Printer-friendly version
 
www.McLellansAutomotive.com
McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
Home Page | Sales Literature Index
 
Dodge
1937-1970
DEALER (IN-HOUSE) LITERATURE
 
 


Year: 1933-38  (Item #H4037)
  -   Photo 1   
DODGE (DP, DR, DS and D-4-6-7 [Bendix Products Division]), "Stromberg 'BXOV-2' Carburetor":
2 page non-color sheet, 11x9. Front of sheet has two 37-pointed labeled cutaway drawings of Stromberg BXOV-2 carburetor, with specifications. Reverse side has drawings of all parts with "Service Replacement Parts List". Dealer databook insert. Dated 9-11-39. Form No. 10C-642. (B) Price: $15.
---------------------------------------------------------     


Year: 1937-40  (Item #H4041)
  -   Photo 1   
DODGE (T30, T38, T40, T41, T42, T68, T69, T74, T76, T78, T81, T98, T100 and T105), "Carter Carburetor Corporation - Dodge Trucks":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Mar. 1940. Factory reprint dated Mar. 1941. Form No. 4583B. (B) Price: $25.
---------------------------------------------------------     


Year: 1937  (Item #H3415)
  -   Photo 1    Photo 2  
DODGE (1 1/2-, 2- and 3-Ton), "Here's an Easy Way to Get Extra Profits from Extra Truck Sales":
24 page non-color catalog, 7x5. Cover has red title box, with black lettering, superimposed on photograph showing side view of Dodge Heavy-Duty Truck with Stake Bed "at speed" on highway hauling crates. Eleven photographs and drawings show Dodge Heavy-Duty Trucks and ways in which they can be used and three photo renderings and drawings show Eaton axles. Includes discussion on selling points for salesman to use in promoting Dodge trucks with Eaton axles. (A) Price: $60.
---------------------------------------------------------     


Year: 1938  (Item #H3809)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Nov. 1, 1937. Form No. 382. (B) Price: $20.
---------------------------------------------------------     


Year: 1939  (Item #H1783)
  -   Photo 1   
DODGE (Special and Deluxe), "Retail Salesman's Service: Dodge Bulletin No. 16":
2 page non-color sheet, 11x9. White cover, with red and black lettering, has six photographs showing side views of Dodge Special and Deluxe 4-Door Sedans and comparing them to Oldsmobile Sixty, Chevrolet Master 85 (two views) and Pontiac Quality Six, with discussion, including prices. Reverse side has two photographs showing luggage compartments in Dodge Special and Oldsmobile Sixty, with discussion and dimensions. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated Apr. 26, 1939. (B) Price: $15.
---------------------------------------------------------     


Year: 1939  (Item #H1785)
  -   Photo 1   
DODGE (Special and Deluxe), "Retail Salesman's Service: Dodge Bulletin No. 18":
2 page non-color sheet, 11x9. Black and white cover, with black and white lettering, has chart of prices comparing Dodge Special and Deluxe models to Packard Six, with list of features. Reverse side has four photographs showing three-quarter frontal and side rear views of Dodge and Packard automobiles, with comparative discussion on sales figures for both makes. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated May 4, 1939. (B) Price: $15.
---------------------------------------------------------     


Year: 1939  (Item #H1787)
  -   Photo 1   
DODGE, "Retail Salesman's Service: Dodge Bulletin No. 20":
20 page (single-side printed) non-color sheet, 11x9. Black and white cover, with black and white lettering, has six rules for a salesman to use in making sales of Dodge automobiles. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated May 9, 1939. (B) Price: $10.
---------------------------------------------------------     


Year: 1939  (Item #H1788)
  -   Photo 1   
DODGE (Special and Deluxe), "Retail Salesman's Service: Dodge Bulletin No. 21":
4 page non-color folder, 11x9. Black and white cover, with black and white lettering, has photograph showing interior back seat of Dodge automobile and chart giving interior dimensions in a Dodge and dimensions recommended by the New York Chiropractic Society "which they believe provide greatest comfort and minimum strain to passenger", with discussion. Folder opens to 11x17 layout with nine photographs showing interior and features, with discussion. Back cover has four photographs showing additional features, with discussion. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated May 22, 1939. (B) Price: $20.
---------------------------------------------------------     


