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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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Cadillac
1941-1977
DEALER (IN-HOUSE) LITERATURE
 
 


Year: 1941/42  (Item #H3775)
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CADILLAC, "Ditzler Automotive Finishes - Cadillac (Including 1946 Models)":
2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Reverse side has chart of lacquer formulas. Dealer databook insert. NOTE: Rivermist Gray chip (#DAL-30069) is missing; therefore, price has been reduced. Form No. 4618. (C) Price: $20.
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Year: 1948  (Item #H3777)
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CADILLAC, "Ditzler Automotive Finishes - Cadillac":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Note says to "See 1947 Card for Cavern Green paint chip". Dealer databook insert. Form No. 4818. (B) Price: $30.
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Year: 1949/50  (Item #H3778)
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CADILLAC, "Ditzler Automotive Finishes - Cadillac":
2 page (single-side printed) color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Dealer databook insert. Form No. 5018. (B) Price: $30.
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Year: 1950  (Item #H3872)
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CADILLAC, "DuPont Colors - Cadillac":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1946-49 models. Bulletin No. 13. Dated Issued Feb. 20, 1950 / Revised Oct. 20, 1950. Dealer databook inserts. Shows light aging. (B) Price: $50.
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Year: 1952  (Item #H3873)
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CADILLAC, "DuPont Colors - Cadillac":
Two 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Sheet 2 is continuation. Reverse side has chart listing paint names and code numbers for 1948-51 models. Bulletin No. 15. Dealer databook inserts. Shows light aging. Dated Mar. 8, 1952. (B) Price: $50.
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Year: 1952  (Item #H4017)
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CADILLAC, "Golden Anniversary Cadillac Accessories Data Book":
32 page non-color catalog, 5x7. Cover has yellow title plate, with black lettering, superimposed on photo rendering showing three-quarter frontal view of Cadillac Sixty Special 4-Door Sedan. Fifty-seven photographs, photo renderings and drawings show accessories that a salesman could sell a customer to increase dealership profits -- windshield washer, wheel discs, oil filter, vanity mirror, lights, license frame, mirrors, radio, radio foot control, heating system, seat covers, sun visor, ventshades, Fleetwood monogrammed robes and cleaning and polishing aids. Brochure was for salesmen only. Cover has dealer stamp; therefore, price has been reduced. (A) Price: $100.
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Year: 1954  (Item #H3875)
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CADILLAC, "DuPont Colors - Cadillac":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations, with interior paint names and code numbers and key to interior color usage on back of sheet 2 and chart listing paint names and code numbers for 1950-53 models on back of sheet 3. Bulletin No. 17. Dealer databook inserts. Shows light aging. Dated Apr. 30, 1954. (B) Price: $75.
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Year: 1956  (Item #H3876)
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CADILLAC, "DuPont Colors - Cadillac":
Three 2 page color sheet, 11x9. Paint chips, with paint names and code numbers for Cadillac automobiles. Reverse side has color combination numbers. Sheets 2 and 3 are continuations, with interior paint names and code numbers on back of sheet 2 and chart listing paint names and code numbers for 1952-55 models on back of sheet 3. Bulletin No. 19. Dealer databook inserts. Shows aging and handling; therefore, price has been reduced. Dated Feb. 29, 1956. (C) Price: $60.
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Year: 1964  (Item #H1134)
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CADILLAC (Fleetwood, Series 62, DeVille and Eldorado), "Cadillac Data Book":
118 pages, 8x6. Book is divided into sections, with information on styling, body styles, optional equipment, body, chassis, engine, transmission and specifications. Well illustrated with photographs, photo renderings and drawings. NOTE: Salesman transferred 1964 information to a 1963 binder. (B) Price: $175.
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Year: 1965  (Item #H1702)
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CADILLAC (Sedan deVille), "Product Comparisons: Cadillac vs. Competitors":
Slide Rule, 4x7. Pink and white slide rule, with black and white lettering, compares the Cadillac Sedan deVille to the Ford Thunderbird, Oldsmobile 98, Lincoln Continental, Imperial Crown, Chrysler New Yorker and Buick Electra in the area of performance, options, exterior and interior dimensions and average percentage of retention. Back cover has art rendering showing three-quarter frontal view of front half of Cadillac automobile, with list of "Automatic Level Control" features. (A) Price: $25.
