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Year: 1939 (Item #B17597) -
Photo
1
MERCURY (Eight [Series 99A]): Press photo,
8x10. Photograph shows three-quarter frontal view
of Mercury 8 4-Door Sedan. NOTE: Photograph was
produced by Lincoln-Mercury in the 1960's from
original negative. Neg. No. 71326-B. Price:
$15.
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Year: 1939 (Item #B3781) -
Photo
1
MERCURY (Series 99A), "New Mercury 8": 12
page color folder, 6x10. Cover is photo rendering
showing three-quarter frontal view of green Mercury
8 Town Sedan being loaded with luggage. Folder
opens to 14x20 layout with four full page photo
renderings showing Mercury 8 Sedan, Town-Sedan,
Sedan-Coupe and Sport Convertible, four miniature
art renderings of cars in various settings and
two page photo rendering showing interior, with
discussion. Reverse side has nine additional photo
renderings and drawings showing exterior, interior,
engine, chassis and features, with discussion
and specifications. Dated 10-38. I.D. #7047. Price:
$70.
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Year: 1940 (Item #B4335) -
Photo
1
MERCURY (Eight [Series 09A]), "Success Story:
Second Edition of a Famous Best Seller!":
8 page color catalog, 10x7. Blue and white cover,
with white lettering and yellow title bar, has
three-quarter frontal view art rendering of red
Town Sedan. Seventeen additional renderings show
exterior, interior and features of Mercury 8 Sedan,
Town-Sedan, Sedan-Coupe, Club Convertible and
Convertible Sedan. Includes discussion and owner
testimonials. Dated 10.39. I.D. #7233. Price:
$85.
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Year: 1940 (Item #B30443) -
Photo
1 Photo
2
MERCURY (Series 09A), "New Mercury 8": 8 page
color folder, 9x11. Right side of cover is pink;
left side is gray with white reflection from maroon
and white emblem. Folder opens once to 9x22 layout
with beautiful one and one-half page photo rendering
showing three-quarter frontal view of red Mercury
8 4-Door Sedan, then opens second time to 17x22
layout with fourteen art renderings show exterior,
interior and mechanical features of Mercury 8
Sedan, Town-Sedan, Sedan-Coupe, Convertible and
Convertible Sedan, with discussion. Back cover
has "Facts and Features". Folded for mailing and
shows light handling; therefore, price has been
reduced. Dated 10-39. I.D. #7209. Price: $80.
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Year: 1940 (Item #B3786) -
Photo
1 Photo
2 Photo
3
MERCURY (Series 09A), "New Mercury 8": 8 page
color folder, 9x11. Right side of cover is pink;
left side is gray with white reflection from maroon
and white emblem. Folder opens once to 9x22 layout
with beautiful one and one-half page photo rendering
showing three-quarter frontal view of red Mercury
8 4-Door Sedan, then opens second time to 17x22
layout with fourteen art renderings show exterior,
interior and mechanical features of Mercury 8
Sedan, Town-Sedan, Sedan-Coupe, Convertible and
Convertible Sedan, with discussion. Back cover
has "Facts and Features". Dated 9-39. I.D. #7209.
Price: $100.
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Year: 1942 (Item #B17598) -
Photo
1
MERCURY (Eight [Series 29A]): Press photo,
8x10. Photograph shows three-quarter frontal view
of Mercury 8 4-Door Sedan in outdoor setting.
NOTE: Photograph was produced by Lincoln-Mercury
in the 1960's from original negative. Neg. No.
75927-G. Price: $15.
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Year: 1942 (Item #B8538) -
Photo
1
MERCURY (Series 29A), "Mercury Eight": 8 page
color folder, 9x12. Cover is art rendering showing
frontal view of red Mercury Eight automobile with
military plane flying overhead and Mercury emblem
"flying" in front of car. Folder opens to 18x24
layout with thirteen photo renderings, all with
military wartime theme, show exterior, interior
and features of Mercury Eight 2-Door Sedan, 4-Door
Town-Sedan, Sedan-Coupe, Coupe, Convertible and
Station Wagon, with discussion. Reverse side has
five art renderings and photo renderings of exterior,
interior and engine, with discussion and specifications.