Year: 1939  (Item #H1789)
  -   Photo 1   
DODGE (Special), "Retail Salesman's Service: Dodge Bulletin No. 22":
4 page non-color folder, 11x9. White cover, with red and black lettering, has photograph showing grille and headlights on Dodge Special automobile, with discussion and list of "20 Important High Price Car Features". Folder opens to 11x16 layout with chart listing twenty models of automobiles and twenty features. The Dodge Special, priced third from least expensive, is shown as having all of the features found in high priced Cadillac 75 and 61, LaSalle, Chrysler Custom Imperial and Packard Super 8, with discussion. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated June 19, 1939. (B) Price: $20.
---------------------------------------------------------     


Year: 1939  (Item #H1790)
  -   Photo 1   
DODGE (Luxury Liner Special), "Retail Salesman's Service: Dodge Bulletin No. 23":
4 page non-color folder, 11x9. Black and white cover, with black and white lettering, has list of modern features and advantages to owning a Dodge automobile, with discussion. Folder opens to 11x17 layout with eight photographs and photo renderings showing exterior, trunk, engine and mechanical parts and discussion on eight reasons a customer "will be ahead with a new Luxury Liner Dodge". Back cover has two photographs showing three-quarter frontal view of Dodge Luxury Liner and Dodge Dependability logo, with discussion and list of twenty-four additional features. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated July 6, 1939. (B) Price: $20.
---------------------------------------------------------     


Year: 1939  (Item #H1791)
  -   Photo 1   
DODGE (Used Vehicles), "Retail Salesman's Service: Dodge Bulletin No. 24":
4 page non-color folder, 11x9. Black and white cover, with black and white lettering, has two photographs showing Dodge automobiles on used car lots, with discussion. Folder opens to 11x16 layout with five photographs showing prewar Dodge automobiles and four additional photographs showing ways in which to make a sale, with discussion on how to do so. Supplement to dealer databook. NOTE: This item would be in (B) condition except that it has been folded for mailing. Dated Aug. 16, 1939. (C) Price: $20.
---------------------------------------------------------     


Year: 1939  (Item #H3810)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Dealer databook insert. Dated Sep. 1, 1938. Form No. 392. (B) Price: $20.
---------------------------------------------------------     


Year: 1939  (Item #H3907)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has chart listing paint names and code numbers for 1937/38 models. Dealer databook insert. Shows light aging and handling. (B) Price: $20.
---------------------------------------------------------     


Year: 1940  (Item #H1779)
  -   Photo 1   
DODGE (Special and Deluxe), "Retail Salesman's Service: Dodge Bulletin No. 1":
4 page non-color folder, 11x9. White cover, with black and white lettering, has photograph showing three-quarter frontal view of Dodge 4-Door Sedan on showroom floor, with discussion and lists of improvements. Folder opens to 11x17 layout with photograph of interior, four drawings illustrating Dodge's "Full-Floating" ride and lists of features. Back cover has three photographs showing grille and headlights, gasoline filter and front cross member, with discussion and list of features. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated Oct. 10, 1939. (B) Price: $20.
---------------------------------------------------------     


Year: 1940  (Item #H1780)
  -   Photo 1   
DODGE (Special and Deluxe), "Retail Salesman's Service: Dodge Bulletin No. 2":
20 page (single-side printed) non-color catalog, 11x9. Front of sheet has discussion on comparing Dodge prices to competitors, with list of prices for sixteen models and sixty-three body styles. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated Oct. 16, 1939. (B) Price: $10.
---------------------------------------------------------     


Year: 1940  (Item #H1781)
  -   Photo 1   
DODGE (Luxury Liner Special), "Retail Salesman's Service: Dodge Bulletin No. 5":
4 page non-color folder, 11x9. Black and white cover, with black and white lettering, has photograph of salesman talking to you about the new Dodge Luxury Liner, with discussion. Folder opens to 11x17 layout with thirteen photographs and photo renderings showing exterior, interior, engine, frame and mechanical parts. with discussion. Back cover has two photographs showing salesman talking about the new Dodge model. Supplement to dealer databook. NOTE: This item would be in (A) condition except that it has been folded for mailing. Dated Dec. 13, 1939. (B) Price: $20.
---------------------------------------------------------     


Year: 1940  (Item #H3811)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Aug. 15, 1939. Form No. 402. (B) Price: $20.
---------------------------------------------------------     


Year: 1940  (Item #H3908)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Dealer databook insert. Shows light aging and handling. (B) Price: $20.
---------------------------------------------------------     


