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www.McLellansAutomotive.com
McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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Chevrolet
1938-1965
DEALER (IN-HOUSE) LITERATURE
 
 


Year: 1935-38  (Item #H4038)
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CHEVROLET (Master and Standard), "Carter Carburetor Corporation - Chevrolet":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated May 1939. Factory reprint dated Nov. 1940. Form No. 4550B. (B) Price: $25.
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Year: 1935-38  (Item #H4039)
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CHEVROLET (Master and Standard), "Carter Carburetor Corporation - Chevrolet":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated May 1939. Factory reprint dated Apr. 1941. Form No. 4550B. (B) Price: $25.
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Year: 1935-38  (Item #H4040)
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CHEVROLET (Master and Standard), "Carter Carburetor Corporation - Chevrolet":
4 page non-color folder, 11x9. Folder includes "Carburetor Index and Price List", "Carburetor Adjustment" (settings for spark plug gap, breaker points, ignition timing, set valves, float level and set idle adjustment screw), specifications and drawings of all parts with replacement parts names and numbers. Dealer databook insert. Dated May 1939. Factory reprint dated Aug. 1941. Form No. 4550B. (B) Price: $25.
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Year: 1938-70  (Item #H3459)
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CHEVROLET (Full Line), "General Motors Parts and Accessories Catalog - Chevrolet":
12x10x5. Metal compression type binder with blue cover, white lettering and blue and white Chevrolet and GM Parts emblems. Contains: a) "Parts and Accessories Catalog: Corvair . Chevy II . Chevelle . Camaro" (1960-69); b) "Chevrolet Radio Parts Catalog and Dealer Price Schedule": Radio models 1949-1969, Revision No. 3, dated May 1, 1969; and c) "Dealer Parts and Accessories Price Schedule": Combined for all passenger cars and trucks except 1966-70 heavy duty 70000 and 80000 series, Revision No. 1, dated Nov. 1, 1969. NOTE: We have not counted all the pages, but book appears complete and numbers well over 1,000 pages. (B) Price: $175.
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Year: 1939  (Item #H3895)
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CHEVROLET, "DuPont Colors - Chevrolet":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side has chart listing paint names and code numbers for 1937/38 models. Dealer databook insert. Shows light aging and handling. (B) Price: $15.
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Year: 1940  (Item #H3896)
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CHEVROLET, "DuPont Colors - Chevrolet":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1936-39 models. Dealer databook inserts. Shows light aging and handling. (B) Price: $30.
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Year: 1941  (Item #H4094)
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CHEVROLET (Panel, Delivery, Canopy Express, Suburban, Pick-Up, Stake, COE, Sedan Delivery, Coupe Pick-Up and School Bus), "Chevrolet Trucks: The Gold Book of Truck Values":
98 pages, 9x11x1. Gold cover, with blue and yellow banner, has place for business card. 154 photographs, photo renderings and drawings show exterior, interior, engine, chass, mechanical parts and features of Chevrolet Panel, Delivery, Canopy Express, Suburban, Pick-Up, Stake, COE, Sedan Delivery and Coupe Pick-Up Trucks and School Bus. Eleven additional photographs show manufacturing facility and assembly line. Moveable parts in book show pick-up door that opens, combustion chamber, lubrication wheel, gear shift, brakes and chassis side plate. Includes discussion, specifications, twenty-six sets of top and side view dimensional drawings and two paint chip cards. Fabulous book! Copyright 1940. (B) Price: $450.
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Year: 1941  (Item #H3897)
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CHEVROLET, "DuPont Colors - Chevrolet":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1937-40 models. Dealer databook inserts. Shows light aging and handling. (B) Price: $30.
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Year: 1941/42  (Item #H3779)
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CHEVROLET, "Ditzler Automotive Finishes - Chevrolet (Including 1946 Models)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. Form No. 465. (B) Price: $20.
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Year: 1942  (Item #H3898)
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CHEVROLET, "DuPont Colors - Chevrolet":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side of sheet 2 has chart listing paint names and code numbers for 1938-41 models. Dealer databook inserts. Shows light aging and handling. (B) Price: $30.
