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McLellan's Automotive History, 9111 Longstaff Drive, Houston, TX 77031-2711
Phone: (713) 772-3285 Fax: (713) 772-3287 E-mail : mclellans@mclellansautomotive.com
 
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DeSoto
SALES LITERATURE :: CARS & TRUCKS
 
 


Year: 1932  (Item #B33284)
  -   Photo 1    Photo 2  
DESOTO (Standard and Custom [SB]), "The DeSoto Six with Floating Power":
12 page color folder, 4x9. Red and yellow cover, with black lettering, has yellow, black and gray DeSoto emblem. Folder opens to 11x27 layout with eight photographs showing DeSoto Custom 5- Passenger Sedan Deluxe, Convertible Sedan Deluxe, Convertible Coupe and Roadster Deluxe; and Standard 2- and 4-Door Sedans, Coupe and Rumble Seat Coupe, with discussion. Reverse side has six photo renderings and drawings showing grille, frame, engine and mechanical parts, with discussion and specifications. Shows light handling; therefore, price has been reduced. Price: $50.
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Year: 1935  (Item #B26101)
  -   Photo 1   
DESOTO (Airstream):
Photograph, 8x10. Photograph shows three-quarter frontal view of DeSoto Airstream 4-Door Sedan parked in outdoor winter scene. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Price: $10.
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Year: 1935  (Item #B33285)
  -   Photo 1    Photo 2  
DESOTO (Airflow and Airstream), "DeSoto Presents: Two Great Works of Art in Aero-Dynamic Design":
12 page non-color catalog, 5x9. Black cover with white lettering and star. Back cover has drawing of busy street in Europe. Sixteen photographs and photo renderings show exterior, interior, engine, chassis, mechanical parts and features of DeSoto Airflow and Airstream 4-Door Sedans. Includes discussion and specifications. Shows handling and 1/4x1/2 rectangle is missing from corner of cover; therefore, price has been reduced. Price: $50.
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Year: 1937  (Item #B26102)
  -   Photo 1   
DESOTO (S-3):
Photograph, 8x10. Photograph shows three-quarter frontal view of DeSoto 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37661. Price: $10.
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Year: 1937  (Item #B26120)
  -   Photo 1   
DESOTO:
Photograph, 8x10. Photograph shows three-quarter frontal view of DeSoto Long Wheelbase Sedan-Limousine. Photograph was produced in the 1960's from original factory negative. Neg. No. WS-1489. Price: $10.
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Year: 1938  (Item #B26103)
  -   Photo 1   
DESOTO (S-5):
Photograph, 8x10. Photograph shows three-quarter frontal view of DeSoto 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37681. Price: $10.
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Year: 1938  (Item #B26104)
  -   Photo 1   
DESOTO (S-6):
Photograph, 8x10. Photograph shows side view of DeSoto 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37701. Price: $10.
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Year: 1938  (Item #B34800)
  -   Photo 1    Photo 2  
DESOTO, "DeSoto":
32 page part-color folder, 6x9. Black cover, with blue lettering, is closeup view photo rendering showing grille and headlights on red DeSoto automobile. Folder opens to 22x34 layout with seven photo renderings showing DeSoto 4-Door Sedan, 4-Door Sedan with Luggage Compartment, 7-Passenger Sedan, Touring Brougham with Trunk, Coupe with Rear Luggage Deck, Convertible Sedan and Convertible Coupe, with discussion, list of features and cutaway photo rendering of engine. Reverse side has forty-one photographs and drawings showing exterior, interior, frame, engine, chassis, mechanical parts and features, with discussion. Dated 10-37. Price: $125.
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Year: 1939  (Item #B18782)
  -   Photo 1    Photo 2  
DESOTO (Custom and Deluxe), "DeSoto":
16 page color folder, 6x9. Black cover, with yellow lettering, is closeup view photo rendering showing grille and headlights on green DeSoto automobile. Folder opens to 22x17 layout with four full page photo renderings showing three- quarter frontal views of DeSoto Custom and Deluxe 2- and 4-Door Touring Sedans, Coupe and 7-Passenger Sedan-Limousine and seven photographs, photo renderings and drawings showing interiors, engine/chassis and mechanical parts, with discussion. Reverse side has sixteen additional photographs, photo renderings and drawings showing exterior and interior features, with discussion. Dated 10-38. Price: $90.
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Year: 1940  (Item #B34094)
  -   Photo 1    Photo 2   Photo 3  
DESOTO (Custom and Deluxe), "DeSoto: The Great American Family Car":
24 page color catalog, 10x12. Blue cover, with blue and white lettering and red, white and blue title bar, is photo rendering showing grille and headlights on red DeSoto automobile. Sixty-four photographs and photo renderings, including ten full page layouts for models, show exterior, interior, engine, chassis, features, mechanical parts and accessories for DeSoto Deluxe Coupe, Coupe with Auxiliary Seats, 2- and 4-Door Touring Sedans and 7-Passenger Sedan and Custom Coupe, Coupe with Auxiliary Seats, 2- and 4-Door Touring Sedans, Convertible Coupe with Power-Operated Top, 7-Passenger Sedan and Limousine. Includes discussion, specifications and information on warranty and payment terms. Shows light handling; therefore, price has been reduced. Price: $150.
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Year: 1940  (Item #B8306)
  -   Photo 1   
DESOTO (Custom and Deluxe), "DeSoto":
16 page non-color catalog, 6x9. Dark blue cover, with white lettering, has closeup view photo rendering of front of blue car against brown backdrop. Blue and brown highlights throughout. Twenty three blue-toned photographs and photo renderings, including four full page three-quarter frontal view renderings of models, show exterior, interior, engine, chassis and features of DeSoto Deluxe Touring Sedan and Coupe and Custom Touring Sedan and Convertible Coupe. Includes discussion, specifications and list of features. Price: $65.
