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Superior Coach Company
SALES LITERATURE :: AMBULANCES / HEARSES / LIMOUSINES
 


Year: 1957  (Item #B12856)
  -   Photo 1   
SUPERIOR COACH COMPANY (Cadillac Fleetwood), "The Coach of Tomorrow . . . Yours Today! Superior Coach on Cadillac Chassis":
2 page (single-side printed) non-color sheet, 11x9. Sheet is blue and white, with black and white lettering, and has photo rendering showing grille and headlights on car, with specifications. Price: $35.
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Year: 1970  (Item #B13039)
  -   Photo 1   
SUPERIOR COACH COMPANY "Meet the New Superior Modified Ford Ambulance":
6 page color folder, 12x9. Blue cover, with red and black lettering, is photograph showing frontal view of red and white Ford Ambulance by Superior. Folder opens to 12x24 layout with seven photographs showing exterior, interior, engine, suspension system and features, with discussion and lists of standard and optional equipment. Reverse side has seven side view dimensional drawings illustrating custom interiors, with descriptions. Price: $25.
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Year: 1970  (Item #B25944)
  -   Photo 1    Photo 2  
SUPERIOR COACH COMPANY "Superior Seventy: Ambulances on Cadillac and Pontiac Chassis":
12 page non-color catalog, with pocket, 9x12. White cover, with red and black lettering, has purple, yellow and red psychedelic art rendering of ambulance at scene of emergency. Seventy-three photographs, photo renderings and drawings show features, options and accessories for Superior ambulances on Cadillac and Pontiac chassis. Includes discussion, chassis specifications and chart listing standard and optional equipment. Pocket contains: a) five 2 page color sheet, 9x12. Sheets have a total of twelve photographs showing exterior and interior views for Super 54+ and 51 on Cadillac chassis and 51), 48 and Consort on Pontiac chassis, plus seven sets of interior and side view dimensional drawings, with discussion; and b) 11x9 sheet with body specifications. Price: $75.
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Year: 1970  (Item #B25945)
  -   Photo 1   
SUPERIOR COACH COMPANY "Superior Seventy: Ambulances on Cadillac and Pontiac Chassis":
12 page non-color catalog, with pocket, 9x12. White cover, with red and black lettering, has purple, yellow and red psychedelic art rendering of ambulance at scene of emergency. Seventy-three photographs, photo renderings and drawings show features, options and accessories for Superior ambulances on Cadillac and Pontiac chassis. Includes discussion, chassis specifications and chart listing standard and optional equipment. Pocket contains: a) five 2 page color sheet, 9x12. Sheets have a total of twelve photographs showing exterior and interior views for Super 54+ and 51 on Cadillac chassis and 51), 48 and Consort on Pontiac chassis, plus seven sets of interior and side view dimensional drawings, with discussion; and b) 11x9 sheet with body specifications. Shows light handling; therefore, price has been reduced. Price: $70.
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Year: 1970  (Item #B9200)
  -   Photo 1   
SUPERIOR COACH COMPANY (Cadillac and Pontiac), "Superior: The Professional Choice":
16 page color catalog, 9x12. Cover is photograph showing three- quarter frontal view of two-tone green Cadillac Superior Crown Sovereign Landaulet Hearse. Twenty-three photographs show exterior and interior views of Superior Cadillac Crown Royale and Crown Sovereign Landaulet Funeral Cars and Limousines, Royale and Sovereign Funeral Cars and Limousines, and Flower Car and Pontiac Royale and Sovereign Landaulet Hearses and Limousines and Consort Coach and Limousine. Includes discussion, specifications and three sets of dimensional drawings. Comes with letter on Superior Coach Corporation letterhead, dated Nov. 1969, to potential customer. Price: $50.
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Year: 1970  (Item #B25943)
  -   Photo 1   
SUPERIOR COACH COMPANY (Cadillac and Pontiac), "Superior: The Professional Choice":
16 page color catalog, 9x12. Cover is photograph showing three- quarter frontal view of two-tone green Cadillac Superior Crown Sovereign Landaulet Hearse. Twenty-three photographs show exterior and interior views of Superior Cadillac Crown Royale and Crown Sovereign Landaulet Funeral Cars and Limousines, Royale and Sovereign Funeral Cars and Limousines, and Flower Car and Pontiac Royale and Sovereign Landaulet Hearses and Limousines and Consort Coach and Limousine. Includes discussion, specifications and three sets of dimensional drawings. Cover has a notecard from Superior Coach Corporation, dated Jul. 22, 1970, stapled neatly to top right corner. Price: $45.
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Year: 1972  (Item #B25950)
  -   Photo 1   
SUPERIOR COACH COMPANY "Superior Pontiac":
8 page color catalog, 11x8. Black cover with blue and gray lettering and gray and black Superior emblem. Six photographs, including two nice two page views, show exterior and interior of Superior Sovereign and Consort Landaulet Hearses and Limousines on Pontiac chassis. Includes discussion and two sets of interior and side view dimensional drawings. Shows light handling; therefore, price has been reduced. Dated 9-71. I.D. #55398. Price: $30.
