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Year: 1988 (Item #H3733) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Insight
Sales Training Guide": Notebook, 12x10x1 1/2.
Black leather textured cover with gray embossed
lettering and gray and black embossed emblem.
Contains: a) section on each model, with photographs,
photo renderings and drawings showing exterior,
interior, engine, chassis, mechanical parts and
features and detailed discussion and specifications
on all aspects of the model (85 pages); b) "Insight
Training Dictionary": Definitions of each feature
and how it benefits a customer (16 pages); c)
4 page color folder, 11x9, on installing and removing
Allante hard top and raising and lowering convertible
top; and d) "Cadillac Product Information Self-Study
Audiocassette" tape. (A) Price: $125.
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Year: 1988 (Item #H3735) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Insight
Sales Training Guide": 11x9. Looseleaf notebook
pages are divided into sections and include: a)
section on each model, with photographs, photo
renderings and drawings showing exterior, interior,
engine, chassis, mechanical parts and features
and detailed discussion and specifications on
all aspects of the model (85 pages); b) "Insight
Training Dictionary": Definitions of each feature
and how it benefits a customer (16 pages); c)
4 page color folder, 11x9, on installing and removing
Allante hard top and raising and lowering convertible
top; and d) "Cadillac Product Information Self-Study
Audiocassette" tape. Pages and cassette only.
Set is still sealed in original plastic and contents
have not been verified. (A) Price: $75.
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Year: 1988 (Item #H3714) -
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CADILLAC (Fleetwood, Brougham, DeVille, Eldorado,
Seville and Cimarron), "Cadillac Portfolio":
Notebook, 12x11x2 1/4. Black leather textured
cover with silver embossed lettering and silver
and black embossed emblem. Notebook is divided
into sections on models, with photographs of cars
and wheel discs and lists of standard features
and options. Other sections include sheets of
paint chips and accent stripes, samples of upholstery
leather and cloth and vinyl roof materials available
and photographs of options and accessories and
seating styles, with charts listing color names,
code numbers and recommended combinations and
detailed discussion and specifications (68 pages).
(A) Price: $100.
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Year: 1988 (Item #H3715) -
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CADILLAC (Fleetwood, Brougham, DeVille, Eldorado,
Seville and Cimarron), "Cadillac Portfolio":
Notebook, 12x11x2 1/4. Black leather textured
cover with silver embossed lettering and silver
and black embossed emblem. Notebook is divided
into sections on models, with photographs of cars
and wheel discs and lists of standard features
and options. Other sections include sheets of
paint chips and accent stripes, samples of upholstery
leather and cloth and vinyl roof materials available
and photographs of options and accessories and
seating styles, with charts listing color names,
code numbers and recommended combinations and
detailed discussion and specs (68 pages). Also
includes: a) Allante paint chips and leathers
folder; b) "Allante Colors" merchandising sheet;
c) Spring Edition Coupe DeVille folder; d) Seville
Touring Sedan folder; and e) six assorted brochures.
(A) Price: $150.
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Year: 1988 (Item #H3716) -
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CADILLAC (Fleetwood, Brougham, DeVille, Eldorado,
Seville and Cimarron), "Cadillac Portfolio":
Notebook, 12x11x2 1/4. Black leather textured
cover with silver embossed lettering and silver
and black embossed emblem. Notebook is divided
into sections on models, with photographs of cars
and wheel discs and lists of standard features
and options. Other sections include sheets of
paint chips and accent stripes, samples of upholstery
leather and cloth and vinyl roof materials available
and photographs of options and accessories and
seating styles, with charts listing color names,
code numbers and recommended combinations and
detailed discussion and specs (68 pages). Also
includes: a) seven "Merchandising" and "Marketing"
bulletins; b) "Competitive Comparison Bulletin"
for DeVille and Brougham; c) "Roof Treatment Portfolio"
brochure; and d) forty-two pages of memos and
order forms. (B) Price: $125.
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Year: 1988 (Item #H3718) -
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CADILLAC, "Cadillac Crest Club": 12 page color
catalog, 11x8. Black cover with red pinstripes,
white lettering and gold Cadillac emblem. Twenty-four
photographs show Cadillac recognition and awards
items that were available to Cadillac salespersons
-- plaques, business cards, rings, etc., with
information on how the program worked. (A) Price:
$5.
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Year: 1988 (Item #H3720) -
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CADILLAC, "Allante: The Allante Portfolio":
Notebook, 9x15. Black fabric cover with silver
lettering and silver and black Cadillac emblem.
