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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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Chrysler
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1938  (Item #H3785)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Nov. 1, 1937. Form No. 384. (B) Price: $30.
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Year: 1939  (Item #H3786)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Dealer databook insert. Dated Sep. 1, 1938. Form No. 394. (B) Price: $30.
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Year: 1939  (Item #H3899)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1937/38 models. Dealer databook insert. Shows light aging and handling. (B) Price: $25.
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Year: 1940  (Item #H3787)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Aug. 15, 1939. Form No. 404. (B) Price: $30.
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Year: 1940  (Item #H3900)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart listing paint names and code numbers for 1936-39 models. Dealer databook insert. Shows light aging and handling. (B) Price: $25.
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Year: 1941  (Item #H3788)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Dealer databook insert. Dated Sep. 1, 1940. Form No. 414. (B) Price: $30.
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Year: 1941  (Item #H3789)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Sheet No. 2. Dealer databook insert. Dated Dec. 17, 1940. Form No. 414. (B) Price: $30.
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Year: 1941  (Item #H3901)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1937-40 models. Comes with "Supplement to 1941 Chrysler Color Bulletin No. 11" on new Chrysler color combinations. Dealer databook inserts. Shows light aging and handling. (B) Price: $75.
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Year: 1941/42  (Item #H3791)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler (Includes 1946)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Dated Rev. 1-47. Form No. 464. (B) Price: $30.
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Year: 1942  (Item #H3790)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Dealer databook insert. Form No. 424. (B) Price: $30.
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Year: 1942  (Item #H3902)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1938-41 models. Dealer databook inserts. Shows light aging and handling. (B) Price: $50.
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Year: 1949  (Item #H3793)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Dealer databook insert. Form No. 494. (B) Price: $30.
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Year: 1949  (Item #H3924)
  -   Photo 1    Photo 2  
CHRYSLER, "DuPont Colors - Chrysler":
4 page color folder, 11x9. White cover with black and white lettering. Folder opens to 11x17 layout with eight paint chips, with paint names and code numbers and chart listing color combinations. Comes with additional insert sheet which is continuation of paint chips. Back cover has chart listing paint names and code numbers for 1941-48 models. Bulletin No. 16. Issued May 2, 1949 / Revised Mar. 31, 1950. Dealer databook inserts. Shows light aging and handling. (B) Price: $50.
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Year: 1950  (Item #H3794)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Dealer databook insert. Also includes separate typed sheet, dated "Revised 3-22-50", which list two-tone combinations that were available. Form No. 5004. (B) Price: $35.
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Year: 1951  (Item #H3795)
  -   Photo 1   
CHRYSLER, "Ditzler Automotive Finishes - Chrysler":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Dealer databook insert. Form No. 5104. (B) Price: $30.
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Year: 1951  (Item #H3925)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1942 and 1946-50 models. Bulletin No. 18. Dated Issued Feb. 5, 1951 / Revised Aug. 20, 1953. Dealer databook inserts. Shows light aging and handling. (B) Price: $60.
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Year: 1952  (Item #H3796)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Two 2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Sheet 2 is continuation. Reverse side of sheet #2 has list of colors for 1946-51 Chrysler automobiles. Bulletin No. 19. Dealer databook inserts. Also includes Service Bulletin, dated Apr. 10, 1952, on Dulux enamels and Duco lacquers. Dated Mar. 20, 1952 Bulletin No. 19. (B) Price: $65.
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Year: 1952  (Item #H3926)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1946-51 models. Bulletin No. 19. Dealer databook inserts. Shows light aging and handling. Dated Mar. 20, 1952. (B) Price: $60.
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Year: 1953  (Item #H3927)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has list of color combinations. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1949-52 models. Bulletin No. 20. Dealer databook inserts. Shows light aging and handling. Dated Dec. 17, 1952. (B) Price: $60.
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Year: 1954  (Item #H3928)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations, with chart listing paint names and code numbers for 1950-53 models on back of sheet 3. Bulletin No. 21. Dealer databook inserts. Shows light aging and handling. Dated Jan. 30, 1954. (B) Price: $90.
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Year: 1955  (Item #H3929)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has lists of two-tone paint color names and numbers. Reverse side has paint names and code numbers for 1951-54 models. Bulletin No. 22. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 10, 1955. (C) Price: $75.