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Year: 1941  (Item #B36881)
  -   Photo 1    Photo 2   Photo 3  
DESOTO (Custom and DeLuxe), "Sketch Book of the DeSoto":
12 page color catalog, 9x11. Black cover, with yellow and white lettering, has photo rendering showing grille and headlights on red DeSoto automobile. Catalog is done in the style of an artist's sketch book with forty-two photo renderings, including nice full page views of DeSoto 4-Door Sedan, Club Coupe, Convertible Club Coupe and Town Sedan, showing exterior, interior and features. Printed on heavy paper, with dark color backgrounds and descriptions in white cursive writing. Includes list of highlights. Nice! Back cover has hardly noticeable spots and cover has dealer stamp; therefore, price has been reduced. Price: $90.
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Year: 1941  (Item #B8753)
  -   Photo 1    Photo 2   Photo 3  
DESOTO (Custom and Deluxe), "Sketch Book of the DeSoto":
12 page color catalog, 9x11. Black cover, with yellow and white lettering, has photo rendering showing grille and headlights on red DeSoto automobile. Catalog is done in the style of an artist's sketch book with forty- two photo renderings, including nice full page views of DeSoto 4-Door Sedan, Club Coupe, Convertible Club Coupe and Town Sedan, showing exterior, interior and features. Printed on heavy paper, with dark color backgrounds and descriptions in white cursive writing. Includes list of highlights. Nice! Price: $100.
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Year: 1946  (Item #B30771)
  -   Photo 1   
DESOTO (Custom and Deluxe), "The New DeSoto: America's Newest New Car":
8 page non-color folder, 10x7. Brown cover, with white lettering and white triple line border frame, has three-quarter frontal view photo rendering of DeSoto Custom 4-Door Sedan. Twenty- four photo renderings and drawings show exterior, interior and features of DeSoto Custom Club Coupe, Brougham, 7-Passenger Sedan, 2- and 4-Door Sedans and Convertible Club Coupe and Deluxe 3-Passenger Coupe. Includes discussion and specifications. Folded for mailing; therefore, price has been reduced. Dated 3-15-46. Price: $40.
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Year: 1950  (Item #B34801)
  -   Photo 1   
DESOTO (Custom and DeLuxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red and black lettering and gold and silver emblem, has photo rendering showing red DeSoto Custom 4-Door Sedan in spotlight. Folder opens to 25x21 layout with eight photo renderings showing three-quarter frontal views of DeSoto Custom 4-Door Sedan, Club Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman 2-Door Hardtop, Suburban and Station Wagon with wood panels and DeSoto Deluxe 4-Door Sedan, Club Coupe and Carry-All Sedan, with discussion. Reverse side has eighteen photo renderings showing exterior, interior, engine and features, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DES 5692 1000M-12-49. Price: $35.
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Year: 1950  (Item #B7924)
  -   Photo 1   
DESOTO (Custom), "Here's the New DeSoto: Drive a DeSoto Before You Decide!":
Postcard, 4x6. Front of card is yellow, with red and black lettering and has three-quarter frontal view photo rendering of red Custom 4-Door Sedan. Reverse side is unused postcard, with invitation to come in for a test drive. Price: $10.
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Year: 1950  (Item #B15670)
  -   Photo 1   
DESOTO (Custom), "Style Leader: The Distinctive DeSoto Lets You Drive Without Shifting":
8 page part-color folder, 9x11. Light green, dark green and gray cover with black and white lettering and drawing of DeSoto hood ornament. Folder opens to 17x22 layout with two photo renderings showing three-quarter frontal view of brown DeSoto Custom Club Coupe and three-quarter rear view of DeSoto Custom 4-Door Sedan and fourteen drawings show exterior, interior, mechanical parts and features, with discussion. Reverse side has beautiful one and one-half page photo rendering showing three-quarter frontal view of green DeSoto Custom 4-Door Sedan, with discussion and specifications. Chrysler Corporation of Canada Limited. Canadian. I.D. #DS502. Price: $45.
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Year: 1950  (Item #B5786)
  -   Photo 1    Photo 2  
DESOTO (Custom and Deluxe), "Presenting the New DeSoto: The Car Designed With You In Mind":
16 page color folder, 6x9. Gray cover, with red and white lettering, has photo rendering of steering wheel medallion. Folder opens to a colorful 24x18 layout with twelve exterior and interior views of DeSoto 4-Door Sedan, Club Coupe, Eight-Passenger Sedan, Custom Convertible, Suburban and Carry-All Sedan, with discussion and two seating arrangement drawings for Suburban. Reverse side has nine photo renderings and drawings of exterior, interior, engine, chassis and features, with specifications. Price: $40.
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Year: 1950  (Item #B15073)
  -   Photo 1   
DESOTO (Custom and Deluxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red and black lettering and gold and silver emblem, has photo rendering showing red DeSoto Custom 4-Door Sedan in spotlight. Folder opens to 25x21 layout with eight photo renderings showing three-quarter frontal views of DeSoto Custom 4-Door Sedan, Club Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman 2-Door Hardtop, Suburban and Station Wagon with wood panels and DeSoto Deluxe 4-Door Sedan, Club Coupe and Carry-All Sedan, with discussion. Reverse side has eighteen photo renderings showing exterior, interior, engine and features, with discussion and specifications. I.D. #DES 5692 1000M-12-49. Price: $40.
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Year: 1950  (Item #B34802)
  -   Photo 1   
DESOTO (Custom and Deluxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red and black lettering and gold and silver emblem, has photo rendering showing red DeSoto Custom 4-Door Sedan in spotlight. Folder opens to 25x21 layout with eight photo renderings showing three-quarter frontal views of DeSoto Custom 4-Door Sedan, Club Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman 2-Door Hardtop, Suburban and Station Wagon with wood panels and DeSoto Deluxe 4-Door Sedan, Club Coupe and Carry-All Sedan, with discussion. Reverse side has eighteen photo renderings showing exterior, interior, engine and features, with discussion and specifications. Cover has two dealer stamps; therefore, price has been reduced. I.D. #DES 5692 1000M-12-49. Price: $30.
