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Year: 1936 (Item #H3428) -
Photo
1
FORD (1 1/2-Ton Trucks), "Facts Which Emphasize
Ford Truck Value: Confidential Dealergram":
12 page non-color catalog, 11x9. White cover with
black lettering and Ford V8 emblem. Brochure is
a comparison between Ford and Chevrolet 1 1/2-Ton
Trucks. Twenty drawings show Ford reconditioned
engine and Ford and Chevrolet cooling systems,
clutches, universal joints, rear axles, pinion
gears, torque tubes, load distribution, frames
and crossmembers and brakes. Includes discussion
and specifications. Dated 3-10-36. (A) Price:
$35.
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Year: 1938 (Item #H3819) -
Photo
1
FORD, "Ditzler Automotive Finishes - Ford":
2 page (single-side printed) color sheet, 11x9.
Paint chips, with paint names and code numbers
for Ford automobiles. Dealer databook insert.
Dated Nov. 1, 1937. Form No. 389. (B) Price:
$20.
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Year: 1946 (Item #H4062) -
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1
FORD (Super DeLuxe), "Ford: With Many Advancements
-- Now in Production! There's a Ford in Your Future!":
15x22. Single-side printed white sheet, with red,
gray and black lettering. Half of sheet is photo
rendering of hand holding a crystal ball which
contains an image of grille and headlights on
red Ford Super DeLuxe. Second half of sheet has
photo rendering showing three-quarter frontal
view of blue Ford Super DeLuxe 4-Door Sedan at
bottom, with discussion and list of features at
top. Sheet was folded for use as a magazine insert.
(B) Price: $40.
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Year: 1946 (Item #H2092) -
Photo
1
FORD (Super DeLuxe), "Ford: With Many Advancements
-- Now in Production! There's a Ford in Your Future!":
15x22. Single-side printed white sheet, with red,
gray and black lettering. Half of sheet is photo
rendering of hand holding a crystal ball which
contains an image of grille and headlights on
red Ford Super DeLuxe. Second half of sheet has
photo rendering showing three-quarter frontal
view of blue Ford Super DeLuxe 4-Door Sedan at
bottom, with discussion and list of features at
top. Sheet was folded for use as a magazine insert.
(A) Price: $50.
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Year: 1946 (Item #H2093) -
Photo
1
FORD (Super DeLuxe), "Ford: With Many Advancements
-- Now in Production! There's a Ford in Your Future!":
15x22. Single-side printed white sheet, with red,
gray and black lettering. Half of sheet is photo
rendering of hand holding a crystal ball which
contains an image of grille and headlights on
red Ford Super DeLuxe. Second half of sheet has
photo rendering showing three-quarter frontal
view of blue Ford Super DeLuxe 4-Door Sedan at
bottom, with discussion and list of features at
top. Sheet was folded for use as a magazine insert,
then folded again for mailing. (A) Price: $45.
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Year: 1947/48 (Item #H3424) -
Photo
1
FORD (Deluxe and Super), "Ford's Out Front with
Fashionwise Accessories": 16 page color catalog,
11x9. Gold, tan and white cover, with blue and
black lettering, has adrawing of man and woman
looking down at photo rendering which shows side
view of blue Ford Tudor Sedan. Back cover has
photo rendering showing three- quarter frontal
view of green Ford Convertible with tan interior.
Thirty-nine photographs, photo renderings and
drawings show accessories that you could purchase
with your new Ford automobile -- radio and antenna,
heater/defroster, seat covers, lights, license
plate frame, electric clock, mirrors, cigarette
lighter, Dyna-Matic fan, battery corrosion arrestor,
windshield washer, vacuum storage tank, locks,
etc. Includes descriptions. Dealer databook insert.
Folded for mailing; therefore, price has been
reduced. Copyright 1947. (B) Price: $55.
