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The Automotive Chronicles is a newsletter for those who collect and preserve automotive brochures, dealer albums, magazines, programs, memorabilia and out-of-print books… invaluable information source for collectors, restorers, museums, publishers, manufacturers and investors.
 
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AMC
DEALER (IN-HOUSE) LITERATURE
Grading System for "H" Literature
A = Excellent condition. Shows little or no use.
B = Item shows normal wear, as used by a dealership for one year. No damage.
C = Well used, with some damage, but book is useable as a reference.

About dealer showroom albums which have a "J" in the Item No.
1) "J" books are a combination of "A" and "B" quality, unless a problem is noted, but most are "A"s. See "Abbreviations & Product Info"
2) We have not gone through and counted every page in a "J" book, but books appear to be complete.
3) We are constantly having requests for these "J" items, and we want to make them available to you quickly, therefore we are giving less information and offering them at reduced prices.
 


Year: 1958  (Item #H1223)
  -   Photo 1    Photo 2  
AMC, "Rambler Economy . Rebel . Ambassador Data Book":
84 pages, 5x8. Book has sections on body, engine, chassis, equipment and dimensions. Includes specifications and comprehensive index. Well illustrated with photographs, photo renderings and drawings. I.D. #AM-58-6511. (A) Price: $75.
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Year: 1959  (Item #H1303)
  -   Photo 1    Photo 2  
AMC, "Rambler American":
28 pages, 6x9. Book contains a brief history of Rambler, information on models, styling, durability, interiors, engine, transmissions, power train, suspension system, standard and optional equipment. Well illustrated with photographs, photo renderings and drawings, including dimensional drawings for sedan and station wagon. I.D. #AM-59-7009. (A) Price: $65.
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Year: 1960  (Item #H1306)
  -   Photo 1    Photo 2  
AMC (Ambassador, Rebel and Rambler), "Rambler Data Book":
88 pages, 5x8. Book is divided into sections on body, engine, chassis, equipment, dimensions and specifications. Well illustrated with photos, photo renderings and drawings. Salesman punched holes for insertion in looseleaf notebook. I.D. #AM-60-8014-D. (B) Price: $50.
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Year: 1960  (Item #H1304)
  -   Photo 1    Photo 2  
AMC, "Rambler American":
30 pages, 6x9. Same as #H1224, but salesman punched holes to insert it in looseleaf notebook. I.D. #AM-60-8014-E. (B) Price: $50.
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Year: 1960  (Item #H1224)
  -   Photo 1    Photo 2  
AMC, "Rambler American Data Book":
30 pages, 5x9. Cover is photograph showing frontal view of Rambler automobile. Book is divided into sections on the history of Rambler, styling, interior, durability, engine, mechanical systems, transmission, power train, suspension system, standard and optional equipment and accessories, dimensions and specifications. Illustrated with thirty-four photographs, photo renderings and drawings, plus top and side view sedan and station wagon dimensional drawings and a photograph of Rambler American's winning entry in the 1959 Mobilgas Economy Run. I.D. #AM-60-8014-E. (A) Price: $65.
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Year: 1961  (Item #H1307)
  -   Photo 1    Photo 2  
AMC (Ambassador and Classic), "Data Book":
88 pages, 5x8. Spiralbound notebook is divided into sections on body, engine, chassis, equipment, dimensions and specifications. Well illustrated with photographs, photo renderings and drawings. I.D. #AM-61-9018-B. (A) Price: $50.
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Year: 1961  (Item #H1225)
  -   Photo 1    Photo 2  
AMC, "Rambler American Data Book":
40 pages, 5x9. Book has sections on the history of Rambler, styling, interior, engine, mechanical systems, transmissions, power train, suspension system, standard and optional equipment and accessories, dimensions and specifications. Illustrated with forty-five photographs, photo renderings and drawings, plus top and side view sedan and station wagon dimensional drawings and two photographs of Rambler American's winning entries in the 1960 Mobilgas Economy Run and the Daytona Beach Pure Oil Economy Trials. I.D. #AM-61-9018-A. (A) Price: $65.
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Year: 1962  (Item #H1063)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
AMC (Ambassador and Classic), "Data Book":
88 pages, 5x8. Spiralbound book has chapters covering the body, engine, chassis, equipment, dimensions and specifications. Well illustrated with photographs, photo renderings and drawings. I.D. #AM-62-1047-B. (A) Price: $75.
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Year: 1964  (Item #H1732)
  -   Photo 1   
AMC (American), "'Stand Pat' Chevy II Comes Off 'Second-Best'":
4 page non-color folder, 11x9. Red and white cover, with black and white lettering, has two photographs showing side views of Rambler American and Chevy II 2-Door Sedans, with discussion. Folder opens to 11x17 layout with charts comparing engines, dimensions and safety and long-life features, with discussion. Back cover has charts comparing transmissions and comfort and convenience features, with discussion. "Product Analysis Report: Comparison Report No. 3". Supplement to dealer databook. Dated Jan. 1964. I.D. #AM-64-3256. (A) Price: $10.
