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Year: 1930 (Item #B26042) -
Photo
1
WILLYS (Roadster): Photograph, 8x10. Photograph
shows three-quarter frontal view of Willys-Knight
Roadster, with tile-look door, parked in outdoor
setting. Photograph was produced in the 1960's
from original factory negative. Price: $10.
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Year: 1931 (Item #B33298) -
Photo
1 Photo
2 Photo
3
WILLYS (Willys-Overland), "What the Press Said!":
16 page non-color folder, 5x8. Black and white
cover, with silver lightning bolts and black lettering.
Folder opens once to 10x8 layout with photograph
showing three-quarter frontal view of Willys-Overland
4-Door Sedan, with list of AAA records set by
Willys-Overland automobiles, then opens to 10x16
layout with three page photograph of Silver Streak
engine and discussion, then opens a third time
to 20x16 layout with reproductions of articles
from leading newspapers which includes six photographs
of Willys automobiles. Shows very light wear;
therefore, price has been reduced. Price: $60.
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Year: 1937 (Item #B3388) -
Photo
1
WILLYS (Model 37), "Willys: The Surprise Car of
the Year": 12 page non-color folder, 6x3.
Yellow and white cover, with black lettering,
has frontal view photograph of Willys automobile
caught up in a whirlwind. Nine photographs show
exterior and interior of sedan and coupe models.
Includes discussion and an "Estimate Of How Willys
Can Pay For Itself Within 35,000 Miles". Price:
$40.
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Year: 1938 (Item #B16782) -
Photo
1
WILLYS (Model 38), "Willys Pictorial: Join the
Smart Crowd -- Save Half Your Gas!": 8 page
non-color catalog, 15x11. Brown and white cover,
with brown and white lettering, has brown-toned
photograph showing grille and headlights on Willys
automobile. Thirty-eight photograph, photo renderings
and drawings, including nice two page centerfold
showing three-quarter frontal view of Willys 4-Door
Sedan, show exterior, interior, engine, chassis,
mechanical parts and features of the Willys 4-Door
Sedan, Coupe and 1/2-ton Cab Pick-Up truck. Includes
discussion, specifications and testimonials by
car owners. Folded for mailing; therefore, price
has been reduced. Price: $35.
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Year: 1940 (Item #B34000) -
Photo
1
WILLYS (DeLuxe, Speedway, Suburban, Half-Ton Pickup
and Panel Delivery), "Watch Willys: The Best Car
for Most People": 20 page color folder, 4x8.
Tan cover, with black, white and brown lettering,
has photo rendering showing three-quarter frontal
view of front half of red Willys Deluxe 4-Door
Sedan "at speed". Folder opens to 17x17 layout
with fourteen photo renderings showing exterior,
interior, frame, engine, chassis, mechanical parts
and features of Willys Speedway 4-Door Sedan,
Deluxe Coupe and Station Wagon, with discussion.
Reverse side has six additional photo renderings
showing Willys 4-Door Sedan, 1/2-Ton Pickup Truck
and Panel Delivery and pickup bed and interior
of Panel Delivery, with discussion and list of
features. Price: $75.
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Year: 1950 (Item #B36932) -
Photo
1 Photo
2
WILLYS, "Willys Sedan Delivery: Costs Less to
Buy -- Costs Less to Run": 16 page part-color
folder, 6x8. White cover, with black lettering,
has photograph showing grille and headlights on
Willys Sedan Delivery vehicle. Folder opens once
to 11x17 layout with seven photo renderings and
drawings showing Willys F-Head Hurricane engine
and mechanical features, with discussion, then
opens to 22x17 layout with two page photo rendering
showing three-quarter frontal view of brown Willys
Sedan Delivery, seven photo renderings and drawings
showing features and rear, top and side view dimensional
drawings, with discussion. Reverse side has five
additional drawings illustrating features, with
discussion and specifications. Form No. SD 73
MI-80M-350. Price: $35.