Twenty-nine photographs and photo renderings,
including two 9x27 foldouts showing exterior and
interior of Allante Convertible, show exterior,
interior, engine, chassis, mechanical parts and
features. Includes discussion, specifications,
paint names and code numbers, paint chips and
samples of upholstery leather available (44 pages).
NOTE: Page 21/22 is missing. Dated Rev. 11-87.
(C) Price: $75.
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Year: 1988 (Item #H3721) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Dealer
Advertising Planner": Notebook, 12x11x2 1/2.
Black vinyl cover with silver and white lettering,
red pinstripes and silver and black Cadillac emblem.
Notebook is divided into sections on national
advertising, dealer television, radio and newspaper
ads, outdoor ads, Yellow Pages ads, legal considerations,
Marketing Association ads, schedules, promotions
and two pages on the new Allante. Includes two
two page foldout color advertisements and fifty-four
pages of clipart. 88 pages total. NOTE: Book is
in (A) condition, but pages 35, 41, 55, 56 and
59 of the "Newspaper Advertising" clipart section
are missing. Dated Sep. 1987. (C) Price: $125.
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Year: 1988 (Item #H3723) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Fleet
Buyers Guide": Notebook, 12x10x1 1/4. Black
vinyl cover with silver lettering and pinstripe
and silver and black Cadillac emblem. Notebook
is divided into sections on models, with photographs
of wheel discs, drawings of seating styles, lists
of standard features, sheets of paint chips and
photographs of upholstery leather and cloth materials
available (68 pages). Also includes brochure on
"Cadillac / Delco Music Systems" and sheet with
photographs of Fleet Managers for the U.S. Dated
5/1/87. (A) Price: $75.
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Year: 1988 (Item #H3724) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Advance
Ordering Guide": Notebook, 12x10x1 1/4. Black
vinyl cover with silver lettering, red pinstripe
and silver and black Cadillac emblem. Notebook
is divided into sections on models, with photographs
of wheel discs, drawings of seating styles, lists
of standard features, sheets of paint chips and
photographs of upholstery leather and cloth materials
available (68 pages). Also includes brochure on
"Cadillac / Delco Music Systems". Dated 5/1/87.
(A) Price: $75.
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Year: 1988 (Item #H3726) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Advance
Ordering Guide": Notebook, 12x10x1 1/4. Black
vinyl cover with silver lettering, red pinstripe
and silver and black Cadillac emblem. Notebook
is divided into sections on models, with photographs
of wheel discs, drawings of seating styles, lists
of standard features, sheets of paint chips and
photographs of upholstery leather and cloth materials
available (68 pages). Also includes: a) brochure
on "Cadillac / Delco Music Systems"; b) five "Merchandising"
sheets"; and c) 110 pages of memos, bulletins,
price lists and personal notes. NOTE: Salesman
packed this notebook so full that it split at
the seams, but it contains a tremendous amount
of information. Dated 5/1/87. (C) Price: $75.
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Year: 1988 (Item #H3728) -
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CADILLAC, "Cadillac Eldorado and Seville Color
Selections - Exterior": 6 page color folder,
4x8. Black cover with tan and white lettering,
red pinstripe and black and tan Cadillac emblem.
Folder opens to 12x8 layout with fifteen 1x1 standard
colors and two 1x1 Firemist paint chips for Cadillac
Eldorado, Eldorado Biarritz, Seville and Seville
Elegante, with color names, code numbers and two
drawings illustrating two- and three-tone color
placements. Reverse side has specifications. Salesman
punched holes for insertion in databook. Dated
7/1/87. (B) Price: $15.
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Year: 1988 (Item #H3729) -
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CADILLAC, "Cadillac Brougham and Cimarron Selections
- Interior": 8 page color folder, 4x8. Brown
cover with tan and white lettering, red pinstripe
and brown and tan Cadillac emblem. Folder opens
to 16x8 layout with eighteen 3/4x3 photographs
of leather and fabric colors that were available
for Cadillac Brougham, Brougham d'Elegance and
Cimarron, with color names and code numbers. Salesman
punched holes for insertion in databook. (B) Price:
$15.
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Year: 1988 (Item #H3730) -
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CADILLAC, "Cadillac DeVille and Fleetwood d'Elegance
Selections - Interior": 8 page color folder,
4x8. Silver cover with black lettering, red pinstripe
and silver and black Cadillac emblem. Folder opens
to 16x8 layout with eighteen 3/4x3 photographs
of leather and fabric colors that were available
for Cadillac DeVille, Fleetwood d'Elegance and
Fleetwood Sixty Special, with color names and
code numbers. Salesman punched holes for insertion
in databook. (B) Price: $15.
