Year: 1950  (Item #H1835)  -   Photo 1   
MERCURY (0CM), "Automotive Comparison Bulletin, Vol. 3, No. 1 - Mercury vs. Pontiac": 4 page non-color folder, 11x9. Gray and white cover, with black lettering, has photograph showing three-quarter frontal views of Mercury 4-Door Sedan parked beside Pontiac 4-Door Sedan, with discussion. Folder opens to 11x17 layout with twelve photographs, photo renderings and drawings of Mercury features and engine and three photographs showing Pontiac dashboard, windshield and engine, with comparison information. Back cover has photograph showing side view of Mercury's entry in the Mobilgas Grand Canyon Run, with list of Mercury automobile features. Supplement to dealer databook. Confidential to Mercury salesmen. Dated Mar. 20, 1950 (A) Price: $15.
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Year: 1950  (Item #H1838)  -   Photo 1   
MERCURY (0CM), "Automotive Comparison Bulletin, Vol. 3, No. 5 - Better than Ever Mercury vs. Buick Super Series": 4 page non-color folder, 11x9. Gray and white cover, with black lettering, has photograph showing frontal views of Mercury parked beside Buick Super, with discussion. Folder opens to 11x17 layout with six photograph showing interior, engine and features of Mercury and six comparable photographs of Buick Super, with discussion. Back cover has two photographs comparing Mercury's "Touch-O-Matic" drive to Buick's Dynaflow automatic transmission and photograph showing side view of Mercury's entry in the Mobilgas Grand Canyon Run, with discussion and list of features. Supplement to dealer databook. Confidential to Mercury salesmen. Dated Jun. 8, 1950 (A) Price: $15.
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Year: 1950  (Item #H1839)  -   Photo 1   
MERCURY (0CM), "Automotive Comparison Bulletin, Vol. 3, No. 6 - Better than Ever Mercury vs. DeSoto": 8 page non-color catalog, 11x9. Gray and white cover, with black lettering, has photograph showing three-quarter frontal views of Mercury 4-Door Sedan parked beside DeSoto 4-Door Sedan, with discussion. Fourteen photographs show exterior, interior and features of Mercury and ten photographs of DeSoto compare feature for feature. Includes detailed discussion and two drawings comparing interior dimensions. Supplement to dealer databook. Confidential to Mercury salesmen. Dated Jun. 16, 1950 (A) Price: $20.
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Year: 1950  (Item #H1840)  -   Photo 1   
MERCURY (0CM), "Automotive Comparison Bulletin, Vol. 3, No. 7 - Mercury, America's No. 1 Economy Car vs. Chrysler": 8 page non-color catalog, 11x9. White cover, with black lettering, has photograph showing frontal views of Mercury parked beside Chrysler Six, with discussion. Fourteen photographs show exterior, interior and features of Mercury 4-Door Sedan and thirteen photographs of Chrysler six 4-Door Sedan compare feature for feature. One additional photograph shows Mercury's entry in the Mobilgas Grand Canyon Run. Back cover has a nice art rendering and photograph showing Mercury Convertible which was the official pace car for the "500 Mile Race". Includes detailed discussion. Supplement to dealer databook. Confidential to Mercury salesmen. Dated Jun. 12, 1950 (A) Price: $20.
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Year: 1950  (Item #H3837)  -   Photo 1   
MERCURY, "Ditzler Automotive Finishes - Mercury": 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Dealer databook insert. Form No. 5017. (B) Price: $25.
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Year: 1953  (Item #H3965)  -   Photo 1   
MERCURY, "DuPont Colors - Mercury": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint names and code numbers for two-tone combinations. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 4. Dealer databook inserts. Shows light aging and handling. Dated Jan. 10, 1953. (B) Price: $75.
