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Year: 1934 (Item #B8694) -
Photo
1
LASALLE (Series 50 [Model 350]), "De Nieuwe LaSalle":
24 page color folder, 9x4. White and gray cover,
with blue lines and light gray title plate box
has art rendering of the explorer "LaSalle". Twenty-five
photo renderings of exterior, interior, engine,
chassis and mechanical features of the LaSalle
5-Passenger Sedan, 5-Passenger Club Sedan, 2-Passenger
Convertible Coupe and 2-Passenger Coupe. Includes
discussion. In Dutch. I.D. #28. Price: $135.
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Year: 1934 (Item #B3903) -
Photo
1
LASALLE (Series 50 [Model 350]), "LaSalle 5-Passenger
Sedan": 4 page color folder, 5x10. Cover is
full page three-quarter frontal view photo rendering
of red car, against tan background, framed with
gray border. Birds' eye frontal view of car, with
discussion, inside folder. Back cover has information
on "Deferred Payment Plan" and a place to write
in optional equipment that the customer would
like to have included in purchase. Price: $45.
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Year: 1934 (Item #B34148) -
Photo
1 Photo
2
LASALLE (Series 50 [Model 350]), "The New LaSalle":
24 page color folder, 9x4. White and gray cover,
with blue lines, light gray title plate box and
dark gray lettering, has art rendering of the
explorer "LaSalle". Folder opens once to 18x12
layout with seven photo renderings showing LaSalle
5-Passenger Sedan, 5-Passenger Club Sedan, 2-Passenger
Convertible Coupe and 2-Passenger Coupe by Fleetwood,
with discussion, then opens a second time to 18x25
layout with eighteen photographs, photo renderings
and drawings showing exterior and interior features,
frame, engine, chassis and mechanical parts, with
discussion. Reverse side has additional discussion
and information on G.M.A.C. installment terms.
Price: $100.
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Year: 1935 (Item #B34149) -
Photo
1
LASALLE (Full Line), "Relax with Knee-Action Wheels
as You Drive in a Cadillac or LaSalle on Any Kind
of Road": 8 page non-color folder, 9x4. Yellow,
brown and white cover, with brown and black lettering,
has photograph of Rideograph machine. Folder opens
to 9x15 layout with two photographs and test graphs
showing how Rideograph Ride Reaction Recorder
measures riding discomfort while a car is in motion,
with discussion. Reverse side has three photographs
showing "Knee-Action Wheels", "Center-Point Steering"
and "Ride Stabilizer", with discussion and list
of features. Copyright 1934. Price: $60.
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Year: 1937 (Item #B37141) -
Photo
1 Photo
2
LASALLE (Series 37-50), "A Look at the New LaSalle
V-8: Cadillac Built": 16 page color catalog,
9x13. Half of cover is white, with red and black
lettering, and half is art rendering showing frontal
view of silver LaSalle Convertible Coupe driving
on country road. Five full page layouts show LaSalle
V-8 Five Passenger 2- and 4-Door Touring Sedans,
2-Passenger Coupe, Convertible Sedan and Convertible
Coupe. Twenty-five photographs, photo renderings
and drawings show exterior, interior, engine,
chassis, mechanical parts, features, craftsmen
at work on cars and manufacturing facility. Includes
discussion and specifications. 1" at left edge
has minor sun fade; therefore, price has been
reduced. Dated Oct. 1936. Price: $235.
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Year: 1938 (Item #B3914) -
Photo
1 Photo
2 Photo
3 Photo
4
LASALLE (Series 38-50), "LaSalle V-8: Engineered
and Built By Cadillac": 16 page color catalog,
8x13. Heavy blue cover with yellow lettering and
dark blue silhouette of emblem, has cutout V 8.
Twenty-seven photo renderings show exterior, interior,
engine, chassis and mechanical features of LaSalle
Five-Passenger Sedan, Five-Passenger Touring Coupe,
Convertible Coupe and Sedan and Two-Passenger
Coupe, with beautiful full page color art renderings
of each body style. Includes discussion and specifications.
Comes with original factory presentation envelope.
Dated. Sep. 1937. Price: $250.
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Year: 1939 (Item #B26086) -
Photo
1
LASALLE : Photograph, 8x10. Photograph shows
three-quarter frontal view of LaSalle Convertible
Sedan, by Bohman & Schwartz Coachbuilders, parked
in outdoor setting. Photograph was produced in
the 1960's from original factory negative. Price:
$10.
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Year: 1939 (Item #B32409) -
Photo
1
LASALLE (Series 39-50), "The New LaSalle V-8:
For Looks . Luxury . and Low Cost": 20 page
part-color catalog, 6x9. Maroon cover with tan
lettering has three- quarter frontal view photo
rendering of green convertible. Fifty-six photo
renderings show exterior, interior, engine and
chassis of LaSalle 5-Passenger 2- and 4-Door Touring
Sedans, Convertible Coupe and Sedan and 2-Passenger
Coupe. Includes discussion and specifications.
Shows light wear and cover has collector's label;
therefore, price has been reduced. Dated Oct.
15, 1938. Price: $125.
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Year: 1940 (Item #B4245) -
Photo
1 Photo
2 Photo
3 Photo
4 Photo
5 Photo
6
LASALLE (Series 40-50/40-52), "May I Tell You
About the New LaSalles?": 36 page color catalog,
9x12. Blue cover, with yellow lettering, has photo
rendering of a salesman holding a copy of the
catalog. The salesman takes you on a tour of the
cars and the manufacturing process. Full page
photo renderings show LaSalle 4-Door Sedan, 2-Passenger
Coupe, 2-Door Sedan, Convertible Coupe, Convertible
Sedan, Special Coupe and Special Sedan. Seventy-three
additional photo renderings and drawings show
exterior, interior, engine, chassis and mechanical
features. Includes detailed discussion, specifications
and information on the General Motors Instalment
Plan. Comes with special gray presentation envelope
with blue lettering and rectangular box for customer's
address. Dated Sep. 1, 1939. Price: $300.
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Year: 1940 (Item #B37295) -
Photo
1 Photo
2
LASALLE (Series 40-50/40-52), "May I Tell You
About the New LaSalles?": 24 page color catalog,
6x9. Blue cover, with yellow lettering, has photo
rendering of a salesman holding a copy of the
catalog. The salesman takes you on a tour of the
cars and the manufacturing process. Fifty-four
photo renderings and drawings show exterior, interior,
engine, chassis, mechanical parts and features
of LaSalle 2- and 4-Door Sedans, Coupe, Convertible
Coupe and Sedan and Special Sedan. Includes discussion
and specifications. Dated Oct. 1, 1939. Price:
$110.
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