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Year: 1965  (Item #H1315)
  -   Photo 1   
AMC (Ambassador, Classic and American), "Data Book":
198 pages, 6x10. Looseleaf notebook is divided into sections on the models, with information on body, engine, electrical system, transmissions, chassis, equipment and specifications. Well illustrated with photographs, photo renderings and drawings. I.D. #AM-65-4007. (B) Price: $75.
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Year: 1968  (Item #H1715)
  -   Photo 1    Photo 2   Photo 3  
AMC (AMX, Javelin, Ambassador and Rambler [Rebel and American]), "American Motors: Fabrics . Colors . Seats":
Set of twenty-six looseleaf notebook pages contain actual samples of vinyl and upholstery fabric and convertible top material, with thirty-five photographs showing all body styles available for Rambler American, American 440 and Rogue; Rebel 550, 770 and SST; Ambassador, Ambassador Diplomat and SST; Javelin and Javelin SST; and AMX. Also includes photographs of seat styles available and charts listing recommended paint and upholstery combinations. Pages only. Comes with original mailing box which states that this is a "Color and Upholstery Book Insert". I.D. #AM-68-7005. (A) Price: $100.
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Year: 1969  (Item #H1231)
  -   Photo 1    Photo 2  
AMC (Javelin, Rambler, Rebel and Ambassador), "Quick Facts About Competition":
18 page non-color catalog, 11x8. Green and white cover has four photographs showing three-quarter frontal views of Javelin sport Coupe, Rebel 2-Door Sedan and Ambassador 4-Door Sedan and side view of Rambler Rogue 2-Door Sedan. Thirteen photographs show AMC cars, with discussion and specifications comparing each to competitor models in their class. Supplement to dealer databook. I.D. #AMC-ST-69- 7. (A) Price: $20.
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Year: 1969  (Item #H1725)
  -   Photo 1    Photo 2  
AMC, "Rebel: The Machine That Likes Its Work":
16 pages, 11x8. Book has thirty-three photographs and photo renderings showing exterior, interior, engine and features of Rebel Sedan, Hardtop and Station Wagon and Rebel SST Sedan, Hardtop and Station Wagon. Includes detailed description. Supplement to dealer databook. I.D. #AMC-ST, 69-4. (A) Price: $25.
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Year: 1969  (Item #H1727)
  -   Photo 1    Photo 2  
AMC, "Ambassador: It Will Remind You of the Days When Money Really Bought Something":
16 pages, 11x8. Book has thirty photographs and photo renderings showing exterior, interior, engine and features of Ambassador Sedan; Ambassador DPL Sedan, Hardtop Coupe and Station Wagon; and Ambassador SST Sedan, Hardtop and Station Wagon. Includes detailed description. Supplement to dealer databook. I.D. #AMC-ST, 69-1. (A) Price: $25.
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Year: 1969  (Item #H1737)
  -   Photo 1    Photo 2  
AMC (Javelin, Rambler, Rebel and Ambassador), "Quick Facts About Competition":
18 page non-color catalog, 11x8. Green and white cover has four photographs showing three-quarter frontal views of Javelin sport Coupe, Rebel 2-Door Sedan and Ambassador 4-Door Sedan and side view of Rambler Rogue 2-Door Sedan. Thirteen photographs show AMC cars, with discussion and specifications comparing each to competitor models in their class. Supplement to dealer databook. Back cover has a ring stain. I.D. #AMC-ST-69-7. (C) Price: $15.
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Year: 1973  (Item #H3341)
  -   Photo 1   
AMC (Gremlin, Javelin, Matador, Ambassador and Hornet), "You Lead the Way Again with an Even Stronger Buyer Protection Plan -- AMC":
12 page non-color catalog, 9x11. Black cover with white lettering and red, white and blue lines and AMC emblem. Brochure discusses features of AMC's "Buyer Protection Plan" and it's advantage to dealers who sell it. Includes photographs and drawings illustrating letters, display materials and supporting materials that were available to dealers. Comes with separate 8 page listing of body styles and code numbers, dimensions and specifications and original mailing envelope, postmarked Nov. 2-'72. (A) Price: $25.
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Year: 1974  (Item #H2865)
  -   Photo 1   
AMC, "AMC Showroom Decal":
, 10x10. Red, white and blue showroom decal with black "AMC". Unused, but shows light handling. (A) Price: $20.
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Year: 1975  (Item #H3342)
  -   Photo 1   
AMC (Pacer, Gremlin, Hornet and Matador), "All AMC Cars are Equipped with Electronic Ignition System":
Dealer Card, 7x4. Red, white and blue hang tag, with black and white lettering, has hole for hanging on car antenna on showroom floor. (A) Price: $5.
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Year: 1976  (Item #H3343)
  -   Photo 1   
AMC (Pacer, Gremlin, Hornet and Matador), "AMC Exterior Colors":
2 page color sheet, 11x9. White sheet, with black lettering, has twenty paint chips showing paint colors that were available, with color names and code numbers. Dealer databook insert. (A) Price: $30.