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Year: 1948  (Item #H1072)
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CHEVROLET (Fleetmaster):
9x12x1. Book has heavily laminated board covers. Six two-sided transparencies slowly reveal engine, chassis, frame, mechanical features, interior and chassis of car, with 54-point labeled discussion features. Though car used is a Fleetmaster 4-Door Sedan, album was probably used to show mechanical features and construction of all models. Copyright 1947. (A) Price: $200.
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Year: 1949  (Item #H2391)
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CHEVROLET, "The Styleline Special Business Coupe":
8x21. Laminated cutout shows three-quarter frontal view of white Chevrolet Styleline Special Business Coupe, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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Year: 1949  (Item #H2394)
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CHEVROLET, "The Styleline Deluxe Sport Coupe":
8x21. Laminated cutout shows three-quarter frontal view of red Chevrolet Styleline DeLuxe Sport Coupe, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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Year: 1949  (Item #H2396)
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CHEVROLET, "The Fleetline DeLuxe 4-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of red Chevrolet Fleetline DeLuxe 4-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus crease; therefore, price has been reduced. (B) Price: $20.
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Year: 1949  (Item #H2397)
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CHEVROLET, "The Styleline Deluxe 2-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of light green Chevrolet Styleline DeLuxe 2-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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Year: 1949  (Item #H2398)
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CHEVROLET, "The Styleline Deluxe 2-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of light green Chevrolet Styleline DeLuxe 2-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus creasing; therefore, price has been reduced. (B) Price: $20.
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Year: 1949  (Item #H2401)
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CHEVROLET, "The Styleline Deluxe Station Wagon (Steel Body)":
8x21. Laminated cutout shows three-quarter frontal view of green Chevrolet Styleline DeLuxe Station Wagon, with woodgrain panel, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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Year: 1949  (Item #H2402)
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CHEVROLET, "The Styleline Deluxe Station Wagon (Steel Body)":
8x21. Laminated cutout shows three-quarter frontal view of green Chevrolet Styleline DeLuxe Station Wagon, with woodgrain panel, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear and has been taped at windshield, with discoloration; therefore, price has been reduced. (C) Price: $15.
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Year: 1949  (Item #H2403)
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CHEVROLET, "The Styleline Deluxe Convertible":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe Convertible, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $30.
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Year: 1949  (Item #H2404)
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CHEVROLET, "The Styleline Deluxe Convertible":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe Convertible, with title plate beneath car. Item was used as part of a dealer showroom display. Shows light handling and some creasing; therefore, price has been reduced. (B) Price: $25.
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Year: 1949  (Item #H3221)
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CHEVROLET (Series 1000, 3000, 4000, 5000, 6000 and Sedan Delivery), "Chevrolet Engineering Features - Trucks":
70 pages, 11x9. Green spiralbound cover with white lettering. Book has chapters on appearance, construction, suspension systems, engines and options for Series 1000-6000 trucks and separate chapters covering all features of Chevrolet Sedan Delivery model. Well illustrated with photographs and mechanical drawings. NOTE: Only trucks shown are a Heavy Duty Stake Bed Truck (Model 4409) and Sedan Delivery (Model 1508). Dated Jan. 31, 1949. (A) Price: $150.
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Year: 1949  (Item #H3360)
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CHEVROLET (Styleline and Fleetline), "DuPont Colors - Chevrolet":
4 page color folder, 11x9. White cover with black lettering. Folder has eight 1/2x2 paint chips for Chevrolet automobiles, with color names, code numbers, mixing formulas and combinations that were available. Back cover lists names, code numbers and combinations for 1942, 1946, 1947 and 1948 model years. Bulletin No. 21. Dealer databook insert. I.D. #1-75M. (B) Price: $30.
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Year: 1949  (Item #H3781)
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CHEVROLET, "Ditzler Automotive Finishes - Chevrolet":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Dealer databook insert. Form No. 495. (B) Price: $20.
