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Year: 1932 (Item #B33284) -
Photo
1 Photo
2
DESOTO (Standard and Custom [SB]), "The DeSoto
Six with Floating Power": 12 page color folder,
4x9. Red and yellow cover, with black lettering,
has yellow, black and gray DeSoto emblem. Folder
opens to 11x27 layout with eight photographs showing
DeSoto Custom 5- Passenger Sedan Deluxe, Convertible
Sedan Deluxe, Convertible Coupe and Roadster Deluxe;
and Standard 2- and 4-Door Sedans, Coupe and Rumble
Seat Coupe, with discussion. Reverse side has
six photo renderings and drawings showing grille,
frame, engine and mechanical parts, with discussion
and specifications. Shows light handling; therefore,
price has been reduced. Price: $50.
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Year: 1935 (Item #B26101) -
Photo
1
DESOTO (Airstream): Photograph, 8x10. Photograph
shows three-quarter frontal view of DeSoto Airstream
4-Door Sedan parked in outdoor winter scene. Reverse
side has Applegate and Applegate stamp. Photograph
was produced in the 1960's from original factory
negative. Price: $10.
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Year: 1935 (Item #B33285) -
Photo
1 Photo
2
DESOTO (Airflow and Airstream), "DeSoto Presents:
Two Great Works of Art in Aero-Dynamic Design":
12 page non-color catalog, 5x9. Black cover with
white lettering and star. Back cover has drawing
of busy street in Europe. Sixteen photographs
and photo renderings show exterior, interior,
engine, chassis, mechanical parts and features
of DeSoto Airflow and Airstream 4-Door Sedans.
Includes discussion and specifications. Shows
handling and 1/4x1/2 rectangle is missing from
corner of cover; therefore, price has been reduced.
Price: $50.
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Year: 1937 (Item #B26102) -
Photo
1
DESOTO (S-3): Photograph, 8x10. Photograph
shows three-quarter frontal view of DeSoto 4-Door
Sedan parked in outdoor setting. Reverse side
has Applegate and Applegate stamp. Photograph
was produced in the 1960's from original factory
negative. Neg. No. 37661. Price: $10.
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Year: 1937 (Item #B26120) -
Photo
1
DESOTO: Photograph, 8x10. Photograph shows
three-quarter frontal view of DeSoto Long Wheelbase
Sedan-Limousine. Photograph was produced in the
1960's from original factory negative. Neg. No.
WS-1489. Price: $10.
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Year: 1938 (Item #B26103) -
Photo
1
DESOTO (S-5): Photograph, 8x10. Photograph
shows three-quarter frontal view of DeSoto 4-Door
Sedan parked in outdoor setting. Reverse side
has Applegate and Applegate stamp. Photograph
was produced in the 1960's from original factory
negative. Neg. No. 37681. Price: $10.
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Year: 1938 (Item #B26104) -
Photo
1
DESOTO (S-6): Photograph, 8x10. Photograph
shows side view of DeSoto 4-Door Sedan parked
in outdoor setting. Reverse side has Applegate
and Applegate stamp. Photograph was produced in
the 1960's from original factory negative. Neg.
No. 37701. Price: $10.
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Year: 1938 (Item #B34800) -
Photo
1 Photo
2
DESOTO, "DeSoto": 32 page part-color folder,
6x9. Black cover, with blue lettering, is closeup
view photo rendering showing grille and headlights
on red DeSoto automobile. Folder opens to 22x34
layout with seven photo renderings showing DeSoto
4-Door Sedan, 4-Door Sedan with Luggage Compartment,
7-Passenger Sedan, Touring Brougham with Trunk,
Coupe with Rear Luggage Deck, Convertible Sedan
and Convertible Coupe, with discussion, list of
features and cutaway photo rendering of engine.
Reverse side has forty-one photographs and drawings
showing exterior, interior, frame, engine, chassis,
mechanical parts and features, with discussion.
Dated 10-37. Price: $125.