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Year: 1950 (Item #B3386) -
Photo
1 Photo
2
WILLYS (Willys Station Wagon), "Designed to Meet
More Needs of More People": 16 page color
folder, 6x8. White cover, with red and black lettering,
has art rendering of group of people admiring
the new Willys Station Wagon. Folder opens to
22x16 layout with thirteen photo renderings and
drawings showing exterior, interior and features
of Willys Station Wagon with wood panels, with
discussion. Reverse side has seven art renderings
showing vehicle in various settings and the Hurricane
4 and Lightning 6 engines, with discussion and
specifications. Form No. SW73MI-5CM-350. Price:
$35.
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Year: 1950 (Item #B37290) -
Photo
1 Photo
2
WILLYS (Panel Delivery [Willys]): 8 page part-color
folder, 6x9. Gray mailer style cover, with brown
and black lines, has three drawings showing three-quarter
frontal, rear and three-quarter rear views of
Willys Panel Delivery truck. Folder opens once
to 6x17 layout with eight drawings showing exterior,
interior, engine and features, with discussion,
then opens to 12x17 layout with ten drawings showing
exterior, features and accessories, with discussion.
Back cover has specifications and interior, rear
and side view dimensional drawings. Cover has
dealer label. I.D. #PDCM1-3CM-949. Price: $25.
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Year: 1950 (Item #B37406) -
Photo
1 Photo
2
WILLYS (Pickup Truck), "4 Wheel Drive Goes Through
When Other Cars Can't": 16 page part-color
folder, 6x8. Brown and white mailer style cover,
with black lettering, has photo rendering showing
three-quarter frontal view of brown Willys Pickup
Truck loaded with crates. Folder opens to 22x17
layout with eight photo renderings and drawings,
including two page photo rendering showing three-quarter
frontal view of blue Willys Jeep Pickup Truck,
showing exterior and features, with discussion
and rear and side view dimensional drawings. Reverse
side has eleven photo renderings and drawings
showing engine, mechanical parts, features and
ways in which a Willys Pickup Truck can be used,
with discussion and specifications. Form No. 4WDTM1-3CM-350.
Price: $35.
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Year: 1950 (Item #B37407) -
Photo
1 Photo
2
WILLYS (Pickup Truck), "4 Wheel Drive Goes Through
When Other Cars Can't": 16 page part-color
folder, 6x8. Green and white mailer style cover,
with black lettering, has photo rendering showing
three-quarter frontal view of green Willys Pickup
Truck loaded with crates. Folder opens to 22x17
layout with eight photo renderings and drawings,
including two page photo rendering showing three-quarter
frontal view of red Willys Jeep Pickup Truck,
showing exterior and features, with discussion
and rear and side view dimensional drawings. Reverse
side has eleven photo renderings and drawings
showing engine, mechanical parts, features and
ways in which a Willys Pickup Truck can be used,
with discussion and specifications. Form No. 4WDTM1-3CM-350.
Price: $35.
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Year: 1950/51 (Item #B12685) -
Photo
1 Photo
2
WILLYS (1/2-Ton Pickup Truck), "New Low Cost Hauling:
A New Standard of Truck Value": 8 page part-color
folder, 6x8. White cover, with red and black lettering,
has three-quarter frontal view of front half of
Willys 1/2-Ton Pickup Truck. Folder opens to 22x17
layout with nice two page three-quarter frontal
view photo rendering of green Willys 1/2 Ton Pickup
Truck, five drawings of features, rear and side
view dimensional drawings, and discussion. Reverse
side has eleven red toned photo renderings and
drawings showing exterior, engine, mechanical
parts and ways in which the Willys Pickup can
be used, with discussion and specifications. Form
No. HTTMI-3CM-350. Price: $30.