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Year: 1948 (Item #H2405) -
Photo
1
FORD, "Business Coupe": 7x18. Cutout shows
three-quarter rear view of dark blue Ford Business
Coupe, with title plate beneath car. Item was
used as part of a dealer showroom display and
does show very light handling. (A) Price: $25.
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Year: 1948 (Item #H3426) -
Photo
1
FORD, "Want List: Give Your Ford Customers the
Best and Keep Them Coming Back": 36 pages,
9x6. Blue and black cover, with blue, white and
black lettering and two-tone blue "Genuine Ford
Parts" emblem, has two photographs showing Ford
V-8 and 6 engines. First 24 pages of booklet are
blank order form pages. Ninety-seven drawings
show grilles for Ford passenger car, truck and
commercial vehicles for 1936-42 and 1945-47. Includes
brief discussion and chart converting percentages
to decimals. Shows handling and hole is punched
at top left corner; therefore, price has been
reduced. (C) Price: $35.
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Year: 1949 (Item #H3421) -
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1
FORD (Deluxe and Custom), "Selling . . . Ford
vs. Plymouth (Passenger Cars)": 12 page non-color
catalog, 11x9. Yellow and white cover, with black
lettering, has cartoon style drawing of two heavy-weight
boxers, with Ford and Plymouth bodies from waist
up, weighing in for match -- with Plymouth's knees
knocking! Forty-five photographs and drawings
compare styling features, interiors, visibility,
luggage compartments, instrument panels, ventilation
and heating, frame, shock absorbers, engines,
etc. for Ford and Plymouth 4-Door Sedans. Includes
discussion. Dealer databook insert which accompanied
a Ford Training Film. Comes with separate 2 page
non-color sheet "Test Sheet" (unused). (A) Price:
$25.
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Year: 1949 (Item #H3422) -
Photo
1
FORD (Deluxe and Custom), "Selling . . . Ford
vs. Plymouth (Passenger Cars)": 16 page non-color
catalog, 11x9. Red and white cover, with black
lettering, has cartoon style drawing of two heavy-weight
boxers, with Ford and Plymouth bodies from waist
up, weighing in for match -- with Plymouth's knees
knocking! Sixty-seven photographs and drawings
compare styling features, interiors, visibility,
luggage compartments, instrument panels, ventilation
and heating, frame, shock absorbers, engines,
etc., including Hotchkiss Drive for Ford and Plymouth
4-Door Sedans. Includes discussion. Dealer databook
insert which accompanied a Ford Training Film.
Comes with separate 2 page non-color sheet "Test
Sheet" (unused). (A) Price: $25.
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Year: 1949 (Item #H3826) -
Photo
1
FORD, "Ditzler Automotive Finishes - Ford":
2 page color sheet, 11x9. Paint chips, with paint
names and code numbers for Ford automobiles. Reverse
side has chart of lacquer formulas. Dealer databook
insert. Form No. 499. (B) Price: $20.
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Year: 1952 (Item #H1205) -
Photo
1
FORD (Mainline, Customline and Crestline), "All
the Facts About the Completely New Ford":
62 pages, 5x7. Book presents all of the cars for
the year, with sections on exterior, interior,
body, chassis, engines, transmissions, overdrive,
clutch, accessories, standard equipment and specifications.
Very well illustrated with ninety-one photographs,
photo renderings and drawings of all body styles,
mechanical parts and features. Dated 1-52. Form
No. 7331. (A) Price: $75.
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Year: 1953 (Item #H3945) -
Photo
1
FORD, "DuPont Colors - Ford": Two 2 (single-side
printed) page color sheet, 11x9. Paint chips,
with paint names and code numbers for Ford automobiles.
Reverse side has lists of color codes and two-tone
combinations. Sheet 2 is continuation which includes
paint names and code numbers for Ford Trucks.
Reverse side has paint names and code numbers
for 1949-52 models. Bulletin No. 22. Dealer databook
inserts. Shows light aging and handling. Dated
Jan. 10, 1953. (B) Price: $40.
