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www.McLellansAutomotive.com is an online store containing over 125,000 items covering all types of automobile literature with photos. All makes, all models, by year -- sales literature, brochures, books, magazines, memorabilia and lots more.

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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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Coachbuilders
DEALER (IN-HOUSE) LITERATURE
 
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1977  (Item #H3594)
  -   Photo 1    Photo 2  
ARO MANUFACTURING COMPANY (Chrysler Corporation / Ford Motor Company / General Motors [ARO Manufacturing Co.]), "The Most Complete Stock Line of Vinyl Roofs: All Original Equipment, Colors and Grains":
4 page color folder, 11x9. Red cover, with yellow and white lettering, has two drawings illustrating ARO Vinyl Roofs on fastback automobile. Folder opens to 11x17 layout with sixty-five 1x3/4 samples of Levant, Elk, Tuxedo, Odense, Cross Hatch and Seneca vinyl roof materials that were available as an aftermarket product for Chrysler Corporation, Ford Motor Company and General Motors automobiles, with color names and part numbers. Business card for "The Trim Shop, Inc.," is stapled inside folder (staples go through to front cover). Back cover has list of "Universal Landaus". Dealer databook insert. Back cover has ink marking. (A) Price: $25.
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Year: 1988  (Item #H3302)
  -   Photo 1   
BERTONE (X1/9 and Corsa):
11x9. Packet of information was sent to a dealer who was interested in becoming a distributor for Carrozzeria Bertone automobiles. It includes: a) four pages of information on Bertone X1/9 Custom and Limited Edition sports cars and Corsa Kit for Bertone automobile; b) "New Dealer Application" packet (20 pages); c) "Essential Replacement Parts" list (6 pages); and d) cover letter, dated Jan. 20, 1988. (A) Price: $40.
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Year: 1976  (Item #H2956)
  -   Photo 1    Photo 2  
CADILLAC:
Consists of: a) "Seville EM Conversion Long Wheelbase": 2 page (single-side printed) color sheet, 9x11. Sheet is photograph showing side view of green Seville EM Long Wheelbase conversion by Moloney Coachbuilders; b) "Seville EM Conversion Long Wheelbase - Interior": 2 page (single-side printed) color sheet, 9x11. Sheet is photograph showing interior view of same car; c) "Classic Seville: Cap Grille and Uprights": 2 page (single-side printed) color sheet, 9x11. Sheet is photograph showing three-quarter frontal view of blue Cadillac Seville conversion by Moloney Coachbuilders; d) two pages of dealer information which includes dealer price and suggested retail price, dated Oct. 14, 1975. Sheets are stapled neatly at top left corner. Price: $55.
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Year: 1976  (Item #H2966)
  -   Photo 1    Photo 2  
CADILLAC (Traditional Coach Works, Ltd.), "All New Eldorado Coupe de Roi Available Now":
Portfolio, 10x12. White file folder with gold and black lettering. Contains: a) two 4x5 photo renderings showing three-quarter frontal view of brown Cadillac El Dorado Coupe de Roi conversion by Traditional Coach Works Ltd. with cream color top and interior and three-quarter rear view of blue model with white top and removable roof panels suspended in air above car; b) two pages of dealer information; c) 3- part "Order Form"; and d) one silver and black and one white business card with black lettering. (A) Price: $30.
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Year: 1977  (Item #H2977)
  -   Photo 1    Photo 2  
CADILLAC (Eldorado), "California Wheel Presents: The Limited Edition Series Eldo":
4 page color folder, 9x8. Black cover with white lettering. Folder opens to 9x17 layout with five photographs showing Cadillac Eldorado Coupes and Convertibles with ornate Limited Edition Series wheels by California Wheel Company, with discussion. Comes with letter on Landau Corporation (exclusive distributor) letterhead, dated Sep. 7, 1976, to potential dealer and sheet announcing a "Buy four Eldorado wheels and get one free" sale. Letter and sheet are stapled to cover of brochure; therefore, price has been reduced. (B) Price: $20.
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Year: 1966  (Item #H1514)
  -   Photo 1   
PENN VANS, "Hi-Cube Versatile Van: The Most Advanced Design in Aluminum Parcel Delivery Vans":
2 page non-color sheet, 11x9. White and blue cover, with blue and white lettering, has three-quarter frontal view photo rendering of silver Penn Versatile Parcel Delivery Van. Reverse side has four photographs showing interior, with list of standard features. Holes have been punched for insertion in dealer databook. (A) Price: $20.
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Year: 1966  (Item #H1515)
  -   Photo 1   
PENN VANS, "Hi-Cube Versatile Van: The Most Advanced Design in Steel Parcel Delivery Vans":
2 page non-color sheet, 11x9. Black and white cover, with black and white lettering, has three-quarter frontal view photo rendering of gold Penn Versatile Parcel Delivery Van. Reverse side has four photographs showing interior, with list of standard features. Comes with separate page, printed with red ink on white paper, with front, rear, top and side view dimensional drawings. Holes have been punched for insertion in dealer databook. (A) Price: $25.
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Year: 1966  (Item #H1516)
  -   Photo 1   
PENN VANS, "Versatile Half-Cab: Built to Do a Full Job":
2 page non-color sheet, 9x11. Black and white cover, with black and white lettering, has three-quarter frontal view photo rendering of gold Penn Versatile Half-Cab. Reverse side has two photographs showing Penn Hi-Cub Versatile Vans in aluminum and steel, with discussion. Holes have been punched for insertion in dealer databook. (A) Price: $20.
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Year: 1979  (Item #H2976)
  -   Photo 1   
ROMAN'S CHARIOT SHOP (Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Lincoln, Oldsmobile and Pontiac), "Price Listing":
4 page non-color folder, 11x9. White cover, with black lettering, has three photographs showing Crown Coupe stainless steel band and Carson Crown Coupe band, with list of prices for Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Lincoln, Oldsmobile and Pontiac cars. Folder opens to 11x17 layout with nine drawings of grilles, trunk treatment and accessories that were available for cars and trucks, with lists of prices. Back cover has seven additional drawings, with lists of prices. NOTE: Salesperson wrote changes on brochure in red ink. Comes with: a) 3x4 color photograph showing Crown Coupe Steel band on brown Buick coupe; b) form letter on Roman's Chariot Shop letterhead to potential customer; c) business card (stapled to letter; and d) original mailing envelope, postmarked 21 Jun. 1979. (B) Price: $30.
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