Year: 1941  (Item #H4042)
  -   Photo 1   
DODGE (T112, T118, T120, T122, T207 and T209), "Carter Carburetor Corporation - Dodge Trucks":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated Jan. 1941. Factory reprint dated May 1941. Form No. 4612. (B) Price: $25.
---------------------------------------------------------     


Year: 1941  (Item #H3812)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Dealer databook insert. Dated Sep. 1, 1940. Form No. 412. (B) Price: $20.
---------------------------------------------------------     


Year: 1941  (Item #H3909)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1937-40 models. Dealer databook inserts. Shows light aging and handling. (B) Price: $40.
---------------------------------------------------------     


Year: 1942  (Item #H3813)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Dealer databook insert. Form No. 422. (B) Price: $20.
---------------------------------------------------------     


Year: 1942  (Item #H3910)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1938-41 models. Dealer databook inserts. Shows light aging and handling. (B) Price: $40.
---------------------------------------------------------     


Year: 1949  (Item #H3816)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Dealer databook insert. Comes with memo, dated Oct. 17, 1949, stating that Atomic Yellow color (not shown) had been added for Dodge Wayfarer Roadster model. Form No. 492. (B) Price: $25.
---------------------------------------------------------     


Year: 1950  (Item #H3817)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Dealer databook insert. NOTE: Sheet states that ten colors were the same as for 1949 and to see the 1949 colors card. Comes with Supplemental Bulletin, dated "Revised 3-22-50", listing two-tone combinations that were available. Form No. 5002. (B) Price: $25.
---------------------------------------------------------     


Year: 1951  (Item #H4072)
  -   Photo 1   
DODGE, "The New Dodge 4-Wheel-Drive Power Wagon: Power . . . For Every Purpose":
16 page part-color catalog, 11x9. Black and white cover, with orange, white and black lettering, has photo rendering showing three-quarter frontal view of orange Dodge Power Wagon 4WD Pick-Up Truck driving through mud. Sixty-five photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts, features and ways in which Dodge Power Wagon trucks can be used. Includes discussion, specifications and rear and side view dimensional drawings. Dealer databook insert. Cover has dealer stamp. Dated 8-50. I.D. #DMA-7329. Price: $50.
---------------------------------------------------------     


Year: 1951  (Item #H3818)
  -   Photo 1   
DODGE, "Ditzler Automotive Finishes - Dodge":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Dealer databook insert. Form No. 5102. (B) Price: $20.
---------------------------------------------------------     


Year: 1951  (Item #H3936)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Sheets 2 and 3 are continuations, with chart listing paint names and code numbers for 1942 and1946-50 models on back of sheet 3. Bulletin No. 18. Dealer databook inserts. Dated Issued Mar. 30, 1951 / Revised Aug. 20, 1953. Shows light aging. (B) Price: $60.
---------------------------------------------------------     


Year: 1952  (Item #H3937)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Sheet 2 is continuation. Sheet 3 has same layout with Dodge Truck colors. Reverse side has chart listing paint names and code numbers for 1946-51 models. Bulletin No. 19. Dealer databook inserts. Shows light aging. Dated Feb. 22, 1952. (B) Price: $60.
---------------------------------------------------------     


Year: 1953  (Item #H4074)
  -   Photo 1   
DODGE, "Dodge 'Job-Rated' Trucks: 1 1/2-Ton F / G . 2-Ton H . 2 1/2-Ton J / K":
28 page part-color catalog, 11x9. Cover is photo rendering showing three-quarter frontal view of red Dodge Medium-Duty Truck with Stake Body driving on mountain road. Seventy photographs, photo renderings and drawings show exterior, interior, engines, chassis, mechanical parts and features of Dodge 1 1/2-, 2- and 2 1/2-Ton Trucks, including color centerfold showing Tank Truck, C. O. E. Van, Bottler's Truck and Stake Bedd Truck. Includes discussion, specifications, performance graph and two sets of rear and side view dimensional drawings. Dealer databook insert. Dated 11-52. I.D. #DMA-8126. Price: $70.
---------------------------------------------------------     


Year: 1953  (Item #H4075)
  -   Photo 1   
DODGE, "Dodge 'Job-Rated' Trucks: 1/2-Ton B . 3/4-Ton C . 1-Ton D":
24 page part-color catalog, 11x9. Cover is photo rendering showing three-quarter frontal view of green Dodge Pick-Up Truck with blue Panel Truck and red Stake Body Truck in background. Forty-five photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Dodge 1/2-, 3/4- and 1-Ton Trucks, including color centerfold showing Pickup Express, Stake Bed, Panel and Pickup Trucks. Includes discussion, specifications, two performance graphs and rear and side view dimensional drawings. Dealer databook insert. Dated 11-52. I.D. #DMA-8125. Price: $70.
---------------------------------------------------------     


