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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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Chevrolet
1967-1972
DEALER (IN-HOUSE) LITERATURE
 
 


Year: 1967  (Item #H3462)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Servicing the Chevrolet Air Conditioners":
20 page non-color catalog, 9x4. Black cover, with white lettering and border, has photograph showing technician working on air-conditioner in Chevrolet automobile. Thirty- eight photographs and drawings show a Chevrolet technician how to work with R-12 refrigerant, inspect and replace hoses and lines, use a J-8393 charging station, add oil, recharge system, evacuate system, test for performance, locate leaks, check for expansion-valve malfunctions and test thermostat switch. Includes instructions. I.D. #CC- 67-4-15. (A) Price: $20.
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Year: 1968  (Item #H1935)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Finger-Tip Facts":
175 pages, 11x9. Looseleaf notebook pages are divided into sections on each model, with information on features, chassis, technical specifications, power teams, options and accessories. Covers all body styles for each model, including taxicabs and police cars. Well illustrated with photographs, photo renderings and drawings. NOTE: Pages only. Some pages have been replaced with Jan. 1968 revisions and cover page and page 18 on the police car are missing. Copyright 1967. (C) Price: $85.
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Year: 1968  (Item #H3448)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvette and Trucks), "Sell with a Holiday Spirit! . . . And Wrap Up More Sales in December":
Complete kit for holding a training meeting for Chevrolet salesmen. Consists of: a) five film strips, in individual plastic containers, on - "New Car: Chevrolet Tops the Top Fords and Plymouths", "Truck: Sense Appeal", "New Car: Sell the New in Chevy II", "P&A: So What's New?" and "Service: A Little Bit to Boot"; b) three matching 7" 33 1/3 RPM records, in original slipcases; c) 2 copies of "Your Programmed Guide to the Chevrolet New Vehicle Warranty" (28 pages). Comes with two "Explanation for Salesmen" folders and information on "Warranty Report Validation Chart"; d) "Chevrolet Truck Q.T. Quiz" (6 pages) with answer sheets and results of earlier contest. Comes in original 11x16x2 "Communication: A Professional Service for Chevrolet Retail Management" box. See #E8552. Dated Dec. 1967. (A) Price: $75.
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Year: 1968  (Item #H3449)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvette and Trucks), "Sell Out Your Inventory . . . Lock, Stock and Barrel":
Complete kit for holding a training meeting for Chevrolet salesmen. Consists of: a) four film strips, in individual plastic containers, on - "New Car: A Small Investment in Stock Pays Big Dividends", "Used Car: Key Questions Quick", "Truck: There's Money in Selling for Fun" and "Service: Make That Spare"; b) one 7" and one 10" 33 1/3 RPM records, in original slipcases, which match film strips; c) For Better Mileage . . . The Whys & Wherefores of Fuel Mileage" folder and c) three copies of "Chevrolet Truck Q.T. Quiz" folder. Comes in original 11x16x2 "Communication: A Professional Service for Chevrolet Retail Management" box. Dated Mar. 1968. (A) Price: $50.
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Year: 1968  (Item #H3450)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvette and Trucks), "Put Swing Into Your April Sales Pace with These Training Films":
Complete kit for holding a training meeting for Chevrolet salesmen. Consists of: a) five film strips, in individual plastic containers, on - "New Car: Watch That Wait", "New Car: Closing Convincers", "Used Car: Give the Right Answers", "Service: Overhauling the Muncie 4-Speed Truck Transmission", and "Parts: Hanging the Hang-Ups"; b) three matching 7" 33 1/3 RPM records, in original slipcases; c) three copies of "Overhauling the Muncie 4-Speed Truck Transmission" brochure (24 pages)with meeting guide; d) "The New Torque-Drive Transmission" folder (4 pages); e) three copies of "Chevrolet Truck Q.T. Quiz" folder; and f) "Reaction Card". Comes in original 11x16x2 "Communication: A Professional Service for Chevrolet Retail Management" box. Coordinates with #E8555. Dated Apr. 1968. (A) Price: $75.