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Year: 1949  (Item #H2393)
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CHEVROLET, "The Fleetline DeLuxe 2-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of dark blue Chevrolet Fleetline DeLuxe 2-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus crease and thumbtack hole; therefore, price has been reduced. (B) Price: $20.
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Year: 1949  (Item #H2399)
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CHEVROLET, "The Styleline Deluxe 4-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe 4-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display and does show light handling. (A) Price: $25.
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Year: 1949  (Item #H2400)
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CHEVROLET, "The Styleline Deluxe 4-Door Sedan":
8x21. Laminated cutout shows three-quarter frontal view of tan and brown Chevrolet Styleline DeLuxe 4-Door Sedan, with title plate beneath car. Item was used as part of a dealer showroom display. Shows some wear, plus crease; therefore, price has been reduced. (B) Price: $20.
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Year: 1950  (Item #H3782)
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CHEVROLET, "Ditzler Automotive Finishes - Chevrolet":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Dealer databook insert. Form No. 5005. (B) Price: $20.
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Year: 1950  (Item #H3877)
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CHEVROLET, "DuPont Colors - Chevrolet":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1946-49 models. Bulletin No. 22. Dated Issued Dec. 12, 1959 / Revised May 1, 1950. Dealer databook inserts. Shows light aging and handling. (B) Price: $40.
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Year: 1951  (Item #H2847)
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CHEVROLET, "Career Mechanic Training Program":
Consists of: a) Three 33 1/3 RPM Phonograph Records in original protective sleeves (I.D. #MTS-51-25, 26, 27, 28, 29 and 30); b) six canisters of projector film with training presentations; c) "Meeting Guide - 'Opportunity Unlimited'": 4 page non-color folder, 11x9. Guidelines for instructor to use in making presentation; d) "Meeting Suggestions": Sb book with information on how to present each of six part series. 25 pages; e) "Opportunity Unlimited in Every New Chevrolet Owner": Sb book services to offer to a new car customer AFTER the sale is made. 8 pages; and f) "The Career Mechanic and His Vital Part in Serving America's Transportation Needs": Sb book that trainee was given after the series to help him remember main ideas from each film. 60 pages. Comes in original box. I.D. #MTS 25-30. (B) Price: $100.
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Year: 1951  (Item #H3783)
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CHEVROLET, "Ditzler Automotive Finishes - Chevrolet":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Dealer databook insert. Form No. 5105. (B) Price: $20.
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Year: 1951  (Item #H3878)
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CHEVROLET, "DuPont Colors - Chevrolet":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1947-50 models. Bulletin No. 22. Dated Issued Dec. 12, 1959 / Revised May 1, 1950. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. (C) Price: $30.
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Year: 1952  (Item #H2850)
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CHEVROLET, "Ford's Greatest Car - Training Phonograph":
33 1/3 RPM Phonograph Record in protective sleeve. A Chevrolet Dealers' Merchandising & Training Service on Chevrolet-Ford engine comparison. Label has been written on in pen at dealership. I.D. #PTS-52-13/14-SP. (B) Price: $15.
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Year: 1953  (Item #H2849)
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CHEVROLET, "Double Dividend - Training Phonograph":
33 1/3 RPM Phonograph Record in protective sleeve. A Chevrolet Dealers' New Product Training Service on power teams. Label has been written on in pen at dealership. I.D. #PTS-53-3-SP. (B) Price: $15.
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Year: 1953  (Item #H3881)
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CHEVROLET, "DuPont Colors - Chevrolet":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Sheet 3 has explanation of interior color usage, paint names and code numbers for rear fender insert panels and list of two-tone combinations available. Bulletin No. 25. Dealer databook inserts. Shows light aging. Dated Feb. 5, 1953. (B) Price: $60.
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Year: 1955  (Item #H3884)
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CHEVROLET, "DuPont Colors - Chevrolet":
Three 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet automobiles. Reverse side has color combination numbers. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1951-54 models. Sheet three has list of paint names and code numbers for Chevrolet Trucks and paint chip for new Bombay Ivory color. Bulletin No. 27. Dealer databook inserts. Shows light aging and handling; therefore, price has been reduced. Dated Nov. 15, 1954. (C) Price: $45.