Year: 1953  (Item #H4076)
  -   Photo 1   
DODGE, "Dodge 'Job-Rated' Trucks: 2 3/4-Ton R . 3-Ton T . 3 1/2-Ton V . 4-Ton Y":
24 page part-color catalog, 11x9. Cover is photo rendering showing three- quarter frontal view of blue Dodge Dump Truck at construction site with red model in background. Fifty-one photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Dodge 2 3/4-, 3, 3 1/2 and 4-Ton Trucks, including color centerfold showing Tractor with Tank Trailer, Dump Truck, Cement Mixer and Cattle Hauler. Includes discussion, specifications, three performance graphs and rear and side view dimensional drawings. Dealer databook insert. Dated 11-52. I.D. #DMA-8127. Price: $70.
---------------------------------------------------------     


Year: 1953  (Item #H3938)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has paint chips, with paint names and code numbers for Dodge Trucks. Reverse side has paint names and code numbers for 1949-52 models. Bulletin No. 20. Dealer databook inserts. Shows light aging and handling. Dated Oct. 24, 1952. (B) Price: $60.
---------------------------------------------------------     


Year: 1954  (Item #H4070)
  -   Photo 1   
DODGE, "Dodge 'Job-Rated' Trucks: 1 1/2-Ton G. 2-Ton H . 2 1/2-Ton J / K":
20 page part-color catalog, 11x8. Yellow cover, with red and black lettering, has photo rendering showing three-quarter frontal view of yellow Dodge 2 1/2-Ton Stake Bed Truck loaded with crates and two dump truck models in background. Forty photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features for Dodge 1 1/2-, 2- and 2 1/2-Ton Heavy-Duty Trucks. Includes discussion, specifications and two sets of rear and side view dimensional drawings. Dealer databook insert. I.D. #DMA-8463. Price: $50.
---------------------------------------------------------     


Year: 1954  (Item #H4071)
  -   Photo 1   
DODGE, "Dodge 'Job-Rated' Trucks: 2 3/4-Ton R8 . 3-Ton T8 . 3 1/2-Ton V8":
16 page part-color catalog, 11x8. Orange cover, with black lettering, has orange-toned photo rendering showing three-quarter frontal view of Dodge 2 3/4-Ton Dump Truck being loaded with dirt. Thirty-two photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features for Dodge 2 3/4-, 3- and 3 1/2-Ton Heavy-Duty Trucks. Includes discussion, specifications and rear and side view dimensional drawings. Dealer databook insert. I.D. #DMA-8464. Price: $50.
---------------------------------------------------------     


Year: 1954  (Item #H4077)
  -   Photo 1   
DODGE, "Dodge 'Job-Rated' Trucks: 1-Ton D6 and 1 1/2-Ton F6 Models":
16 page part-color catalog, 11x8. Gray and white cover, with brown and black lettering, has photo rendering showing three-quarter frontal views of yellow Dodge Pickup Truck and blue truck with stake bed parked in front of barn and being loaded with hay. Twenty-five photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features for Dodge 1 and 1 1/2-Ton Pickup Trucks, Trucks with Stake Beds and Chassis-Cabs. Includes discussion, specifications and rear and side view dimensional drawings. Dealer databook insert. Dated 9-53. I.D. #DMA-8462. Price: $50.
---------------------------------------------------------     


Year: 1954  (Item #H4078)
  -   Photo 1   
DODGE (DU6-102, DU6-117 and EU6-142), "Dodge Route Vans":
8 page non-color catalog, 11x8. Green and white cover, with black and white lettering, is photo rendering showing three-quarter frontal view of Dodge Route Van being used by delivery service in residential area. Fifteen photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features for Dodge 7-, 9 1/2- and 12 1/2-foot Route Vans. Includes discussion, specifications and rear, side and overhead view dimensional drawings. Dealer databook insert. Dated 3-54. I.D. #DMA-1087. Price: $35.
---------------------------------------------------------     