Dated 8-41. I.D. #7468. Price: $135.
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Year: 1942 (Item #B36225) -
Photo
1 Photo
2
MERCURY (Series 29A), "Mercury Eight": 8 page
color folder, 9x12. Cover is art rendering showing
frontal view of red Mercury Eight automobile with
military plane flying overhead and Mercury emblem
"flying" in front of car. Folder opens to 18x24
layout with thirteen photo renderings, all with
military wartime theme, show exterior, interior
and features of Mercury Eight 2-Door Sedan, 4-Door
Town-Sedan, Sedan-Coupe, Coupe, Convertible and
Station Wagon, with discussion. Reverse side has
five art renderings and photo renderings of exterior,
interior and engine, with discussion and specifications.
Shows light handling; therefore, price has been
reduced. Dated 8- 41. I.D. #7468. Price: $135.
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Year: 1949 (Item #B8524) -
Photo
1
MERCURY (Eight [Series 9CM]), "All-New Mercury
Press Releases, Press Kit": 11x9. Press materials
are contained between heavy board covers held
together with two white rings. Cover has frontal
view photo rendering of 1949 Mercury in a desert
island scene. Contains three pressed cardboard
printer plates, proof sheet of views on plates,
two press photos of sedan and convertible models
and twelve pages of press release information.
NOTE: This is the oldest press kit I have ever
seen. Hold the printer plates up to the light
at the correct angle and you can see the actual
photos used in newspaper printing presses through
the 1950's. Once these were used, they were thrown
out; therefore, they are extremely rare. Dated
Apr. 20, 1948. Price: $225.
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Year: 1949 (Item #B10025) -
Photo
1
MERCURY (Eight [Series 9CM]), "El Mercury! Nuevo
. . . Enteramente Nuevo!": 8 page color folder,
9x12. Cover shows frontal view of green Mercury
Eight parked in garage. Folder opens to 18x24
layout with twelve photo renderings and drawings
showing exterior, interior, engine, chassis and
features of the Mercury 6-Passenger Convertible
and Station Wagon, with discussion and engine
and chassis specifications. Reverse side has six
photo renderings showing exterior and interior
of the Mercury Sport Sedan and 6-Passenger Coupe,
with discussion. Produced for the South American
market. Nice! (For English version ask for #B3783.)
In Spanish. Price: $55.
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Year: 1949 (Item #B11189) -
Photo
1
MERCURY (Eight [Series 9CM]), "You Can Do Something
About the Weather . . . in Your All-New Mercury":
8 page non-color folder, 6x9. White cover, with
black lettering, has drawing showing one-half
of frontal view of Mercury automobile in hot desert
sun scene, with the other half blue toned in a
winter snow scene. Folder opens to an 11x17 layout
with two labeled drawings showing dashboard and
how the heating / cooling system works, with discussion.
Reverse side has four additional drawings illustrating
features, with discussion. Price: $40.
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Year: 1949 (Item #B17602) -
Photo
1
MERCURY (Eight [Series 9CM]), "Quick Facts About
the Road-Proven Mercury": 8 page non-color
catalog, 7x3. Blue cover, with black and white
lettering, has photograph showing frontal view
of Mercury automobile. Centerfold has four photo
renderings showing Mercury 8 Six-Passenger Coupe,
Sport Sedan, Six-Passenger Convertible and Station
Wagon, with descriptive captions. Includes discussion
on features and specifications. Price: $20.
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Year: 1949 (Item #B17603) -
Photo
1
MERCURY (Eight [Series 9CM]), "Read What Owners
Say -- And You'll Make Your Next Car Mercury":
20 page non-color catalog, 8x5. Yellow, white
and black cover, with black and white lettering,
has photograph showing frontal view of Mercury
automobile. Thirteen photographs and photo renderings
show Mercury 8 Six- Passenger Coupe, Sport Sedan,
Six-Passenger Convertible and Station Wagon, with
descriptive captions. Includes discussion on features
and testimonials by car owners. Price: $35.