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Year: 1954  (Item #H3198)  -   Photo 1   
MERCURY, "Competitive Comparison Newsletter: Mercury Holds the Top Cards": 2 page non-color sheet, 11x8. Blue and gray sheet, with blue and black lettering, has photo rendering showing three-quarter frontal view of Oldsmobile Super 88 4-Door Sedan, with information comparing features of the Oldsmobile to Mercury automobiles and reasons why Mercurys are a better choice. Dealer databook supplement. Dated Feb. 17, 1954. (A) Price: $15.
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Year: 1954  (Item #H3966)  -   Photo 1   
MERCURY, "DuPont Colors - Mercury": Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Bulletin No. 5. Dealer databook inserts. Shows light aging and handling. Dated Dec. 5, 1953. (B) Price: $50.
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Year: 1955  (Item #H3967)  -   Photo 1   
MERCURY, "DuPont Colors - Mercury": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint names and code numbers for interior colors. Reverse side has paint names and code numbers for 1951-54 models. Bulletin No. 6. Dealer databook inserts. Shows light aging and handling. Dated Dec. 31, 1954. (B) Price: $75.
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Year: 1956  (Item #H3968)  -   Photo 1   
MERCURY, "DuPont Colors - Mercury": Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Mercury automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has three-tone color combinations. Sheet 3 has paint names and code numbers for interior colors. Reverse side has paint names and code numbers for 1952-55 models. Bulletin No. 7. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Oct. 3, 1955. (C) Price: $60.
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Year: 1961  (Item #H1860)  -   Photo 1    Photo 2  
MERCURY, "Comet Product Information . Feature Facts . Customer Benefits": 48 pages, 9x6. Looseleaf notebook pages are divided into separate sections on models, with information on styling, body, mechanical features, options and accessories and specifications, including information on police and fleet vehicles. Well illustrated with 116 photographs, photo renderings and drawings. Pages only. Dated 8-60. Form No. C61-100. (A) Price: $50.
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Year: 1961  (Item #H1871)  -   Photo 1    Photo 2  
MERCURY (Meteor and Monterey), "Mercury Product Information . Feature Facts . Customer Benefits": 80 pages, 9x6. Looseleaf notebook pages are divided into separate sections on models, with information on styling, body, mechanical features, options and accessories and specifications, including information on police and fleet vehicles. Well illustrated with 173 photos, photo renderings and drawings. Pages only. Dated 8-60. Form No. M61-102. (B) Price: $75.
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Year: 1962  (Item #H1020)  -   Photo 1    Photo 2  
MERCURY, "Mercury Monterey Product Information . Feature Facts . Customer Benefits": 56 pages, 9x6. Looseleaf notebook pages are divided into sections, with information on the models and styling, body features, mechanical features, options and accessories, including information on police vehicles and taxi cabs. Well illustrated with twenty-four photographs, photo renderings and drawings. Pages only. (A) Price: $75.
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Year: 1962  (Item #H1023)  -   Photo 1    Photo 2  
MERCURY (Comet, Custom and S-22), "Mercury Comet Product Facts . Features . Customer Benefits": 42 pages, 9x6. Looseleaf notebook pages are divided into sections, with information on the models and styling, body features, mechanical features, options and accessories, including fleet vehicles. Well illustrated with ninety-eight photographs, photo renderings and drawings. Pages only. Revised 10-6-61. (A) Price: $50.
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Year: 1962  (Item #H1873)  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
MERCURY (Monterey, Meteor and Comet): 10x11x2. Looseleaf notebook pages are divided into three parts: a) "Color and Upholstery Availability Charts": 32 pages, 9x9. Contains photographs of all body styles, with charts listing color combinations and which were available for the different models; b) "Upholstery Selections": 46 pages, 5x9. Samples of fabric and vinyl upholstery materials and convertible top materials, with photographs showing seating styles; and c) paint chips: Two sets of sixteen 2x9 paint chips with eight transparencies of cars. NOTE: Page 9/10 from Comet upholstery section is missing. (C) Price: $100.