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Year: 1951  (Item #B36883)
  -   Photo 1    Photo 2  
DESOTO (Custom and DeLuxe), "The DeSoto":
16 page color catalog, 8x11. Cover is photo rendering showing frontal view of red DeSoto automobile. Thirty-three renderings and drawings show exterior, interior, engine and mechanical features of DeSoto Custom 4-Door Sedan, Club Coupe and Eight Passenger Sedan; Convertible, Sportsman, Carry-All Sedan, Suburban and All-Steel Station Wagon. Includes discussion, specifications and seating arrangement charts for Suburban. Cover has dealer stamp; therefore, price has been reduced. I.D. #DES 5814-'51-500M. Price: $45.
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Year: 1951  (Item #B36886)
  -   Photo 1    Photo 2  
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x11. Cover has medium blue lettering on light blue paper, with three-quarter frontal view photo rendering of red DeSoto Custom 4-Door Sedan. Folder opens to 8x20 layout with six photo renderings showing exterior, interior and features of DeSoto Custom and DeLuxe 4-Door Sedans, with discussion. Back cover has three photo renderings showing engine, shock absorbers and brakes. NOTE: This rare pre-production brochure does not have an I.D. number and there is no discussion or specifications on the back cover. Price: $50.
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Year: 1951  (Item #B4669)
  -   Photo 1    Photo 2  
DESOTO (Custom and Deluxe), "The DeSoto":
4 page color folder, 8x10. Cover has dark blue lettering on light blue paper, with three-quarter frontal view photo rendering of red DeSoto Custom 4-Door Sedan. Folder opens to 8x20 layout with six photo renderings showing exterior, interior and features of DeSoto Custom and DeLuxe 4-Door Sedans, with discussion. Back cover has three photo renderings showing engine, shock absorbers and brakes, with discussion and specifications. I.D. #DES-5825-'51-1000M. Price: $35.
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Year: 1951  (Item #B36885)
  -   Photo 1    Photo 2  
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x11. Cover has dark blue lettering on light blue paper, with three-quarter frontal view photo rendering of red DeSoto Custom 4-Door Sedan. Folder opens to 8x20 layout with six photo renderings showing exterior, interior and features of DeSoto Custom and DeLuxe 4-Door Sedans, with discussion. Back cover has three photo renderings showing engine, shock absorbers and brakes, with discussion and specifications. Cover has dealer stamp and shows light handling; therefore, price has been reduced. I.D. #DES-5825-'51-1000M. Price: $25.
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Year: 1951  (Item #B36884)
  -   Photo 1    Photo 2  
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x10. Cover has dark blue lettering on light blue paper, with three-quarter frontal view photo rendering of red DeSoto Custom 4-Door Sedan. Folder opens to 8x20 layout with six photo renderings showing exterior, interior and features of DeSoto Custom and DeLuxe 4-Door Sedans, with discussion. Back cover has three photo renderings showing engine, shock absorbers and brakes, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DES-5825-'51-1000M. Price: $30.
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Year: 1951  (Item #B10863)
  -   Photo 1   
DESOTO, "For Safety's Sake!":
12 page non-color catalog, 5x4. Blue cover, with black lettering, has drawing of man on water with life preserver. Printed on blue paper throughout. Nine drawings, with discussion, illustrate safety features built into DeSoto automobiles. Price: $25.
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Year: 1951  (Item #B10861)
  -   Photo 1   
DESOTO, "The Story of the Ride That's a Revelation":
12 page non-color catalog, 5x4. Yellow cover, with black lettering, has frontal view drawing of DeSoto automobile "floating" on clouds. Printed on yellow paper throughout. Nine drawings, with discussion, illustrate reasons such as Oriflow shock absorbers, that "makes even the roughest road feel almost like a boulevard" in your DeSoto. Price: $25.
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Year: 1951  (Item #B4651)
  -   Photo 1   
DESOTO (Custom and Deluxe), "The DeSoto":
16 page color catalog, 8x11. Cover is photo rendering showing frontal view of red DeSoto automobile. Thirty-three renderings and drawings show exterior, interior, engine and mechanical features of DeSoto Custom 4-Door Sedan, Club Coupe and Eight Passenger Sedan; Convertible, Sportsman, Carry-All Sedan, Suburban and All-Steel Station Wagon. Includes discussion, specifications and seating arrangement charts for Suburban. I.D. #DES 5814-'51-500M. Price: $50.
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Year: 1952  (Item #B4668)
  -   Photo 1   
DESOTO (Custom), "DeSoto":
4 page color folder, 8x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Custom 4-Door Sedan on city street. Folder opens to 8x20 layout with five photo renderings showing exterior and interior views, with discussion. Back cover has five photo renderings and drawings showing engine and mechanical features, with discussion and specifications. I.D. #DES-5936-'52(6)-300M. Price: $35.
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Year: 1952  (Item #B4671)
  -   Photo 1   
DESOTO (Deluxe, Custom and Firedome), "The Brilliant New DeSoto":
16 page color catalog, 9x12. White cover, with red and gold lettering, has three-quarter frontal view photo rendering of red DeSoto Firedome 4-Door Sedan. Centerfold displays DeSoto Firedome Sportsman, Club Coupe, 4-Door Sedan, Convertible and Station Wagon and Custom 8-Passenger Sedan. Twenty-four additional renderings show exterior, interior, engine and mechanical features. Includes detailed discussion and specifications. I.D. #DES-5926-'52-800M. Price: $60.
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Year: 1952  (Item #B34803)
  -   Photo 1   
DESOTO (Custom), "DeSoto":
4 page color folder, 8x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Custom 4-Door Sedan on city street. Folder opens to 8x20 layout with five photo renderings showing exterior and interior views, with discussion. Back cover has five photo renderings and drawings showing engine and mechanical features, with discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DES-5936-'52(6)-300M. Price: $30.