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Year: 1949 (Item #B17604) -
Photo
1
MERCURY (Eight [Series 9CM]): Press photo,
8x10. Photograph shows three-quarter frontal view
of dark color Mercury 8 2-Door Sedan, License
No. 1949, in outdoor setting. Neg. No. 86020-504.
Price: $25.
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Year: 1949 (Item #B18355) -
Photo
1
MERCURY (Eight [Series 9CM]): Press release,
8x10. Photograph, with press release information
glued to back, shows three-quarter frontal view
of dark color Mercury 8 2-Door Sedan, License
No. 1949, in outdoor setting. Price: $25.
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Year: 1949 (Item #B17605) -
Photo
1
MERCURY (Eight [Series 9CM]): Press photo,
8x10. Photograph, with glued on description, shows
three-quarter rear view of Mercury 8 4-Door Sport
Sedan in outdoor setting. Price: $25.
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Year: 1949 (Item #B35064) -
Photo
1
MERCURY (Eight [Series 9CM]), "Touch-O-Matic Overdrive
for the All-New Mercury": 6 page color folder,
8x4. White cover, with red, gray and black lettering,
has photo rendering showing three-quarter frontal
view of red Mercury Eight 4-Door Sedan driving
by lake. Folder opens to 8x12 layout with photo
rendering showing overdrive control under dashboard,
with discussion and chart illustrating performance
with overdrive feature. Reverse side has continuation
of discussion. Price: $40.
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Year: 1949 (Item #B35065) -
Photo
1 Photo
2
MERCURY (Eight [Series 9CM]), "Mercury Styled
Accessories": 32 page non-color catalog, 8x10.
Brown and white mailer style cover, with white
lettering, has photo rendering showing frontal
view of Mercury automobile and drawing of Mercury
emblem. Sixty-three photographs, photo renderings
and drawings show accessories and car care products
that you could purchase to personalize, or maintain,
your new car and illustrate their use. Includes
descriptions. Price: $60.
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Year: 1949 (Item #B36226) -
Photo
1
MERCURY (Eight [Series 9CM]), "The Mercury! New
. . . All-New!": 8 page color folder, 9x12.
Cover shows frontal view of green Mercury Eight
parked in garage. Folder opens to 18x24 layout
with twelve photo renderings and drawings showing
exterior, interior, engine, chassis and features
of the Mercury 6-Passenger Convertible and Station
Wagon, with discussion and engine and chassis
specifications. Reverse side has six photo renderings
showing exterior and interior of Mercury Sport
Sedan and 6-Passenger Coupe, with discussion.
Shows light handling; therefore, price has been
reduced. Price: $55.
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Year: 1949 (Item #B3783) -
Photo
1
MERCURY (Eight [Series 9CM]), "The Mercury! New
. . . All-New!": 8 page color folder, 9x12.
Cover shows frontal view of green Mercury Eight
parked in garage. Folder opens to 18x24 layout
with twelve photo renderings and drawings showing
exterior, interior, engine, chassis and features
of Mercury 6-Passenger Convertible and Station
Wagon, with discussion and engine and chassis
specifications. Reverse side has six photo renderings
showing exterior and interior of Mercury Sport
Sedan and 6- Passenger Coupe, with discussion.
Nice! Price: $65.
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Year: 1950 (Item #B3334) -
Photo
1 Photo
2 Photo
3
MERCURY (Eight [Series 0CM]), "Presenting the
Better Than Ever Mercury": 12 page color folder,
9x11. Green and white cover, with black and white
lettering, is frontal view photo rendering of
red Mercury automobile. Folder opens to a 25x22
layout with twelve colorful photo renderings and
drawings showing exterior, interior, engine and
features of the Mercury Sport Sedan, Six-Passenger
Convertible and Coupe and Station Wagon with wood
panels, with discussion. Reverse side has four
additional photo renderings, with discussion and
specifications. Dated 11-49. Price: $50.
