Year: 1939  (Item #B17597)  -   Photo 1   
MERCURY (Eight [Series 99A]): Press photo, 8x10. Photograph shows three-quarter frontal view of Mercury 8 4-Door Sedan. NOTE: Photograph was produced by Lincoln-Mercury in the 1960's from original negative. Neg. No. 71326-B. Price: $15.
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Year: 1939  (Item #B3781)  -   Photo 1   
MERCURY (Series 99A), "New Mercury 8": 12 page color folder, 6x10. Cover is photo rendering showing three-quarter frontal view of green Mercury 8 Town Sedan being loaded with luggage. Folder opens to 14x20 layout with four full page photo renderings showing Mercury 8 Sedan, Town-Sedan, Sedan-Coupe and Sport Convertible, four miniature art renderings of cars in various settings and two page photo rendering showing interior, with discussion. Reverse side has nine additional photo renderings and drawings showing exterior, interior, engine, chassis and features, with discussion and specifications. Dated 10-38. I.D. #7047. Price: $70.
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Year: 1940  (Item #B4335)  -   Photo 1   
MERCURY (Eight [Series 09A]), "Success Story: Second Edition of a Famous Best Seller!": 8 page color catalog, 10x7. Blue and white cover, with white lettering and yellow title bar, has three-quarter frontal view art rendering of red Town Sedan. Seventeen additional renderings show exterior, interior and features of Mercury 8 Sedan, Town-Sedan, Sedan-Coupe, Club Convertible and Convertible Sedan. Includes discussion and owner testimonials. Dated 10.39. I.D. #7233. Price: $85.
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Year: 1940  (Item #B30443)  -   Photo 1    Photo 2  
MERCURY (Series 09A), "New Mercury 8": 8 page color folder, 9x11. Right side of cover is pink; left side is gray with white reflection from maroon and white emblem. Folder opens once to 9x22 layout with beautiful one and one-half page photo rendering showing three-quarter frontal view of red Mercury 8 4-Door Sedan, then opens second time to 17x22 layout with fourteen art renderings show exterior, interior and mechanical features of Mercury 8 Sedan, Town-Sedan, Sedan-Coupe, Convertible and Convertible Sedan, with discussion. Back cover has "Facts and Features". Folded for mailing and shows light handling; therefore, price has been reduced. Dated 10-39. I.D. #7209. Price: $80.
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Year: 1940  (Item #B3786)  -   Photo 1    Photo 2   Photo 3  
MERCURY (Series 09A), "New Mercury 8": 8 page color folder, 9x11. Right side of cover is pink; left side is gray with white reflection from maroon and white emblem. Folder opens once to 9x22 layout with beautiful one and one-half page photo rendering showing three-quarter frontal view of red Mercury 8 4-Door Sedan, then opens second time to 17x22 layout with fourteen art renderings show exterior, interior and mechanical features of Mercury 8 Sedan, Town-Sedan, Sedan-Coupe, Convertible and Convertible Sedan, with discussion. Back cover has "Facts and Features". Dated 9-39. I.D. #7209. Price: $100.
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Year: 1942  (Item #B17598)  -   Photo 1   
MERCURY (Eight [Series 29A]): Press photo, 8x10. Photograph shows three-quarter frontal view of Mercury 8 4-Door Sedan in outdoor setting. NOTE: Photograph was produced by Lincoln-Mercury in the 1960's from original negative. Neg. No. 75927-G. Price: $15.
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Year: 1942  (Item #B8538)  -   Photo 1   
MERCURY (Series 29A), "Mercury Eight": 8 page color folder, 9x12. Cover is art rendering showing frontal view of red Mercury Eight automobile with military plane flying overhead and Mercury emblem "flying" in front of car. Folder opens to 18x24 layout with thirteen photo renderings, all with military wartime theme, show exterior, interior and features of Mercury Eight 2-Door Sedan, 4-Door Town-Sedan, Sedan-Coupe, Coupe, Convertible and Station Wagon, with discussion. Reverse side has five art renderings and photo renderings of exterior, interior and engine, with discussion and specifications. Dated 8-41. I.D. #7468. Price: $135.