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Year: 1952  (Item #B15077)
  -   Photo 1   
DESOTO, "DeSoto Power Steering: Easy as Dialing a Telephone!":
8 page non-color catalog, 9x6. Blue cover, with black and white lettering, has photo rendering of woman at wheel of car. Blue highlights throughout. Fourteen photo renderings and drawings illustrate the advantages of power steering. Includes discussion. I.D. #DES- 5981-'52-275M. Price: $30.
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Year: 1952  (Item #B37268)
  -   Photo 1   
DESOTO, "Announcing the Spectacular New DeSoto Firedome 8":
Postcard, 4x6. Front of card is tan and white, with red and black lettering, and has photo rendering showing three-quarter frontal view of red DeSoto Firedome 4-Door Sedan. Reverse side has discussion and is unused postcard. Price: $10.
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Year: 1952  (Item #B37269)
  -   Photo 1    Photo 2  
DESOTO, "DeSoto Power Steering: Easy as Dialing a Telephone!":
8 page non-color catalog, 9x6. Blue cover, with black and white lettering, has photo rendering of woman at wheel of car. Blue highlights throughout. Fourteen photo renderings and drawings illustrate the advantages of power steering. Includes discussion. Cover has dealer stamp; therefore, price has been reduced. I.D. #DES-5981-'52-275M. Price: $25.
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Year: 1952  (Item #B15076)
  -   Photo 1   
DESOTO (Deluxe, Custom and Firedome), "More Power to You: The Inside Story of DeSoto Firedome - America's Most Powerful Engine Design":
12 page part-color catalog, 9x7. Brown cover, with yellow lettering, has photo rendering of DeSoto Firedome V8 engine. Thirteen photographs, photo renderings and drawings illustrate the principle of the power behind Firedome engine and the cars it powers. I.D. #DES-5978-'52-300M. Price: $30.
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Year: 1952  (Item #B36887)
  -   Photo 1    Photo 2  
DESOTO (Custom), "DeSoto":
4 page color folder, 8x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Custom 4-Door Sedan on city street. Folder opens to 8x20 layout with five photo renderings showing exterior and interior views, with discussion. Back cover has five photo renderings and drawings showing engine and mechanical features, with discussion and specifications. Cover has dealer stamp and shows light handling; therefore, price has been reduced. I.D. #DES-5936-'52(6)-300M. Price: $25.
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Year: 1952  (Item #B36888)
  -   Photo 1    Photo 2   Photo 3  
DESOTO (Deluxe, Custom and Firedome), "The Brilliant New DeSoto":
16 page color catalog, 9x12. White cover, with red and gold lettering, has three-quarter frontal view photo rendering of red DeSoto Firedome 4-Door Sedan. Centerfold displays DeSoto Firedome Sportsman, Club Coupe, 4-Door Sedan, Convertible and Station Wagon and Custom 8-Passenger Sedan. Twenty-four additional renderings show exterior, interior, engine and mechanical features. Includes detailed discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DES-5926-'52-800M. Price: $55.
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Year: 1952  (Item #B15075)
  -   Photo 1   
DESOTO (Firedome), "DeSoto . . . The Finest in No-Shift Driving":
4 page non-color folder, 8x5. White cover, with black lettering, is drawing showing DeSoto Firedome 4-Door Sedan with green street light. Five additional photo renderings and drawings illustrate the principles of Fluid-Torque Drive, with DeSoto's Tip-Toe Shift. Includes discussion. Price: $20.
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Year: 1953  (Item #B3647)
  -   Photo 1   
DESOTO (Firedome and Powermaster Six), "Highlights of the Distinguished DeSoto":
8 page color catalog, 4x7. White cover with red and black lettering shows three- quarter frontal view of red DeSoto Firedome 4-Door Sedan. Thirteen art renderings show exterior, interior, engine and mechanical features of DeSoto Firedome 4-Door Sedan and Sportsman 2-Door Hardtop and Powermaster Six 4-Door Sedan. Includes discussion. I.D. #DMF952. Price: $25.
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Year: 1953  (Item #B3649)
  -   Photo 1   
DESOTO (Firedome and Powermaster Six), "The Distinguished DeSoto":
16 page color catalog, 9x12. Silver cover is art rendering showing three-quarter frontal view of red DeSoto Firedome V-8 4-Door Sedan driving past black wrought iron gate. Thirty-one art renderings, photo renderings and drawings show exterior, interior, engine and mechanical features of DeSoto Firedome V-8 4-Door Sedan, Club Coupe, Sportsman, Convertible, Station Wagon and Eight-Passenger Sedan and Powermaster Six 4-Door Sedan, Sportsman, Eight-Passenger Sedan, Club Coupe and Station Wagon. Includes discussion and specifications. I.D. #DCF 952. Price: $60.
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Year: 1953  (Item #B36889)
  -   Photo 1   
DESOTO (Firedome and Powermaster Six), "The Distinguished DeSoto":
16 page color catalog, 9x12. Silver cover is art rendering showing three-quarter frontal view of red DeSoto Firedome V-8 4-Door Sedan driving past black wrought iron gate. Thirty-one art renderings, photo renderings and drawings show exterior, interior, engine and mechanical features of DeSoto Firedome V-8 4-Door Sedan, Club Coupe, Sportsman, Convertible, Station Wagon and Eight-Passenger Sedan and Powermaster Six 4-Door Sedan, Sportsman, Eight-Passenger Sedan, Club Coupe and Station Wagon. Includes discussion and specifications. Shows handling and cover has two dealer stamps; therefore, price has been reduced. I.D. #DCF 952. Price: $45.
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Year: 1953  (Item #B36891)
  -   Photo 1    Photo 2  
DESOTO (Firedome and Powermaster Six), "Mountain Freshness in a DeSoto with the Airtemp Air Conditioning System":
4 page non-color folder, 11x9. Cover is photograph of outdoor scene with waterfall. Folder opens to 11x17 layout with four photographs and photo rendering showing features of DeSoto's Airtemp Air- Conditioning system, with discussion. Back cover has photo rendering of people who enjoy the cooling system, with list of features. Price: $25.