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Year: 1956  (Item #H3885)
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CHEVROLET, "DuPont Colors - Chevrolet (Trucks)":
Two 2 (single-side printed) page color sheet, 11x9. Paint chips, with paint names and code numbers for Chevrolet trucks. Reverse side has color combination numbers. Sheet 2 is continuation and includes interior color names and code numbers. Dealer databook inserts. (B) Price: $40.
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Year: 1956  (Item #H4012)
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CHEVROLET (Bel Air, Two-Ten and One-Fifty), "The Chevrolet":
10x13x1 1/2. Two-tone blue cover has photo rendering showing three-quarter frontal view of brown and tan Chevrolet Bel Air Sport Sedan. Spiralbound notebook is divided into three parts: a) Sections on models, with photos, photo renderings and drawings showing exterior, interior, engine, features, options and accessories (136 pages); b) "Color Selections": Thirty-seven 4x10 paint chips (15 for top/10 for bottom/12 solids) and eleven overlays for Chevrolet Bel Air Sedans, Sport Sedan and Coupe and Convertible; Two-Ten Sedans, Sport Sedan and Coupe and Wagon; and One-Fifty Sedan and Wagon; and One-Fifty Sedan and Wagon; and c) "Fabric Selections": Seventy-eight 1x1 1/2 samples of vinyl and fabric upholstery materials, with charts listing paint and upholstery combinations available. Copyright 1955. (A) Price: $700.
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Year: 1956  (Item #H4014)
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CHEVROLET (Bel Air, Two-Ten and One-Fifty), "Finger-Tip Facts":
240 pages, 5x9. Book is divided into sections on models, size, exteriors, interiors, weatherizing, structure, suspension, engines, power teams, controls and electrical, plus "Fast Facts" index and "Competition" comparison of features and specifications to competitor models. Well illustrated with photographs and drawings. Also includes four page chart with solid and two-tone paint chips and charts listing color combinations available. Dealership name and address are written neatly in ink on first page. (A) Price: $150.
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Year: 1958  (Item #H1520)
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CHEVROLET, "Operation Contact! A Triple Pay-Off Truck Program for All Chevrolet Salesmen":
8 page part-color folder, 11x9. Red and blue cover, with white lettering, is art rendering of rocket ship "blasting off". Folder opens to 11x34 layout with information about a contest for Chevrolet truck salesmen -- prizes they could win and how to enter. Includes one drawing of a red 1958 Chevrolet Panel Truck and salesman setting his sites on the truck on a radar screen. (A) Price: $30.
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Year: 1961  (Item #H4019)
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CHEVROLET (Impala, Bel Air and Corvair), "I'll Eat My Hat":
8 page color folder, 11x8. Brown cover is photograph of straw hat with purple band and orange lettering. Folder opens to 22x17 layout with fifteen photographs showing exterior, interior and features of Chevrolet Impala 4, Bel Air 4-Door Sport Sedan, Corvair Monza Club Coupe, Lakewood and Nomad Station Wagons and Greenbrier Sports Wagon, with discussion. Reverse side has photograph showing three-quarter frontal view of red Impala Sport Coupe with white trim, with discussion and drawing showing salesman's hat as a cake with cherry topping it. Folded for mailing; therefore, price has been reduced. Comes with two different memos "To: All Chevrolet Dealers, Sales Managers & Salesmen" indicating that brochure was a sample copy for the dealership. I.D. #PC-5-C, FP. Price: $30.
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Year: 1961  (Item #H1262)
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CHEVROLET (Impala, Bel Air, Biscayne and Corvair), "Colors . Fabrics":
7x9x1 1/2. Two part notebook contains: a) "Colors": Paint chips and drawings of all body styles; and b) "Fabrics": Samples of upholstery fabric, vinyl and convertible top material, with charts of recommended color combinations. (B) Price: $150.