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Year: 1955/56  (Item #H3930)
  -   Photo 1   
CHRYSLER, "DuPont Colors - Chrysler":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chrysler automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations, with chart listing paint names and code numbers for 1952-55 models on back of sheet 3. Bulletin No. 23. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Dec. 23, 1955. (C) Price: $75.
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Year: 1962  (Item #H1642)
  -   Photo 1   
CHRYSLER (Newport), "Which One's for You?":
6 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Chrysler Newport to the Buick LeSabre in the areas of prestige, performance, ride and handling, comfort and economy. Well illustrated with photographs and drawings. Supplement to dealer databook. (A) Price: $20.
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Year: 1962  (Item #H1644)
  -   Photo 1   
CHRYSLER (300 and Newport), "Puzzled on Performance?":
4 page non-color folder, 11x8. "A Ross Roy Confidential Bulletin" comparing the Chrysler Newport and 300 to the Pontiac Star Chief and Bonneville in the areas of acceleration, track, construction, suspension system and braking. Well illustrated with photographs of cars on test tracks. Supplement to dealer databook. Dated Jan. 2, 1962. (A) Price: $20.
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Year: 1963  (Item #H4036)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER CORPORATION, "Chrysler Corporation Turbine Car: Engineering Staff - Technical Information Section":
42 pages, 11x9. Book was confidential, for the use of authorized Chrysler Corporation personnel only. Contains information on the power plant, operations, exterior and interior styling features, chassis, body structure, safety, hardware and electrical equipment. Well illustrated with technical drawings and photo renderings of exterior, interior, body, chassis and features. Comes with: a) "Summary of Chrysler Corporation Turbine Car" (10 pages); and b) "Chrysler Corporation Turbine History" (2 pages). Dated Apr. 5, 1963. (A) Price: $125.
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Year: 1964  (Item #H1549)
  -   Photo 1   
CHRYSLER (Plymouth, Valiant, Dodge, Chrysler and Imperial), "Fleet Miles are a Lot Tougher . . . So is Chrysler's 5/50 Warranty":
15x12. White background, with black lettering, frames photograph showing chauffeur driven Plymouth fleet car driving through snow storm, with discussion beneath photograph. Sheet was mailed to dealers to show them how ads in magazines and newspapers would appear. Folded for mailing; therefore, price has been reduced. Ad No. 103. (A) Price: $15.
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Year: 1964  (Item #H1550)
  -   Photo 1   
CHRYSLER (Plymouth, Valiant, Dodge, Chrysler and Imperial), "Fleets Go a Lot More Miles . . . So Does Chrysler's 5/50 Warranty":
15x12. White background, with black lettering, frames photograph showing vehicles on busy freeway, with discussion beneath photo. Sheet was mailed to dealers to show them how ads in magazines and newspapers would appear. Folded for mailing; therefore, price has been reduced. Ad No. 100. (A) Price: $15.
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Year: 1964  (Item #H1551)
  -   Photo 1   
CHRYSLER (Plymouth, Valiant, Dodge, Chrysler and Imperial), "Fleets Go a Lot Further . . . So Does Chrysler's 5/50 Warranty":
15x12. White background, with black lettering, frames photograph showing Chrysler fleet car on mountain road, with discussion beneath photograph. Sheet was mailed to dealers to show them how ads in magazines and newspapers would appear. Folded for mailing; therefore, price has been reduced. Ad No. 108. (A) Price: $15.
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Year: 1964  (Item #H1552)
  -   Photo 1   
CHRYSLER (Plymouth, Valiant, Dodge, Chrysler and Imperial), "Fleets Cover a Lot of Ground . . . So Does Chrysler's 5/50 Warranty":
15x12. White background, with black lettering, frames photograph showing Chrysler fleet car on desert road, with discussion beneath photograph. Sheet was mailed to dealers to show them how ads in magazines and newspapers would appear. Folded for mailing; therefore, price has been reduced. Ad No. 104. (A) Price: $15.
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Year: 1964  (Item #H1556)
  -   Photo 1   
CHRYSLER (Dodge and Plymouth), "Fleets Work a Lot Harder . . . So Does Chrysler's 5/50 Warranty":
13x11. Ad has two-thirds page photograph of Dodge and Plymouth taxi cabs in busy industrial section, with discussion beneath photograph. Sheet was mailed to dealers to show them how an ad in the April 1964 issue of "Fortune" magazine would appear. Folded for mailing; therefore, price has been reduced. (A) Price: $15.