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Year: 1954 (Item #H1206) -
Photo
1 Photo
2
FORD (Mainline, Customline and Crestline), "All
the Facts About the Ford: More Than Ever the Standard
for the American Road": 72 pages, 5x7. Book
presents all of the cars for the year, with sections
on exterior, interior, body, chassis, engines,
Fordomatic, overdrive, clutch, power assists,
accessories, standard equipment and specifications.
Very well illustrated with 114 photographs, photo
renderings and drawings of all body styles, mechanical
parts and features. Dated 11-53. Form No. FD 7467.
(A) Price: $75.
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Year: 1954 (Item #H3946) -
Photo
1
FORD, "DuPont Colors - Ford": Two 2 (single-side
printed) page color sheet, 11x9. Paint chips,
with paint names and code numbers for Ford automobiles.
Reverse side has lists of color codes and two-tone
combinations. Sheet 2 is continuation which includes
paint names and code numbers for Ford Trucks.
Reverse side has paint names and code numbers
for 1950-53 models. Bulletin No. 23. Dealer databook
inserts. Shows light aging and handling. Dated
Jan. 5, 1954. (B) Price: $40.
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Year: 1955 (Item #H3396) -
Photo
1
FORD, "Prescription for Pleasure -- All Through
a Doctor's Day: The Ford Thunderbird": 12x9.
Glossy white proof sheet has two photo renderings
showing three- quarter frontal view of Ford Thunderbird
Convertible and side view of Thunderbird 2-Door
Hardtop, with discussion. Sheet is proof showing
dealer what ad would look like in Feb. 26, 1955
issue of "Journal of A. M. A.". Ad #4610. Shows
light handling; therefore, price has been reduced.
(B) Price: $20.
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Year: 1955 (Item #H3397) -
Photo
1
FORD, "6 a.m. Thunderbird Time": 16x12. Glossy
white proof sheet has two photo renderings showing
three-quarter frontal view of black Ford Thunderbird
2-Door Hardtop parked in driveway of country estate
(with fender of green Ford Fairlane visible in
garage) and Thunderbird Special Y-Block V-8 engine,
with discussion. Sheet is proof showing dealer
what ad would look like in May and Jun. 1955 issues
of leading magazines. Unfortunately, this beautiful
oversize sheet was folded for mailing (the way
it would appear in a magazine) and shows light
handling; therefore, price has been reduced. (B)
Price: $25.
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Year: 1955 (Item #H3399) -
Photo
1
FORD, "Enchantment Unlimited . . . The New Ford
Thunderbird": 17x11. Glossy white proof sheet
has three photo renderings showing side view of
black Ford Thunderbird Convertible with top up,
three-quarter frontal view of red Thunderbird
Convertible with top down and side view of blue
2-door hardtop, with discussion. Sheet is proof
showing dealer what ad would look like in Sep.
and Nov. issues of leading magazine. NOTE: Car
shown is a prototype with Fairlane style trim.
Unfortunately, this rare oversize sheet was folded
for mailing; therefore, price has been reduced.
(B) Price: $40.
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Year: 1958 (Item #H4020) -
Photo
1
FORD, "The Ford Mechanic: Ford Service Forum No.
2 - Cruise-O-Matic": 60 pages, 9x6. Book is
divided into sections, with an introduction to
the proper driving technique with a Cruise-O-Matic
engine, then has sections of service tips, maintenance,
adjustments, diagnosis and principles of operation.
Well illustrated with photographs, drawings and
step-by-step instructions. Copyright 1957. I.D.
#58 S2 L2 - OCT. (A) Price: $25.