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Year: 1950 (Item #B34694) -
Photo
1 Photo
2
WILLYS (Pickup Truck), "4 Wheel Drive Goes Through
When Other Cars Can't": 16 page part-color
folder, 6x8. Brown and white mailer style cover,
with black lettering, has photo rendering showing
three-quarter frontal view of brown Willys Pickup
Truck loaded with crates. Folder opens to 22x17
layout with eight photo renderings and drawings,
including two page photo rendering showing three-quarter
frontal view of blue Willys Jeep Pickup Truck,
showing exterior and features, with discussion
and rear and side view dimensional drawings. Reverse
side has eleven photo renderings and drawings
showing engine, mechanical parts, features and
ways in which a Willys Pickup Truck can be used,
with discussion and specifications. Shows light
handling and cover has mailing address; therefore,
price has been reduced. Form No. 4WDTM1-3CM-350.
Price: $30.
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Year: 1950 (Item #B34695) -
Photo
1
WILLYS (Engine), "Hurricane": 12 page non-color
catalog, 9x6. Green and yellow cover, with yellow
lettering, has green and yellow drawing of Willys
Hurricane 4-cylinder engine. Six additional drawings
show engine, front half of Willys Station Wagon
and Delmar G. Roos, Vice-President of Willys and
head of engineering staff that developed the engine.
Includes detailed discussion and specifications.
Price: $25.
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Year: 1950 (Item #B36568) -
Photo
1 Photo
2
WILLYS, "Willys Sedan Delivery: Costs Less to
Buy -- Costs Less to Run": 16 page part-color
folder, 6x8. White cover, with black lettering,
has photograph showing grille and headlights on
Willys Sedan Delivery vehicle. Folder opens once
to 11x17 layout with seven photo renderings and
drawings showing Willys F-Head Hurricane engine
and mechanical features, with discussion, then
opens to 22x17 layout with two page photo rendering
showing three-quarter frontal view of brown Willys
Sedan Delivery, seven photo renderings and drawings
showing features and rear, top and side view dimensional
drawings, with discussion. Reverse side has five
additional drawings illustrating features, with
discussion and specifications. Shows light handling
and cover has dealer stamp; therefore, price has
been reduced. Form No. SD 73 MI-80M-350. Price:
$30.
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Year: 1950/51 (Item #B34689) -
Photo
1 Photo
2
WILLYS (1/2-Ton Pickup Truck), "New Low Cost Hauling:
A New Standard of Truck Value": 8 page part-color
folder, 6x8. White cover, with red and black lettering,
has three-quarter frontal view of front half of
Willys 1/2-Ton Pickup Truck. Folder opens to 22x17
layout with nice two page three-quarter frontal
view photo rendering of green Willys 1/2 Ton Pickup
Truck, five drawings of features, rear and side
view dimensional drawings, and discussion. Reverse
side has eleven red toned photo renderings and
drawings showing exterior, engine, mechanical
parts and ways in which the Willys Pickup can
be used, with discussion and specifications. Cover
has minor blemish; therefore, price has been reduced.
Form No. HTTMI-3CM-350. Price: $25.
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Year: 1951 (Item #B3396) -
Photo
1 Photo
2
WILLYS, "7 Reasons Why You Should Buy Willys":
4 page color folder, 4x9. Cover is cutout photo
rendering showing three-quarter frontal view of
two-tone green Willys Station Wagon. Folder opens
to 4x15 layout with cutaway photo rendering showing
interior of Willys Station Wagon, with lists of
features. Back cover has specifications. Form
No. 2CM-SWC2-2-551-GG. Price: $25.
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Year: 1951 (Item #B16488) -
Photo
1
WILLYS, "Today Willys Station Wagon Economy is
More Important Than Ever": Postcard, 8x11.
Front of oversize card is photograph showing three-quarter
frontal view of red Willys Station Wagon with
tan trim against artist's rendering of blue, yellow,
green and pink flowers. Reverse side has same
floral pattern, with discussion, and is unused
postcard. Form No. SW1-2CM-451GG. Price: $25.
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Year: 1951/52 (Item #B13054) -
Photo
1
WILLYS (Willys-Overland Universal Jeep, Station
Wagon and 1-Ton Truck), "Don't Handle with Care":
12 page non-color folder, 4x8. Tan cover with
orange title bar and brown and tan lettering.
