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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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DeSoto
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1938  (Item #H3797)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Nov. 1, 1937. Form No. 383. (B) Price: $25.
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Year: 1939  (Item #H3798)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Dated Sep. 1, 1938. Form No. 393. (B) Price: $25.
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Year: 1939  (Item #H3903)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1937/38 models. Dealer databook insert. (B) Price: $30.
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Year: 1940  (Item #H3799)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Aug. 15, 1939. Form No. 403. (B) Price: $25.
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Year: 1940  (Item #H3904)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Dealer databook insert. Shows light aging and handling. (B) Price: $30.
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Year: 1941  (Item #H3800)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Sheet 1. Dated Sep. 1, 1940. Form No. 413. (B) Price: $25.
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Year: 1941  (Item #H3801)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Sheet 2. Dated Dec. 17, 1940. Form No. 413. (B) Price: $25.
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Year: 1941  (Item #H3905)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Comes with "Supplement to 1941 DeSoto Color Bulletin No. 11" on new DeSoto color combinations. Dealer databook inserts. Shows light aging and handling. (B) Price: $50.
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Year: 1941/42  (Item #H3802)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto (Includes 1946)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. NOTE: Three paint chips were covered with tape which has yellowed; therefore, price has been reduced. Form No. 463. (B) Price: $25.
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Year: 1942  (Item #H3803)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 423. (B) Price: $25.
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Year: 1942  (Item #H3906)
  -   Photo 1    Photo 2  
DESOTO, "DuPont Colors - DeSoto":
4 page color folder, 11x9. Gray and white cover with black and white lettering and DuPont emblem. Folder opens to 11x17 layout with eight paint chips, paint names and code numbers and chart listing color combinations for DeSoto automobiles. Back cover has chart listing paint names and code numbers for 1938-41 models. Dealer databook insert. Shows light aging and "Palamino Beige" paint chip has stuck; therefore, price has been reduced. Dated Nov. 15, 1941. (C) Price: $40.
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Year: 1946-48  (Item #H3804)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Form No. 483. (B) Price: $25.
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Year: 1949  (Item #H3805)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 493. (B) Price: $25.
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Year: 1949  (Item #H3806)
  -   Photo 1    Photo 2  
DESOTO, "Briggs Air Dry Enamels and Brix-Fix Lacquers - DeSoto":
6 page color folder, 11x9. Red and white cover, with black and white lettering, has form letter to DeSoto dealer. Folder opens to 11x26 layout with instructions for "Applying Briggs Air Drying Enamel", ten paint chips with paint names and code numbers and chart listing DeSoto colors for 1942-48. Reverse side has information on "Color Matching" and "Common Paint Problems and Remedies", plus advertisements for "X-Act Match" touch- up colors and Infra Red Unit for baking enamel. Includes original protective tissue paper. Dealer databook insert. (B) Price: $50.
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Year: 1950  (Item #H3807)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 5003. (B) Price: $25.
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Year: 1951  (Item #H3808)
  -   Photo 1   
DESOTO, "Ditzler Automotive Finishes - DeSoto":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Dealer databook insert. Form No. 5103. (B) Price: $25.
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Year: 1952  (Item #H3931)
  -   Photo 1    Photo 2  
DESOTO, "DuPont Colors - DeSoto":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Sheets 2 and 3 are continuations, with chart listing paint names and code numbers for 1946-51 models on back of sheet 3. Bulletin No. 19. Dealer databook inserts. Dated Mar. 20, 1952. Comes with "Supplement to Bulletin No. 19", dated Mar. 31, 1952, which has information on Dusk Gray and Gulf Blue Metallic paints. (B) Price: $85.
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Year: 1953  (Item #H3932)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1949-52 models on back of sheet. Bulletin No. 20. Dealer databook inserts. Shows light aging. Dated Dec. 22, 1952. (B) Price: $50.
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Year: 1954  (Item #H3933)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1950-53 models on back of sheet. Bulletin No. 21. Dealer databook inserts. Shows light aging. Dated Dec. 15, 1953. (B) Price: $50.
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Year: 1955  (Item #H3934)
  -   Photo 1   
DESOTO, "DuPont Colors - DeSoto":
Two (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for DeSoto automobiles. Reverse side has color combination numbers. Sheet 2 is continuation, with chart listing paint names and code numbers for 1951-54 models on back of sheet. Bulletin No. 22. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 9, 1955. (C) Price: $40.
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