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Year: 1964  (Item #H1587)
  -   Photo 1   
CHRYSLER (Newport), "Can't Afford a Chrysler! Sez Who?":
4 page non-color folder, 10x4. Yellow cover with black lettering. Folder opens to 10x8 layout with reproductions of two Chrysler ads and information advising the Chrysler dealer that the ads would bring prospects into the dealership. Includes discussion comparing Chrysler price and value to the Ford Galaxie 500 and Chevrolet Impala. Supplement to dealer databook. (A) Price: $20.
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Year: 1968  (Item #H1575)
  -   Photo 1   
CHRYSLER, "Make Your Move: Move Up to Chrysler - Flash Facts About Chrysler's Competition":
6 page non-color folder, 8x5. Yellow folder, printed in black, gives information about Chrysler's Buick, Mercury, Oldsmobile and Pontiac competitors. "The purpose of this Chrysler Data Book Bulletin is to give Chrysler salesmen as much advance information as possible about competition prior to announcement." No illustrations. Supplement to dealer databook. (A) Price: $10.
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Year: 1968  (Item #H1583)
  -   Photo 1    Photo 2  
CHRYSLER (New Yorker, 300 and Newport), "Chrysler Color and Trim":
12 pages, 11x9. Blue and white spiralbound notebook, with blue and white lettering and blue- on-blue embossed emblem, contains six pages with photos of leather, vinyl and fabric selections and drawings of seating options, photos of three convertible top and three vinyl roof selections, seventeen paint chips and chart of "Accent Stripes, Two-Tones & C-Pillar Appliques". Dated Sep. 1, 1967. (A) Price: $65.
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Year: 1968  (Item #H1573)
  -   Photo 1    Photo 2  
CHRYSLER (New Yorker, 300 and Newport), "Chrysler Data Book":
85 page, 6x9. Blue looseleaf notebook, with gold emblem, is divided into sections on models, features, options and equipment, safety and engineering (engines, transmission, axle, drive shaft, suspension, steering, brakes and construction). Well illustrated with photographs, including full page color photographs of models. (A) Price: $125.
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Year: 1968  (Item #H1574)
  -   Photo 1    Photo 2  
CHRYSLER (New Yorker, 300 and Newport), "Chrysler Data Book":
85 page, 6x9. Blue looseleaf notebook, with gold emblem, is divided into sections on models, features, options and equipment, safety and engineering (engines, transmission, axle, drive shaft, suspension, steering, brakes and construction). Well illustrated with photographs, including full page color photographs of models. NOTE: Some pages in this book have been replaced with "Rev. 9-67" pages. (A) Price: $125.
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Year: 1969  (Item #H1576)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
CHRYSLER (New Yorker, 300 and Newport), "Chrysler Data Book / Facts, Features, Color & Trim":
97 pages, 7x9. Blue looseleaf notebook, with gold lettering, is divided into sections on index and specifications, models, features and equipment and color and trim selections. Contains seventeen paint chips (some sticking, but there is sufficient room for matching colors), two vinyl convertible top samples and four vinyl top samples. (A) Price: $125.
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Year: 1972  (Item #H2884)
  -   Photo 1   
CHRYSLER (New Yorker and Newport), "Coming Through: Chrysler Comparison Clinic - Buick & Olds":
16 page non-color catalog, 4x9. Yellow cover, with yellow and black Chrysler-Plymouth emblem, has photograph of three plaques. Eleven photographs show features of Chrysler New Yorker Brougham and Newport Royal 4-Door Hardtops and compare them to Buick LeSabre Skylark and Oldsmobile 88 and F-85. Includes discussion. (A) Price: $10.
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Year: 1972  (Item #H2885)
  -   Photo 1   
CHRYSLER (New Yorker and Newport), "Coming Through: The Big Move Up - Chrysler vs. Mercury":
16 page non-color catalog, 4x9. Pink cover, with pink and black Chrysler-Plymouth emblem, has photograph of couple having breakfast. Seventeen photographs show features of Chrysler New Yorker Brougham, Newport Custom and Newport Royal 4-Door Hardtops and compare them to Mercury Monterey Custom. Includes discussion. (A) Price: $10.