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Year: 1950 (Item #B8967) -
Photo
1
MERCURY (Eight [Series 0CM]): Press photo,
8x10. Photograph shows three-quarter frontal view
of Mercury 8 Convertible. Neg. No. 90323. Price:
$30.
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Year: 1950 (Item #B7926) -
Photo
1
MERCURY (Eight [Series 9CM]), "Better Than Ever:
The New Mercury": 8 page non-color folder,
11x9. Cover is photo rendering showing three-quarter
frontal view of Mercury 8 4-Door Sedan driving
through countryside. Folder opens to 11x27 layout
with seven photo renderings showing exterior,
interior and dashboard for the Mercury 8 Sport
Sedan, Six-Passenger Coupe, Six-Passenger Convertible
and Station Wagon, with discussion. Reverse side
has seven additional photo renderings and drawings
showing exterior, "Merco-Therm" ventilating and
heating system and engine, with discussion and
specifications. Dated 11-49. Price: $35.
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Year: 1950 (Item #B17606) -
Photo
1
MERCURY (Eight [Series 9CM]): Press photo,
8x10. Photograph shows three-quarter rear view
of Mercury 8 Convertible parked in front of house.
Neg. No. 89913-8. Price: $30.
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Year: 1950 (Item #B3802) -
Photo
1
MERCURY (Eight [Series 9CM]), "Quick Facts About
the 'Better Than Ever' Mercury": 12 page color
catalog, 7x4. Yellow and white cover with black,
gray and red lettering shows frontal view of blue
Mercury 8 automobile. Ten photo renderings, including
four nice full page views, show Mercury 8 Sport
Sedan, Six-Passenger Coupe, Six-Passenger Convertible,
Station Wagon and chassis, plus art renderings
to illustrate comfort, noise control, heating
and ventilation, economy and value. Includes discussion
and specifications. Dated 11-49. Price: $25.
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Year: 1950 (Item #B3778) -
Photo
1
MERCURY (Eight [Series 0CM]), "Presenting the
Magnificent Mercury Monterey": 4 page color
folder, 9x11. White cover, with red, gold and
black lettering, shows side view of red and black
Mercury Monterey 6-Passenger Coupe. Folder opens
to 9x22 layout with four photographs showing exterior
and interior of Mercury Monterey 6- Passenger
Coupe, with discussion. Back cover has photo rendering
showing interior views and four line drawings
showing side views of Mercury Monterey 6-Passenger
Coupe, 6-Passenger Convertible, Sport Sedan and
Station Wagon. Dated 6-50. Price: $50.
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Year: 1951 (Item #B17608) -
Photo
1
MERCURY (Series 1CM), "The Mercury Sport Sedan:
For the Drive of Your Life! -- Nothing Like It
on the Road!": Postcard, 3x6. Front of card
is white, with red, gold and black lettering,
and has photo rendering showing three-quarter
frontal view of red Mercury 8 4-Door Sport Sedan.
Reverse side is unused postcard. Price: $10.
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Year: 1951 (Item #B17610) -
Photo
1
MERCURY (Series 1CM): Press release, 7x8.
Sheet has photograph showing side view of Mercury
4-Door Sport Sedan, with discussion on Merc-O-Matic
automatic transmission. Dated Oct. 23, 1950. Price:
$10.
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Year: 1951 (Item #B17733) -
Photo
1
MERCURY, "The Mercury Rises": 4 page color
folder, with insert, 11x8. White cover, with orange
and black lettering, frames art rendering of city
street. Folder opens to 11x17 layout with discussion
on "Mercury: Manufacturing, Sales and Service
Network". Back cover has two photo renderings
showing side view of red Mercury Convertible and
three-quarter frontal view of blue Mercury 4-Door
Sedan, with discussion. Insert sheet has article
on Mercury sales for 1950. Original factory literature
produced from an article in "Lincoln-Mercury Times"
magazine, dated Jan.-Feb. 1951. Price: $25.
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Year: 1951 (Item #B6408) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "Mercury
Brings You Merc-O-Matic Drive! For the Drive of
Your Life": 16 page color catalog, 8x9. White
cover, with red, blue and black lettering, has
four art renderings showing settings in which
Merc-O-Matic Drive will make driving easier. Forty-two
renderings and drawings illustrate this feature
and how it works. Dated 10-50. Price: $50.