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Year: 1964  (Item #H1039)
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CHEVROLET (Chevrolet [Impala, Bel Air and Biscayne], Chevelle, Chevy II, Corvair and Corvette):
12x14x2. Book is divided into three parts: a) "'64 Chevrolet": Sections on each model, showing exterior, interior and "Custom Features Accessories" (112 pages); b) "Exterior Colors": Sixteen 2x10 paint chips and card with fifteen 1/2x1 "Greenbrier Exterior Colors" paint chips; and c) "Interior and Convertible Top Fabrics": Samples of vinyl and fabric upholstery materials and convertible top fabrics. (B) Price: $250.
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Year: 1964  (Item #H4099)
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CHEVROLET (Chevrolet [Impala, Bel Air and Biscayne], Chevelle, Chevy II, Corvair and Corvette), "Chevrolet Finger-Tip Facts":
221 pages, 12x11x2. White vinyl cover with black lettering and blue Chevrolet emblems. Looseleaf notebook is divided into sections on each model, with information on features, chassis, technical specifications, power teams, options and accessories. Covers all body styles for each model, including taxicabs and police cars. Well illustrated with photographs, photo renderings and drawings. Comes with 20 page non-color catalog "Chevrolet Competitor Value Guide". (B) Price: $135.
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Year: 1964  (Item #H3414)
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CHEVROLET (C1435/1534 Pickups), "Competitive Facts Report: Chevrolet vs. Ford":
4 page non-color folder, 11x9. Black and white cover, with gray, white and black lettering, has two photographs showing three-quarter frontal views of Chevrolet C1435/1534 and Ford F-100 Pickup Trucks, with list of features. Folder opens to 11x17 layout with eleven photographs comparing interior, bed and engines in Chevrolet and Ford Pickup Trucks and two drawings illustrating interior cab dimensions, with discussion. Back cover has chart comparing specifications. Dealer databook insert. (A) Price: $5.
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Year: 1964  (Item #H3629)
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CHEVROLET (Chevrolet [Impala, Bel Air and Biscayne], Chevelle, Chevy II, Corvair and Corvette), "Chevrolet Finger-Tip Facts":
221 pages, 12x11x2. White vinyl cover with black lettering and blue Chevrolet emblems. Looseleaf notebook is divided into sections on each model, with information on features, chassis, technical specifications, power teams, options and accessories. Covers all body styles for each model, including taxicabs and police cars. Well illustrated with photographs, photo renderings and drawings. Comes with 20 page non-color catalog "Chevrolet Competitor Value Guide". Pages 25-28 of Chevrolet Bel Air section are missing and effect 2- door sedan and 6- and 9-passenger station wagons. (B) Price: $125.
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Year: 1964  (Item #H1039)
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CHEVROLET (Chevrolet [Impala, Bel Air and Biscayne], Chevelle, Chevy II, Corvair and Corvette):
12x14x2. Book is divided into three parts: a) "'64 Chevrolet": Sections on each model, showing exterior, interior and "Custom Features Accessories" (112 pages); b) "Exterior Colors": Sixteen 2x10 paint chips and card with fifteen 1/2x1 "Greenbrier Exterior Colors" paint chips; and c) "Interior and Convertible Top Fabrics": Samples of vinyl and fabric upholstery materials and convertible top fabrics. (B) Price: $250.
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Year: 1965  (Item #H1811)
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CHEVROLET (D-50/60/60H, E-80, U-80, W-80, X-60 and Y60/60H), "The Big Wheel Steers 'em to Diesel":
21x28. Heavy pressboard display has big plastic steering wheel "Truck Selection Guide" which turn to select road speeds and maximum gradeability. "Simply steer the wheel to the truck model, transmission and axle combination you have in mind, with the pointer at the load requirement. In the window boxes will appear the road speed possible . . .". Includes seven photographs showing Chevrolet's D-50/60/60H, E-80, U-80, W-80, X-60 and Y60/60H heavy duty trucks and Detroit Diesel's 3-53N, 4-53N and 6V-53N engines. Display could be hung on wall by metal reinforced holes in top corners or stood on table. Comes in original mailing box and is like new. Box is huge and we will have to charge a shipping fee. Ask for quote. (A) Price: $75.
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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