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Year: 1959 (Item #H4021) -
Photo
1
FORD, "The Ford Service Technician: Ford Service
Forum No. 8 - Electrical System": 32 pages,
9x6. Book is divided into sections, with an introduction
to how a 12- volt electric supply system works,
then has sections on troubleshooting, testing
instruments, checking components, adjusting regulator
and service guide. Includes system diagrams. Well
illustrated with photographs, drawings and step-by-step
instructions. Copyright 1959. I.D. #59 SB L2.
(A) Price: $25.
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Year: 1960 (Item #H1687) -
Photo
1
FORD, "Ford Thunderbird: Hardtop and Convertible
Models": 2 page (single-side printed) non-color
sheet, 11x9. Sheet has seven drawings showing
three-quarter frontal, three-quarter rear (two)
and side views (two) of Ford Thunderbird, emblem
and logotype, with information for the dealership
on ordering line art drawings of the illustrations.
(A) Price: $5.
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Year: 1960 (Item #H1688) -
Photo
1
FORD (F-100 Pickup and Panel, F-250 Pickup, F-350
Stake, P-350 Parcel Delivery, 4WD, Courier Sedan
and Bottle Truck), "Ford Truck": Four 2 page
(single-side printed) non-color sheet, 11x9. Green
sheets have drawings showing the Ford F-100 Pickup
(six - same view) and Panel, F-250 Pickup, F-350
Stake, P-350 Parcel Delivery, 4WD, Courier Sedan
and Bottle Truck with information on ways the
illustrations can be used by a dealership for
advertising -- postcards, flyers, newspaper ads,
letterhead -- and headlines that could accompany
the illustrations. (A) Price: $15.
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Year: 1962 (Item #H1221) -
Photo
1 Photo
2
FORD (Falcon, Fairlane, Galaxie and Thunderbird),
"Why Present?": 14 pages, 4x7. Book was designed
to educate Ford salesmen on how to sell the new
line of automobiles. The booklet explains why
it is important to answer the questions a customer
has -- preferably before he asks them. Back pocket
contains six "Position" presentation rehearsal
cards. Each card has information on what you should
know about a car when standing in a certain position
(i.e. front of car, right side, left side, rear,
etc.). Reverse side has photograph of that portion
of car, with important points to remember. Vol.
No. 62 C1-L2. (A) Price: $50.
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Year: 1963 (Item #H3416) -
Photo
1 Photo
2
FORD (F-100 and F-250), "Ford's Freddie 4-Wheel
Says, 'Anything You Can Do, I Can Do Better.'":
6 page part-color folder, 11x9. Cover is cartoon
style art rendering show one red and one blue
Ford 4-Wheel Drive Pickup Trucks with snow plow
attachments. Folder opens to 11x25 layout with
sixteen photographs and drawings showing features
of Ford 4-Wheel Drive Trucks and ways in which
they can be used, with discussion. Reverse side
has photograph of Ford Truck and drawing showing
matching mailer that would be sent to customers,
with discussion and specifications. (A) Price:
$30.
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Year: 1963 (Item #H3420) -
Photo
1
FORD (Galaxie, Fairlane, Thunderbird and Falcon),
"Advantages of Ford's Twice-A-Year Maintenance
vs. Chrysler's 'Bonus' Warranty": 4 page non-color
folder, 8x4. Red, white and black cover with black
and white lettering. Folder opens to 8x7 layout
with list of features of Ford's maintenance plan
compared to features of Chrysler's warranty. Back
cover has chart comparing maintenance costs for
a Ford V-8 to a Chrysler Plymouth automobile.
Top right corner is bent. I.D. #VOL. 63 CM2-L6.
(A) Price: $5.
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Year: 1966 (Item #H2029) -
Photo
1
FORD, "Utility Vehicle Product Comparisons: Ranchero
vs. El Camino": 2 page non-color sheet, 11x9.
Red and white sheet, with black and white lettering,
has two photographs showing three-quarter frontal
views of Ford Ranchero and Chevrolet El Camino,
with lists of features and discussion comparing
the two vehicles. Reverse side has contination
of discussion, with specifications and prices.