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Year: 1951 (Item #B35107) -
Photo
1 Photo
2
MERCURY (Mercury and Monterey [Series 1CM]), "The
Mercury Rises": 6 page part-color folder,
11x9. Cover is reproduction of art rendering on
cover of "Lincoln- Mercury Times" magazine. Back
cover has photo rendering showing three-quarter
frontal view of blue Mercury 4-Door Sedan and
side view of red Mercury Convertible. Discussion
is on the history of Mercury from 1946-1950 and
its manufacturing, sales and service network.
Original factory literature produced from an article
in the "Lincoln-Mercury Times", dated Jan./Feb.
1951. Price: $25.
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Year: 1951 (Item #B17611) -
Photo
1 Photo
2 Photo
3
MERCURY (Mercury and Monterey [Series 1CM]), "More
Your Mercury Than Ever . . . with These Mercury
Styled Accessories": 52 page non-color catalog,
6x9. Black cover with white title bar and red,
white, gray and black lettering. Forty-six photographs,
photo renderings and drawings show optional accessories
that you could purchase to add to the pleasure,
comfort, safety or maintenance of your new automobile
-- radio, heater, vanity mirror, exhaust pipe
extension, safety backup lights, ashtray light,
seat covers, etc. Dated 10-50. Price: $55.
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Year: 1951 (Item #B3794) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "Presenting
the New Mercury": 16 page color folder, 8x12.
White cover, with gray, gold and red lettering,
is photo rendering showing side view of green
Mercury 4-Door Sport Sedan and line drawing showing
frontal view of Mercury. Folder opens to 34x24
layout with twelve art renderings showing exterior
and interior of the Mercury Sport Coupe, Sport
Sedan, 6-Passenger Convertible and Station Wagon
and the Mercury Monterey, with description of
each. Reverse side has ten art renderings showing
exterior, engine, upholstery selections and features
of cars, with discussion and specifications. Dated
10-50. Price: $60.
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Year: 1951 (Item #B6412) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "For
the Drive of Your Life! The New Mercury with Merc-O-Matic
Drive": 12 page non-color folder, 10x11. White
cover, with gold and black lettering, has three-quarter
frontal view photograph of Mercury Sport Sedan.
Gold highlights throughout. Folder opens to 14x34
layout with eleven photographs and photo renderings
showing exterior and interior of Mercury Sport
Sedan, Sport Coupe, Convertible and Station Wagon
and the Monterey Coupe. Reverse side has six additional
photo renderings of cars, steering wheel and engine,
with discussion and specifications. Dated 10-50.
Price: $40.
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Year: 1951 (Item #B9773) -
Photo
1
MERCURY (Mercury and Monterey [Series 1CM]), "For
the Drive of Your Life! The New Mercury with Merc-O-Matic
Drive": 12 page non-color folder, 10x11. White
cover, with gold and black lettering, has three-quarter
frontal view photograph of Mercury Sport Sedan.
Gold highlights throughout. Folder opens to 14x34
layout with eleven photographs and photo renderings
showing exterior and interior of Mercury Sport
Sedan, Sport Coupe, Convertible and Station Wagon
and the Monterey Coupe. Reverse side has six additional
photo renderings of cars, steering wheel and engine,
with discussion and specifications. Dated 1-51.
Price: $40.
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Year: 1952 (Item #B3795) -
Photo
1
MERCURY (Monterey, Custom and Mercury), "Meet
the New Mercury: The Car That Puts You First":
12 page non-color folder, 10x12. White cover with
blue and black lettering shows three-quarter frontal
view art rendering of Monterey 4-Door Sedan. Folder
opens to 29x24 layout with eight photo renderings
showing the Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Monterey Custom
Sport Coupe; Custom 2- and 4-Door Sedans; and
Mercury 6 - and 8-Passenger Station Wagons, with
discussion. Reverse side has fourteen additional
photo renderings and drawings showing exterior,
interior, engine, chassis and features, with discussion
and specifications. Dated 12-51. Form No. M-52-2.