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Year: 1968  (Item #H3451)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvette and Trucks), "Now's the Time to . . . Sell the Total Dealership!":
Complete kit for holding a training meeting for Chevrolet salesmen. Consists of: a) five film strips, in individual plastic containers, on - "All Salesmen: Everybody Up!", "Used Car: Double Protection Sells Double Doubters", "Truck: The Fourth Dimension", "Service: Chevrolet Quality Brake Service", and "Parts: How Could You Ever Take That for Granted?"; b) three matching 7" 33 1/3 RPM records, in original slipcases; c) "Chevrolet Quality Brake Service" brochure (24 pages) with "Service Technical Meeting Guide"; d) bulletin on organizing a meeting (3 pages + equipment order form); e) report on July and August sales; and f) "Reaction Card". Comes in original 11x16x2 "Communication: A Professional Service for Chevrolet Retail Management" box. Coordinates with #E8558. Dated Jul. 1968. (A) Price: $75.
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Year: 1968  (Item #H3452)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvette and Trucks), "Celebrate the Golden Anniversary of Chevrolet Trucks!":
Complete kit for holding a training meeting for Chevrolet salesmen. Consists of: a) four film strips, in individual plastic containers, on - "New Car: Hunting the Most Likelys", "New Car & Truck: Get Out of the Showroom", "Truck: Never So Many" and "Used Car: Bring 'Em to the Surface"; b) two matching 7" 33 1/3 RPM records, in original slipcases; c) fifteen copies of "When Selling Chevrolet Let the Fisher Body Help You" folder (4 pages); d) seven copies of "Communication '67 Index" guide to information to be distributed at meetings in 1968 (4 pages); e) "Communigram" announcing upcoming training film on Muncie transmission; and f) "Reaction Card". Comes in original 11x16x2 "Communication: A Professional Service for Chevrolet Retail Management" box. See #E8553. Dated Jan. 1968. (A) Price: $75.
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Year: 1968  (Item #H3453)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvette and Trucks), "Sell the New in Chevy II: Chevrolets Top the Top Fords and Plymouths":
8 page non-color folder, 9x4. Black cover, with yellow lettering, frames two photographs showing Chevrolet Chevy II Nova Coupe, Impala 4- Door Sedan and Ford XL. Folder opens to 9x16 layout with discussion on styling, interior trim and features, design and construction, with charts comparing wheel tread, tire/wheel size, brake lining area, curb weight and engines for Chevrolet Chevy II Nova to Ford Falcon and Plymouth Valiant. Reverse side has discussion and charts comparison dimensions, wheel tread, turning diameter, rear axle ratios and engines for Chevrolet, Ford and Plymouth cars and station wagons. I.D. #CC-67-12-11. (A) Price: $5.
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Year: 1968  (Item #H3456)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Service Bulletins":
12x11x2 1/2. Original black looseleaf binder is divided into sections on body, air-conditioner, heater, frame, front axle/suspension, brakes, engine, carburetor/fuel pump, controlled combustion systems, engine electrical, clutch, manual transmissions, automatic transmissions, fuel/exhaust, steering, wheels/tires, chassis sheet metal, electrical/instruments, radiator/grille, service news, miscellaneous and campaign bulletins. Sections contain: a) 91 "Chevrolet Dealer Service Technical & Information" bulletins (272 pages); b) 14 "Chevrolet Service News" bulletins plus 4 page index (202 pages); c) 20 "Chevrolet Dealer Product Campaign" bulletins (135 pages); and d) six blank 2 page sheet for listing bulletins. Dated 10/4/67. (B) Price: $150.
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Year: 1968  (Item #H3457)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Product Data Book: Service Bulletins and Technical Information":
12x10x3. Original black looseleaf binder contains: a) "Chevrolet Chassis Overhaul Manual: Chevrolet . Chevelle . Camaro . Chevy II . Corvette": I.D. #ST 131-68 (306 pages); b) "Radio Service Manual: United Delco Line": Includes schematics. Dated Sep. 1967. First issue (179 pages); c) "Training Program Booklet": I.D. #TP-45 (81 pages); d) "Tune-Up Specifications": Dated Jan. 1968 (57 pages); e) 11 "Chevrolet Service News" bulletins (180 pages); and f) 3 "Cadillac Essential Service Tools" bulletins (12 pages). (C) Price: $125.
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Year: 1968  (Item #H3463)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Single-Piston Disc Brakes":
20 page non-color catalog, 9x4. Black cover, with white lettering and border, has photograph showing Chevrolet single-piston disc brake. Fifty photographs and drawings illustrate to a Chevrolet technician how single-piston disc brakes work, how to inspect and replace disc brake linings, how to remove, overhaul and reinstall a caliper and how to bleed the brakes and test performance. Includes instructions. I.D. #CC-68-10. (A) Price: $20.