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Year: 1942  (Item #B36225)  -   Photo 1    Photo 2  
MERCURY (Series 29A), "Mercury Eight": 8 page color folder, 9x12. Cover is art rendering showing frontal view of red Mercury Eight automobile with military plane flying overhead and Mercury emblem "flying" in front of car. Folder opens to 18x24 layout with thirteen photo renderings, all with military wartime theme, show exterior, interior and features of Mercury Eight 2-Door Sedan, 4-Door Town-Sedan, Sedan-Coupe, Coupe, Convertible and Station Wagon, with discussion. Reverse side has five art renderings and photo renderings of exterior, interior and engine, with discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 8- 41. I.D. #7468. Price: $135.
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Year: 1949  (Item #B8524)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "All-New Mercury Press Releases, Press Kit": 11x9. Press materials are contained between heavy board covers held together with two white rings. Cover has frontal view photo rendering of 1949 Mercury in a desert island scene. Contains three pressed cardboard printer plates, proof sheet of views on plates, two press photos of sedan and convertible models and twelve pages of press release information. NOTE: This is the oldest press kit I have ever seen. Hold the printer plates up to the light at the correct angle and you can see the actual photos used in newspaper printing presses through the 1950's. Once these were used, they were thrown out; therefore, they are extremely rare. Dated Apr. 20, 1948. Price: $225.
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Year: 1949  (Item #B10025)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "El Mercury! Nuevo . . . Enteramente Nuevo!": 8 page color folder, 9x12. Cover shows frontal view of green Mercury Eight parked in garage. Folder opens to 18x24 layout with twelve photo renderings and drawings showing exterior, interior, engine, chassis and features of the Mercury 6-Passenger Convertible and Station Wagon, with discussion and engine and chassis specifications. Reverse side has six photo renderings showing exterior and interior of the Mercury Sport Sedan and 6-Passenger Coupe, with discussion. Produced for the South American market. Nice! (For English version ask for #B3783.) In Spanish. Price: $55.
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Year: 1949  (Item #B11189)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "You Can Do Something About the Weather . . . in Your All-New Mercury": 8 page non-color folder, 6x9. White cover, with black lettering, has drawing showing one-half of frontal view of Mercury automobile in hot desert sun scene, with the other half blue toned in a winter snow scene. Folder opens to an 11x17 layout with two labeled drawings showing dashboard and how the heating / cooling system works, with discussion. Reverse side has four additional drawings illustrating features, with discussion. Price: $40.
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Year: 1949  (Item #B17602)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "Quick Facts About the Road-Proven Mercury": 8 page non-color catalog, 7x3. Blue cover, with black and white lettering, has photograph showing frontal view of Mercury automobile. Centerfold has four photo renderings showing Mercury 8 Six-Passenger Coupe, Sport Sedan, Six-Passenger Convertible and Station Wagon, with descriptive captions. Includes discussion on features and specifications. Price: $20.
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Year: 1949  (Item #B17603)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "Read What Owners Say -- And You'll Make Your Next Car Mercury": 20 page non-color catalog, 8x5. Yellow, white and black cover, with black and white lettering, has photograph showing frontal view of Mercury automobile. Thirteen photographs and photo renderings show Mercury 8 Six- Passenger Coupe, Sport Sedan, Six-Passenger Convertible and Station Wagon, with descriptive captions. Includes discussion on features and testimonials by car owners. Price: $35.
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Year: 1949  (Item #B17604)  -   Photo 1   
MERCURY (Eight [Series 9CM]): Press photo, 8x10. Photograph shows three-quarter frontal view of dark color Mercury 8 2-Door Sedan, License No. 1949, in outdoor setting. Neg. No. 86020-504. Price: $25.
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Year: 1949  (Item #B18355)  -   Photo 1   
MERCURY (Eight [Series 9CM]): Press release, 8x10. Photograph, with press release information glued to back, shows three-quarter frontal view of dark color Mercury 8 2-Door Sedan, License No. 1949, in outdoor setting. Price: $25.