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Year: 1962  (Item #H2134)  -   Photo 1   
MERCURY, "Mercury Buy . . . Mercury Meteor Sells from $38 to $320 Less Than a Comparably Equipped Chevrolet!": 4 page non-color folder, 6x4. "CONFIDENTIAL: For Salesmen's Use Only". Blue half cover with black and white lettering and blue and black Mercury emblem. Folder opens to 6x6 layout with charts itemizing base cost and maintenance of Mercury Meteor compared to Chevrolet's Biscayne, Bel Air and Impala. Back cover has discussion on savings. Dated Rev. 3-62. Price: $10.
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Year: 1962  (Item #H3357)  -   Photo 1   
MERCURY, "Salesman's Price List: Mercury Monterey Accessories Styled for Your Driving Enjoyment": 18 page non-color folder, 9x4. Red cover, with white lettering, has photograph showing collage of accessories for Mercury Monterey automobiles. Folder opens to 9x36 layout with sixteen photographs showing factory installed accessories that were available -- power steering and brakes, speed control, heater/defroster, air-conditioner/heater, warning light, radio, speaker, antenna, floor mats and mirrors, with descriptions. Reverse side has sixteen photographs showing fender shields, wheel covers, mirrors, locking gas cap, license plate frame, seat belts, remote deck lid lock, shock absorbers, windshield washer, cargo mat, luggage carriers and vacuum disposal, with discussion. Also includes prices and installation time for each accessory. (A) Price: $35.
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Year: 1963  (Item #H1863)  -   Photo 1    Photo 2  
MERCURY (Monterey and Marauder), "Mercury Monterey": 46 pages, 9x6. Looseleaf notebook pages are divided into sections, with information on the models and styling, body features, mechanical features, options and accessories, including police vehicles. Well illustrated with 108 photographs, photo renderings and drawings. Pages only. Dated 8-62. Form No. M63-112. (B) Price: $75.
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Year: 1963  (Item #H1864)  -   Photo 1    Photo 2   Photo 3  
MERCURY (Monterey and Marauder), "Mercury Monterey": 46 pages, 9x6. Looseleaf notebook pages are divided into sections, with information on the models and styling, body features, mechanical features, options and accessories, including police vehicles. Well illustrated with 108 photographs, photo renderings and drawings. Includes four additional addendum pages dated 1-22-63 covering the Mercury Marauder, including two photo renderings showing the Marauder, including two photo renderings showing the Marauder S-55 2-Door Hardtop, is in (A) condition and comes with official "Mercury-Monterey Data Insert" envelope. Pages only. Dated 8-62. Form No. M63-112. (A) Price: $85.
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Year: 1963  (Item #H3445)  -   Photo 1    Photo 2  
MERCURY (Meteor and Monterey), "Confidential to All Mercury Salesmen: Industry Summary": 8 page non-color folder, 8x4. White cover with black lettering and Lincoln-Mercury emblem. Folder opens to 8x16 layout with charts comparing Suggested Retail Prices and specifications of Mercury Meteor, Meteor Custom, Meteor S-33, Monterey, Monterey Custom and Monterey S-55 to competitor models. Reverse side has chart comparing Suggested Retail Prices for optional equipment. Comes with salesman's business card. Dated Oct. 4, 1962. (B) Price: $10.
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Year: 1966  (Item #H1022)  -   Photo 1    Photo 2  
MERCURY (202, Capri, Caliente, Cyclone, Voyager and Villager), "Mercury Comet": 52 pages, 9x6. Looseleaf notebook pages are divided into sections, with information on the models and equipment, body features and mechanical features and accessories. Well illustrated with 117 photographs, photo renderings and drawings. Pages only. Form No. C66-120. (A) Price: $75.
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Year: 1967  (Item #H1869)  -   Photo 1    Photo 2  
MERCURY (Comet 202, Capri, Caliente, Cyclone, Comet Voyager and Villager), "Mercury Intermediate-Size Cars": 38 pages, 10x8. Looseleaf notebook pages are divided into sections, with information on the models and equipment, body features and mechanical features. Well illustrated with seventy-six photographs, photo renderings and drawings. Pages only. Dated 9-66. Form No. LM67-1002. (A) Price: $75.