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Year: 1968  (Item #H3464)
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CHEVROLET, ""Sneak Preview" of General Motor's Product Line":
Packet of information consists of: a) form letter to Chevrolet Motor Division employee inviting him and his family to a "sneak preview" of the new model line; b) eight 3x5 black and white photographs of cars on parking lot (mounted on black background paper which is not in good condition); c) four pages of press release information which have been edited; and d) two copies of newspaper clipping on General Motors' 100 millionth vehicle and the Greater Kansas City areas's contributions to the event, dated 4-21-67. Information was collected by an employee. Dated Oct. 4, 1967. (B) Price: $25.
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Year: 1968  (Item #H3465)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair, Corvette and Trucks), "Chevrolet Instruction Manual: Parts and Accessories Catalog System":
60 pages, 9x6. White cover with blue lettering and blue and white Chevrolet and GM Parts emblems. Catalog explains the Chevrolet Catalog System and how to use it. Dated Nov. 1967. (B) Price: $35.
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Year: 1968  (Item #H1191)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Exsellerate in '68: Passenger Car Review Book":
24 pages, 11x9. Book was a salesman's study guide which is divided into sections on the exterior, interior, power teams, chassis and body of each model, plus custom features, safety and convenience equipment, the astro ventilation system and emission controls systems. Includes quizzes designed to test a salesman's knowledge of the 1968 Chevrolet car line. Well illustrated with twenty-three photographs and drawings. Copyright 1967. I.D. #CC-67-9-8. (A) Price: $25.
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Year: 1968  (Item #H3467)
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CHEVROLET (Chevrolet, Chevelle, Chevy II, Camaro, Corvair, Corvette, El Camino, ChevyVan and Trucks), "Chevrolet Genuine Custom Feature Accessories":
62 pages, 9x11. Blue brushed cover with orange and white circular titleplate, black lettering and model emblems. 188 photographs, photo renderings and drawings show accessories that a salesman could sell a customer to increase the profit margin. Seven photo renderings show sales promotional material that was available for dealers. Comes with unused postcard that dealer could tear out and send in to order supplies. Copyright 1967. (B) Price: $85.
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Year: 1968  (Item #H3468)
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CHEVROLET (Z-28, Rally-Sport SS, SS, Rally-Sport and Camaro), "Chevrolet Motor Vehicle Price Schedule - Camaro":
10 pages, 11x9. Sheets list base prices and prices for options and accessories for Chevrolet Camaro 6- and 8-cylinder sport coupes and convertibles, specifications and paint and upholstery colors and combinations available. Includes three drawings illustrating accent stripe placement. Dealer databook inserts. Pages only. Comes with: a) sheet of information by Sun Electric Corporation on V8 Turbo Fire 327 engine. Copyright 1968. Form No. 690-680-050; and b) 5x5 orange and white perforated sheet of twenty-five CAMARO stickers. Dated Apr. 22, 1968. (A) Price: $35.
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Year: 1968  (Item #H3469)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair, Corvette, SportVan, Truck), "Chevrolet Custom Features Accessories: Dealer's Price Schedule":
24 pages, 8x6. White cover, with black lettering and black and white Chevrolet emblem, with discussion on contents. Booklet is composed of charts listing accessories, Option No., models for which it was available, Part No., dealer price and suggested list price, with space for dealer to write in "Dealer Installed Price". Dated Sep. 15, 1967. I.D. #P&A 32. (A) Price: $10.
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Year: 1968  (Item #H3471)
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CHEVROLET (Chevrolet, Chevelle, Camaro, Chevy II, Corvair, Corvette, Suburban and SportVan), "Registration Data: Chevrolet Passenger Car":
6 pages, 11x9. Green cover with green and black lettering. Sheets have charts listing engine specifications and application data, vehicle type and weight, serial number codes and additional weight for major optional equipment. Dealer databook inserts. Dated Sep. 1967. (B) Price: $10.
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Year: 1968  (Item #H3472)
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CHEVROLET (Chevrolet [Caprice and Impala], Chevelle, Camaro and Chevy II), "Chevrolet Offers More for Less":
16 pages, 11x9. White sheets, with black lettering compare base prices, prices for options and features of Chevrolet Camaro Sport Coupe, Chevelle SS 396 Sport Coupe, Chevelle Malibu 4-Door Sedan, Chevy II Nova Coupe, Caprice Coupe, Impala Sport Coupe and Impala Station Wagon to comparable competitor models. Dealer databook inserts. (A) Price: $5.