Year: 1954  (Item #H4079)
  -   Photo 1   
DODGE (1-Ton [D6] and 1 1/2-Ton [F6]), "Dodge 'Job-Rated' Forward Control Chassis":
6 page non-color folder, 11x8. Red, white and gray cover, with red and black lettering, has photo rendering showing three-quarter frontal view of Dodge 1 1/2-Ton Forward Control Chassis Van being used by delivery service. Folder opens to 11x25 layout with four photographs and drawings showing engine, chassis and mechanical parts, with discussion and chassis specifications. Reverse side has four additional drawings illustrating features, with discussion and front, rear and side view chassis dimensional drawings. Dealer databook insert. Dated 3-54. I.D. #DMA-1085. Price: $30.
---------------------------------------------------------     


Year: 1954  (Item #H3939)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1950-53 models. Sheet 3 has paint chips, with paint names and code numbers for Dodge Trucks. Bulletin No. 21. Dealer databook inserts. Shows light aging and handling. Dated Nov. 16, 1953. (B) Price: $60.
---------------------------------------------------------     


Year: 1955  (Item #H3940)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1951-54 models. Bulletin No. 22. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Jan. 27, 1955. (C) Price: $30.
---------------------------------------------------------     


Year: 1956  (Item #H3941)
  -   Photo 1   
DODGE, "DuPont Colors - Dodge":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Dodge automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has paint names and code numbers for 1952-55 models. Sheet 3 has paint chips, with paint names and code numbers for Dodge Trucks. Bulletin No. 23. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Jan. 5, 1956. (C) Price: $45.
---------------------------------------------------------     


Year: 1960  (Item #H1647)
  -   Photo 1   
DODGE, "Mercury Flash Preview for Dodge Salesmen":
4 page non-color folder, 11x8. Ross Roy Bulletin "News Flash", No. 6. Advance information for Dodge salesmen gives information about Mercury Monterey and Montclair, with emphasis on what Dodge considered to be problem areas. Includes photograph showing three-quarter frontal view of Mercury Monterey 4-Door Hardtop and three-quarter rear view of Mercury Montclair 4-Door Sedan. Supplement to dealer databook. Dated Oct. 6, 1959. (A) Price: $15.
---------------------------------------------------------     


Year: 1961  (Item #H4080)
  -   Photo 1   
DODGE, "Dodge: Lancer . Dart!! . Polara . Low Tonnage Trucks - Retail Price Reference Booklet":
32 page non-color catalog, 5x3. White cover with blue, black and gray lettering. Booklet contains Manufacturer's Suggested Retail prices at factory (Detroit, Michigan) and Federal Excise Taxes. Also inclues a model year calendar (Oct. 1960-Oct. 1961), charts listing all models and body styles, standard equipment tables, accessory groups and lists of factory installed options with prices. Dated 1961. I.D. #81-210-1012. Price: $25.
---------------------------------------------------------     


Year: 1961  (Item #H4081)
  -   Photo 1   
DODGE, "Dodge Retail Price Reference Booklet: Lancer . Dart!! . Polara 500 . Low Tonnage Trucks":
32 page non-color catalog, 5x3. White cover with black lettering. Booklet contains Manufacturer's Suggested Retail prices at factory (Detroit, Michigan) and Federal Excise Taxes. Also includes a model year calendar (Oct. 1961-Oct. 1962), charts listing all models and body styles, standard equipment tables, accessory groups and lists of factory installed options with prices. Dated 10/61. I.D. #81-210-2018. Price: $25.
---------------------------------------------------------     


Year: 1961  (Item #H1623)
  -   Photo 1   
DODGE (Lancer), "Meet Peg and Pete, Puppets with a Purpose":
8 page non-color catalog, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer to the Chevrolet Corvair in the areas of mechanical features, economy, comfort, convenience, etc. Well illustrated with photographs and drawings upon which "Peg and Pete puppets" have been superimposed to talk with you about the different features. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1961  (Item #H1626)
  -   Photo 1   
DODGE (Phoenix, Pioneer and Seneca), "Look at the Difference Between Dart and Pontiac":
8 page non-color catalog, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Phoenix to the Pontiac Catalina in the areas of styling, construction, performance, mechanical features, ease of handling and price. Includes chart indicating body styles available for each model. Well illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1961  (Item #H1630)
  -   Photo 1   
DODGE (770), "Dodge Lancer . Buick Special . Olds F-85":
8 page non-color catalog, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer 770 to the Buick Special Deluxe and Oldsmobile F-85 Deluxe in the areas of styling, dimensions, roominess, comfort, economy and selection of body styles. Well illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. Dated Nov. 29, 1960. (A) Price: $20.
---------------------------------------------------------     