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Year: 1965  (Item #H1952)
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CADILLAC (Pre-Owned Cars), "Go Ahead . . . Go Cadillac!":
Portfolio, 10x12. White cover, blue and black lettering, has six blue-toned photographs showing features of Cadillac automobiles. Inside front cover has letter "To Cadillac Dealers" and advertisement showing a 1965 Cadillac Sedan DeVille, 1964 DeVille Convertible and 1962 Coupe DeVille. Contains: a) 4x9 postcard which shows same three cars. Reverse side has discussion; b) Ad Mat Proof Booklet: 11x9. Booklet has seven sample ads that dealer could use to sell used cars; c) "Tips on Preparing Used Car Classified Ads" sheet; d) sample letters and radio script ads (12 pages; and e) two Order Forms. I.D. #SA 2043. (A) Price: $75.
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Year: 1968  (Item #H1947)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Upholstery Selections":
9x15x3. Deluxe brown leatherette book with 2" metal titleplate and multicolored raised emblem. Contains samples of cloth and leather upholstery materials and combinations available. (B) Price: $250.
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Year: 1969  (Item #H1255)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Upholstery Selections":
9x15x3. Deluxe gold padded book, with heavy metal frame and multicolor raised Cadillac emblem, contains twenty-two pages of swatches of fabric, vinyl and leather upholstery materials separated by seven heavy gold vinyl index pages for the models. Pages have been stuck together from heat of being stored, but they do come apart and book is very useable for restoration work. (C) Price: $225.
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Year: 1969  (Item #H1941)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Data Book":
11x10x1 1/2. Gold vinyl looseleaf notebook with embossed emblem, gold lettering and white stripe. Book contains: a) "Cadillac Data Book": 10x8. Looseleaf pages are divided into sections on colors and equipment, body styles and interiors, optional equipment, special orders, new features, engineering features, specifications and milestones and prices. Well illustrated with photographs, photo renderings and drawings (146 pages); b) "Upholstery Selections": 7x7. Samples of leather and fabric upholstery materials (22 pages); and c) "Exterior Color Selections": 2x7. Twenty-one paint chips, six padded roof samples and four convertible top samples. (A) Price: $225.
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Year: 1969  (Item #H1256)
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CADILLAC (Fleetwood 75 and 60, Eldorado, deVille and Calais), "Cadillac Color Selections":
9x15x1 1/2. Deluxe gold padded book, with heavy metal frame and multicolor raised Cadillac emblem, contains twenty-one 7x10 paint chips, six samples of vinyl roof materials and five samples of convertible top material. (B) Price: $250.
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Year: 1969  (Item #H1942)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Data Book":
11x10x1 1/2. Gold vinyl looseleaf notebook with embossed emblem, gold lettering and white stripe. Book contains: a) "Cadillac Data Book": 10x8. Looseleaf pages are divided into sections on colors and equipment, body styles and interiors, optional equipment, special orders, new features, engineering features, specifications and milestones and prices. Well illustrated with photographs, photo renderings and drawings (146 pages); b) "Upholstery Selections": 7x7. Samples of leather and fabric upholstery materials (22 pages); and c) "Exterior Color Selections": 2x7. Twenty-one paint chips, six padded roof samples and four convertible top samples. (B) Price: $200.
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Year: 1969  (Item #H1943)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Data Book":
11x10x1 1/2. Gold vinyl looseleaf notebook with embossed emblem, gold lettering and white stripe. Book contains: a) "Cadillac Data Book": 10x8. Looseleaf pages are divided into sections on colors and equipment, body styles and interiors, optional equipment, special orders, new features, engineering features, specifications and milestones and prices. Well illustrated with photographs, photo renderings and drawings (126 pages); and b) "Upholstery Selections": 7x7. Samples of leather and fabric upholstery materials (22 pages). NOTE: Paint chips and twenty page "Prices" section are missing from this book, otherwise, it would be (B) condition. (C) Price: $175.
