. I.D. #FPM 1134. (A) Price: $10.
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Year: 1977  (Item #H3339)  -   Photo 1    Photo 2  
FORD MOTOR COMPANY (Continental Mark V / Marquis, Monarch and Comet), "Snarl-Free Leasing at the Sign of the Cat!": Portfolio, 11x9. White cover, with orange and black lettering, has drawing of friendly looking tiger cub. Eight page portfolio opens to 11x34 layout with sixteen photographs showing display ads, wall poster, showroom door decal, price sticker, cartop tent, consumer booklets and postcards which were available for dealers' advertising campaigns. Pocket contains: a) actual samples of four postcards, display ad, consumer booklet and showroom door decal with tiger cub; and b) "Note to Dealer and Publisher" card. Reverse side has information on 30-second television spots. NOTE: Radio scripts which are said to be included were not with portfolio. (A) Price: $25.
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Year: 1979  (Item #H3245)  -   Photo 1   
FORD MOTOR COMPANY (Ford, Lincoln and Mercury), "Many New Ford Accessories for 'Great Goings On': To Help You Really Prosper": 6 page non-color folder, 9x4. Oliver green cover with white lettering. Folder opens to 9x12 layout with thirteen photographs showing accessories that a salesman could sell with the sale of a new Ford, Lincoln or Mercury -- luggage rack, floor mats, back liftgate louvers, station wagon air deflectors, suction cup roof rack, antenna, wheel covers, radio and air- conditioners. Includes discussion for salesman on how to sell options and promoting them by using the "Accessories Literature Program". Reverse side has four photographs showing speed control, rifle safe, truck caddy and vent shade, with discussion. (A) Price: $5.
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Year: 1982  (Item #H3303)  -   Photo 1   
FORD MOTOR COMPANY, "Escort and Lynx Qualify for Reduced Allstate Insurance Rates": 2 page (single-side printed) non-color sheet, 11x9. Blue and white sheet, with blue, white and black lettering, has two photo renderings showing side view of Ford Escort GLX Hatchback and three-quarter frontal view of Mercury Lynx 2- Door Sedan, with discussion on the low cost of ownership for the two cars being an advantage a dealer could promote with a customer. (A) Price: $5.
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Year: 1987  (Item #H2700)  -   Photo 1    Photo 2  
FORD MOTOR COMPANY, "Ford . Lincoln/Mercury . Ford Truck Facts Book - Accessories": 136 pages. Sb book has 175 photographs showing options and accessories that were available for Ford cars and trucks and Lincoln and Mercury cars. Includes descriptions and Part Numbers. Holes punched for insertion in dealer databook. Dated Oct. 1986. (A) Price: $25.
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Ford / Lincoln / Hudson / Studebaker

Year: 1937  (Item #H3920)  -   Photo 1    Photo 2  
FORD/LINCOLN/HUDSON/STUDEBAKR (Ford, Lincoln, Hudson and Studebaker), "Ditzler Automotive Finishes - Ford . Lincoln . Hudson . Studebaker": 4 page color folder, 11x9. White cover with green lettering and Ditzler emblem. Folder opens to 11x17 layout with thirty-six paint chips for Ford, Lincoln-Zephyr, Hudson-Terraplane and Studebaker automobiles, with color names and code numbers. Back cover has chart of lacquer formulas. Dealer databook insert. Dated May 1, 1937. Form No. 373. (B) Price: $50.
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General Motors