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Year: 1949  (Item #B17605)  -   Photo 1   
MERCURY (Eight [Series 9CM]): Press photo, 8x10. Photograph, with glued on description, shows three-quarter rear view of Mercury 8 4-Door Sport Sedan in outdoor setting. Price: $25.
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Year: 1949  (Item #B35064)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "Touch-O-Matic Overdrive for the All-New Mercury": 6 page color folder, 8x4. White cover, with red, gray and black lettering, has photo rendering showing three-quarter frontal view of red Mercury Eight 4-Door Sedan driving by lake. Folder opens to 8x12 layout with photo rendering showing overdrive control under dashboard, with discussion and chart illustrating performance with overdrive feature. Reverse side has continuation of discussion. Price: $40.
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Year: 1949  (Item #B35065)  -   Photo 1    Photo 2  
MERCURY (Eight [Series 9CM]), "Mercury Styled Accessories": 32 page non-color catalog, 8x10. Brown and white mailer style cover, with white lettering, has photo rendering showing frontal view of Mercury automobile and drawing of Mercury emblem. Sixty-three photographs, photo renderings and drawings show accessories and car care products that you could purchase to personalize, or maintain, your new car and illustrate their use. Includes descriptions. Price: $60.
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Year: 1949  (Item #B36226)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "The Mercury! New . . . All-New!": 8 page color folder, 9x12. Cover shows frontal view of green Mercury Eight parked in garage. Folder opens to 18x24 layout with twelve photo renderings and drawings showing exterior, interior, engine, chassis and features of the Mercury 6-Passenger Convertible and Station Wagon, with discussion and engine and chassis specifications. Reverse side has six photo renderings showing exterior and interior of Mercury Sport Sedan and 6-Passenger Coupe, with discussion. Shows light handling; therefore, price has been reduced. Price: $55.
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Year: 1949  (Item #B3783)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "The Mercury! New . . . All-New!": 8 page color folder, 9x12. Cover shows frontal view of green Mercury Eight parked in garage. Folder opens to 18x24 layout with twelve photo renderings and drawings showing exterior, interior, engine, chassis and features of Mercury 6-Passenger Convertible and Station Wagon, with discussion and engine and chassis specifications. Reverse side has six photo renderings showing exterior and interior of Mercury Sport Sedan and 6- Passenger Coupe, with discussion. Nice! Price: $65.
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Year: 1950  (Item #B3334)  -   Photo 1    Photo 2   Photo 3  
MERCURY (Eight [Series 0CM]), "Presenting the Better Than Ever Mercury": 12 page color folder, 9x11. Green and white cover, with black and white lettering, is frontal view photo rendering of red Mercury automobile. Folder opens to a 25x22 layout with twelve colorful photo renderings and drawings showing exterior, interior, engine and features of the Mercury Sport Sedan, Six-Passenger Convertible and Coupe and Station Wagon with wood panels, with discussion. Reverse side has four additional photo renderings, with discussion and specifications. Dated 11-49. Price: $50.
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Year: 1950  (Item #B8967)  -   Photo 1   
MERCURY (Eight [Series 0CM]): Press photo, 8x10. Photograph shows three-quarter frontal view of Mercury 8 Convertible. Neg. No. 90323. Price: $30.
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Year: 1950  (Item #B7926)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "Better Than Ever: The New Mercury": 8 page non-color folder, 11x9. Cover is photo rendering showing three-quarter frontal view of Mercury 8 4-Door Sedan driving through countryside. Folder opens to 11x27 layout with seven photo renderings showing exterior, interior and dashboard for the Mercury 8 Sport Sedan, Six-Passenger Coupe, Six-Passenger Convertible and Station Wagon, with discussion. Reverse side has seven additional photo renderings and drawings showing exterior, "Merco-Therm" ventilating and heating system and engine, with discussion and specifications. Dated 11-49. Price: $35.
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Year: 1950  (Item #B17606)  -   Photo 1   
MERCURY (Eight [Series 9CM]): Press photo, 8x10. Photograph shows three-quarter rear view of Mercury 8 Convertible parked in front of house. Neg. No. 89913-8. Price: $30.