Year: 1961  (Item #H1637)
  -   Photo 1   
DODGE, "Ross Roy Comparagram":
Slide Rule, 9x11. Heavy slide rule style sheet has specifications for comparing the Dodge Dart to the Chevrolet, Ford, Mercury Meteor, Pontiac Catalina and Rambler Ambassador and comparing the Dodge Polara to the Buick LeSabre, Mercury Monterey, Oldsmobile 88 and Pontiac Star Chief. Dated Dec. 16, 1960. (A) Price: $15.
---------------------------------------------------------     


Year: 1961  (Item #H1638)
  -   Photo 1   
DODGE, "Ross Roy Comparagram":
Slide Rule, 9x11. Heavy slide rule style sheet has specifications for comparing the Dodge Lancer to the Mercury Comet, Chevrolet Corvair, Ford Falcon, Oldsmobile F-85, Buick Special, Pontiac Tempest, Rambler American and Classic and Studebaker Lark. Dated Dec. 16, 1960. (A) Price: $15.
---------------------------------------------------------     


Year: 1961  (Item #H1625)
  -   Photo 1   
DODGE (170 and 770), "Dodge Lancer / Pontiac Tempest: 2 Brand-New Compacts":
8 page non-color catalog, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer to the Pontiac Tempest in the areas of comfort, convenience and quality, economy and performance, mechanical features and price. Well illustrated with photographs and drawings. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1961  (Item #H1629)
  -   Photo 1   
DODGE (Phoenix, Pioneer and Seneca), "A Buyer's-Eye View of the Dodge Dart, Ford and Mercury Meteor":
8 page non-color catalog, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Dart to the Ford Fairlane 500 and the Mercury Meteor 600 in the areas of styling, convenience, comfort, safety, construction, mechanical features and performance. Well illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. Dated Nov. 29, 1960. (A) Price: $20.
---------------------------------------------------------     


Year: 1961  (Item #H1628)
  -   Photo 1   
DODGE, "16 Questions Everyone Should Ask Before Deciding Between Dodge Dart and Chevrolet":
8 page non-color catalog, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Dart to the Chevrolet Impala in the areas of features, construction, ride and handling, performance, mechanical features and economy. Well illustrated with photographs, photo renderings and drawings. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1961  (Item #H1646)
  -   Photo 1   
DODGE (Lancer 170 and 770 / Dart Phoenix, Pioneer and Seneca / Polara), "Price Summary":
4 page non-color folder, 11x8. Folder gives base prices, options and accessories for most makes of American cars, with emphasis on comparing Dodge models to their competitors. Published by Ross Roy. Sheets have a 1/2" lip with holes for insertion in notebook. Supplement to dealer databook. Dated Nov. 17, 1960. (A) Price: $15.
---------------------------------------------------------     