Year: 1937  (Item #H3919)  -   Photo 1    Photo 2  
GENERAL MOTORS (Buick, Chevrolet, Oldsmobile and Pontiac), "Ditzler Automotive Finishes - General Motors": 4 page color folder, 11x9. White cover with black lettering and Ditzler emblem. Folder opens to 11x17 layout with thirty-three paint chips for Buick, Chevrolet, Oldsmobile and Pontiac automobiles, with color names and code numbers. Back cover has chart of lacquer formulas. Dealer databook insert. Dated May 1, 1937. Form No. 372. (B) Price: $40.
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Year: 1953  (Item #H1968)  -   Photo 1    Photo 2  
GENERAL MOTORS (Buick, Cadillac, Chevrolet, Oldsmobile and Pontiac), "Things You'll Want to Know About Our New GM Cars": 20 page non-color catalog, 7x9. Green and white cover, with black title oval and green and white lettering. Twelve photo renderings show exterior and features of Chevrolet Two-Ten 4-Door Sedan, Pontiac Deluxe 4-Door Sedan, Oldsmobile Super 88 Holiday Coupe, Buick Skylark and Super Convertibles, Cadillac Series 60 Special 4-Door Sedan and El Dorado Convertible. Includes discussion on features and specifications. Brochure was to acquaint GM salesmen with the new models. I.D. #IR-53-3. (A) Price: $50.
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Year: 1962  (Item #H2866)  -   Photo 1   
GENERAL MOTORS (Buick, Cadillac, Chevrolet, Oldsmobile and Pontiac), "Anouncing Riviera Detachable Convertible Hardtops! Designed Especially for GM Models": 4 page color folder, 9x11. Gold and white cover, with blue medalliion and red, white and black lettering, has photograph showing side view of white Riviera Convertible Hardtop on red car. Folder opens to 8x22 layout withfive photographs and drawing showing Chevrolet Impala SS, Buick Invicta, Pontiac Catalina, Oldsmobile 98 and Cadillac 62 Convertibles with Riviera detachable convertible hardtop, with discussion and list of reasons a dealer should offer Riviera conversions. Comes with: a) "Dealer Price List"; b) "Business Reply Card" postcard; c) form letter on Riviera, Inc., letterhead to potential dealer; and d) original mailing envelope, postmarked Dec. 7 '62. (A) Price: $35.
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Year: 1974  (Item #H2972)  -   Photo 1   
GENERAL MOTORS (Buick, Cadillac, Chevrolet, Oldsmobile and Pontiac [Webasto International Sunroof Corp.]), "Wisco Offers You the Finest Custom Conversions Available!": 8 page color folder, 11x9. Gold cover with black lettering and gold, white and black emblem. Folder opens once to 11x17 layout with eight photographs showing Buick Electra, Chevrolet Caprice and Chevelle, Oldsmobile 98 and Toronado and Pontiac Grand Prix conversions by Wisco and Silver Goddess hood ornament, with discussion, then opens a second time to 22x17 layout with nineteen photographs showing exterior, interior and features of Cadillac Coupe deVille, Eldorado Coupe, Station Wagon and Limousine conversions, with descriptions. Back cover has photograph of manufacturing facility, with discussion. Comes with: a) "1974 El Clasico Custom Conversions - Confidential": 8 page non-color catalog, 11x9. Brochure includes info, prices and lists of standard and optional features; and b) original mailing envelope. Dated Oct. 1, 1973. (A) Price: $40.
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Year: 1975  (Item #H2974)  -   Photo 1   
GENERAL MOTORS (Buick, Cadillac, Chevrolet and Oldsmobile [Webasto International Sunroof Corp.]), "Wisco -- America's No. 1 Car Customizer": 8 page color folder, 11x9. Blue and white cover, with black lettering, has photograph of Wisco manufacturing facility, with discussion. Folder opens to 11x17 layout with twelve photographs showing features of Buick Electra and Limited and Oldsmobile 98, Cutlass and Tornado conversions by Wisco, with descriptons, then opens a second time to 22x17 layout with twenty-one photos showing exterior, interior and features of Cadillac Coupe deVille, Eldorado Coupe and Wagon and Limousine conversions, with descriptions. Back cover has five photos showing features of Chevrolet Caprice and Monte Carlo conversions, with descriptions. Comes with: a) 8 page "Dealer Parts Price List", dated Feb 1, 1975; b) two 4x5 color photographs showing Cadillac Seville conversion; and c) original mailing envelope. (A) Price: $50.
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Year: 1977  (Item #H2368)  -   Photo 1    Photo 2  
GENERAL MOTORS (Buick, Chevrolet, Oldsmobile and Pontiac), "Accessories Catalog": 20 page color catalog, 11x9. White cover, with black lettering and blue and white GM emblem, opens to two page photo rendering showing clocks, mirrors and radio for General Motors vehicles. Forty-five photographs and photo renderings show accessories that you could purchase for your new car or tru -- luggage carriers, trailer hitch, cruise control, infant seats, radios, anti-theft alarm, CB radios/antennas, mirrors, etc. Also includes two page chart comparing availability of accessories for Buick, Chevrolet, Oldsmobile and Pontiac models. Dealer databook supplement. Dated Sep. 1976. (A) Price: $30.
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Year: 1977  (Item #H3264)  -   Photo 1   
GENERAL MOTORS (Buick, Chevrolet, Oldsmobile and Pontiac), "Accessories Catalog": 20 page color catalog, 11x9. White cover, with black lettering and blue and white GM emblem, opens to two page photo rendering showing clocks, mirrors and radio for General Motors vehicles. Forty-five photographs and photo renderings show accessories that you could purchase for your new car or truck -- luggage carriers, trailer hitch, cruise control, infant seats, radios, anti-theft alarm, CB radios/antennas, mirrors, etc. Also includes two page chart comparing availability of accessories for Buick, Chevrolet, Oldsmobile and Pontiac models. Dealer databook supplement. Dated Aug. 1976. (A) Price: $30.
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Year: 1978  (Item #H3281)  -   Photo 1   
GENERAL MOTORS (Cadillac, Buick, Oldsmobile, Pontiac, Chevrolet and Trucks [CK-1,2,3, LUV and G-1,2,3,C,K, Blazer and Suburban]), "Accessory Catalog - General Motors Parts Division": 24 page non-color catalog, 11x9. White covers, with black lettering, fold out to 11x34 layout with collages of ten drawings (each is shown twice) showing accessories for General Motors cars and trucks. Fifty-eight photographs show accessories that you could purchase with your new Cadillac, Buick, Oldsmobile, Pontiac or Chevrolet car and CK-1,2,3, LUV and G-1,2,3,C,K, Blazer and Suburban light-duty trucks -- antennas, clock, luggage carrier, compass, litter and tissue dispenser, cruise control, wire wheel, deflectors, defogger, guards, "Guide-Matic" (Cadillac only), hitches, lighter, lamps, floor mats, mirrors, radios, trunk release, "Twilight Sentinel", infant/child seats, speakers, etc. Last three pages fold out to chart listing which accessories were available for each model. (A) Price: $35.
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Year: 1984  (Item #H2720)  -   Photo 1   
GENERAL MOTORS, "The Collectibles: General Motors Calendar": 10 page color catalog, 8x8. White cover, with ornate gray floral border, frames photograph showing three-quarter frontal view of 1929 LaSalle Convertible Coupe. Fourteen photographs show 1928 Chevrolet, 1928 Buick, 1929 LaSalle, 1955 Oldsmobile and 1955 Pontiac Convertibles and 1937 GMC Pickup Truck. Includes information for dealer to order a supply of calendars to give to his customers, plus a bonus of prints on artist's canvas with frames that could be purchased. (A) Price: $15.
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Year: 1985  (Item #H2798)  -   Photo 1   
GENERAL MOTORS, "Customer Satisfaction Guidelines: For GM Dealer Personnel": 16 pages, 7x4. Sb book discusses ways for a salesman to deal with a customer to assure the customer's satisfaction during a sale and when handling a complaint. Copyright 1981. I.D. #GM-CR-200 3/84. 211/450M 3/84. (A) Price: $5.
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Year: 1985  (Item #H2385)  -   Photo 1   
GENERAL MOTORS, "GM Collectors - General Motors Calendar": 10 page color catalog, 8x8. White cover, with ornate gray floral border, frames photograph showing three-quarter frontal view of 1917 GMC stake bed truck. Fourteen photographs show 1906 Cadillac, 1917 GMC stake bed truck, 1920 Oldsmobile, 1933 Chevrolet touring car, 1931 Buick Coupe, 1941 Pontiac 2-Door Sedan and 1955 Chevrolet Station Wagon. Includes information for dealer to order a supply of calendars to give to his customers, plus a bonus of prints on artist's canvas with frames that could be purchased. Comes with 3-part "Order Form", notice of 50% discount for Mr. Goodwrench dealers, reply envelope and original mailing envelope with label photo showing three-quarter frontal view of front half of blue 1941 Pontiac 2-Door Sedan. Price: $25.
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Year: 1996  (Item #J1319)  -   Photo 1    Photo 2  
GENERAL MOTORS (Buick, Cadillac, Chevrolet, GMC, Oldsmobile and Pontiac), "General Motors Fleet Information Manual (No photographs)": 12x12x3 1/2. Price: $75.
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Graham / Nash / Packard / Willys