Price: $50.
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Year: 1952 (Item #B33572) -
Photo
1
MERCURY, "Your Invitation to Look at Mercury:
The Most Challenging New Car of Any Year":
24 page color catalog, 11x11. White cover, with
red, green and black lettering, is photo rendering
showing three-quarter frontal view of blue Mercury
Monterey 4-Door Sedan. Forty-one photo renderings
and drawings show exterior, interior, engine,
chassis and mechanical features of Mercury Monterey
Special Custom 4-Door Sedan, Coupe and Convertible;
Mercury Custom 2- and 4-Door Sedans, Sport Coupe;
and 6- and 8-Passenger Station Wagons. Includes
discussion and specifications. Cover has two paperclip
marks; therefore, price has been reduced. Comes
with form letter on Mercury letterhead to potential
customer. Dated 12-51. Price: $65.
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Year: 1952 (Item #B35066) -
Photo
1
MERCURY (Monterey, Custom and Mercury), "Meet
the New Mercury: The Car That Puts You First":
12 page non-color folder, 10x12. White cover with
blue and black lettering shows three-quarter frontal
view art rendering of Monterey 4-Door Sedan. Folder
opens to 29x24 layout with eight photo renderings
showing the Mercury Monterey Special Custom 4-Door
Sedan, Coupe and Convertible; Monterey Custom
Sport Coupe; Custom 2- and 4-Door Sedans; and
Mercury 6 - and 8-Passenger Station Wagons, with
discussion. Reverse side has fourteen additional
photo renderings and drawings showing exterior,
interior, engine, chassis and features, with discussion
and specifications. Cover has dealer stamp; therefore,
price has been reduced. Dated 12-51. Form No.
M-52-2. Price: $45.
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Year: 1952 (Item #B4443) -
Photo
1
MERCURY (Custom and Monterey), "Quick Facts About
the New Mercury": 12 page non-color catalog,
7x4. White cover, with black and blue lettering,
has drawings of exterior, engine and chassis of
Mercury automobiles. Fourteen photographs and
drawings show exterior, interior, engine, chassis
and mechanical features of Mercury Monterey Special
Custom 4-Door Sedan, Coupe and Convertible; Custom
2- and 4-Door Sedans; and 8-Passenger Station
Wagon. Includes discussion, specifications and
side view dimensional drawing. Dated 12-51. Form
No. M-52-4. Price: $25.
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Year: 1952 (Item #B33989) -
Photo
1 Photo
2
MERCURY, "Mercury Monterey: A Firsthand Look at
Three Winning New Body Styles": 6 page color
folder, 8x11. White cover, with red, green and
black lettering, has photo rendering showing three-quarter
frontal view of two-tone blue Mercury Monterey
Special Custom Coupe. Folder opens to 8x34 layout
with seven photo renderings and drawings showing
exterior, interior and Merc-O-Matic drive for
Mercury Monterey Special Custom 4-Door Sedan,
Coupe and Convertible, with discussion. Reverse
side has five additional photo renderings and
drawings showing interior and paint color combinations
available, with discussion and specifications.
Comes with form letter on Mercury letterhead to
potential customer and original mailing envelope.
Dated 12-51. Price: $60.
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Year: 1952 (Item #B5419) -
Photo
1
MERCURY, "Mercury Monterey: A Challenging New
Series of Spirited Cars!": 6 page color folder,
8x11. White cover, with red, green and black lettering,
has three- quarter frontal view photo rendering
of two-tone blue Mercury Monterey Special Custom
Coupe. Thirteen renderings and drawings show exterior
and interior of Special Custom Coupe, Convertible
and 4-Door Sedan. Includes discussion and specifications.
Dated 12-51. Form No. M-52-3. Price: $50.