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Year: 1969  (Item #H3389)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Data Book":
11x10x1 1/2. Gold vinyl looseleaf notebook with embossed emblem, gold lettering and white stripe. Book contains: a) "Cadillac Data Book": 10x8. Looseleaf pages are divided into sections on colors and equipment, body styles and interiors, optional equipment, special orders, new features, engineering features, specifications and milestones and prices. Well illustrated with photographs, photo renderings and drawings (146 pages); and b) "Upholstery Selections": 7x7. Samples of leather and fabric upholstery materials (22 pages). NOTE: Paint chips section and emblem from cover are missing and cover is sticky. (C) Price: $175.
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Year: 1971  (Item #H2606)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Upholstery Selections":
10x15x2 1/2. Dark brown padded vinyl cover with gold title plate and black lettering. Contains samples of fabric and leather upholstery samples, with code numbers, separated by divider pages that match cover. Gold on cover has discolored and Cadillac emblem is missing. Samples are in (A) condition. (B) Price: $225.
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Year: 1971  (Item #H2608)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac":
10x11x1 1/2. Brown padded cover with gold bar, black lettering and multicolored Cadillac emblem. Book is divided into three parts: a) "Data Book": Contains sections on colors, equipment, body styles, interiors, special orders, engineering, features, specifications and prices. Beautifully illustrated with photographs and photo renderings. 166 pages; b) "Upholstery Selections": 6x9. Contains samples of leather and upholstery selections. 18 pages, plus 5x8 leather sample; and c) "Exterior Colors, Vinyl Roof and Convertible Top Selections": 3x9. Contains thirteen paint chips, seven vinyl roof samples and three convertible top samples. NOTE: Three leather samples, eight paint chips and two vinyl roof samples are missing. (C) Price: $100.
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Year: 1972  (Item #H2612)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Color Selections":
10x15x1 1/2. Brown tooled leather look padded vinyl cover with gold 4-pointed star, black lettering and gold embossed Cadillac emblem. Contains: a) six 7x10 "Firemist Colors" paint chips; b) fifteen 8x10 standard colors paint chips; c) seven "Cadillac Eldorado Custom Cabriolet Elk Grain Vinyl Roof Material" samples; d) 5x4 "Eldorado Accent Stripe Colors" transparency; e) seven 7x4 vinyl roof samples; and f) five convertible top samples. (A) Price: $250.
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Year: 1972  (Item #H2614)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Great Gift Ideas . . . Cadillac Accessories":
2 page (single-side printed) color sheet, 1x9. Heavy board sheet is photograph showing family examining accessories that could be purchased as gifts to go with a new car -- floor mats, Delco horn, litter basket, license frame, mirror, etc. Sheet was for display in Cadillac Parts and Accessories Merchandising Department. Dated Dec. '71. (A) Price: $10.
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Year: 1972  (Item #H3253)
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CADILLAC (Levant, Boar and Cadillac), "Weymahyde Vinyl Landau Topping (O.E.M. Colors & Patterns)":
2 page color sheet, 11x8. White sheet, with red and black lettering, has twenty-four 7/8x3/4 Levant samples, twelve Boar samples and seven Cadillac samples. Reverse side has discussion and list of features. Weymouth Art Leather Co., Inc., South Braintree, Massachusetts. Dealer databook insert. Dated Jan. 1972. (B) Price: $20.
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Year: 1972  (Item #H2610)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Upholstery Selections":
10x15x2 1/4. Brown tooled leather look padded vinyl cover with gold 4- pointed star, black lettering and gold embossed Cadillac emblem. Contains samples of fabric and leather upholstery samples, with code numbers, separated by divider pages that match cover. (A) Price: $250.
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Year: 1972  (Item #H2611)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Upholstery Selections":
10x15x2 1/4. Brown tooled leather look padded vinyl cover with gold 4- pointed star, black lettering and gold embossed Cadillac emblem. Contains samples of fabric and leather upholstery samples, with code numbers, separated by divider pages that match cover. Book is in (A) condition except that back cover has become sticky. (C) Price: $200.