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Year: 1953  (Item #B3648)
  -   Photo 1   
DESOTO (Firedome and Powermaster Six), "The Distinguished DeSoto":
8 page non-color folder, 10x12. Tan cover shows three-quarter frontal view of brown DeSoto Firedome V-8 4-Door Sedan. Folder opens once to 10x24 layout with six brown-toned photo renderings showing DeSoto Firedome V-8 4-Door Sedan, Club Coupe, Sportsman 2-Door Hardtop, Convertible, Station Wagon and 8-Passenger Sedan, with discussion, then opens to 19x24 layout with fourteen photo renderings showing DeSoto Powermaster Six 4-Door Sedan, Club Coupe, Sportsman 2-Door Hardtop, 8-Passenger Sedan and Station Wagon and exterior, interior, engine and features of both models, with discussion. Back cover has three photo renderings of features, with discussion and specifications. I.D. #DRF 952. Price: $45.
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Year: 1953  (Item #B6604)
  -   Photo 1   
DESOTO, "DeSoto Full Power Steering: Easy as Dialing a Telephone!":
8 page part-color catalog, 4x7. Green and black cover, with black lettering, has photograph of woman at wheel of car. Green highlights throughout. Five drawings illustrate the advantages of power steering. Includes discussion. I.D. #DPSF952. Price: $25.
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Year: 1953  (Item #B10064)
  -   Photo 1   
DESOTO, "DeSoto Powermaster":
8 page color folder, 10x12. White cover, with gray and green "arrow" roads, has three-quarter frontal view photo rendering of gray DeSoto Powermaster 4-Door Sedan with red top. Folder opens to 19x23 layout with eleven photo renderings and drawings showing exterior, interior, engine, mechanical parts and features of the DeSoto Powermaster Sportsman and Club Coupe, with discussion. Reverse side has three additional photo renderings and drawings showing exterior and interior of Powermaster 4-Door Sedan, with discussion and specifications. Canadian. I.D. #DS 531. Price: $40.
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Year: 1953  (Item #B11631)
  -   Photo 1   
DESOTO, "DeSoto Powermaster 6":
8 page color folder, 9x12. Blue and white cover, with red and black lettering, has three-quarter frontal view photo rendering of yellow DeSoto Powermaster 6 Sportsman Hardtop Coupe with black top and red and black upholstery. Folder opens to 17x24 layout with four beautiful photo renderings showing the DeSoto Powermaster Sedan, Club Coupe, Sportsman Coupe and All- Steel Station Wagon. Reverse side has three additional photo renderings showing the DeSoto Powermaster 8-Passenger Sedan and two views of engine, with discussion and specifications. Export Division. I.D. #YPYWB. Price: $45.
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Year: 1953  (Item #B15673)
  -   Photo 1   
DESOTO, "DeSoto FireDome V8":
8 page color folder, 9x12. Brown cover, with orange and white lettering, is photo rendering showing three-quarter frontal view of green Firedome V8 4-Door Sedan driving through gold "V8" emblem. Folder opens to 17x24 layout with five photo renderings showing DeSoto Firedome 4-Door Sedan, Sportsman 2-Door Hardtop Coupe, Club Coupe, Convertible Coupe and engine, with discussion. Reverse side has two additional photo renderings showing DeSoto Firedome 8-Passenger Sedan and All-Steel Station Wagon, with discussion and specifications. Chrysler Corporation-Export Division. Folder has light crease; therefore, price has been reduced. I.D. #YOZYC. Price: $35.
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Year: 1953  (Item #B15674)
  -   Photo 1   
DESOTO, "DeSoto FireDome 8: Canada's Distinctive Automobile":
12 page color catalog, 10x12. White cover, with gray and black lettering, has photo rendering showing three-quarter frontal view of red DeSoto Firedome V8 4-Door Sedan driving through steering wheel. Twenty-eight photo renderings and drawings show exterior, interior, engine and features of the DeSoto Firedome V-8 Sportsman 4-Door Sedan, 2-Door Hardtop and Convertible Club Coupe. Includes discussion and specifications. Chrysler Corporation of Canada, Limited. Canadian. I.D. #DS 532. Price: $45.
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Year: 1953  (Item #B26047)
  -   Photo 1   
DESOTO (Firedome Sportsman [Prototype]):
Photograph, 8x10. Photograph shows three-quarter frontal view of DeSoto Firedome Sportsman 2-Door Hardtop parked in outdoor setting. Reverse side has Applegate and Applegate stamp. NOTE: Notation on back states that "production cars have chrome on front fender." This one does not. Photograph was produced in the 1960's from original factory negative. Neg. No. 37921. Price: $10.
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Year: 1954  (Item #B3652)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic PowerFlite Transmission Puts You Ahead Automatically!":
12 page part-color catalog, 9x7. Black cover with yellow and white lettering, red and yellow arrows and steering wheel. Twenty-six drawings illustrate principles of "The Secret of the amazing performance of PowerFlite", showing applications, safety features and performance. Price: $30.
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Year: 1954  (Item #B9073)
  -   Photo 1   
DESOTO (Concept Car), "The DeSoto Adventurer":
4 page non-color folder, 4x7. White and gray cover, with black lettering, has three-quarter frontal view of this Virgil Exner-designed, Ghia built, coupe. Three additional photographs show exterior and interior views. Includes discussion. Price: $65.
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Year: 1954  (Item #B36892)
  -   Photo 1    Photo 2  
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
20 page color catalog, 13x11. Cover is photograph showing three-quarter frontal view of two-tone green DeSoto Firedome V8 Sportsman 4-Door Sedan in front of ornate blue and white building. Fifty-two art renderings and drawings show exterior, interior, engine, chassis and mechanical features of DeSoto Firedome V-8 Club Coupe, Sportsman, 8-Passenger Sedan, Station Wagon, 4-Door Sedan and Convertible and Powermaster Club Coupe, 4-Door Sedan, 8-Passenger Sedan and Station Wagon. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DS 6250-11-53. Price: $55.