Folder opens to 11x17 layout with three photo
renderings showing the Willys Universal "Jeep",
Station Wagon and 1-Ton Truck in action, with
discussion. Reverse side has four photo renderings
and drawings showing Universal Jeep and Station
Wagon and two engines, with discussion. I.D. #4WDL-1-350M-
751-(GG). Price: $25.
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Year: 1952 (Item #B3390) -
Photo
1
WILLYS, "Compare the New Aero Willys with Any
Car in Any Class": 8 page color folder, 5x9.
Yellow cover, with gray title bar and red, white
and black lettering, is photo rendering showing
three-quarter frontal view of green Aero Willys
2-Door Sedan with gray top. Folder opens to 18x8
layout and compares "Engine and Mechanical Features",
"Dimensions and Capacities", "Body and Related
Features" and "Gasoline Mileage" to contemporary
Pontiac, Chevrolet, Nash, Ford, Plymouth and Studebaker
models, plus list of ninety comfort, performance,
safety, economy, convenience and beauty features.
Includes discussion. Price: $25.
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Year: 1952 (Item #B3389) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Price: $25.
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Year: 1952 (Item #B37317) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Cover has dealer stamp
and phone number in ink; therefore, price has
been reduced. Price: $20.
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Year: 1952 (Item #B37318) -
Photo
1
WILLYS, "Compare the New Aero Willys with Any
Car in Any Class": 8 page color folder, 5x9.
Blue and white cover, with red, yellow, white
and black lettering, has photo rendering showing
three-quarter frontal view of red Aero Willys
2-Door Sedan with gray top. Folder opens to 18x9
layout and compares "Engine and Mechanical Features",
"Dimensions and Capacities", "Body and Related
Features" and "Gasoline Mileage" to contemporary
Chevrolet, DeSoto, Ford, Nash, Plymouth, Pontiac
and Studebaker models. Also includes list of ninety
comfort, performance, safety, economy, convenience
and beauty features and discussion. Cover has
dealer stamp; therefore, price has been reduced.
Price: $20.
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Year: 1952 (Item #B3391) -
Photo
1
WILLYS, "Compare the New Aero Willys with Any
Car in Any Class": 8 page color folder, 5x9.
Blue and white cover, with red, yellow, white
and black lettering, has photo rendering showing
three-quarter frontal view of red Aero Willys
2-Door Sedan with gray top. Folder opens to 18x9
layout and compares "Engine and Mechanical Features",
"Dimensions and Capacities", "Body and Related
Features" and "Gasoline Mileage" to contemporary
Chevrolet, DeSoto, Ford, Nash, Plymouth, Pontiac
and Studebaker models. Also includes list of ninety
comfort, performance, safety, economy, convenience
and beauty features and discussion. Price:
$25.
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Year: 1952 (Item #B10109) -
Photo
1
WILLYS (Aero-Wing and Aero-Ace), "The New Aero
Willys: Setting a Fresh Pattern for the Future":
12 page color folder, 9x10. Blue and white cover,
with red and black lettering, has three-quarter
frontal view photo rendering of red Willys Aero-Ace
2-Door Sedan with gray top. Folder opens to 27x20
layout with five photo renderings and drawing
showing Aero-Ace and Aero-Wing 2-Door Sedans,
with discussion. Reverse side has twenty-two additional
photo renderings showing exterior, interior, engine,
chassis and features, with discussion and specifications.
Price: $30.
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Year: 1952 (Item #B16784) -
Photo
1
WILLYS (Aero-Ace), "The Owners Report": 8
page non-color catalog, 10x7. Brown and white
cover, with brown and black lettering, shows a
Floyd Clymer "Motor Survey" form and has photograph
showing measurement of turning radius of a Willys
Aero-Ace 2-Door Sedan. Nine photographs show exterior,
interior, engine and frame. Includes detailed
discussion, specifications, performance graph
and results of survey. Original factory literature
produced from an article in "Popular Mechanics"
magazine, dated Nov. 1952. Price: $15.