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Year: 1988 (Item #H3731) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Competitive
Comparison Guide": Notebook, 12x10x1. Black
leather textured cover with silver embossed lettering
and emblem. Notebook is divided into sections
on models, with color photographs showing Cadillac
Allante Convertible, Sedan DeVille, Fleetwood
and Fleetwood Brougham 4-Door Sedans, Eldorado
Coupe, Seville 4-Door Sedan and Cimarron 4-Door
Sedan and black and white photographs of comparable
competitor models. Includes discussion and comparisons
of specifications, prices, standard and optional
features and warranty (158 pages). Also includes
six "Merchandising", "Marketing" and "Comparison"
bulletins. (A) Price: $75.
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Year: 1988 (Item #H3732) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Competitive
Comparison Guide": Notebook, 12x10x1. Looseleaf
notebook pages are divided into sections on models,
with color photographs showing Cadillac Sedan
DeVille, Fleetwood and Fleetwood Brougham 4-Door
Sedans, Eldorado Coupe, Seville 4-Door Sedan and
Cimarron 4-Door Sedan and black and white photographs
of comparable competitor models. Includes discussion
and comparisons of specifications, prices, standard
and optional features and warranty (156 pages).
Also includes two "Marketing" and "Comparison"
bulletins. NOTE: Allante divided index page is
missing. (B) Price: $35.
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Year: 1988 (Item #H3734) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado, Seville and Cimarron), "Cadillac Insight
Sales Training Guide": Notebook, 12x10x1 1/2.
Black leather textured cover with gray embossed
lettering and gray and black embossed emblem.
Contains: a) section on each model, with photographs,
photo renderings and drawings showing exterior,
interior, engine, chassis, mechanical parts and
features and detailed discussion and specifications
on all aspects of the model (85 pages); b) "Insight
Training Dictionary": Definitions of each feature
and how it benefits a customer (16 pages); c)
4 page color folder, 11x9, on installing and removing
Allante hard top and raising and lowering convertible
top; and d) "Cadillac Product Information Self-Study
Audiocassette" tape. Also includes: a) "Sales
Manager's Guide" section (19 pages); b) "Cadillac
Focus: Safety" folder; c) "Cadillac's Roof Treatment
Portfolio" brochure. (A) Price: $135.
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Year: 1988 (Item #H3736) -
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CADILLAC, "Cadillac": Box Portfolio, 12x10x2
3/4. Black cover with silver lettering and emblem.
Contains two notebooks: a) "Cadillac Insight Sales
Training Guide": 1) Section on each model, with
photos, photo renderings and drawings showing
exterior, interior, engine, chassis, mechanical
parts and features and detailed discussion and
specifications on all aspects of the model (85
pages); 2) "Insight Training Dictionary": Definitions
of each feature (16 pages); 3) 4 page color folder,
11x9, on installing and removing Allante hard
top and raising and lowering convertible top;
and b) notebook of press releases on marketing
Cadillac automobiles (34 pages). Box portfolio
and notebooks have matching covers. Nice! (A)
Price: $175.
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Year: 1988 (Item #H3737) -
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CADILLAC (Full Line), "Sales Management: Motivating
Your Sales Force": VHS Video. Diskette box
has maroon and black label with black and white
Cadillac emblem. 29 minute video covers "What
is Motivation", "Qualities of a Motivator", "Motivating
Individuals" and "Motivating the Team". General
Motors In-Dealership Sales Training Program. Dated
11/87. (A) Price: $10.
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Year: 1989 (Item #H3756) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac New Product Presentation
Portfolio": Notebook, 12x11x2 1/2. White cover
with embossed black lettering, red pinstripes
and black and white embossed Cadillac emblem.
Notebook is divided into sections on models, with
photographs showing exterior and interior views,
features and options, sheets of paint chips and
accent stripes and actual samples of upholstery
leather and cloth and vinyl roof materials. Includes
discussion, specifications and lists of standard
and optional features (70 pages). Also includes:
a) four page section on installing and removing
Cadillac Allante hard top and raising and lowering
soft top; b) "Delco / Bose Gold Series": 6 page
color folder; c) "Delco Electronics Compact Disc
Music System": 2 page color sheet; and d) "Fleetwood
Sixty Special: What Makes the Sixty Special?":
4 page color folder. Dated Aug. 1, 1988. (B) Price:
$75.
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Year: 1989 (Item #H3738) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Insight Video Program:
Selling, Cadillac Style": Box Portfolio, 9x7x2.