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Year: 1973  (Item #H2623)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Salesman's Merchandising Guide":
10x13x2. Maroon padded vinyl cover, divided into four vertical panels, has one silvertone panel with black lettering and silver raised Cadillac emblem. Book contains: a) Data Book: Contains sections on models, with color photo of each body style and interior, charts listing paint/upholstery combinations, engineering features, special orders and specifications. 108 pages; b) "Upholstery, Vinyl Roof and Convertible Top Selections": 6x9. Contains samples of leather and upholstery selections (24 pages, plus 5x8 leather sample), four convertible top samples and "Eldorado Accent Strip Colors" transparency. Silver panel cracked. NOTE: Paint chips, Jade Medallion cloth sample and vinyl roof samples are missing. (C) Price: $125.
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Year: 1973  (Item #H2616)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Exterior Color Selections":
10x15x1 1/2. Maroon padded vinyl cover, divided into five vertical panels, has one silvertone panel with black lettering and raised silver Cadillac emblem. Contains: a) six 7x10 "Firemist Colors" paint chips; b) fifteen 8x10 standard colors paint chips; c) eight "Eldorado Cabriolet and d'Elegance Elk Grain Vinyl Roof Selections" samples; d) 5x4 "Eldorado Accent Stripe Colors" transparency; e) nine vinyl roof samples; f) six convertible top samples; and g) four Brougham d'Elegance carpeting samples. (A) Price: $200.
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Year: 1974  (Item #H2627)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Optional Specifications":
48 pages, 10x8. Black cover with silver lettering and black and silver Cadillac emblem. Book contains charts listing body style numbers and codes, paint, upholstery and trim names and code numbers, identification numbers, drawings showing seat styles, codes for equipment and options and samples of order forms with instructions on how the dealer was to fill them out. Comes with separate 11x9 sheet with prices for options. Dated Oct. 1973. (A) Price: $50.
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Year: 1974  (Item #H2624)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Salesman's Merchandising Guide":
10x13x2. Black padded vinyl cover with woodgrain look square, silver and black title plate, silver lettering and silver embossed Cadillac emblem. Book is divided into three parts: a) Data Book: Contains sections on models, with color photo of each body style and interior, charts listing paint/upholstery combinations, engineering features, special orders and specifications. 84 pages; b) "Upholstery, Vinyl Roof and Convertible Top Selections": 6x9. Contains samples of leather and upholstery selections (28 pages, plus 5x8 leather sample), twenty elk grain and cross grainroof samples, seven convertible top samples and "Eldorado Accent Strip Colors" transparency; and c) "Exterior Colors": 3x9. Contains fifteen standard color paint chips, six "FIremist Colors" paint chips. (A) Price: $225.
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Year: 1974  (Item #H2619)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Interiors":
10x15x2 1/2. Black padded vinyl cover with woodgrain look square, silver and black title plate, silver lettering and silver embossed Cadillac emblem. Contains samples of fabric and leather upholstery materials, with code numbers, separated by divider pages that match cover. (A) Price: $250.
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Year: 1974  (Item #H2620)
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CADILLAC (Fleetwood, Eldorado, DeVille and Calais), "Cadillac Exteriors":
10x15x2. Black padded vinyl cover with woodgrain look square, silver and black title plate, silver lettering and silver embossed Cadillac emblem. Contains: a) six 7x7 "Firemist Colors" paint chips; b) fifteen 8x7 standard colors paint chips; c) ten 9x4 "Cross Grain Padded Roof Selections" samples; d) ten 9x4 "Elk Grain Padded Roof Selections" samples; e) seven 8x4 "Convertible Tops" samples; and f) 5x4 "Eldorado Accent Stripe Colors" transparency. (A) Price: $200.
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Year: 1974  (Item #H2621)
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CADILLAC (Fleetwood, Eldorado, DeVille and Calais), "Cadillac Exteriors":
10x15x2. Black padded vinyl cover with woodgrain look square, silver and black title plate, silver lettering and silver embossed Cadillac emblem. Contains: a) six 7x7 "Firemist Colors" paint chips; b) twelve 8x7 standard colors paint chips; c) ten 9x4 "Cross Grain Padded Roof Selections" samples; d) ten 9x4 "Elk Grain Padded Roof Selections" samples; e) seven 8x4 "Convertible Tops" samples; and f) 5x4 "Eldorado Accent Stripe Colors" transparency. NOTE: Pharaoh Gold, Dauville Gray and Conestoga Tan paint chips are missing and one end of book is warped. (C) Price: $150.
