Year: 1934  (Item #B8694)  -   Photo 1   
LASALLE (Series 50 [Model 350]), "De Nieuwe LaSalle": 24 page color folder, 9x4. White and gray cover, with blue lines and light gray title plate box has art rendering of the explorer "LaSalle". Twenty-five photo renderings of exterior, interior, engine, chassis and mechanical features of the LaSalle 5-Passenger Sedan, 5-Passenger Club Sedan, 2-Passenger Convertible Coupe and 2-Passenger Coupe. Includes discussion. In Dutch. I.D. #28. Price: $135.
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Year: 1934  (Item #B3903)  -   Photo 1   
LASALLE (Series 50 [Model 350]), "LaSalle 5-Passenger Sedan": 4 page color folder, 5x10. Cover is full page three-quarter frontal view photo rendering of red car, against tan background, framed with gray border. Birds' eye frontal view of car, with discussion, inside folder. Back cover has information on "Deferred Payment Plan" and a place to write in optional equipment that the customer would like to have included in purchase. Price: $45.
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Year: 1934  (Item #B34148)  -   Photo 1    Photo 2  
LASALLE (Series 50 [Model 350]), "The New LaSalle": 24 page color folder, 9x4. White and gray cover, with blue lines, light gray title plate box and dark gray lettering, has art rendering of the explorer "LaSalle". Folder opens once to 18x12 layout with seven photo renderings showing LaSalle 5-Passenger Sedan, 5-Passenger Club Sedan, 2-Passenger Convertible Coupe and 2-Passenger Coupe by Fleetwood, with discussion, then opens a second time to 18x25 layout with eighteen photographs, photo renderings and drawings showing exterior and interior features, frame, engine, chassis and mechanical parts, with discussion. Reverse side has additional discussion and information on G.M.A.C. installment terms. Price: $100.
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Year: 1935  (Item #B34149)  -   Photo 1   
LASALLE (Full Line), "Relax with Knee-Action Wheels as You Drive in a Cadillac or LaSalle on Any Kind of Road": 8 page non-color folder, 9x4. Yellow, brown and white cover, with brown and black lettering, has photograph of Rideograph machine. Folder opens to 9x15 layout with two photographs and test graphs showing how Rideograph Ride Reaction Recorder measures riding discomfort while a car is in motion, with discussion. Reverse side has three photographs showing "Knee-Action Wheels", "Center-Point Steering" and "Ride Stabilizer", with discussion and list of features. Copyright 1934. Price: $60.
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Year: 1937  (Item #B37141)  -   Photo 1    Photo 2  
LASALLE (Series 37-50), "A Look at the New LaSalle V-8: Cadillac Built": 16 page color catalog, 9x13. Half of cover is white, with red and black lettering, and half is art rendering showing frontal view of silver LaSalle Convertible Coupe driving on country road. Five full page layouts show LaSalle V-8 Five Passenger 2- and 4-Door Touring Sedans, 2-Passenger Coupe, Convertible Sedan and Convertible Coupe. Twenty-five photographs, photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts, features, craftsmen at work on cars and manufacturing facility. Includes discussion and specifications. 1" at left edge has minor sun fade; therefore, price has been reduced. Dated Oct. 1936. Price: $235.
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Year: 1938  (Item #B3914)  -   Photo 1    Photo 2   Photo 3   Photo 4  
LASALLE (Series 38-50), "LaSalle V-8: Engineered and Built By Cadillac": 16 page color catalog, 8x13. Heavy blue cover with yellow lettering and dark blue silhouette of emblem, has cutout V 8. Twenty-seven photo renderings show exterior, interior, engine, chassis and mechanical features of LaSalle Five-Passenger Sedan, Five-Passenger Touring Coupe, Convertible Coupe and Sedan and Two-Passenger Coupe, with beautiful full page color art renderings of each body style. Includes discussion and specifications. Comes with original factory presentation envelope. Dated. Sep. 1937. Price: $250.
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Year: 1939  (Item #B26086)  -   Photo 1   
LASALLE : Photograph, 8x10. Photograph shows three-quarter frontal view of LaSalle Convertible Sedan, by Bohman & Schwartz Coachbuilders, parked in outdoor setting. Photograph was produced in the 1960's from original factory negative. Price: $10.
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Year: 1939  (Item #B32409)  -   Photo 1   
LASALLE (Series 39-50), "The New LaSalle V-8: For Looks . Luxury . and Low Cost": 20 page part-color catalog, 6x9. Maroon cover with tan lettering has three- quarter frontal view photo rendering of green convertible. Fifty-six photo renderings show exterior, interior, engine and chassis of LaSalle 5-Passenger 2- and 4-Door Touring Sedans, Convertible Coupe and Sedan and 2-Passenger Coupe. Includes discussion and specifications. Shows light wear and cover has collector's label; therefore, price has been reduced. Dated Oct. 15, 1938. Price: $125.
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Year: 1940  (Item #B4245)  -   Photo 1    Photo 2   Photo 3   Photo 4   Photo 5   Photo 6  
LASALLE (Series 40-50/40-52), "May I Tell You About the New LaSalles?": 36 page color catalog, 9x12. Blue cover, with yellow lettering, has photo rendering of a salesman holding a copy of the catalog. The salesman takes you on a tour of the cars and the manufacturing process. Full page photo renderings show LaSalle 4-Door Sedan, 2-Passenger Coupe, 2-Door Sedan, Convertible Coupe, Convertible Sedan, Special Coupe and Special Sedan. Seventy-three additional photo renderings and drawings show exterior, interior, engine, chassis and mechanical features. Includes detailed discussion, specifications and information on the General Motors Instalment Plan. Comes with special gray presentation envelope with blue lettering and rectangular box for customer's address. Dated Sep. 1, 1939. Price: $300.
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Year: 1940  (Item #B37295)  -   Photo 1    Photo 2  
LASALLE (Series 40-50/40-52), "May I Tell You About the New LaSalles?": 24 page color catalog, 6x9. Blue cover, with yellow lettering, has photo rendering of a salesman holding a copy of the catalog. The salesman takes you on a tour of the cars and the manufacturing process. Fifty-four photo renderings and drawings show exterior, interior, engine, chassis, mechanical parts and features of LaSalle 2- and 4-Door Sedans, Coupe, Convertible Coupe and Sedan and Special Sedan. Includes discussion and specifications. Dated Oct. 1, 1939. Price: $110.
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