Year: 1962  (Item #H1619)
  -   Photo 1   
DODGE (Dart, 330 and 440), "One for the Money! Dart vs. Chevrolet":
6 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Dart 440 to the Chevrolet Impala in the areas of styling, features, durability, performance, economy, safety, convenience, riding comfort, roominess and price. Includes price comparisons for the Dart 330 vs. Chevrolet Bel Air and Dart vs. Biscayne. Well illustrated with photographs, photo renderings and drawings. Green highlights throughout. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1618)
  -   Photo 1   
DODGE (Lancer 170, 770 and GT), "Compare . . . One Stands Out!":
6 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer 170, 770 and GT to the Ford Falcon and Mercury Comet in the areas of styling, interior dimensions, performance, ride, stability, handling ease, safety, economy, durability, convenience and price. Well illustrated with photos, photo renderings and drawings. Orange and white cover and orange highlights throughout. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1622)
  -   Photo 1   
DODGE (Dart, 330 and 440), "Dodge Dart vs. Ford Galaxie and Mercury Monterey":
6 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Dart 440 to the Ford Galaxie and Mercury Monterey in the areas of styling, roominess and comfort, ride and handling, economy, performance, safety and price. Includes photographs of exterior and interior of all models. Orange and white cover and orange highlights throughout. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1620)
  -   Photo 1   
DODGE, "Lancer and Chevy II . . . Are Similar in Size":
6 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer to the Chevrolet Chevy II in the areas of styling, interior dimensions, performance, transmissions, safety, comfort, economy and price. Well illustrated with photographs and photo renderings. Green highlights throughout. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1621)
  -   Photo 1   
DODGE (Lancer 170, 770 and GT), "Dodge Lancer / Chevrolet Corvair: Two Completely Different Compacts":
6 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer to the Chevrolet Corvair in the areas of styling, performance, economy, ride and handling, comfort, safety and price. Well illustrated with photographs, photo renderings and drawings. Green and white cover with green highlights throughout. Supplement to dealer databook. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1617)
  -   Photo 1   
DODGE (Lancer 770 and Dart 440), "Dodge - Dart or Lancer versus Buick Special and Olds F-85":
4 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer 770 and Dart to the Buick Special and Oldsmobile F-85 in the areas of styling, comfort, action, economy, ride, handling, durability, safety, economy and price. Includes photos of models and one of interior of a Dodge automobile, plus two drawings comparing suspension systems. Green and white cover and green highlights throughout. Supplement to dealer databook. Dated Jan. 2, 1962. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1615)
  -   Photo 1   
DODGE (Lancer 770 and Dart 440), "Dodge vs. Pontiac":
4 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer 770 to the Pontiac Tempest and the Dart 440 to the Catalina in the areas of styling, interior dimensions, performance, ride, handling, construction and price. Includes photographs of exterior and interior of all models. Green cover and green highlights throughout. Supplement to dealer databook. Dated Jan. 2, 1962. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1616)
  -   Photo 1   
DODGE (Lancer 770 and Dart 440), "Which Would You Pick?":
4 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Dodge Lancer 770 and Dart to the Ford Fairlane and Mercury Meteor in the areas of styling, interior dimensions, performance, ride, handling, construction and price. Includes photographs of exterior and interior of all models. Orange and white cover and orange highlights throughout. Supplement to dealer databook. Dated Jan. 2, 1962. (A) Price: $20.
---------------------------------------------------------     


Year: 1962  (Item #H1662)
  -   Photo 1   
DODGE, "Ross Roy Comparagram":
Slide Rule, 9x11. Heavy slide rule style sheet has specifications for comparing the Dodge Dart and Lancer to the Rambler American and Classic, Studebaker Lark, Buick Special and LeSabre, Oldsmobile F-85 and 88 and Pontiac Tempest and Catalina. Dated Jan. 15, 1962. (A) Price: $15.
---------------------------------------------------------     


Year: 1962  (Item #H1663)
  -   Photo 1   
DODGE, "Ross Roy Comparagram":
Slide Rule, 9x11. Heavy slide rule style sheet has specifications for comparing the Dodge Dart and Lancer to the Ford Falcon, Fairlane and Galaxie; Mercury Comet, Meteor and Monterey; and Chevrolet, Chevrolet Corvair and Chevy II. Dated Jan. 15, 1962. (A) Price: $15.
---------------------------------------------------------     


Year: 1962  (Item #H1653)
  -   Photo 1    Photo 2  
DODGE (D100, D200 and D300), "Dodge Builds Tough Trucks - Low-Tonnage Models":
14 pages, 11x9. Looseleaf notebook pages have information on model types available, extra equipment available, engines, cabs, bodies and chassis. Well illustrated with photographs and drawings. Dated Sep. 1961. (B) Price: $25.
---------------------------------------------------------     


Year: 1962  (Item #H1654)
  -   Photo 1    Photo 2  
DODGE (D100, D200 and D300), "Dodge Builds Tough Trucks - Low-Tonnage Models":
14 pages, 11x9. Looseleaf notebook pages have information on model types available, extra equipment available, engines, cabs, bodies and chassis. Well illustrated with photographs and drawings. Comes with two page price sheet listing base price and standard and optional equipment, plus four pages of comparisons. Dated Sep. 1961. (B) Price: $35.
---------------------------------------------------------     


Year: 1965  (Item #H1610)
  -   Photo 1    Photo 2  
DODGE, "Dodge Sales Data: Dodge Custom 880":
18 (single-side-printed) pages, 10x8. Looseleaf notebook pages have heavy gray textured front and back covers. Black lettering and emblem on front cover are embossed. Contains information on exterior and interior styling and features, engine, transmission, Torsion-Aire ride, electrical system, unibody construction, standard and optional equipment, dimensions and specifications. Includes chart listing trim color combinations. Well illustrated with photographs, photo renderings and drawings. Chrysler South Africa. Neatly stapled at top left corner. (A) Price: $45.
---------------------------------------------------------     