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Year: 1950  (Item #B3802)  -   Photo 1   
MERCURY (Eight [Series 9CM]), "Quick Facts About the 'Better Than Ever' Mercury": 12 page color catalog, 7x4. Yellow and white cover with black, gray and red lettering shows frontal view of blue Mercury 8 automobile. Ten photo renderings, including four nice full page views, show Mercury 8 Sport Sedan, Six-Passenger Coupe, Six-Passenger Convertible, Station Wagon and chassis, plus art renderings to illustrate comfort, noise control, heating and ventilation, economy and value. Includes discussion and specifications. Dated 11-49. Price: $25.
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Year: 1950  (Item #B3778)  -   Photo 1   
MERCURY (Eight [Series 0CM]), "Presenting the Magnificent Mercury Monterey": 4 page color folder, 9x11. White cover, with red, gold and black lettering, shows side view of red and black Mercury Monterey 6-Passenger Coupe. Folder opens to 9x22 layout with four photographs showing exterior and interior of Mercury Monterey 6- Passenger Coupe, with discussion. Back cover has photo rendering showing interior views and four line drawings showing side views of Mercury Monterey 6-Passenger Coupe, 6-Passenger Convertible, Sport Sedan and Station Wagon. Dated 6-50. Price: $50.
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Year: 1951  (Item #B17608)  -   Photo 1   
MERCURY (Series 1CM), "The Mercury Sport Sedan: For the Drive of Your Life! -- Nothing Like It on the Road!": Postcard, 3x6. Front of card is white, with red, gold and black lettering, and has photo rendering showing three-quarter frontal view of red Mercury 8 4-Door Sport Sedan. Reverse side is unused postcard. Price: $10.
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Year: 1951  (Item #B17610)  -   Photo 1   
MERCURY (Series 1CM): Press release, 7x8. Sheet has photograph showing side view of Mercury 4-Door Sport Sedan, with discussion on Merc-O-Matic automatic transmission. Dated Oct. 23, 1950. Price: $10.
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Year: 1951  (Item #B17733)  -   Photo 1   
MERCURY, "The Mercury Rises": 4 page color folder, with insert, 11x8. White cover, with orange and black lettering, frames art rendering of city street. Folder opens to 11x17 layout with discussion on "Mercury: Manufacturing, Sales and Service Network". Back cover has two photo renderings showing side view of red Mercury Convertible and three-quarter frontal view of blue Mercury 4-Door Sedan, with discussion. Insert sheet has article on Mercury sales for 1950. Original factory literature produced from an article in "Lincoln-Mercury Times" magazine, dated Jan.-Feb. 1951. Price: $25.
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Year: 1951  (Item #B6408)  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "Mercury Brings You Merc-O-Matic Drive! For the Drive of Your Life": 16 page color catalog, 8x9. White cover, with red, blue and black lettering, has four art renderings showing settings in which Merc-O-Matic Drive will make driving easier. Forty-two renderings and drawings illustrate this feature and how it works. Dated 10-50. Price: $50.
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Year: 1951  (Item #B35107)  -   Photo 1    Photo 2  
MERCURY (Mercury and Monterey [Series 1CM]), "The Mercury Rises": 6 page part-color folder, 11x9. Cover is reproduction of art rendering on cover of "Lincoln- Mercury Times" magazine. Back cover has photo rendering showing three-quarter frontal view of blue Mercury 4-Door Sedan and side view of red Mercury Convertible. Discussion is on the history of Mercury from 1946-1950 and its manufacturing, sales and service network. Original factory literature produced from an article in the "Lincoln-Mercury Times", dated Jan./Feb. 1951. Price: $25.
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Year: 1951  (Item #B17611)  -   Photo 1    Photo 2   Photo 3  
MERCURY (Mercury and Monterey [Series 1CM]), "More Your Mercury Than Ever . . . with These Mercury Styled Accessories": 52 page non-color catalog, 6x9. Black cover with white title bar and red, white, gray and black lettering. Forty-six photographs, photo renderings and drawings show optional accessories that you could purchase to add to the pleasure, comfort, safety or maintenance of your new automobile -- radio, heater, vanity mirror, exhaust pipe extension, safety backup lights, ashtray light, seat covers, etc. Dated 10-50. Price: $55.