Year: 1937  (Item #H3921)  -   Photo 1    Photo 2  
GRAHAM/NASH/PACKARD/WILLYS (Graham, Nash, Packard and Willys), "Ditzler Automotive Finishes - Graham . Nash . Packard . Willys": 4 page color folder, 11x9. White cover with brown lettering and Ditzler emblem. Folder opens to 11x17 layout with thirty-two paint chips for Graham, Nash, Packard and Willys automobiles, with color names and code numbers. Back cover has chart of lacquer formulas. Dealer databook insert. Shows handling and aging; therefore, price has been reduced. Dated May 1, 1937. Form No. 374. (C) Price: $60.
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International / Kenworth / Mack

Year: 1950-56  (Item #H3769)  -   Photo 1   
INTERNATIONAL/KENWORTH/MACK (Acme Quality Paints), "Proxlin Commercial Colors (Through 1956)": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names, code numbers and years that they were available on International, Kenworth and Mack commercial cars and trucks. Dealer databook insert. Copyright 1956. I.D. #9AP984-30M-7-56-5195. (B) Price: $40.
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Jeep/Eagle

Year: 1984  (Item #J1229)  -   Photo 1    Photo 2  
JEEP/EAGLE (Scrambler, CJ-7, Pickup, Cherokee, Wagoneer and Grand Wagoneer / Eagle), "Jeep/Eagle Paint & Data Book - Pages Only": 11x9x1. Includes photographs of upholstery materials. Pages only. Price: $60.
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Year: 1985  (Item #J1278)  -   Photo 1    Photo 2  
JEEP/EAGLE (CJ-7, Scrambler, Pickup, Cherokee, Wagoneer and Grand Wagoneer / Eagle), "Jeep/Eagle Paint, Upholstery (Photos) & Data Book - Pages Only": 11x9x1. Includes photographs of upholstery materials. Pages only. Price: $75.
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