Dealer databook insert. I.D. #VOL. 66 TM7-L9b.
(A) Price: $10.
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Year: 1967 (Item #H2035) -
Photo
1
FORD (F-100, Ranchero, Bronco and Econoline Van),
"Ford Truck News Flash": 2 page non-color
sheet, 11x9. Front of sheet is white and black,
with red, white and black lettering, and has two
photographs showing three-quarter frontal views
of Ford F-100 Pickup Truck and Ranchero, with
discussion and view of a Ford dealership. Reverse
side has two photographs showing three-quarter
frontal views of Ford Bronco Wagon and Econoline
Van, with discussion on sales opportunities. Dealer
databook insert. Dated Feb. 1967. I.D. #VOL. 67
TM35 L2. (A) Price: $10.
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Year: 1967 (Item #H2036) -
Photo
1
FORD (F-100, Ranchero, Bronco and Econoline Van),
"Ford Truck News Flash": 2 page non-color
sheet, 11x9. Front of sheet is white and black,
with red, white and black lettering, and has two
photographs showing two three-quarter frontal
views of Ford F-100 Styleside Pickup Truck, with
discussion on increasing sales. Reverse side has
three photographs showing three-quarter frontal
views of Ford Ranchero, Bronco Wagon and Econoline
Van, with discussion on promotional materials.
Dealer databook insert. Dated Feb. 1967. I.D.
#VOL. 67 TM36 L2. (A) Price: $10.
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Year: 1967 (Item #H2033) -
Photo
1
FORD (Ford, Fairlane, Falcon, Mustang, Thunderbird,
Club Wagons and Bronco), "Ford: First in Safety":
12 page non-color catalog, 11x9. Orange cover,
with black lettering, has blue and white "Ford"
tag and white box with index. Seventeen photographs,
photo renderings and drawings show exterior, interior,
mechanical parts and features of Ford vehicles
and the Ford Motor Company's Automotive Safety
Center. Includes a "Quick Reference List of Standard
Safety Features -- All Ford Car Lines, Club Wagons
and Bronco", plus detailed descriptions of new
safety features, standard safety features already
available and optional equipment. In addition,
there is a list of safety features that were required
by the U. S. Government. Dealer databook insert.
I.D. #VOL. 66 C34 L2. (A) Price: $20.
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Year: 1967 (Item #H2045) -
Photo
1
FORD (Custom, Galaxie, XL and LTD), "Key Selling
Advantages: Ford versus Chevrolet": 12 page
non-color catalog, 11x9. Orange and white cover,
with orange, white, gray and black lettering,
has two photo renderings showing three-quarter
frontal views of Ford LTD and Chevrolet Impala
2-Door Hardtops. Twenty-nine photographs show
exterior and interior features of Ford Custom,
Galaxie 500, X/L and LTD and Chevrolet Impala,
Impala Super Sport, Caprice and Bel Air, with
discussion comparing styling, features, performance,
convenience, safety and prices. Dealer databook
insert. I.D. #VOL. 64 C14 L2. (A) Price: $20.
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Year: 1967 (Item #H2050) -
Photo
1
FORD, "Ford Moves into Wide-Track Contry with
a Better Idea! Ford vs. Pontiac / Fairlane vs.
Tempest": 8 page non-color catalog, 11x9.
Orange and white cover, with orange, white and
black lettering, has two photographs showing three-quarter
frontal views of Ford LTD and Pontiac Bonneville
2-Door Hardtops. Twelve photographs show exterior
of Ford LTD, XL and Galaxie 500; Fairlane GT;
and Pontiac Bonneville, Grand Prix, Catalina and
Tempest, including station wagons, and interior
view showing Ford's "Twin-Comfort Lounge Seats",
with discussion comparing features, ride, comfort,
style, prices and performance. Dealer databook
insert. I.D. #VOL. 67 C18 L2. (A) Price: $20.