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Year: 1951  (Item #B3794)  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "Presenting the New Mercury": 16 page color folder, 8x12. White cover, with gray, gold and red lettering, is photo rendering showing side view of green Mercury 4-Door Sport Sedan and line drawing showing frontal view of Mercury. Folder opens to 34x24 layout with twelve art renderings showing exterior and interior of the Mercury Sport Coupe, Sport Sedan, 6-Passenger Convertible and Station Wagon and the Mercury Monterey, with description of each. Reverse side has ten art renderings showing exterior, engine, upholstery selections and features of cars, with discussion and specifications. Dated 10-50. Price: $60.
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Year: 1951  (Item #B6412)  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "For the Drive of Your Life! The New Mercury with Merc-O-Matic Drive": 12 page non-color folder, 10x11. White cover, with gold and black lettering, has three-quarter frontal view photograph of Mercury Sport Sedan. Gold highlights throughout. Folder opens to 14x34 layout with eleven photographs and photo renderings showing exterior and interior of Mercury Sport Sedan, Sport Coupe, Convertible and Station Wagon and the Monterey Coupe. Reverse side has six additional photo renderings of cars, steering wheel and engine, with discussion and specifications. Dated 10-50. Price: $40.
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Year: 1951  (Item #B9773)  -   Photo 1   
MERCURY (Mercury and Monterey [Series 1CM]), "For the Drive of Your Life! The New Mercury with Merc-O-Matic Drive": 12 page non-color folder, 10x11. White cover, with gold and black lettering, has three-quarter frontal view photograph of Mercury Sport Sedan. Gold highlights throughout. Folder opens to 14x34 layout with eleven photographs and photo renderings showing exterior and interior of Mercury Sport Sedan, Sport Coupe, Convertible and Station Wagon and the Monterey Coupe. Reverse side has six additional photo renderings of cars, steering wheel and engine, with discussion and specifications. Dated 1-51. Price: $40.
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Year: 1952  (Item #B3795)  -   Photo 1   
MERCURY (Monterey, Custom and Mercury), "Meet the New Mercury: The Car That Puts You First": 12 page non-color folder, 10x12. White cover with blue and black lettering shows three-quarter frontal view art rendering of Monterey 4-Door Sedan. Folder opens to 29x24 layout with eight photo renderings showing the Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Monterey Custom Sport Coupe; Custom 2- and 4-Door Sedans; and Mercury 6 - and 8-Passenger Station Wagons, with discussion. Reverse side has fourteen additional photo renderings and drawings showing exterior, interior, engine, chassis and features, with discussion and specifications. Dated 12-51. Form No. M-52-2. Price: $50.
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Year: 1952  (Item #B33572)  -   Photo 1   
MERCURY, "Your Invitation to Look at Mercury: The Most Challenging New Car of Any Year": 24 page color catalog, 11x11. White cover, with red, green and black lettering, is photo rendering showing three-quarter frontal view of blue Mercury Monterey 4-Door Sedan. Forty-one photo renderings and drawings show exterior, interior, engine, chassis and mechanical features of Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Mercury Custom 2- and 4-Door Sedans, Sport Coupe; and 6- and 8-Passenger Station Wagons. Includes discussion and specifications. Cover has two paperclip marks; therefore, price has been reduced. Comes with form letter on Mercury letterhead to potential customer. Dated 12-51. Price: $65.
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Year: 1952  (Item #B4443)  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the New Mercury": 12 page non-color catalog, 7x4. White cover, with black and blue lettering, has drawings of exterior, engine and chassis of Mercury automobiles. Fourteen photographs and drawings show exterior, interior, engine, chassis and mechanical features of Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible; Custom 2- and 4-Door Sedans; and 8-Passenger Station Wagon. Includes discussion, specifications and side view dimensional drawing. Dated 12-51. Form No. M-52-4. Price: $25.