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Year: 1952 (Item #B35067) -
Photo
1
MERCURY, "Mercury Monterey: A Challenging New
Series of Spirited Cars!": 6 page color folder,
8x11. White cover, with red, green and black lettering,
has three- quarter frontal view photo rendering
of two-tone blue Mercury Monterey Special Custom
Coupe. Thirteen renderings and drawings show exterior
and interior of Special Custom Coupe, Convertible
and 4-Door Sedan. Includes discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. Dated 12-51. Form No. M-52-3. Price:
$45.
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Year: 1953 (Item #B6437) -
Photo
1
MERCURY (Custom and Monterey), "The New Mercury:
Farther Than Ever Ahead of Its Field": 8 page
color folder, 11x14. Cover is photo rendering
showing three- quarter frontal view of light green
Mercury Monterey Special Custom Coupe, with red
and black car in background. Folder opens to 22x28
layout showing Mercury Custom 2- and 4-Door Sedans
and Sport Coupe; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; and Monterey Station
Wagon. Reverse side has twelve photographs, photo
rendering and drawing of exterior, interior, chassis
and frame. Includes discussion and specifications.
Dated 10-52. Form No. M-53-103. Price: $65.
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Year: 1953 (Item #B30653) -
Photo
1
MERCURY (Custom and Monterey), "The New Mercury:
Farther Than Ever Ahead of Its Field": 8 page
color folder, 11x14. Cover is photo rendering
showing three- quarter frontal view of light green
Mercury Monterey Special Custom Coupe, with red
and black car in background. Folder opens to 22x28
layout showing Mercury Custom 2- and 4-Door Sedans
and Sport Coupe; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; and Monterey Station
Wagon. Reverse side has twelve photographs, photo
rendering and drawing of exterior, interior, chassis
and frame. Includes discussion and specifications.
Dated 4-53-REVISED. Form No. M-53-103. Price:
$65.
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Year: 1953 (Item #B33990) -
Photo
1
MERCURY (Custom and Monterey), "The New Mercury
. . . The Greatest Yet!": 12 page part-color
catalog, 9x12. White cover, with red title box
and red, white and black lettering, has photo
rendering showing three-quarter frontal view of
Mercury Custom 4-Door Sedan in front of elegant
home. Folder opens to 9x23 layout with five photo
renderings and drawing showing exterior and interior
of Mercury Custom 2- and 4-Door Sedans and Mercury
Monterey Custom Coupe and Convertible, with discussion.
Reverse side has seven photo renderings and drawings
showing exterior, interior, engine, chassis and
features, with discussion and specifications.
Cover has dealer stamp and one interior page has
red ink printer smudge; therefore, price has been
reduced. Canadian. I.D. #ADV 371. Price: $50.
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Year: 1953 (Item #B6612) -
Photo
1
MERCURY (Custom and Monterey), "Quick Facts About
the Greatest Yet -- New Mercury": 12 page
non-color catalog, 4x8. White cover, with orange,
black and gray lettering, has three-quarter frontal
view photograph of Mercury Monterey Special Custom
Coupe. Thirteen photographs, photo renderings
and drawings show exterior, interior, engine,
chassis and features of Mercury Custom 2- and
4-Door Sedans and Sport Coupe and Monterey Special
Custom Coupe, 4-Door Sedan, Convertible and Station
Wagon. Includes discussion, specifications and
side view dimensional drawing. Dated 10-52. Form
No. M-53-104. Price: $30.
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Year: 1953 (Item #B35069) -
Photo
1
MERCURY (Custom and Monterey), "The New Mercury:
Farther Than Ever Ahead of Its Field": 8 page
color folder, 11x14. Cover is photo rendering
showing three- quarter frontal view of light green
Mercury Monterey Special Custom Coupe, with red
and black car in background. Folder opens to 22x28
layout showing Mercury Custom 2- and 4-Door Sedans
and Sport Coupe; Monterey Special Custom Coupe,
4-Door Sedan and Convertible; and Monterey Station
Wagon. Reverse side has twelve photographs, photo
rendering and drawing of exterior, interior, chassis
and frame. Includes discussion and specifications.
Cover has dealer stamp and shows very light handling;
therefore, price has been reduced. Dated 10-52.
Form No. M-53-103. Price: $60.
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Year: 1954 (Item #B29489) -
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