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Year: 1974  (Item #H2626)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Salesman's Merchandising Guide":
10x13x2. Black padded vinyl cover with woodgrain look square, silver and black title plate, silver lettering and silver embossed Cadillac emblem. Book is divided into three parts: a) Data Book: Contains sections on models, with color photo of each body style and interior, charts listing paint/upholstery combinations, engineering features, special orders and specifications. 84 pages; b) "Upholstery, Vinyl Roof and Convertible Top Selections": 6x9. Contains samples of leather and upholstery selections (28 pages, plus 5x8 leather sample), twenty elk grain and cross grainroof samples, seven convertible top samples and "Eldorado Accent Strip Colors" transparency; and c) "Exterior Colors": 3x9. Contains fifteen standard color paint chips, six "FIremist Colors" paint chips. (B) Price: $200.
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Year: 1975  (Item #H2629)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Exterior Color Selections":
2 page (single-side printed) color sheet, 10x9. Sheet has seventeen standard color paint chips and four "Firemist Colors". 4x2 "Eldorado & DeVille d'Elegance Accent Stripe Colors" transparency is stapled to top left corner.s, drawings showing seat styles, codes for equipment and options and samples of order forms with instructions on how the dealer was to fill them out. (B) Price: $25.
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Year: 1975  (Item #H2632)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "For Cadillac Salesmen . . . What Cadillac's New Efficiency Means to Cadillac Owners":
6 page non-color folder, 8x4. Green cover with black lettering and green and white Cadillac emblem. Folder opens to 8x12 layout with chart comparing intervals for maintenance operations on Cadillac automobiles in 1975 to those for 1974, with percentage improvement and discussion on features that made the system more efficient. Reverse side has drawing of Electronic Fuel Injection system, with discussion on fuel efficiency. NOTE: Folder is new and unused, but cover has age stain. (A) Price: $15.
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Year: 1975  (Item #H1901)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Exteriors":
10x15x2. Blue padded vinyl cover with silver title bar, black lettering and silver embossed Cadillac emblem. Contains three sections with twenty-four Elk Grain and Cross Grain Padded Roof materials samples, four "Firemist" and fourteen standard colors paint chips with Accent Stripes transparency and eight Convertible Top samples. Also includes chart with Firethorn, Dunbarton Green and Galloway Green Firemist paint chips and Firethorn Metallic and Blue Green roof samples that were new for 1975. (A) Price: $200.
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Year: 1975  (Item #H2634)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Salesman's Merchandising Guide - Color/Upholstery":
Portfolio, 10x10x1 1/4. Blue padded vinyl cover with silver title bar, black lettering and silver embossed Cadillac emblem. Book contains: a) "Upholstery, Padded Roof, Convertible Top and Accent Stripe Selections": 6x9. Contains samples of leather and upholstery selections (28 pages, plus 5x8 leather sample), twenty-eight elk grain and cross grainroof samples, eight convertible top samples and "Eldorado Accent Strip Colors" transparency; and b) "Exterior Colors": 3x9. Contains seventeen standard color paint chips, four "FIremist Colors" paint chips. Also includes: "New for 1975": 10x10 sheet has Firethorn, Dunbarton Green and Galloway Green Firemist paint chips, Firethorn and Blue Green Merlin Cloth samples and Firethorn Metallic and Blue Green roof samples. (B) Price: $175.
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Year: 1975  (Item #H1899)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Salesman's Merchandising Guide - Data Book":
Portfolio, 10x10x1/2. Blue padded vinyl cover with silver title bar, black lettering and silver embossed Cadillac emblem. Portfolio contains a spiralbound 32 page non-color catalog with information on options and accessories, features, specifications, Cadillac milestones and an index, with seventeen photographs showing exterior and interior features. (A) Price: $75.