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Year: 1952  (Item #B33989)  -   Photo 1    Photo 2  
MERCURY, "Mercury Monterey: A Firsthand Look at Three Winning New Body Styles": 6 page color folder, 8x11. White cover, with red, green and black lettering, has photo rendering showing three-quarter frontal view of two-tone blue Mercury Monterey Special Custom Coupe. Folder opens to 8x34 layout with seven photo renderings and drawings showing exterior, interior and Merc-O-Matic drive for Mercury Monterey Special Custom 4-Door Sedan, Coupe and Convertible, with discussion. Reverse side has five additional photo renderings and drawings showing interior and paint color combinations available, with discussion and specifications. Comes with form letter on Mercury letterhead to potential customer and original mailing envelope. Dated 12-51. Price: $60.
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Year: 1952  (Item #B5419)  -   Photo 1   
MERCURY, "Mercury Monterey: A Challenging New Series of Spirited Cars!": 6 page color folder, 8x11. White cover, with red, green and black lettering, has three- quarter frontal view photo rendering of two-tone blue Mercury Monterey Special Custom Coupe. Thirteen renderings and drawings show exterior and interior of Special Custom Coupe, Convertible and 4-Door Sedan. Includes discussion and specifications. Dated 12-51. Form No. M-52-3. Price: $50.
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Year: 1952  (Item #B35067)  -   Photo 1   
MERCURY, "Mercury Monterey: A Challenging New Series of Spirited Cars!": 6 page color folder, 8x11. White cover, with red, green and black lettering, has three- quarter frontal view photo rendering of two-tone blue Mercury Monterey Special Custom Coupe. Thirteen renderings and drawings show exterior and interior of Special Custom Coupe, Convertible and 4-Door Sedan. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 12-51. Form No. M-52-3. Price: $45.
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Year: 1953  (Item #B30653)  -   Photo 1   
MERCURY (Custom and Monterey), "The New Mercury: Farther Than Ever Ahead of Its Field": 8 page color folder, 11x14. Cover is photo rendering showing three- quarter frontal view of light green Mercury Monterey Special Custom Coupe, with red and black car in background. Folder opens to 22x28 layout showing Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Monterey Special Custom Coupe, 4-Door Sedan and Convertible; and Monterey Station Wagon. Reverse side has twelve photographs, photo rendering and drawing of exterior, interior, chassis and frame. Includes discussion and specifications. Dated 4-53-REVISED. Form No. M-53-103. Price: $65.
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Year: 1953  (Item #B6612)  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Greatest Yet -- New Mercury": 12 page non-color catalog, 4x8. White cover, with orange, black and gray lettering, has three-quarter frontal view photograph of Mercury Monterey Special Custom Coupe. Thirteen photographs, photo renderings and drawings show exterior, interior, engine, chassis and features of Mercury Custom 2- and 4-Door Sedans and Sport Coupe and Monterey Special Custom Coupe, 4-Door Sedan, Convertible and Station Wagon. Includes discussion, specifications and side view dimensional drawing. Dated 10-52. Form No. M-53-104. Price: $30.
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Year: 1953  (Item #B35069)  -   Photo 1   
MERCURY (Custom and Monterey), "The New Mercury: Farther Than Ever Ahead of Its Field": 8 page color folder, 11x14. Cover is photo rendering showing three- quarter frontal view of light green Mercury Monterey Special Custom Coupe, with red and black car in background. Folder opens to 22x28 layout showing Mercury Custom 2- and 4-Door Sedans and Sport Coupe; Monterey Special Custom Coupe, 4-Door Sedan and Convertible; and Monterey Station Wagon. Reverse side has twelve photographs, photo rendering and drawing of exterior, interior, chassis and frame. Includes discussion and specifications. Cover has dealer stamp and shows very light handling; therefore, price has been reduced. Dated 10-52. Form No. M-53-103. Price: $60.