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Year: 1975  (Item #H3262)
  -   Photo 1   
CHRYSLER, "Chrysler/Plymouth Product Information Bulletin: It's Darn Smart to Choose Chrysler Cordoba":
6 page non-color folder, 11x9. White cover, with blue and black lettering, has two photographs showing three-quarter frontal views of Chrysler Cordoba and Chevrolet Monte Carlo 2-Door Hardtops, with discussion. Folder opens to 11x25 layout with fifteen photographs comparing interior and standard and optional features, with discussion. Reverse side has six photographs comparing exterior and interior features, with discussion and chart comparing maintenance schedules. Dated Nov. 1974. I.D. #P.I.B. 75-7. (A) Price: $5.
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Year: 1976  (Item #H3261)
  -   Photo 1   
CHRYSLER, "Chrysler/Plymouth Product Information Bulletin: 16 Reason Why New Yorker Brougham is Talk of Town":
4 page non-color folder, 11x9. White cover, with blue and black lettering, has three photographs showing three-quarter frontal views of Chrysler New Yorker Brougham, Buick Electra 225 Limited and Oldsmobile 98 Regency 4-Door Hardtops, with discussion. Folder opens to 11x17 layout with five photographs comparing interior views, with discussion and lists of features. Back cover has discussion, lists of base prices and table comparing maintenance schedules. Dated Dec. 1975. I.D. #P.I.B. 76-3. (A) Price: $5.
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Year: 1981  (Item #J1080)
  -   Photo 1    Photo 2  
CHRYSLER (LeBaron, Cordoba, Newport and New Yorker), "Chrysler Paint, Upholstery & Data Book - 2 Part Set":
12x10x3. Price: $200.
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Year: 1985/86  (Item #H2776)
  -   Photo 1    Photo 2  
CHRYSLER (Laser, LeBaron, Town & Country, New Yorker, Limousine and Fifth Avenue), "Chrysler Paint Chips & Vinyl Roof Colors":
11x9. Spiral binding holds twenty-four paint chips, accent stripes transparency and thirty-eight photographs showing vinyl roof and convertible top colors available. (A) Price: $25.
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Year: 1986  (Item #J1079)
  -   Photo 1    Photo 2  
CHRYSLER (Laser, LeBaron, New Yorker, Fifty Avenue, Limousine and Town & Country Wagon), "Chrysler Upholstery & Data Book - 2 Part Set":
12x11x3. Price: $150.
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Year: 1987  (Item #J1117)
  -   Photo 1   
CHRYSLER (Conquest, LeBaron [Coupe, GTS and 4-Door], New Yorker, Fifth Avenue and Town & Country Wagon), "Chrysler Paint & Upholstery Book":
12x11x2. Price: $125.
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Year: 1987  (Item #J1299)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
CHRYSLER (Conquest, LeBaron [Coupe and 4-Door], New Yorker, Fifth Avenue and Town & Country Wagon), "Chrysler Paint & Upholstery Book":
12x11x2. Price: $125.
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Year: 1988  (Item #J1058)
  -   Photo 1    Photo 2  
CHRYSLER (Conquest, LeBaron, Fifth Avenue and New Yorker [1988]), "Chrysler Data Book":
12x10x2. Price: $75.
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Year: 1988  (Item #J1119)
  -   Photo 1    Photo 2  
CHRYSLER (New Yorker, Fifth Avenue, LeBaron, Conquest and Town & Country Wagon), "Chrysler Paint & Upholstery Book":
12x11x2. Price: $125.
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Year: 1989  (Item #J1063)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER (LeBaron, New Yorker, Fifty Avenue and Conquest), "Chrysler Paint, Upholstery & Data Book - 2 Part Set":
12x10x4. Price: $200.
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Year: 1990  (Item #J1381)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
CHRYSLER (Imperial, New Yorker [Fifth Avenue, Landau and Salon], Grand Touring Sedan, LeBaron [Coupe and Convertible] and Town & Country), "Chrysler Data Book":
12x10x1 1/2. Price: $50.
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Year: 1990  (Item #J1382)
  -   Photo 1    Photo 2   Photo 3  
CHRYSLER (Imperial, New Yorker [Fifth Avenue, Landau and Salon], Grand Touring Sedan, LeBaron [Coupe and Convertible] and Town & Country), "Chrysler Paint & Upholstery Book":
12x10x2. Price: $75.
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Year: 1991  (Item #J1383)
  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5  
CHRYSLER (Imperial, TC by Maserati, New Yorker [Fifth Avenue and Salon], LeBaron [Sedan, Coupe and Convertible] and Town & Country), "Chrysler Paint, Upholstery & Data Book":
12x12x3. Price: $125.
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