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Year: 1954  (Item #B36893)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
8 page color folder, 7x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Firedome 4-Door Sedan parked against wall that has drawings of company's three emblems. Twenty-four art renderings show exterior, interior, engine and chassis of DeSoto Firedome V-8 Club Coupe, Sportsman, Station Wagon, Convertible, 8-Passenger Sedan and 4-Door Sedan and Powermaster 4-Door Sedan, Club Coupe, Station Wagon and Eight-Passenger Sedan. Includes discussion and specifications. Cover has dealer stamp; therefore, price has been reduced. I.D. #DS 6257-11-53. Price: $35.
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Year: 1954  (Item #B36894)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "The New DeSoto Fire Dome V-8 Engine: Performance Rated at Full 170 Horsepower":
8 page part-color catalog, 4x7. Blue and white cover has photo rendering showing red, white and blue DeSoto Fire Dome V-8 engine. Eight photo renderings and drawings show components of engine. Includes discussion on how the engine works and benefits to the car owner. Cover has dealer stamp; therefore, price has been reduced. Price: $20.
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Year: 1954  (Item #B3653)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
8 page color folder, 7x10. Cover is photo rendering showing three-quarter frontal view of red DeSoto Firedome 4-Door Sedan parked against wall that has drawings of company's three emblems. Twenty-four art renderings show exterior, interior, engine and chassis of DeSoto Firedome V-8 Club Coupe, Sportsman, Station Wagon, Convertible, 8-Passenger Sedan and 4-Door Sedan and Powermaster 4-Door Sedan, Club Coupe, Station Wagon and Eight-Passenger Sedan. Includes discussion and specifications. I.D. #DS 6257-11-53. Price: $40.
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Year: 1954  (Item #B3657)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
20 page color catalog, 13x11. Cover is photograph showing three-quarter frontal view of two-tone green DeSoto Firedome V8 Sportsman 4-Door Sedan in front of ornate blue and white building. Fifty-two art renderings and drawings show exterior, interior, engine, chassis and mechanical features of DeSoto Firedome V-8 Club Coupe, Sportsman, 8-Passenger Sedan, Station Wagon, 4-Door Sedan and Convertible and Powermaster Club Coupe, 4-Door Sedan, 8-Passenger Sedan and Station Wagon. Includes discussion and specifications. I.D. #DS 6250-11-53. Price: $60.
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Year: 1954  (Item #B15078)
  -   Photo 1   
DESOTO (Firedome), "DeSoto Automatic: Full-Time Power Steering . . . Makes Turning Easy as Dialing a Phone":
Postcard, 3x5. Front of card is photo rendering showing three-quarter frontal view of green DeSoto Firedome Convertible with woman who is parallel parking. Reverse side is blank and unused. Price: $10.
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Year: 1954  (Item #B30575)
  -   Photo 1   
DESOTO, "DeSoto Automatic: With New Powerflite Transmission - Firedome Station Wagon":
Postcard, 3x5. Front of card is photo rendering showing three-quarter frontal view of brown and tan DeSoto Firedome Station Wagon. Reverse side is blank and unused. Price: $10.
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Year: 1954  (Item #B33693)
  -   Photo 1   
DESOTO (Firedome and Powermaster), "DeSoto Automatic with PowerFlite Transmission":
20 page color catalog, 13x11. Cover is photograph showing three-quarter frontal view of two-tone green DeSoto Firedome V8 Sportsman 4-Door Sedan in front of ornate blue and white building. Fifty-two art renderings and drawings show exterior, interior, engine, chassis and mechanical features of DeSoto Firedome V- 8 Club Coupe, Sportsman, 8-Passenger Sedan, Station Wagon, 4-Door Sedan and Convertible and Powermaster Club Coupe, 4-Door Sedan, 8-Passenger Sedan and Station Wagon. Includes discussion and specifications. Small piece missing from bottom right corner of cover; therefore, price has been reduced. I.D. #DS 6250-11-53. Price: $50.
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Year: 1954  (Item #B8830)
  -   Photo 1   
DESOTO, "DeSoto Diplomat":
8 page color folder, 9x12. White cover, with maroon and black lettering, is three-quarter frontal view photo rendering of blue DeSoto Diplomat 4-Door Sedan at country club. Folder opens to 17x24 layout with six beautiful photo renderings of the DeSoto Diplomat Deluxe Club Coupe and Sedan and the Custom Sedan, Sport Coupe, Convertible Coupe and Special Commercial Utility Station Wagon, with discussion. Reverse side has seven photo renderings of Diplomat Sedan, Club Sedan, Business Coupe, Commercial Utility Station Wagon and engine, with discussion and specifications. Chrysler Corporation - Export Division. In Spanish. I.D. #YPYAS. Price: $45.
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Year: 1955  (Item #B4670)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: Styled for Tomorrow!":
12 page color folder, 9x11. White cover, with red and blue lettering, has photo rendering of blue and gray DeSoto Fireflite V-8 Sportsman. Folder opens to 28x22 layout with eight photo renderings showing DeSoto Fireflite V-8 Sportsman, 4-Door Sedan and Convertible and Firedome Sportsman, 4-Door Sedan, Special Coupe, Convertible and Station Wagon, plus specifications for each model. Reverse side has ten renderings and drawings showing exterior, interior, engine and features, plus discussion. I.D. #DEA 6474-55. Price: $45.
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Year: 1955  (Item #B9616)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: Styled for Tomorrow!":
20 page color catalog, 8x11. Cover has white title bar with red lettering and is photo rendering showing three-quarter frontal view of red and white DeSoto Fireflite V-8 Sportsman and three-quarter rear view of orange and black Firedome 4-Door Sedan. Forty-four photo renderings and drawings show exterior, interior, engine and features of DeSoto Fireflite Sportsman, 4-Door Sedan and Convertible and Firedome Sportsman, 4-Door Sedan, Convertible, Special Coupe and Station Wagon. Includes discussion and specifications. I.D. #DEA 6473-55. Price: $50.