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Year: 1968  (Item #H3475)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair, Corvette and Trucks), "Chevrolet New Product Training Program Booklet - Service Department":
81 pages, 11x9. White cover with black lettering and Chevrolet Super Service Department emblem. Covers model identification, features and styling, lubrication and maintenance, body, frame, suspensions, brakes, engine, engine cooling, carburetor, emission system, engine electrical, transmission/clutch, fuel tank/exhaust, steering, wheels/tires, chassis sheet metal/grille, electric/body/chassis, radiator, bumpers and heater/accessories/air-conditioning. Very well illustrated. Dealer databook insert. Dated Aug. 1967. I.D. #TP-45. (B) Price: $30.
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Year: 1968  (Item #H3478)
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CHEVROLET (Full Line), "Ad Bank: Special Red Tag Edition - Distinctive Advertising for Used Cars and Trucks":
16 pages, plus inserts, 14x11. Orange cover, with white lettering and orange and white Chevrolet and OK Used Cars emblems, is orange-toned photograph of paper mache piggybank covered with car dealership ads. Brochure is composed of cut-and-paste "Traffic-Building Ads" and "Bi-Monthly Display Ads" that a dealer could use to place ads in newspapers and magazines. Back pocket contains sheet with "Radio Spots" ads and seven pages of "July / August Ad Illustrations" artwork. Dated Jul./Aug.1968. (B) Price: $50.
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Year: 1968  (Item #H3479)
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CHEVROLET, "Plan Now to Visit Hawaii as a Top Chevrolet Dealer! Chevrolet Selling Expo":
60 pages, plus hb covers, 12x12. Orchid cover, with black lettering and orchid and black Chevrolet emblem, has photograph of young woman in Hawaiian dress standing in front of waterfall and inviting you to visit her Hawaii as "honored guests of Chevrolet". Colorful photographs illustrate a history of Hawaii and show you what you will see and do while you're there. Includes discussion. Comes with separate two page photocopied history and maps. (B) Price: $75.
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Year: 1968-76  (Item #H3458)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Chevelle, Camaro, Chevy II, Corvair and Corvette), "Chevrolet Service News Bulletins":
12x11x3. White plastic looseleaf binder, with blue Chevrolet emblems, contains 72 "Chevrolet Service News" bulletins from Dec. 1968 through Jun./Jul. 1976 (Vol. 40, No. 11; Vol. 41, Nos. 1-4; Vol. 42, Nos. 5, 7-11; Vol. 43, Nos. 1-11; Vol. 44, Nos. 1-9, 11-12; Vol. 45, Nos. 1-12; Vol. 46, Nos. 1-12; Vol. 47, Nos. 1-10; and Vol. 48, Nos. 1-4. Also includes indexes for 1968, 1970, 1971, 1972, 1973, 1974 and 1975. NOTE: Binder was originally for "Dealer Advertising Materials", but salesman reused. A total of 706 pages. (B) Price: $125.
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Year: 1969  (Item #H1518)
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CHEVROLET, "Selling Chevy-Vans is Easy as 1 . 2 . 3":
12 page non-color catalog, 9x4. Gold cover with black lettering. Seven drawings (three sets of three) show front, rear and side views of the Chevy-Van. Focus is on how to sell the Chevy-Van to specific occupations -- appliance repairmen, bakeries, caterers, dry cleaners, etc. Includes specifications. (A) Price: $15.
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Year: 1969  (Item #H1519)
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CHEVROLET, "Chevy-Van Special Equipment":
6 page non-color folder, 11x9. Two photo renderings show three-quarter frontal views of the Chevy-Van 90 and 108, two photos show interior views and twenty-one drawings illustrate special equipment that could be added to either model -- sliding windows, step-type rear bumper, roof ventilators, custom cabinets and storage units, partitions, ladders, heater and refrigeration. (A) Price: $25.