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Year: 1972  (Item #B25949)
  -   Photo 1   
SUPERIOR COACH COMPANY (Cadillac, Ford and Pontiac), "Superior Ambulances":
8 page color catalog, with pocket, 11x9. Orange cover with black lettering and black and white Superior emblem. Fifty photographs show features, options and accessories and cutaway photo rendering shows frame. Includes discussion. Pocket contains: a) four 4 page color folder, 11x8, for Superior Standard Headroom (Cadillac and Pontiac), Superior 54 and 51 (Cadillac and Pontiac) and Superior Modified Ford Ambulances. Folders have a total of fifteen photographs showing exterior and interior features, with discussion, specifications and twenty-six drawings illustrating floor plans and dimensions; and b) "Superior Ambulances Optional Extras": 4 page non-color folder, 11x8. Three page list of options available, with Option Numbers. Superior Coach Corporation "Thank You for Your Interest in . . ." note is stapled to portfolio. Price: $50.
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Year: 1976  (Item #B25956)
  -   Photo 1   
SUPERIOR COACH COMPANY "All New Superior Funeral Coaches on Buick Chassis":
2 page color sheet, 9x12. Front of sheet is white, with black and blue lettering, and has two photographs showing white Superior Precision Crown and black Custom model funeral coaches, with discussion. Reverse side has photograph showing interior, with lists of standard and optional features and paint and upholstery colors available and side view dimensional drawing. Price: $20.
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Year: 1976  (Item #B25958)
  -   Photo 1   
SUPERIOR COACH COMPANY "Superior Funeral Coaches":
12 page color catalog, 9x12. White cover, with black lettering, frames photograph showing three- quarter frontal view of gold and white Superior Sovereign Regal Landaulet on Cadillac chassis parked in outdoor setting. Twenty-eight photographs sand drawings show exterior, interior, features, options, upholstery and woodgrain cabinet color selections available for Superior Sovereign Regal Landaulet, Crown Sovereign Landaulet and Sovereign Funeral Coaches, all of which were available with Regency, Chateau or Baronet trim. Includes discussion, drawings illustrating floor plan and underfloor compartment and interior and side view dimensional drawings. Comes with original mailing envelope, postmarked Jul. 21 '76. Price: $30.
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Year: 1977  (Item #B25960)
  -   Photo 1   
SUPERIOR COACH COMPANY "Superior on Buick":
2 page non-color sheet, 9x12. Front of sheet is gray, with white lettering, and has four photo renderings showing side views of Superior Precision, Precision Crown, Custom and Custom Crown Hearses, with discussion. Reverse side has lists of standard and optional features and equipment and list of paint and upholstery color selections available. Price: $20.
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Year: 1977  (Item #B25962)
  -   Photo 1   
SUPERIOR COACH COMPANY (Cadillac), "Superior on Buick":
2 page (single-side printed) color sheet, 9x12. Sheet is medium blue, with light blue lettering, and has four photo renderings showing three-quarter rear view of green and white Superior Precision Crown Hearse and side views of gold and black Precision, blue and black Custom and brown and white Custom Crown models, with discussion. Price: $5.
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Year: 1978  (Item #B25964)
  -   Photo 1   
SUPERIOR COACH COMPANY (Chevrolet), "In 1942, the First Tough, All-Steel Superior Modular Units Went Into Action":
4 page color folder, 11x9. Black cover, with white lettering, frames photo rendering showing three-quarter rear view of front half of Superior military truck being used in WWII. Folder opens to 11x17 layout with one and one-half page photograph showing three-quarter frontal views of Superior 61-M and 61-MW Ambulances on Chevrolet chassis and two inset photographs showing interiors, with discussion. Back cover has cutaway photo rendering showing interior features, with discussion. U.S.A./Canada. Price: $20.
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Year: 1978  (Item #B25965)
  -   Photo 1   
SUPERIOR COACH COMPANY (Chevrolet and Ford), "The Idea of a Walk-Through Ambulance Has Always Been a Good One":
4 page color folder, 11x9. Black cover, with white lettering, frames photo rendering showing three-quarter frontal view of vintage "County Ambulance". Folder opens to 11x17 layout with one and one-half page photograph showing three-quarter frontal views of Superior 61-MW Ambulances on Ford and Chevrolet chassis and two inset photographs showing interiors, with discussion. Back cover has cutaway photo rendering showing interior features, with discussion. U.S.A./Canada. Price: $20.