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Year: 1976  (Item #H3249)  -   Photo 1    Photo 2  
MERCURY, "A New Sales and Profit Opportunity: Rally Cat - Capri II Rally Cat": Portfolio, 12x9. Red cover with black and white lettering and black cat paw prints. Inside covers have drawing showing side view of Mercury Capri II Rally Cat Sport Coupe, with discussion, list of features for the Rally Cat and list of ways in which Lincoln- Mercury would promote the new model and how the dealership could make extra money on sales. Contains four 8x10 color press photographs showing three-quarter frontal and three-quarter rear (two) views of red Mercury Capri II sport coupe, with white trim, parked in outdoor safari scenes. (A) Price: $40.
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Year: 1980  (Item #J1027)  -   Photo 1    Photo 2  
MERCURY (Marquis, Marquis Brougham, Grand Marquis, Cougar XR-7, Monarach, Capri, Zephyr, Zephyr Z-7, Bobcat and Marquis, Co, "Mercury Paint & Upholstery Book": 12x12x3. Price: $125.
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Year: 1981  (Item #H3298)  -   Photo 1   
MERCURY (Capri, Zephyr, Zephyr Z-7, Cougar, Cougar XR-7 and Marquis), "The Save Money Sale . . . Mercury Special Value Cars: Package Descriptions for Salesperson": 6 page non-color folder, 7x4. White cover, with blue lettering, has brief discussion. Folder opens to 7x10 layout with list of features included in special package dealers for the Mercury Capri, Zephyr, Zephyr Z-7, Cougar and Cougar XR-7. Back cover has discussion on packages for Marquis model. No illustrations. (A) Price: $3.
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Year: 1981  (Item #H3323)  -   Photo 1   
MERCURY, "Mercury Marquis Special Value Packages: Product Facts": 2 page non-color sheet, 11x9. Front of sheet is red, yellow and white, with red, white and black lettering and Mercury Marquis emblem, and has photograph showing three-quarter rear view of Mercury Grand Marquis 4-Door Sedan, with discussion and list of features in Special Value Packages. Reverse side has chart summarizing what packages included and what dealer had to pay extra for and code numbers for ordering packages. (A) Price: $5.
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Year: 1981  (Item #J1015)  -   Photo 1    Photo 2  
MERCURY (Marquis, Cougar, Cougar XR-7, Capri, Zephyr, Lynx and LN7), "Mercury Data Book - Advance Edition": 12x10x1. Price: $50.
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Year: 1981  (Item #J1026)  -   Photo 1    Photo 2  
MERCURY (Marquis, Cougar, Cougar XR-7, Capri, Zephyr, Zephyr Z-7, Lynx, LN-7 and Marquis and Zephyr Wagons), "Mercury Paint & Upholstery Book": 12x12x3. Price: $125.
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Year: 1982  (Item #H3292)  -   Photo 1    Photo 2   Photo 3  
MERCURY (Marquis, Cougar, Cougar XR-7, Zephyr, Capri, Monarch, LN7 and Lynx), "Mercury: Announcement / Merchandising Materials": 24 page color catalog, 9x12. Reddish-brown cover with gold lettering and gold and black title plate. Twenty-one photographs and drawing show all sales literature (postcards, paint chip folders and sales brochures), dealer (in-house) literature and showroom albums, showroom displays and posters, prizes for salesmen, customer incentive giveaway materials, etc., that were available to a dealership. Includes sample of invitation to come in for a test drive. Ideal for the collector of 1982 Mercury memorabilia. Back pocket contains two unused Order Forms. Comes with original mailing envelope. (A) Price: $40.
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Year: 1982  (Item #J1081)  -   Photo 1    Photo 2  
MERCURY (Marquis, Cougar, Cougar XR-7, Capri, Zephyr, Zephyr Z-7, Lynx and LN7), "Mercury Paint & Upholstery Book": 12x12x3. Price: $125.