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Year: 1970  (Item #H2314)
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CHEVROLET (Chevrolet [Caprice and Impala] and Kingswood Estate Wagon), "No Other Car Gives You All That Chevrolet Does":
30 pages, 10x11. Blue cover, with black spiral binding and white lettering, is photograph showing frontal view of blue Chevrolet Caprice Custom Coupe with blue vinyl roof. Fourteen photographs, photo renderings and drawings show exterior, frame, engine, "Side-Guard Beam" structure, "Anti-Theft Ignition Key", "Astro" ventilation, "Computer-Selected" springs, power disk brakes, "Hide-A-Way" windshield wipers, etc., for Chevrolet Caprice and Impala and Kingswood Estate Wagon. Book is designed to stand on desk with illustrating facing customer and information on reverse side for salesman to read. Includes charts comparing Chevrolet sales to Ford sales from 1932 through July 1969. (A) Price: $50.
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Year: 1971  (Item #H2370)
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CHEVROLET (Heavy-Duty Trucks), "Slide Casey, Slide Training Meeting":
Complete kit for holding a "Chevrolet Truck Performance Calculator Introduction and Training Meeting". Consists of: a) "Truck Performance Calculator": 4x8. Heavy plastic two-sided slide rule; b) "How to Use the Chevrolet Truck Performance Calculator for Faster Power Train Selection": 44 page non-color catalog, 4x8; c) "How to Use Your Chevrolet Truck Performance Calculator": 6 page non-color folder, 8x4. Condensed version of "b"; d) imitation leather carrying case for a, b and c; e) "Meeting Leader's Guide": Fourteen page notebook of instructions for holding the meeting; f) "Slide Casey, Slide" film strip; g) "Slide Casey, Slide" 33 1/3 RPM phonograph record; and h) order form for obtaining additional "Truck Performance Calculator" slide rules. Comes in original box with matching label. Nice! Copyright 1970. (A) Price: $50.
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Year: 1971  (Item #H2260)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
248 pages, 11x14x2 1/4. Brown vinyl cover with gold Chevrolet emblem and gold and brown lettering. Databook is divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specifications, with photographs and drawings of all body styles and separate sections for options and specifications. NOTE: Page 1/2 of Monte Carlo is missing; Vega paint chips are on separate sheet. We have had several of these sheets and they have been stuck in all of them; book does not contain paint chips and upholstery samples section; and it does not have divider pages. In spite of the missing items, there is a lot of good information here and price has been reduced from the $250 that we charge for a "A" condition Chevrolet dealer album. (C) Price: $100.
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Year: 1971  (Item #H2332)
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CHEVROLET, "Chevrolet Wagon Communique: Our Sportvan / Our Suburban":
3 (single-side printed) ncs, 11x9. Blue and white cover sheet, with white Chevrolet emblem and blue and white lettering, has two photographs showing side view of Chevrolet Sportvan and three-quarter frontal view of Chevrolet Suburban towing travel trailer. Page two has photograph of Chevrolet Suburban towing travel trailer and three drawings illustrating Suburban's suspension system and cargo capacity, with discussion. Page three has two photographs showing Chevrolet Sportvans as a "bus for 12 or a motel for 6" and four drawings showing sliding door and cargo/passenger arrangements, with discussion and list of features. Sheets are stapled at top left corner. Dealer databook supplement. Dated Jun. 1971. (A) Price: $10.
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Year: 1971  (Item #H2344)
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CHEVROLET, "Front Disc Brakes: Standard Equipment - Chevrolet, Monte Carlo, Camaro, Vega and All Station Wagons":
4 page non-color folder, 11x9. White cover, with red and black lettering and black and white emblem, frames art rendering showing three-quarter frontal view of front half of Chevrolet Impala automobile. Folder opens to 11x17 layout with photograph showing side view of Impala 2-Door Hardtop, two photographs comparing disc brake to drum brake and three art renderings illustrating benefits of disc brakes, with discussion. Back cover has chart comparing the availability of disc brakes as a standard or optional features on Chevrolet, Ford and Plymouth automobiles. Dealer databook supplement. (A) Price: $15.
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Year: 1971  (Item #H2386)
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CHEVROLET (Bel Air, Impala, Caprice, Chevelle, Malibu, Laguna and Vega), "Chevrolet Wagon Communiques":
Portfolio, 11x9. Red and black cover, with white lettering, has three white on black line drawings showing three-quarter rear views of Chevrolet full-, mid- and small size station wagons. Contains seven 2 page (single-side printed) non-color sheet, 11x9. Sheets have a total of thirteen drawings illustrating Chevrolet station wagons and accessories, with discussion on how a dealer could market the new models effectively. (A) Price: $25.