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Year: 1978  (Item #B25967)
  -   Photo 1   
SUPERIOR COACH COMPANY (Buick and Cadillac), "Interpretations of Tradition":
12 page color catalog, 9x12. Heavy brown cover, with black lettering, has glued- on print of Bernie Fuchs art rendering, "Jazzman's Funeral". Twenty-one photographs show exterior and interior of Superior Sovereign, Crown Sovereign and Sovereign Regal Hearses on Cadillac chassis and Precision, Precision Crown, Custom and Custom Crown models on Buick chassis. Hearses are interspersed amid famous art renderings of funeral processions, with discussion on back cover of the artists and their works. Includes discussion, specifications and side view dimensional drawing. Price: $30.
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Year: 1978  (Item #B25968)
  -   Photo 1   
SUPERIOR COACH COMPANY (Buick and Cadillac), "Interpretations of Tradition":
12 page color catalog, 9x12. Heavy brown cover, with black lettering, has glued- on print of Bernie Fuchs art rendering, "Jazzman's Funeral". Twenty-one photographs show exterior and interior of Superior Sovereign, Crown Sovereign and Sovereign Regal Hearses on Cadillac chassis and Precision, Precision Crown, Custom and Custom Crown models on Buick chassis. Hearses are interspersed amid famous art renderings of funeral processions, with discussion on back cover of the artists and their works. Includes discussion, specifications and side view dimensional drawing. Comes with letter on Sheller-Globe Corporation, Superior Lima Division, letterhead, dated Jan. 5, 1978, to potential customer and original mailing envelope. Price: $40.
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Year: 1978  (Item #B25969)
  -   Photo 1   
SUPERIOR COACH COMPANY (Buick and Cadillac), "Interpretations of Tradition":
12 page color catalog, 9x12. Heavy brown cover, with black lettering, has glued- on print of Bernie Fuchs art rendering, "Jazzman's Funeral". Twenty-one photographs show exterior and interior of Superior Sovereign, Crown Sovereign and Sovereign Regal Hearses on Cadillac chassis and Precision, Precision Crown, Custom and Custom Crown models on Buick chassis. Hearses are interspersed amid famous art renderings of funeral processions, with discussion on back cover of the artists and their works. Includes discussion, specifications and side view dimensional drawing. Comes with: a) "Superior-on-Buick Custom and Prevision Funeral Coaches": 2 page (single-side printed) non-color sheet, 9x12. White sheet, with black lettering, has photograph showing three-quarter frontal view of Buick hearse, with specifications, lists of standard and optional features and equipment and list of paint and upholstery colors available; b) letter on Sheller-Globe Corporation, Superior Lima Division, letterhead, dated Jan. 5, 1978, to potential customer; and c) original mailing envelope. Price: $40.
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Year: 1979  (Item #B25970)
  -   Photo 1   
SUPERIOR COACH COMPANY (Cadillac), "Superior Royale":
2 page color sheet, 11x9. Front of sheet is silver, with white lettering, and frames photograph showing three-quarter rear view of white Superior Royale Hearse on Cadillac chassis parked in front of church, with discussion. Reverse side has two photographs showing interior views, with specifications and lists of standard and optional equipment and features. Price: $10.
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Year: 1979  (Item #B25971)
  -   Photo 1    Photo 2  
SUPERIOR COACH COMPANY (Buick and Cadillac), "Presenting Superior":
Portfolio, 11x9. Silver cover has three black "filmstrips" with white lettering. Portfolio opens to 11x17 layout with ten slides of filmstrip showing Superior Hearse on Cadillac chassis driving on country road and side view dimensional drawing, with specs for Buick and Cadillac. Contains four 2 page color sheet, 11x9. Each sheet is silver with black and white lettering. Fronts of sheets have photos showing Superior Crown Sovereign, Regal Brougham and Sovereign Brougham, Landaulet and Regal Hearses, with discussion on each sheet. Reverse sides of sheets have a total of eleven photos showing exterior and interior features, including Sovereign Limousine, with lists of specs and options. Fourth sheet shows Super Precision, Precision Crown, Precision Crown Deluxe, Custom and Custom Crown models. Price: $40.
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Year: 1979  (Item #B25972)
  -   Photo 1   
SUPERIOR COACH COMPANY (Buick and Cadillac), "Presenting Superior":
Portfolio, 11x9. Silver cover has three black "filmstrips" with white lettering. Portfolio opens to 11x17 layout with ten slides of filmstrip showing Superior Hearse on Cadillac chassis driving on country road and side view dimensional drawing, with specs for Buick and Cadillac. Contains four 2 page color sheet, 11x9. Each sheet is silver with black and white lettering. Fronts of sheets have photos showing Superior Crown Sovereign, Regal Brougham and Sovereign Brougham, Landaulet and Regal Hearses, with discussion on each sheet. Reverse sides of sheets have a total of eleven photos showing exterior and interior features, including Sovereign Limousine, with lists of specs and options. Fourth sheet shows Super Precision, Precision Crown, Precision Crown Deluxe, Custom and Custom Crown models. Comes with original mailing envelope, postmarked Dec. 4 '78. Price: $45.
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