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Year: 1967 (Item #H2051) -
Photo
1
FORD, "Key Selling Advantages: Thunderbird vs.
Major Competition": 8 page non-color catalog,
11x9. Orange and black cover, with orange and
white lettering, has six photographs showing three-quarter
frontal views of Ford Thunderbird 2- and 4-Door
Landaus, Oldsmobile 98 4-Door Sedan, Toronado
2-Door Hardtop, Buick Electric 225 4-Door Sedan
and Riviera 2-Door Hardtop. Fourteen photographs
show exteriors of the models, with discussion
comparing styling, handling, standard features
and prices. Dealer databook insert. I.D. #VOL.
67 C13 L2. (A) Price: $20.
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Year: 1968 (Item #H2039) -
Photo
1
FORD (Cummins Engines), "Ford Truck Sales Engineering
Bulletin": 8 page non-color catalog, 11x9.
Gray and white cover, with black and white lettering,
has discussion on Cummins Custom Torque and Conventional
NHCT-270 engines for W and WT-Series Ford Tractors.
Cutaway photo rendering shows Cummins engine.
Includes five performance graph and detailed information,
plus information for salesman on how to order
the engines. I.D. #VOL. 67 SEB-12. Dated Aug.
1967. Comes with separate 2 page non-color sheet,
11x9, bulletin on "Bigger Displacement, More Powerful
Cummins NH-230 Engine Now Available at a Price
Lower than the NH-220" which includes discussion,
specifications, page and prices. I.D. #VOL. 67
SEB-11. Dealer databook inserts. (A) Price:
$25.
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Year: 1968 (Item #H2057) -
Photo
1
FORD, "Ford Truck Specialist Confidential Reference
Guide to IHC Trucks": 12 page non-color catalog,
11x9. Blue cover, with black frame and black and
white lettering, has three side view dimensional
drawings of truck cab and chassis. Brochure is
packed with information on IHC trucks -- "To Sell
the Extra Value of Ford Trucks . . . Know Competitive
Offerings!" Includes specifications for medium,
heavy and extra-heavy duty gas and diesel models,
model identification information and comparable
Ford models, component identification (i.e. front
and rear axles, main and auxiliary transmissions
and charts of engine availability. Also includes
fifteen side view dimensional drawings. Dealer
databook insert. Dated Apr. 1968. I.D. #VOL. 68
HTM 22-L2. (A) Price: $20.
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Year: 1968 (Item #H2058) -
Photo
1
FORD, "Ford Truck Specialist Confidential Reference
Guide of Chevrolet & GMC Trucks": 16 page
non-color catalog, 11x9. Blue cover, with black
frame and black and white lettering, has three
side view dimensional drawings of truck cab and
chassis. Brochure is packed with information on
Chevrolet and GMC trucks -- "To Sell the Extra
Value of Ford Trucks . . . Know Competitive Offerings!"
Includes specifications for medium, heavy and
extra-heavy duty gas and diesel models, model
identification information and comparable Ford
models, component identification (i.e. front and
rear axles, main and auxiliary transmissions and
charts of engine availability. Also includes fifteen
side view dimensional drawings. Dealer databook
insert. Dated Apr. 1968. I.D. #VOL. 68 HTM 21-L2.
(A) Price: $20.
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Year: 1968 (Item #H2060) -
Photo
1
FORD (F-350), "Ford Light Truck Sales Features":
4 page non-color folder, 11x9. Red and white cover,
with red, white and black lettering, has photograph
showing Ford F-350 cab with camper towing motorboat.
Folder opens to 11x17 layout with three photographs
showing Ford F-350 cab with stake bed and two
views of interior of cab, with lists of features.
Back cover has two photographs showing interior
of cab and F-350 Camper Special, with lists of
features. Dealer databook insert. I.D. #VOL. 68
T1-L2b. (A) Price: $10.
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