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Year: 1939 (Item #B18782) -
Photo
1 Photo
2
DESOTO (Custom and Deluxe), "DeSoto": 16 page
color folder, 6x9. Black cover, with yellow lettering,
is closeup view photo rendering showing grille
and headlights on green DeSoto automobile. Folder
opens to 22x17 layout with four full page photo
renderings showing three- quarter frontal views
of DeSoto Custom and Deluxe 2- and 4-Door Touring
Sedans, Coupe and 7-Passenger Sedan-Limousine
and seven photographs, photo renderings and drawings
showing interiors, engine/chassis and mechanical
parts, with discussion. Reverse side has sixteen
additional photographs, photo renderings and drawings
showing exterior and interior features, with discussion.
Dated 10-38. Price: $90.
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Year: 1940 (Item #B34094) -
Photo
1 Photo
2 Photo
3
DESOTO (Custom and Deluxe), "DeSoto: The Great
American Family Car": 24 page color catalog,
10x12. Blue cover, with blue and white lettering
and red, white and blue title bar, is photo rendering
showing grille and headlights on red DeSoto automobile.
Sixty-four photographs and photo renderings, including
ten full page layouts for models, show exterior,
interior, engine, chassis, features, mechanical
parts and accessories for DeSoto Deluxe Coupe,
Coupe with Auxiliary Seats, 2- and 4-Door Touring
Sedans and 7-Passenger Sedan and Custom Coupe,
Coupe with Auxiliary Seats, 2- and 4-Door Touring
Sedans, Convertible Coupe with Power-Operated
Top, 7-Passenger Sedan and Limousine. Includes
discussion, specifications and information on
warranty and payment terms. Shows light handling;
therefore, price has been reduced. Price: $150.
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Year: 1940 (Item #B8306) -
Photo
1
DESOTO (Custom and Deluxe), "DeSoto": 16 page
non-color catalog, 6x9. Dark blue cover, with
white lettering, has closeup view photo rendering
of front of blue car against brown backdrop. Blue
and brown highlights throughout. Twenty three
blue-toned photographs and photo renderings, including
four full page three-quarter frontal view renderings
of models, show exterior, interior, engine, chassis
and features of DeSoto Deluxe Touring Sedan and
Coupe and Custom Touring Sedan and Convertible
Coupe. Includes discussion, specifications and
list of features. Price: $65.
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Year: 1941 (Item #B36881) -
Photo
1 Photo
2 Photo
3
DESOTO (Custom and DeLuxe), "Sketch Book of the
DeSoto": 12 page color catalog, 9x11. Black
cover, with yellow and white lettering, has photo
rendering showing grille and headlights on red
DeSoto automobile. Catalog is done in the style
of an artist's sketch book with forty-two photo
renderings, including nice full page views of
DeSoto 4-Door Sedan, Club Coupe, Convertible Club
Coupe and Town Sedan, showing exterior, interior
and features. Printed on heavy paper, with dark
color backgrounds and descriptions in white cursive
writing. Includes list of highlights. Nice! Back
cover has hardly noticeable spots and cover has
dealer stamp; therefore, price has been reduced.
Price: $90.
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Year: 1941 (Item #B8753) -
Photo
1 Photo
2 Photo
3
DESOTO (Custom and Deluxe), "Sketch Book of the
DeSoto": 12 page color catalog, 9x11. Black
cover, with yellow and white lettering, has photo
rendering showing grille and headlights on red
DeSoto automobile. Catalog is done in the style
of an artist's sketch book with forty- two photo
renderings, including nice full page views of
DeSoto 4-Door Sedan, Club Coupe, Convertible Club
Coupe and Town Sedan, showing exterior, interior
and features. Printed on heavy paper, with dark
color backgrounds and descriptions in white cursive
writing. Includes list of highlights. Nice! Price:
$100.
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Year: 1946 (Item #B30771) -
Photo
1
DESOTO (Custom and Deluxe), "The New DeSoto: America's
Newest New Car": 8 page non-color folder,
10x7. Brown cover, with white lettering and white
triple line border frame, has three-quarter frontal
view photo rendering of DeSoto Custom 4-Door Sedan.
Twenty- four photo renderings and drawings show
exterior, interior and features of DeSoto Custom
Club Coupe, Brougham, 7-Passenger Sedan, 2- and
4-Door Sedans and Convertible Club Coupe and Deluxe
3-Passenger Coupe. Includes discussion and specifications.
Folded for mailing; therefore, price has been
reduced. Dated 3-15-46. Price: $40.