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Year: 1952 (Item #B16783) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Salesman wrote his
name and phone number on cover; therefore, price
has been reduced. Price: $20.
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Year: 1952 (Item #B33940) -
Photo
1
WILLYS, "The New Aero Willys: The Aero-Wing .
The Aero-Ace": 8 page color folder, 7x8. Green
and white cover, with red, white and black lettering,
is photo rendering showing airplane circling red
Aero Willys Aero-Wing 2-Door Sedan with gray top.
Folder opens to 15x17 layout with three photo
renderings showing two page side view of two-tone
green Aero Willys Aero-Wing 2-Door Sedan, three-quarter
rear view of two-tone blue Aero-Ace and view of
frame, with discussion. Reverse side has nine
additional photo renderings showing exterior,
interior, engine, chassis, mechanical parts and
features, with discussion. Cover has dealer stamp;
therefore, price has been reduced. Price: $25.
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Year: 1952/53 (Item #B3392) -
Photo
1
WILLYS, "Willys Presents A Great Car Value--Aero-Lark--Powered
By the Famous Lightning 6 Engine .": 6 page
part-color folder, 8x10. Blue and white cover,
with blue and black lettering, has photo rendering
showing three-quarter frontal view of dark blue
Willys Aero-Lark 2- Door Sedan. Folder opens to
8x30 layout with nine photo renderings and drawings,
including nice one and one-half page photo rendering
showing three-quarter frontal view, show exterior,
interior, and features of the Aero-Lark, with
discussion. Reverse side has seven additional
photo renderings and drawings showing exterior,
interior, engine, frame, chassis and suspension
system, with discussion and specifications. Price:
$30.
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Year: 1952/53 (Item #B33939) -
Photo
1
WILLYS, "Willys Presents A Great Car Value--Aero-Lark--Powered
By the Famous Lightning 6 Engine .": 6 page
part-color folder, 8x10. Blue and white cover,
with blue and black lettering, has photo rendering
showing three-quarter frontal view of dark blue
Willys Aero-Lark 2- Door Sedan. Folder opens to
8x30 layout with nine photo renderings and drawings,
including one and one-half page photo rendering
showing three-quarter frontal view, showing exterior,
interior, and features of Willys Aero-Lark, with
discussion. Reverse side has seven additional
photo renderings and drawings showing exterior,
interior, engine, frame, chassis and suspension
system, with discussion and specifications. Cover
has dealer stamp; therefore, price has been reduced.
Price: $25.
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Year: 1953 (Item #B11157) -
Photo
1
WILLYS (Willys Deluxe Station Wagon), "America's
Greatest All-Purpose Car! Ready for Family or
Business": 12 page color folder, 6x8. Cover
is photo rendering showing three-quarter frontal
view of green Willys Deluxe Station Wagon parked
at airport. Folder opens to 19x24 layout with
fifteen photo rendering showing vehicle being
used "As a Comfortable Family Car" and "As a Practical
Utility Car", with discussion and rear, top and
side view dimensional drawings. Reverse side has
seventeen photo renderings showing exterior, interior,
engine and features, with discussion and specifications.
Price: $30.
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Year: 1953 (Item #B24571) -
Photo
1
WILLYS (Eagle, Lark, Ace and Falcon), "The Aero
Willys: Styled to Stay New!": 4 page non-color
folder, 15x11. White cover, with brown lettering,
frames two brown- toned photographs showing Willys
Aero-Eagle 2-Door Sedan and Aero-Ace 4-Door Sedan.
Folder opens to 15x21 layout with six photographs
showing Willys Aero-Ace, Lark and Falcon 2- and
4-Door Sedans, with discussion. Back cover has
six photographs and drawings showing exterior,
interior, frame and engines, with discussion.
Printed on newsprint paper and folded for mailing;
therefore, price has been reduced. Price: $25.