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Year: 1971  (Item #H2895)
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CHEVROLET (Caprice, Impala, Bel Air and Biscayne), "Sell This 'Room with a View'":
4 page non-color folder, 4x11. Cover is cutout of windshield and hood on green Chevrolet automobile. Folder opens to 9x11 layout with four drawings illustrating features of roof and windshield, with discussion. Back cover is view of rear windshield. For Chevrolet salesmen. (A) Price: $15.
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Year: 1971  (Item #H2259)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
250 pages, 11x14x2 1/4. Brown vinyl cover with gold Chevrolet emblem and gold and brown lettering. Book consists of: a) Databook: 250 pages, 10x12. Divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specs, with photographs and drawings of all body styles and separate sections for options and specs; and b) "Chevrolet Exterior Colors & Fabrics": 10x11. Twenty-seven 6x3 paint chips, six 3x3 vinyl roof and three convertible top samples and eight 9x7 index style pages of upholstery samples. NOTE: Vega paint chips are on separate sheet. We have had several of these sheets and they have been stuck in all of them. Otherwise book would be an "A". (B) Price: $250.
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Year: 1971  (Item #H2257)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
250 pages, 11x14x2 1/4. Brown vinyl cover with gold Chevrolet emblem and gold and brown lettering. Book consists of: a) Databook: 250 pages, 10x12. Divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specs, with photographs and drawings of all body styles and separate sections for options and specs; and b) "Chevrolet Exterior Colors & Fabrics": 10x11. Twenty-seven 6x3 paint chips, six 3x3 vinyl roof and three convertible top samples and eight 9x7 index style pages of upholstery samples. Includes sixty-eight pages of revisions. NOTE: Vega paint chips are on separate sheet. We have had several of these sheets and they have been stuck in all of them. Otherwise book would be an "A". (B) Price: $275.
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Year: 1972  (Item #H2250)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
254 pages, 12x11x2 1/2. Green vinyl cover with embossed white Chevrolet emblem and green lettering. Book consists of: a) Databook: 254 pages, 11x8. Divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specifications, including station wagons, trucks and vans, with sample of upholstery material and photographs of upholstery colors available for each model; and b) "Exterior Colors & Vinyl Tops": 10x3. Contains thirty 6x3 paint chips, seven 3x3 vinyl top samples and three 3x3 convertible top samples. NOTE: Vega paint chips are on separate sheet. We have had several of these sheets and these paint chips have been stuck in all of them. Otherwise book is in "A" condition. (B) Price: $225.
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Year: 1972  (Item #H2251)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
254 pages, 12x11x2 1/2. Green vinyl cover with embossed white Chevrolet emblem and green lettering. Book consists of: a) Databook: 254 pages, 11x8. Divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specifications, including station wagons, trucks and vans, with sample of upholstery material and photographs of upholstery colors available for each model; and b) "Exterior Colors & Vinyl Tops": 10x3. Contains thirty 6x3 paint chips (four are stuck together), seven 3x3 vinyl top samples and three 3x3 convertible top samples. NOTE: Vega paint chips are on separate sheet. We have had several of these sheets and these paint chips have been stuck in all of them. Other than sticking book is an "A". (C) Price: $200.
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Year: 1972  (Item #H2255)
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CHEVROLET, "Blazer . Suburban . Sportvan":
22 pages, 11x9. Looseleaf notebook pages have information for the Chevrolet Blazer 2- and 4-Wheel Drive Utility vehicle, Suburban 1/2- and 3/4-Ton Carryall and Sportvan and Beauville Sportvan 1/2-, 3/4 and 1-Ton models on standard and optional, power teams, dimensions and weights, specifications and security and safety features. Includes thirty-one photographs, photo renderings and drawings. Dealer databook supplement pages. These did not come with the basic book. Pages only. (A) Price: $25.
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Year: 1972  (Item #H2286)
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CHEVROLET, "Chevrolet Recreational Vehicles":
54 pages, 12x10x2. Blue and white vinyl cover, with blue and white lettering, has drawing symbolizing camping in various outdoor settings. Book is divided into sections on "Camping", "Truck-Mounted Campers", "Motor Homes and Conversion Units" and "Trailer Towing". Twenty-nine photographs show Chevrolet cars, trucks and vans towing camp trailers and boats, trucks with cab-over campers and motor homes and thirty-three drawings show body styles, floor plans and advantages of a truck-mounted camper. Includes discussion and charts listing towing capacities and recommendations. Also includes a "Chevrolet Trailering Guide: Everything You Need to Tow" (Ask about Item #H2256 for description). (A) Price: $75.