Year: 1968  (Item #H1655)
  -   Photo 1    Photo 2  
DODGE (Pickups, Vans, Stakes, Platforms, 4-WD, Forward-Control, Chassis Cab and Cowl Gasoline and D100-D300):
196 pages, 11x9. Looseleaf notebook pages are divided into sections on models with model selector showing photographs of all body styles available and lists of standard and optional equipment, specifications and side and rear view dimensional drawings. Also includes sections on cabs and bodies, engines and suspension systems. Well illustrated with photographs and drawings. Pages Only. Page 7/8 of the "Cabs and Bodies" section is missing. Copyright 1967. (B) Price: $150.
---------------------------------------------------------     


Year: 1968  (Item #H1656)
  -   Photo 1   
DODGE (A100), "Sportsman Wagons":
10 pages, 11x9. Looseleaf notebook pages have specifications and lists of standard and optional equipment, with information on styling, safety, performance, comfort and convenience. Well illustrated with photographs. Pages Only. Copyright 1967. I.D. #0168. (B) Price: $25.
---------------------------------------------------------     


Year: 1969  (Item #H1657)
  -   Photo 1   
DODGE (A100), "Sportsman Wagons":
10 pages, 11x9. Looseleaf notebook pages have specifications and lists of standard and optional equipment, with information on styling, safety, performance, comfort and convenience. Well illustrated with photographs. Pages Only. Copyright 1968. I.D. #0968. (B) Price: $25.
---------------------------------------------------------     


Year: 1970  (Item #H2448)
  -   Photo 1   
DODGE, "Swinger 340 . SuperBee . Coronet R/T: Muscle on a Budget":
12 page non-color catalog, 7x4. Black and white cover with black and white lettering. Thirteen photographs show exterior and interior features of Dodge Swinger 340 and SuperBee 2-Door Hardtops and Coronet R/T Convertible and five drawings show "Scat Pack" options (Showboat, Read-Out, Kruncher, Bee-Liever and Top Eliminator). Includes discussion for salesmen on selling points for Dodge high performance cars. (A) Price: $20.
---------------------------------------------------------     


Year: 1970  (Item #H2449)
  -   Photo 1   
DODGE, "Charger vs. Pontiac GTO and Chevrolet Monte Carlo":
12 page non-color catalog, 7x4. Black, white and gray cover with black lettering. Sixteen photographs show exterior and interior features of Dodge Charger 2-Door Hardtop and compare it to Pontiac GTO and Chevrolet Monte Carlo 2-Door Hardtops. Includes discussion for salesmen on selling points for Dodge Charger, including chart listing dimensions for all three models. Dated Jan. 1970. (A) Price: $5.
---------------------------------------------------------     


Year: 1970  (Item #H2450)
  -   Photo 1   
DODGE, "Coronet 500 vs. Chevelle Malibu and Tempest LeMans Sport":
12 page non-color catalog, 7x4. Black, white and gray cover with black lettering. Thirteen photographs show exterior and interior features of Dodge Coronet 500 2-Door Hardtop and compare it to Chevelle Malibu and Tempest LeMans Sport 2-Door Hardtops. Includes discussion for salesmen on selling points for Dodge Charger, including chart listing dimensions for all three models. (A) Price: $5.
---------------------------------------------------------     


Year: 1970  (Item #H2453)
  -   Photo 1   
DODGE, "Dart Swinger vs. Chevrolet Nova":
12 page non-color catalog, 7x4. Black and white cover with white lettering. Eleven photographs show exterior and interior features of Dodge Dart Swinger 2-Door Hardtop and compare it to Chevrolet Nova Coupe. Includes discussion for salesmen on selling points for Dodge Dart Swinger, including chart listing dimensions for both models. (A) Price: $5.
---------------------------------------------------------     


Year: 1970  (Item #H2454)
  -   Photo 1   
DODGE, "Dodge D100 Pickup vs. Ford F100 and Chevrolet C10 Pickups":
12 page non-color catalog, 7x4. Black and white cover with black and white lettering. Seven photographs show exterior and bed of Dodge D100 Adventurer Sweptline Pickup Truck and seven photographs and drawings illustrate features in comparing it to Ford F100 and Chevrolet C10 Pickup Trucks. Includes discussion for salesmen on selling points for Dodge D100 Trucks. (A) Price: $5.
---------------------------------------------------------     

 
 
 
 
Home Page | Sales Literature Index
 
McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
Printer-friendly version