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Year: 1977  (Item #H3304)
  -   Photo 1   
AMC, "Customized for California: The Gremlin Sundowner":
2 page (single-side printed) non-color sheet, 11x9. White sheet, with black lettering, is sample of two 10x4 advertisements that an AMC dealer could use to promote the AMC Gremlin Sundowner 2-Door Sedan to the California market. Includes two drawings showing three- quarter frontal views of car, with lists of features. (A) Price: $15.
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Year: 1977  (Item #H3305)
  -   Photo 1   
AMC (Hornet AMX), "AMC's Hot New Performer Has a Hot New Price!":
2 page (single-side printed) non-color sheet, 11x9. White sheet, with black lettering, is sample of advertisement that an AMC dealer could use to promote the AMC Hornet AMX Coupe. Includes photo rendering showing three-quarter rear view of car, with discussion and revision text blocks for California market and for high altitude areas. (A) Price: $15.
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Year: 1977  (Item #H3344)
  -   Photo 1   
AMC, "AMC Matador Barcelona II":
Press photo, 8x10. Photograph shows three-quarter frontal view of American Motors Matador Barcelona II Coupe. Photograph was sent to "All AMC Dealers - California" and has sheet listing features of California Edition option package, colors, equipment and price and photo has information written at bottom left corner. (A) Price: $10.
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Year: 1978  (Item #H3348)
  -   Photo 1    Photo 2  
AMC, "Concord Touring Wagon Special Package":
2 page (single-side printed) non-color sheet, 9x11. Tan sheet, with brown lettering and orange and brown stripes, has lists of features and paint and upholstery colors available for American Motors Concord Touring Station Wagon. 4x7 color photograph showing tan upholstery and door panel, with orange and brown stripes, is tipped-on to sheet. Letter on American Motors Sales Corporation letterhead to "All AMC Dealers", dated Nov. 18, 1977, is stapled to bottom left corner of sheet. Comes with original mailing envelope. (A) Price: $20.
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Year: 1980  (Item #J1130)
  -   Photo 1    Photo 2  
AMC (Spirit, AMX, Concord, Pacer and Eagle), "AMC Paint & Data Book":
12x10x1. Includes photographs of upholstery materials. Price: $75.
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Year: 1980  (Item #H3320)
  -   Photo 1   
AMC (AMX, Spirit, Concord, Pacer and Eagle), "AMC Paint, Seat, Trim Colors":
4 page color folder, 11x9. White cover, with black lettering and red, white and blue AMC emblem, has eighteen paint chips showing paint colors available, with color names and code numbers. Folder opens to 11x17 layout with twenty-four photographs showing leather, vinyl and fabric upholstery fabrics and trim available, with color names and code numbers. Back cover has eleven photographs showing vinyl roof colors available, with color names and code numbers. Dealer databook insert. Dated Jun. 1979. I.D. #AM3301. (A) Price: $30.
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Year: 1981  (Item #J1043)
  -   Photo 1    Photo 2  
AMC (Eagle, Spirit and Concord), "AMC Data Book":
12x10x2. Price: $50.
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Year: 1981  (Item #H2782)
  -   Photo 1   
AMC, "AMC DRB Pocket Reference: 1979-1980-1981":
50 pages, 7x4. Sb book is an index to all "Diagnosis & Repair Bulletins" published during these years for American Motos Corporation vehicles. Dated Jan. 1981. (A) Price: $10.
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Year: 1982  (Item #J1056)
  -   Photo 1    Photo 2  
AMC (Eagle, Spirit and Concord), "AMC Paint & Data Book":
12x10x2. Price: $75.
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Year: 1982  (Item #H2778)
  -   Photo 1   
AMC, "Service Specifications: Concord . Spirit . Eagle":
171 pages, 4x8. Sb book contains detailed specifications, including code numbers and wiring diagrams, for power plant, chassis and body. Copyright 1981. I.D. #A821000. (A) Price: $15.
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Year: 1982  (Item #H2818)
  -   Photo 1   
AMC (Eagle, Spirit and Concord), "AMC Competitive Comparison Handbook":
196 pages, 9x4. Red, white, blue and yellow cover has photo renderings showing AMC Eagle SX/R Sport Coupe, Eagle Station Wagon, Spirit DL Liftback and Concord Limited 2-Door Sedan. Sb book compares standard equipment for AMC models to comparable competitor models. Very well illustrated with photographs and drawings. Dated 9/81. Form No. 2422-858-13. (A) Price: $15.
---------------------------------------------------------     


Year: 1988  (Item #H2685)
  -   Photo 1   
AMC, "The Premier: Eagle - Exterior Colors":
2 page (single-side printed) color sheet. Sheet has ten paint chips. Holes punched for insertion in dealer databook. (A) Price: $5.
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AMC
LITERATURE
Abbreviations & Product Info
SALES LITERATURE
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1962 to 1964
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