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Year: 1954  (Item #B29489)  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: A New Kind of Car that Makes Any Driving Easy": 8 page color folder, 10x7. White cover, with red and black lettering, has frontal view photograph showing two-thirds of red Mercury automobile. Folder opens to 15x21 layout with eight photographs showing Mercury Monterey Sun Valley 2- Door Hardtop, Special Custom 4-Door Sedan and Coupe, Convertible and Station Wagon; and Custom 2- and 4-Door Sedans and Sport Coupe. Reverse side has four photographs showing interior, engine, suspension system and transparent top on Sun Valley model, with discussion and specifications. Dated 1-54. Form No. M54-120. Price: $35.
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Year: 1954  (Item #B33647)  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy": 16 page color folder, 9x13. White cover, with gray and black lettering, has photograph showing frontal view of red and white Mercury automobile. Folder opens to 25x36 layout with twelve photographs of Mercury Custom 2- and 4- Door Sedans and Sport Coupe; Mercury Monterey Special Custom 4-Door Sedan, Coupe and Station Wagon; Monterey Sun Valley Coupe; and Monterey Station Wagon, with discussion. Reverse side has sixteen photographs and photo renderings showing exterior, interior, engine, chassis and features, with discussion and specifications. Cover shows minor aging; therefore, price has been reduced. Dated 11-53. Form No. M-54-103. Price: $45.
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Year: 1954  (Item #B7943)  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Mercury: Designed to Make Any Driving Easy": 12 page non-color catalog, 9x8. White cover, with green and black lettering, has photo rendering of two Mercury automobiles passing each other on road. Thirty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Custom Sport Coupe and Sedans and Monterey Special Custom Coupe, Sedan, Convertible and Station Wagon. Includes discussion and specifications. Dated 11-53. Form No. M54-104. Price: $30.
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Year: 1954  (Item #B35070)  -   Photo 1   
MERCURY (Custom and Monterey), "Quick Facts About the Mercury: Designed to Make Any Driving Easy": 12 page non-color catalog, 9x8. White cover, with green and black lettering, has photo rendering of two Mercury automobiles passing each other on road. Thirty-seven photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of Mercury Custom Sport Coupe and Sedans and Monterey Special Custom Coupe, Sedan, Convertible and Station Wagon. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. Dated 11-53. Form No. M54-104. Price: $25.
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Year: 1954  (Item #B9423)  -   Photo 1   
MERCURY (Custom and Monterey), "Mercury: With a New Kind of Power that Makes Any Driving Easy": 16 page color folder, 9x13. White cover, with gray and black lettering, has photograph showing frontal view of red and white Mercury automobile. Folder opens to 25x36 layout with twelve photographs of Mercury Custom 2- and 4- Door Sedans and Sport Coupe; Mercury Monterey Special Custom 4-Door Sedan, Coupe and Station Wagon; Monterey Sun Valley Coupe; and Monterey Station Wagon, with discussion. Reverse side has sixteen photographs and photo renderings showing exterior, interior, engine, chassis and features, with discussion and specifications. Dated 11-53. Form No. M-54-103. Price: $50.
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Year: 1955  (Item #B33648)  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom": 12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Back cover has stamp stating that horsepower for Montclair has been increased to 198 and horsepower for Monterey and Custom has been increased to 188. Cover has hardly noticeable age spots. Dated 9-54. Form No. M55-101. Price: $40.
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Year: 1955  (Item #B33649)  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom": 12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Shows light handling; therefore, price has been reduced. Dated 9-54. Form No. M55- 101. Price: $35.
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Year: 1955  (Item #B3789)  -   Photo 1   
MERCURY, "Mercury in Three Great Series: The Montclair . The Monterey . The Custom": 12 page color folder, 8x12. Cover is photograph showing three-quarter frontal view of hood and windshield of red Mercury Monterey. Folder opens to 25x25 layout showing Mercury Montclair Coupe, Convertible and Sun Valley; Monterey Coupe, 4-Door Sedan and Station Wagon; and Custom 2- and 4-Door Sedans, Coupe and Station Wagon. Reverse side has eleven photographs of exterior, interior, engine, chassis and mechanical features. Includes discussion and specifications. Dated 9-54. Form No. M55-101. Price: $40.
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