White cover with black lettering, red pinstripes
and black and white Cadillac emblem. Contains:
a) VHS Video On "Inside the Upscale Marketplace"
(Part One) and "Meeting the Changes in the Marketplace"
(Part Two) by John Mitchell; and b) fifteen 6x7
cards for meeting leader to use in making presentation
to accompany video. (A) Price: $25.
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Year: 1989 (Item #H3739) -
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CADILLAC, "Cadillac Insight Product Information
Video Programs: Allante .DeVille .Fleetwood .Eldorado
.Seville": Box Portfolio, 13x10x2 1/4. White
cover with black lettering, red pinstripes and
black and white Cadillac emblem. Contains three
VHS videos: a) "Allante" (15 minutes). John Mitchell,
luxury car market expert, reviews new features
and benefits from a professional sales perspective;
b) "DeVille / Fleetwood / Sixty Special" (24 minutes).
J. D. Power, national automotive market analyst,
reviews quality, features and benefits for the
new models; and c) "Functional Highlights" (12
minutes). A brief overview of new features and
benefits designed to improve safety, comfort and
convenience. Portfolio was made to hold up to
four videos, but they used only three. (B) Price:
$50.
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Year: 1989 (Item #H3740) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Top Performance: General
Motors In-Dealership Sales Training Program":
Box Portfolio, 13x10x2 3/4. Cover is photograph
of clouds in sky with winged "Top Performance"
title flying through the clouds. Contains a) two
VHS videos: 1) "Sales Person Training - Selling
to Close" and Art Holst, motivational speaker
(32 minutes; and 2) Sales Management: Managing
the Close" (25 minutes); 2) "Sales Managers Guide"
for meeting leader to use in making presentation
to accompany video (16 pages); 3) five copies
of "Salesperson Guide" (8 pages each); 4) two
copies of "Salesperson Prospecting Guide" (8 pages);
5) flyer offering Sales Managers "Top Performance"
desk calculator for sending in feedback forms;
and 6) "Feedback Form". Dated 4/89. (B) Price:
$75.
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Year: 1989 (Item #H3741) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Insight Product
Information Self-Study Audiocassette": Audio
cassette, 3x4. Tape for salesman on how to promote
Cadillac Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville models to potential customers.
(A) Price: $5.
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Year: 1989 (Item #H3742) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Advance Ordering
Guide": Notebook, 12x10x1 1/4. White vinyl
cover with black lettering, red pinstripe and
black and white Cadillac emblem. Notebook is divided
into sections on models, with photographs of wheel
discs, drawings of seating styles, lists of standard
features, sheets of paint chips and photographs
of upholstery leather and cloth materials available
(58 pages). Also includes: a) "The Ultimate Luxury
of the Cadillac Sevilles Continues to Unfold":
6 page color folder; b) "Gentex Automatic Day/Night
Glare Control Mirror": 4 page color folder; c)
"Cellular Mobile Telephone": 2 page color sheet;
and d) "Cadillac / Delco Music Systems": 4 page
color folder. Dated 5/1/88. (A) Price: $125.
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Year: 1989 (Item #H3743) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Advance Ordering
Guide": Notebook, 12x10x1 1/4. White vinyl
cover with black lettering, red pinstripe and
black and white Cadillac emblem. Notebook is divided
into sections on models, with photographs of wheel
discs, drawings of seating styles, lists of standard
features, sheets of paint chips and photographs
of upholstery leather and cloth materials available
(58 pages). Also includes: a) "The Ultimate Luxury
of the Cadillac Sevilles Continues to Unfold":
6 page color folder; b) "Gentex Automatic Day/Night
Glare Control Mirror": 4 page color folder; c)
"Cellular Mobile Telephone": 2 page color sheet;
and d) "Cadillac / Delco Music Systems": 4 page
color folder. Dated 5/1/88. (B) Price: $100.
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Year: 1989 (Item #H3744) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Advance Ordering
Guide": Notebook, 12x10x1 1/4. White vinyl
cover with black lettering, red pinstripe and
black and white Cadillac emblem. Notebook is divided
into sections on models, with photographs of wheel
discs, drawings of seating styles, lists of standard
features, sheets of paint chips and photographs
of upholstery leather and cloth materials available
(58 pages). Also includes: a) "The Ultimate Luxury
of the Cadillac Sevilles Continues to Unfold":
6 page color folder; b) "Gentex Automatic Day/Night
Glare Control Mirror": 4 page color folder; c)
"Cellular Mobile Telephone": 2 page color sheet;
d) "Cadillac / Delco Music Systems": 4 page color
folder; and e) twenty-three pages of memos, bulletins
and notes salesman had collected. NOTE: Page 17/18
on leather and fabric samples for DeVille and
Fleetwood is missing. Dated 5/1/88. (C) Price:
$100.