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Year: 1984  (Item #H2694)  -   Photo 1    Photo 2  
MERCURY, "Topaz . . . The Complete Car": 11x14. Four heavy pages, with built-in board stand, have fourteen photographs showing exterior and interior features of Mercury Topaz GS and LS 4-Door Sedans and two cutaway drawings of engines. Includes descriptions. (A) Price: $20.
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Year: 1984  (Item #J1121)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Marquis, Topaz, Capri, Lynx and Colony Park Wagon), "Mercury Upholstery Book": 12x11x3. Price: $50.
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Year: 1984  (Item #J1075)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Marquis, Topaz, Capri, Lynx and Colony Park Wagon), "Mercury Paint & Upholstery Book": 12x12x3. Price: $125.
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Year: 1985  (Item #J1007)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Marquis, Topaz, Capri, Lynx and Colony Park), "Mercury Paint & Upholstery Book": 12x12x3. Price: $125.
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Year: 1985  (Item #J1190)  -   Photo 1    Photo 2  
MERCURY (XR4Ti), "Mercury Merkur Data Book": 12x10x1. Price: $50.
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Year: 1986  (Item #J1189)  -   Photo 1    Photo 2  
MERCURY, "Mercury Sable Data Book": 12x10x1. Price: $50.
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Year: 1987  (Item #J1009)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Sable, Topaz, Lynx, Colony Park and Tracer [1988]), "Mercury Paint & Upholstery Book": 11x11x3. Price: $125.
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Year: 1987  (Item #J1269)  -   Photo 1   
MERCURY, "9 Mercury Sable LS Comparison Bulletins": 11x9. Still in original wrapper. Dealer databook inserts. Price: $15.
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Year: 1988  (Item #H2721)  -   Photo 1    Photo 2   Photo 3  
MERCURY, "Merkur Scorpio Salesperson's Training Guide": 12 pages, 11x9. Black cover, with white lettering and red Merkur emblems, has time-delay photograph showing side views of front half of red Merkur Scorpio 4-Door Sedan. Ten photographs, including nice two page foldout, show exterior, interior, engine and assembly line for Mercury Merkur Scorpio 4-Door Sedan. Includes lists of features for salesman to promote in the new model, plus list of paint colors available. (A) Price: $20.
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Year: 1988  (Item #J1052)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Sable, Topaz, Tracer and Colony Park Wagon), "Mercury Paint & Upholstery Book": 12x12x3. Price: $125.
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Year: 1989  (Item #H2686)  -   Photo 1   
MERCURY, "XR4Ti and Scorpio Exterior Colors": 2 page (single-side printed) color sheet. Sheet has twelve paint chips. Holes punched for insertion in dealer databook. (A) Price: $5.
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Year: 1989  (Item #J1068)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Sable, Topaz, Tracer and Colony Park Station Wagon), "Mercury Paint, Upholstery & Data Book": 12x12x3. Price: $125.
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Year: 1990  (Item #J1338)  -   Photo 1    Photo 2  
MERCURY (Grand Marquis, Cougar, Sable, Topaz, Tracer [1991] and Capri [1991]), "Mercury Paint & Upholstery Book": 12x11x3. Price: $150.
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Year: 1991  (Item #J1339)  -   Photo 1    Photo 2   Photo 3  
MERCURY (Grand Marquis [1991 & 1992], Cougar, Sable, Topaz, Tracer and Capri), "Mercury Paint & Upholstery Book": 12x11x2 1/2. Price: $125.
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Year: 1992  (Item #H3350)  -   Photo 1   
MERCURY, "Mercury Exterior Paint Colors": 2 page (single-side printed) color sheet, 11x9. White sheet, with black lettering, has forty paint chips show paint colors available for Mercury Grand Marquis, Cougar, Sable, Topaz, Tracer and Capri, with paint names and code numbers. Dealer databook insert. (A) Price: $25.
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