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Year: 1955  (Item #B3644)
  -   Photo 1    Photo 2  
DESOTO, "The DeSoto Power Story":
12 page part-color catalog, 9x9. Multi-colored cover with street layout design and line arrows. Fourteen art renderings show exterior, interior, engines (Fire Flite V-8 and Fire Dome V-8) and mechanical features of cars. Includes discussion. Price: $40.
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Year: 1955  (Item #B36895)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: Styled for Tomorrow!":
12 page color folder, 9x11. White cover, with red and blue lettering, has photo rendering of blue and gray DeSoto Fireflite V-8 Sportsman. Folder opens to 28x22 layout with eight photo renderings showing DeSoto Fireflite V-8 Sportsman, 4-Door Sedan and Convertible and Firedome Sportsman, 4-Door Sedan, Special Coupe, Convertible and Station Wagon, plus specifications for each model. Reverse side has ten renderings and drawings showing exterior, interior, engine and features, plus discussion. Cover has dealer stamp; therefore, price has been reduced. I.D. #DEA 6474-55. Price: $40.
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Year: 1955  (Item #B26046)
  -   Photo 1   
DESOTO (Fireflite):
Photograph, 8x10. Photograph shows three-quarter frontal view of Desoto Fireflite 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37761. Price: $10.
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Year: 1956  (Item #B33970)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: The Car Designed for the Super-Highway Age!":
12 page color folder, 9x11. Red cover, with white lettering, is photograph showing three-quarter frontal view of red and white Dodge Fireflite 2-Door Sportsman and three-quarter rear view of pink and white Firedome 2-Door Sportsman. Folder opens to 27x22 layout with eleven photo renderings showing Dodge Fireflite 4-Door Sedan, 2- and 4-Door Sportsman and Convertible and Firedome 4- Door Sedan, 2- and 4-Door Sportsman, 2- and 4-Door Seville, Convertible and Station Wagon. Reverse side has thirteen renderings showing exterior, interior, engine and features, with discussion, specifications and paint and upholstery selections. Cover has dealer stamp; therefore, price has been reduced. I.D. #DS 6752. Price: $40.
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Year: 1956  (Item #B9014)
  -   Photo 1   
DESOTO (Fireflite and Firedome), "DeSoto: The Car Designed for the Super-Highway Age!":
12 page color folder, 9x11. Red cover, with white lettering, is photograph showing three-quarter frontal view of red and white Dodge Fireflite 2-Door Sportsman and three-quarter rear view of pink and white Firedome 2-Door Sportsman. Folder opens to 27x22 layout with eleven photo renderings showing Dodge Fireflite 4-Door Sedan, 2- and 4-Door Sportsman and Convertible and Firedome 4- Door Sedan, 2- and 4-Door Sportsman, 2- and 4-Door Seville, Convertible and Station Wagon. Reverse side has thirteen renderings showing exterior, interior, engine and features, with discussion, specifications and paint and upholstery selections. I.D. #DS 6752. Price: $45.
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Year: 1956  (Item #B26044)
  -   Photo 1   
DESOTO (Fireflite):
Photograph, 8x10. Photograph shows three-quarter frontal view of Desoto Fireflite 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 37983. Price: $10.
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Year: 1956  (Item #B33932)
  -   Photo 1   
DESOTO (Fireflite and Firedome):
2 page (single-side printed) non-color sheet, 9x11. White sheet, with black lettering, lists base prices and prices for accessories for DeSoto Fireflite 4-Door Sedan, 2- and 4-Door Sportsman Hardtops and Convertible Coupe and Firedome 4- Door Sedan, 2- and 4-Door Sportsman Hardtops, 2- and 4-Door Seville Hardtops, Convertible Coupe and Station Wagon. Price: $10.
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Year: 1957  (Item #B3646)
  -   Photo 1   
DESOTO, "DeSoto: Fireflite . Firedome . Firesweep":
12 page color folder, 9x11. Cover is photograph showing three-quarter frontal view of red and white DeSoto Fireflite 4-Door Sedan at formal event. Folder opens to 27x22 layout showing Fireflite 4-Door Sedan, 2- and 4-Door Sportsman and Convertible; Firedome 4-Door Sedan, 2- and 4-Door Sportsman and Convertible; and Firesweep 4-Door Sedan and 2- and 4-Door Sportsman. Twelve additional photographs show Fireflite 4-Door Station Wagon and Firesweep 4-Door Station Wagon, plus exterior and interior views. Includes discussion and specifications. I.D. #DS 7364. Price: $40.
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Year: 1957  (Item #B7097)
  -   Photo 1   
DESOTO, "DeSoto: Fireflite . Firedome . Firesweep":
16 page color catalog, 10x14. Cover shows red and white Dodge Fireflite Sportsman 2-Door Hardtop at formal event. Forty-five photo renderings show exterior, interior, chassis and features of Dodge Fireflite 4-Door Sedan, 2- and 4-Door Sportsman, Convertible and Explorer and Shopper Station Wagons; Firedome Sedan, 2- and 4-Door Sportsman and Convertible; and Firesweep Sedan, 2- and 4-Door Sportsman and Shopper and Explorer Station Wagons. Includes discussion and specifications. I.D. #DS-7365. Price: $85.
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Year: 1957  (Item #B26045)
  -   Photo 1   
DESOTO (Firedome):
Photograph, 8x10. Photograph shows three-quarter frontal view of Desoto Firedome 4-Door Sedan parked in outdoor setting. Reverse side has Applegate and Applegate stamp. Photograph was produced in the 1960's from original factory negative. Neg. No. 38003. Price: $10.