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Year: 1989 (Item #H3745) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Style: Nineteen
Hundred Eighty Nine - Fleet Buyers Guide":
Notebook, 12x10x1 1/4. White vinyl cover with
black lettering, red pinstripe and black and white
Cadillac emblem. Notebook is divided into sections
on models, with photographs of wheel discs, drawings
of seating styles, lists of standard features,
sheets of paint chips and photographs of upholstery
leather and cloth materials available (58 pages).
Also includes: a) "Gentex Automatic Day/Night
Glare Control Mirror": 4 page color folder; b)
"Cellular Mobile Telephone": 2 page color sheet;
c) "Cadillac / Delco Music Systems": 4 page color
folder; and d) photo sheet showing Fleet Managers
for all U. S. regions. Dated 5/1/88. (A) Price:
$125.
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Year: 1989 (Item #H3746) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Competitive Comparison
Guide": Notebook, 12x10x1 1/4. Black leather
textured cover with silver embossed lettering
and silver and black embossed emblem. Notebook
contains six 6 page color folders, with pocket.
Each folder is on one model and has photographs,
discussion and specifications comparing Cadillac
to comparable competitor models. Pocket contains
individual customer profile comparison sheets.
Also includes cover sheet, separate sheet on Cadillac
Allante with photograph and comparison list of
price and features between the 1988 and 1989 models
and 4 page non- color folder comparing Cadillac
warranties to the competition. Dated 11/88. (A)
Price: $50.
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Year: 1989 (Item #H3747) -
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CADILLAC (Allante, Fleetwood, Brougham, DeVille,
Eldorado and Seville), "Cadillac Competitive Comparison
Guide": Notebook, 12x10x1 1/4. Consists of
six 6 page color folders, with pocket. Each folder
is on one model and has photographs, discussion
and specifications comparing Cadillac to comparable
competitor models. Pocket contains individual
customer profile comparison sheets. Also includes
cover sheet, separate sheet on Cadillac Allante
with photograph and comparison list of price and
features between the 1988 and 1989 models and
4 page non-color folder comparing Cadillac warranties
to the competition. Dated 11/88. (A) Price:
$35.
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Year: 1989 (Item #H3748) -
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CADILLAC, "Cadillac Allante Competitive Comparison
- Responding With Gusto": 6 page color folder,
with inserts, 11x9. White cover, with red and
black lettering and black and white Cadillac emblem,
has two photographs showing red Cadillac Allante
Convertible and Hardtop. Folder opens to 11x25
layout with two additional photographs of Cadillac
Allante, with discussion and chart comparing Allante
to Chrysler Maserati TC, BMW 635CSi, Jaguar XJ-S,
Mercedes-Benz 560SL and Porsche 928SR. Pocket
contains six "Customer Profile" sheets on the
type of person who would buy any of the listed
models. Reverse side has two additional photographs
showing interior and dashboard, with discussion
and chart comparing specifications for all six
models. (A) Price: $25.
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Year: 1989 (Item #H3749) -
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CADILLAC, "Cadillac Eldorado Competitive Comparison
- Astonishing!": 6 page color folder, with
inserts, 11x9. White cover, with blue and black
lettering and black and white Cadillac emblem,
has two photographs showing three-quarter frontal
views of red Cadillac Eldorado and tan Eldorado
Biarritz Coupes. Folder opens to 11x25 layout
with two additional photographs of Cadillac Eldorado,
with discussion and chart comparing Eldorado to
Buick Riviera, Lincoln Mark VII, Oldsmobile Toronado,
BMW 525i and Mercedes-Benz 300CE. Pocket contains
six "Customer Profile" sheets on the type of person
who would buy any of the listed models. Reverse
side has three additional photographs showing
dashboard and features, with discussion and chart
comparing specifications for all six models. (A)
Price: $25.
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Year: 1989 (Item #H3750) -
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CADILLAC, "Cadillac Brougham Competitive Comparison
- The Longest American-Made Production Car":
6 page color folder, with inserts, 11x9. White
cover, with gray and black lettering and black
and white Cadillac emblem, has two photographs
showing three-quarter frontal view of white Cadillac
Brougham 4-Door Sedan and side view of black Brougham
d'Elegance model. Folder opens to 11x25 layout
with two additional photographs of Cadillac Brougham,
with discussion and chart comparing Brougham to
Chrysler Fifth Avenue and Lincoln Town Car. Pocket
contains three "Customer Profile" sheets on the
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