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Year: 1972  (Item #H2252)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Monte Carlo, Chevelle, Camaro, Nova, Corvette and Vega), "Chevrolet":
253 pages, 11x9. Looseleaf notebook pages are divided into sections on models with information on exterior and interior features, standard and optional equipment, power teams and specifications, including station wagons, trucks and vans, with sample of upholstery material and photographs of upholstery colors available for each model. NOTE: Camaro upholstery samples page is missing and there is a stain on pages 1-4; otherwise, pages are in "A" condition. Pages only. (B) Price: $150.
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Year: 1972  (Item #H2328)
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CHEVROLET, "Tow Car of the Year: Suburban":
2 page (single-side printed) non-color sheet, 11x9. Glossy photo sheet is white, with black lettering and black and white Chevrolet emblem, and frames photograph showing three-quarter frontal view of Chevrolet Suburban towing travel trailer, with list of features and trailer towing options and accessories. (A) Price: $15.
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Year: 1972  (Item #H2333)
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CHEVROLET (Brookwood, Townsman, Kingswood, Chevelle, Vega, Suburban, Blazer and Sportvan), "Chevrolet Wagon Communiques":
9 page (single-side printed) non-color catalog, 11x9. Red, white and blue cover sheet with white Chevrolet emblem and blue, white and black lettering. Twenty photographs and drawings show exterior and features of Chevrolet Brookwood, Townsman, Kingswood, Chevelle and Vega Station Wagons and Suburban, Blazer and Sportvan. Includes discussion on the vehicles and comparison of Chevrolet's full-size wagons to Ford wagons. Dealer databook supplement. Sheets have been stapled neatly with one staple on left edge. Dated Mar. 1972. (A) Price: $20.
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Year: 1972  (Item #H2371)
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CHEVROLET (Chevrolet [Caprice, Impala, Bel Air and Biscayne], Camaro, Corvette, Station Wagons and Special Purpose Trucks), "Lead in Total Value with Your New Product Training Materials":
Box Portfolio, 11x16x2. Cover of heavy box case has four photographs showing side view of green Chevrolet Caprice 4-Door Hardtop with white top and three-quarter frontal views of red Chevrolet Camaro Hardtop Sports Coupe, gold Corvette Stingray Coupe and tan Kingswood Estate Wagon with woodgrain look side panel. Contains: a) "Sales Manager's New-Product Training Guide": Eighteen page notebook of instructions for holding the meeting (2 copies); b) five filmstrips; c) three 33 1/3 RPM phonograph records; d) "Chevrolet Trucks Do More with More": Card, 5x3. Front of card is art rendering of green Chevy Van. Reverse side has list of features. Metal Sep. 1971 calender is attached (4 copies); and e) "Meeting Equipment Order Form" (2 copies). Dated Apr. 15, 1971. (A) Price: $75.
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Year: 1972  (Item #H2387)
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CHEVROLET (Vega Kammback), "Chevrolet Wagon Communiques: All the Wanted Options":
2 page non-color sheet, 11x9. Black and white sheet, with black and white lettering, has two drawings illustrating economy of the Vega Kammback and accessories that you could purchase with it, with discussion. (A) Price: $5.
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Year: 1972  (Item #H2899)
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CHEVROLET, "Chevrolet Nova 'Sky Roof'":
6 page color folder, 9x11. White cover, with red, white and blue lettering, is photo rendering with cutout roof in Chevrolet Nova 2-Door Sedan revealing mountain outside car. Folder opens to 25x11 layout with three photographs showing Sky Roof open and closed, with discussion for dealer on how to market this feature and list of competitor prices for sun roofs. Reverse side has full page photograph showing three-quarter frontal view of gold Chevrolet Nova 2-Door Sedan and view of Sky Roof, with discussion. (A) Price: $25.
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Year: 1972  (Item #H2900)
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CHEVROLET, "Salesman's Essential Mark Information on the New Caprice 4-Door Sedan":
6 page non-color folder, 7x3. Cover is blue-toned photograph showing three-quarter frontal view of Chevrolet Caprice 4-Door Sedan parked in outdoor setting. Folder opens to 7x10 layout with lists of features, information for salesman on market for the Caprice and comparison of Chevrolet Caprice to Ford LTD Brougham. Reverse side has additional discussion. (A) Price: $10.
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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