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Year: 1958  (Item #B3658)
  -   Photo 1    Photo 2   Photo 3  
DESOTO (Fireflite, Firedome and Firesweep), "DeSoto: The Exciting Look and Feel of the Future":
20 page color catalog, 11x14. Heavy red cover, with white lettering, shows red and white DeSoto Fireflite 2-Door Sportsman Hardtop. Seventy-five photo renderings and drawings show exterior, interior, engine, upholstery color selections and mechanical features of DeSoto Fireflite 2- and 4-Door Sportsman Hardtops, 4-Door Sedan, Convertible and Explorer and Shopper Station Wagons; Firesweep 2-Door Sportsman Hardtop, 4-Door Sedan, Convertible and Explorer and Shopper Station Wagons; and Firedome 2-Door Sportsman Hardtop, 4-Door Sedan and Convertible. Includes discussion and specifications. Price: $85.
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Year: 1958  (Item #B15081)
  -   Photo 1   
DESOTO (Fireflite, Firedome and Firesweep), "DeSoto: The Exciting Look and Feel of the Future":
20 page color catalog, 5x6. Red cover, with white lettering, is photograph showing three-quarter frontal view of red and white DeSoto Fireflite 2-Door Sportsman Hardtop. Seventy-five photo renderings and drawings show exterior, interior, engine, upholstery color selections and mechanical features of DeSoto Fireflite 2- and 4-Door Sportsman Hardtops, 4-Door Sedan, Convertible and Explorer and Shopper Station Wagons; Firesweep 2-Door Sportsman Hardtop, 4-Door Sedan, Convertible and Explorer and Shopper Station Wagons; and Firedome 2-Door Sportsman Hardtop, 4-Door Sedan and Convertible. Includes discussion and specifications. Price: $40.
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Year: 1959  (Item #B9762)
  -   Photo 1    Photo 2  
DESOTO (Adventurer, Fireflite, Firedome and Firesweep), "DeSoto":
18 page color catalog, 14x11. White cover, with red, gold and gray lettering and "DeSoto: 1929- 1959 - A Generation of Fine Cars" anniversary medallion. Sixty-two photo renderings and drawings, including four beautiful two page layouts of the models, show exterior, interior, engine, chassis, features and options for Dodge DeSoto Adventurer 2-Door Hardtop and Convertible; Fireflite 2- and 4-Door Sportsman, 4-Door Sedan, Convertible and Shopper and Explorer Station Wagons; Firedome 2- and 4-Door Sportsman, 4-Door Sedan and Convertible; and Firesweep 2- and 4-Door Sportsman, 4-Door Sedan, Convertible and Shopper and Explorer Station Wagons. Includes discussion, specifications and lists of accessory groups. I.D. #DS 12605-59. Price: $75.
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Year: 1960  (Item #B36897)
  -   Photo 1   
DESOTO (Adventurer and Fireflite), "Nothing Says Quality Like the DeSoto":
14 page color catalog, 6x9. White cover, with black lettering, is photograph showing two red and white DeSoto Adventurer hardtops, parked side-by-side and facing opposite directions. Thirty-six photo renderings show exterior, interior, engine, chassis, mechanical features and options for DeSoto Adventurer 2- and 4-Door Hardtops and 4-Door Sedan and Fireflite 2- and 4-Door Hardtops and 4-Door Sedan. Includes discussion, specifications and two numbered line drawings showing optional exterior trim. Cover has dealer stamp; therefore, price has been reduced. I.D. #81-105-0002. Price: $25.
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Year: 1960  (Item #B3654)
  -   Photo 1   
DESOTO (Adventurer and Fireflite), "Nothing Says Quality Like the DeSoto":
14 page color catalog, 6x9. White cover, with black lettering, is photograph showing two red and white DeSoto Adventurer hardtops, parked side-by-side and facing opposite directions. Thirty-six photo renderings show exterior, interior, engine, chassis, mechanical features and options for DeSoto Adventurer 2- and 4-Door Hardtops and 4-Door Sedan and Fireflite 2- and 4-Door Hardtops and 4-Door Sedan. Includes discussion, specifications and two numbered line drawings showing optional exterior trim. I.D. #81-105-0002. Price: $30.
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Year: 1960  (Item #B10803)
  -   Photo 1    Photo 2   Photo 3  
DESOTO (Adventurer and Fireflite), "Nothing Says Quality Like the DeSoto":
14 page color catalog, 12x18. White cover with black lettering shows two red and white DeSoto Adventurer hardtops, parked side-by-side and facing opposite directions. Thirty-six art renderings show exterior, interior, engine, chassis, mechanical features and options for DeSoto Adventurer 2- and 4-Door Hardtops and 4-Door Sedan and Fireflite 2- and 4-Door Hardtops and 4-Door Sedan. Includes discussion, specifications and two numbered line drawings showing optional exterior trim. I.D. #81-105-0001. Price: $100.
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Year: 1960  (Item #B4650)
  -   Photo 1   
DESOTO (Concept Car), "DeSoto Cella I":
4 page part-color folder, 6x9. Cover has side view art rendering of blue car "at speed". Four drawings show exterior and interior of car. Includes discussion. Back cover is designed like a postcard to be mailed. Unused. Price: $35.
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Year: 1961  (Item #B3660)
  -   Photo 1   
DESOTO, "DeSoto":
10 page color catalog, 10x13. Heavy brown cover shows frontal view of white DeSoto. Eleven photographs, including two and one-fourth page view showing side view of white DeSoto 2-Door Hardtop and three-quarter frontal view of black DeSoto 4-Door Hardtop, show exterior, interior, engine and mechanical features. Includes discussion, specifications and list of accessories. I.D. #81-105-0003. Price: $40.
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Year: 1961  (Item #B36466)
  -   Photo 1   
DESOTO, "DeSoto":
10 page color catalog, 10x13. Heavy brown cover shows frontal view of white DeSoto. Eleven photographs, including nice two and one-fourth page view showing side view of white DeSoto 2-Door Hardtop and three-quarter frontal view of black DeSoto 4-Door Hardtop, show exterior, interior, engine and mechanical features. Includes discussion, specifications and list of accessories. Cover has dealer stamp; therefore, price has been reduced. I.D. #81-505-0003. Price: $40.
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