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Year: 1953 (Item #B3397) -
Photo
1 Photo
2
WILLYS, "Aero Willys: The Shape of Cars to Come
- Willys-Overland 50th Anniversary": 12 page
color folder, 8x12. Cover is photo rendering showing
three-quarter frontal view of two-tone blue Willys
Aero 2-Door Hardtop parked at air show. Folder
opens to 24x23 layout with nine photo renderings
showing exterior, trunk and features of Willys
Aero-Ace, Aero-Falcon and Aero-Lark 2- and 4-Door
Sedans, with discussion. Reverse side has nine
photo renderings and drawings showing exterior,
interior and features of Willys Aero-Eagle 2-Door
Hardtop, engines and suspension system, with discussion
and specifications. Price: $30.
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Year: 1953 (Item #B36927) -
Photo
1 Photo
2
WILLYS, "The New Willys Deluxe Station Wagon .
. . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red
and black lettering, has art rendering showing
three-quarter frontal view of green Willys DeLuxe
Station Wagon. Folder opens to 15x18 layout with
seven renderings and one drawing showing exterior
and interior views, with discussion. Reverse side
has nine renderings and drawings showing exterior,
interior, engine and features. Includes discussion
and specifications. Cover has dealer stamp; therefore,
price has been reduced. Price: $20.
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Year: 1953 (Item #B6334) -
Photo
1 Photo
2
WILLYS, "The New Willys Deluxe Station Wagon .
. . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red
and black lettering, has art rendering showing
three-quarter frontal view of green Willys DeLuxe
Station Wagon. Folder opens to 15x18 layout with
seven renderings and one drawing showing exterior
and interior views, with discussion. Reverse side
has nine renderings and drawings showing exterior,
interior, engine and features. Includes discussion
and specifications. Price: $25.
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Year: 1953 (Item #B4974) -
Photo
1
WILLYS (Aero Lark), "Willys Aero Lark": Postcard,
3x6. Front is side view photograph of two-tone
green Aero Willys. Reverse side is unused. Price:
$10.
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Year: 1953 (Item #B16785) -
Photo
1
WILLYS, "The Willys Aero Lark: Aero Willys - The
Measure of Tomorrow's Motor Car Standard":
Postcard, 5x8. Front of card is photograph showing
three-quarter frontal view of blue Willys Aero
Lark 4-Door Sedan parked in front of house. Reverse
side has discussion and is unused postcard. Price:
$10.
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Year: 1953 (Item #B34691) -
Photo
1 Photo
2
WILLYS, "The New Willys Deluxe Station Wagon .
. . The Dual-Purpose Car for Work or Play":
8 page color folder, 8x9. White cover, with red
and black lettering, has art rendering showing
three-quarter frontal view of green Willys DeLuxe
Station Wagon. Folder opens to 15x18 layout with
seven renderings and one drawing showing exterior
and interior views, with discussion. Reverse side
has nine renderings and drawings showing exterior,
interior, engine and features. Includes discussion
and specifications. Shows light handling; therefore,
price has been reduced. Price: $20.
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Year: 1953 (Item #B30214) -
Photo
1
WILLYS, "Aero Willys: The Shape of Cars to Come
- Willys-Overland 50th Anniversary": 12 page
color folder, 8x12. Cover is photo rendering showing
three-quarter frontal view of two-tone blue Willys
Aero 2-Door Hardtop parked at air show. Folder
opens to 24x23 layout with nine photo renderings
showing exterior, trunk and features of Willys
Aero-Ace, Aero-Falcon and Aero-Lark 2- and 4-Door
Sedans, with discussion. Reverse side has nine
photo renderings and drawings showing exterior,
interior and features of Willys Aero-Eagle 2-Door
Hardtop, engines and suspension system, with discussion
and specifications. Shows light handling and has
dealer stamp on cover; therefore, price has been
reduced. Price: $25.
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Year: 1954 (Item #B16786) -
Photo
1
WILLYS (Ace, Eagle and Lark), "More Power to You
from Aero Willys: The New Aero Willys with 27%
More Power": 12 page color folder, 10x11.