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Year: 1975  (Item #H2636)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Salesman's Merchandising Guide - Data Book":
Portfolio, 10x10x1/2. Blue padded vinyl cover with silver title bar, black lettering and silver embossed Cadillac emblem. Portfolio contains a spiralbound 32 page non-color catalog with information on options and accessories, features, specifications, Cadillac milestones and an index, with seventeen photographs showing exterior and interior features. Minor water stains throughout. (C) Price: $75.
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Year: 1975  (Item #H1902)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Interiors":
10x15x2. Blue padded vinyl cover with silver title bar, black lettering and silver embossed Cadillac emblem. Contains samples of fabric and leather upholstery materials, with code numbers, separated by divider pages that match cover. (A) Price: $200.
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Year: 1975  (Item #H2633)
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CADILLAC (Fleetwood, DeVille, Eldorado and Calais), "Cadillac Interiors":
This is a packet of photographs that salesman had assembled to show Cadillac's interior selections. Includes 4 page (single-side printed) color folder, 8x6, with Light Yellow-Gold Aberdeen Cloth upholstery in a Cadillac DeVille on front and Medium Florentine Cloth in a Brougham on back cover. Folder contains four 6x6 transparencies showing Antique Light Bucksin Leather and Dark Blue Edinburgh Cloth in Eldorado models, white leather in Seville and Dark Blue Florentine Cloth in Fleetwood Limousine and three 2 page (single-side printed) color sheet, 8x6, showing Antique Medium Sage Green with Dark Green Leather in an Eldorado, white leather in Seville and Dark Blue Florentine Cloth in Fleetwood Limousine. Salesman compiled these from several sources. (A) Price: $20.
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Year: 1977  (Item #H2642)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville), "Cadillac Exterior Selections":
10x15x1 3/4. Dark brown padded vinyl cover with woodgrain look rectangular center and goldtone title plate with black lettering and raised goldtone script "Cadillac". Contains: a) six 7x10 "Firemist Colors" paint chips; b) fifteen 8x10 standard colors paint chips; c) 4x5 "Accent Stripe Style - All Models" colors transparency; d) sixteen Tuxedo Grain padded vinyl roof samples; and e) fourteen Elk Grain padded vinyl roof samples. Samples are in (A) condition, but gold paint on "Cadillac" script is coming off. (B) Price: $175.
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Year: 1977  (Item #H1350)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville), "Cadillac Salesman's Merchandising Guide":
10x10x1. Dark brown padded vinyl cover with woodgrain look rectangular center and gold title plate with black lettering. Contains: a) "Cadillac Data Book": 9x9. Spiralbound notebook, with silver cover, has information on standard equipment, options, ordering information, color and trim recommendations, descriptions of features, styling, instrument panel, trailer towing equipment, specifications and milestones. 38 pages; and b) "Cadillac Upholstery, Padded Roof, and Accent Stripe Selections": Contains samples of cloth and upholstery materials, including 5x8 leather swatch, thirty Elk Grain and Tuxedo Grain padded roof samples, "Accent Stripe Style - All Models" transparency and twenty-two 3x9 paint chips. (A) Price: $200.
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Year: 1977  (Item #H2882)
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CADILLAC (Fleetwood, DeVille, Eldorado and Seville), "Cadillac Salesman's Merchandising Guide":
10x10x1. Dark brown padded vinyl cover with woodgrain look rectangular center and gold title plate with black lettering. Contains: a) "Cadillac Data Book": 9x9. Spiralbound notebook, with silver cover, has information on standard equipment, options, ordering info, color and trim recommendations, descriptions of features, styling, instrument panel, trailer towing equipment, specs and milestones. 38 pages; and b) "Cadillac Upholstery, Padded Roof, and Accent Stripe Selections": Contains samples of cloth and upholstery materials, including 5x8 leather swatch, thirty Elk Grain and Tuxedo Grain padded roof samples, "Accent Stripe Style" transparency and twenty-two 3x9 paint chips. Book is missing Claret Dynasty and Dark Blue Florentine Cloth samples; otherwise (A) condition. (C) Price: $150.
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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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