Black cover, with pink, yellow and white lettering,
has photo rendering showing frontal view of tan
Aero Willys Sedan with brown top. Folder opens
to 30x23 layout with eleven photo renderings,
including two page view showing three-quarter
frontal view of red Willys Aero Eagle Hardtop
Convertible with black hardtop, showing exterior
and interior of Willys Aero Eagle Hardtop Convertible,
Eagle Custom 2-Door Hardtop with Continental rear
tire mount, Ace 2- and 4-Door Sedans and Lark
2- and 4-Door Sedans, with discussion. Reverse
side has five additional photo renderings and
drawings showing exterior, engine, and features,
with discussion and specifications. Price:
$40.
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Year: 1954 (Item #B12689) -
Photo
1
WILLYS (Kaiser-Willys Pickup, Station Wagon, Universal
Jeep and Sedan Delivery), "Power! . . . Where
it Counts!": 8 page non-color folder, 6x8.
Orange and white cover, with black and white lettering,
has three-quarter frontal view of front half of
Willys Station Wagon "breaking through" orange
portion of cover. Folder opens to 11x17 layout
with six photo renderings showing the Willys 4-Wheel
Drive Pickup Truck, Station Wagon, Universal Jeep
and Sedan Delivery, with discussion. Reverse side
has eight drawings showing chassis and ways in
which Willys vehicles can be used, with discussion
and list of industrial and agricultural businesses
that use Willys. Price: $25.
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Year: 1954 (Item #B18531) -
Photo
1 Photo
2
WILLYS (Aero Ace, Eagle and Lark), "Confidential:
Private Preview of the New Aero Willys": 8
page non-color catalog, 5x8. Two-tone gray covers
with black and white lettering. Six photo renderings
show Willys Ace 2-Door Sedan, Eagle and Eagle
Custom 2-Door Hardtops, Lark 4-Door Sedan, Deluxe
and 4-Wheel Drive Station Wagons. Includes brief
discussion. Price: $25.
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Year: 1954 (Item #B12688) -
Photo
1
WILLYS (Kaiser-Willys Pickup, Station Wagon, Universal
Jeep and Sedan Delivery), "4-Wheel Drive Willys
Vehicles": 8 page non-color folder, 6x8. Green
and white cover, with black and white lettering,
has three-quarter frontal view of front half of
Willys Station Wagon. Folder opens to 11x17 layout
with six photo renderings showing the Willys 4-Wheel
Drive Pickup Truck, Station Wagon, Universal Jeep
and Sedan Delivery, with discussion. Reverse side
has eight drawings showing chassis and ways in
which Willys vehicles can be used, with discussion
and list of industrial and agricultural businesses
that use Willys. Form No. KW-1705. Price: $25.
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Year: 1955 (Item #B3395) -
Photo
1 Photo
2
WILLYS (Custom and Bermuda), "Willys: New Models
Priced To Meet Motordom's Most Competitive Year":
4 page non-color folder, 9x11. Black cover, with
black and white lettering, is photo rendering
showing three-quarter frontal view of front half
of two-tone Willys Bermuda 2-Door Hardtop. Folder
opens to 9x22 layout with two ps showing Willys
Custom 4-Door Sedan and Bermuda 2-Door Hardtop,
with discussion. Back cover has specifications.
I.D. #W-1849. Price: $30.
---------------------------------------------------------
Year: 1955 (Item #B33985) -
Photo
1 Photo
2
WILLYS, "Willys Sedan Delivery: Costs Less to
Buy -- Costs Less to Run!": 16 page part-color
folder, 6x8. White cover, with red titlebar and
black lettering, has photograph showing grille
and headlights on Willys Sedan Delivery vehicle.
Folder opens once to 11x17 layout with four photo
renderings and drawings showing Willys F- Head
Hurricane engine, cutaway view, intake valves
and crankshaft, with discussion, then opens to
22x17 layout with two page photo rendering showing
three-quarter frontal view of blue Willys Sedan
Delivery, three photographs and photo rendering
showing features and rear, top and side view dimensional
drawings, with discussion. Reverse side has five
additional drawings illustrating features, with
discussion and specifications. Price: $35.
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