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Year: 1949 (Item #B34095) -
Photo
1 Photo
2 Photo
3
DESOTO (Custom and DeLuxe), "DeSoto: The Car Designed
with You in Mind": 12 page color catalog,
10x13. White cover, with black lettering and red,
gold and silver emblem, has photo rendering showing
grille and headlights on green DeSoto automobile.
Six full page spreads, with three-quarter frontal
view photo rendering of car and view of interior,
show DeSoto Custom 4-Door Sedan, Club Coupe, Convertible,
8-Passenger Sedan, Carry-All Sedan (includes second
view of interior with rear seat down) and Suburban
Station Wagon. Twenty-three additional photo renderings
and drawings show interior and features. Includes
discussion, specifications and two drawings showing
seating/cargo arrangements for Suburban. Cover
has salesman's business card stapled neatly to
top right corner. Comes with original mailing
envelope. Price: $50.
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Year: 1950 (Item #B34801) -
Photo
1
DESOTO (Custom and DeLuxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red
and black lettering and gold and silver emblem,
has photo rendering showing red DeSoto Custom
4-Door Sedan in spotlight. Folder opens to 25x21
layout with eight photo renderings showing three-quarter
frontal views of DeSoto Custom 4-Door Sedan, Club
Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman
2-Door Hardtop, Suburban and Station Wagon with
wood panels and DeSoto Deluxe 4-Door Sedan, Club
Coupe and Carry-All Sedan, with discussion. Reverse
side has eighteen photo renderings showing exterior,
interior, engine and features, with discussion
and specifications. Cover has dealer stamp; therefore,
price has been reduced. I.D. #DES 5692 1000M-12-49.
Price: $35.
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Year: 1950 (Item #B7924) -
Photo
1
DESOTO (Custom), "Here's the New DeSoto: Drive
a DeSoto Before You Decide!": Postcard, 4x6.
Front of card is yellow, with red and black lettering
and has three-quarter frontal view photo rendering
of red Custom 4-Door Sedan. Reverse side is unused
postcard, with invitation to come in for a test
drive. Price: $10.
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Year: 1950 (Item #B15670) -
Photo
1
DESOTO (Custom), "Style Leader: The Distinctive
DeSoto Lets You Drive Without Shifting": 8
page part-color folder, 9x11. Light green, dark
green and gray cover with black and white lettering
and drawing of DeSoto hood ornament. Folder opens
to 17x22 layout with two photo renderings showing
three-quarter frontal view of brown DeSoto Custom
Club Coupe and three-quarter rear view of DeSoto
Custom 4-Door Sedan and fourteen drawings show
exterior, interior, mechanical parts and features,
with discussion. Reverse side has beautiful one
and one-half page photo rendering showing three-quarter
frontal view of green DeSoto Custom 4-Door Sedan,
with discussion and specifications. Chrysler Corporation
of Canada Limited. Canadian. I.D. #DS502. Price:
$45.
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Year: 1950 (Item #B5786) -
Photo
1 Photo
2
DESOTO (Custom and Deluxe), "Presenting the New
DeSoto: The Car Designed With You In Mind":
16 page color folder, 6x9. Gray cover, with red
and white lettering, has photo rendering of steering
wheel medallion. Folder opens to a colorful 24x18
layout with twelve exterior and interior views
of DeSoto 4-Door Sedan, Club Coupe, Eight-Passenger
Sedan, Custom Convertible, Suburban and Carry-All
Sedan, with discussion and two seating arrangement
drawings for Suburban. Reverse side has nine photo
renderings and drawings of exterior, interior,
engine, chassis and features, with specifications.
Price: $40.
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Year: 1950 (Item #B15073) -
Photo
1
DESOTO (Custom and Deluxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red
and black lettering and gold and silver emblem,
has photo rendering showing red DeSoto Custom
4-Door Sedan in spotlight. Folder opens to 25x21
layout with eight photo renderings showing three-quarter
frontal views of DeSoto Custom 4-Door Sedan, Club
Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman
2-Door Hardtop, Suburban and Station Wagon with
wood panels and DeSoto Deluxe 4-Door Sedan, Club
Coupe and Carry-All Sedan, with discussion. Reverse
side has eighteen photo renderings showing exterior,
interior, engine and features, with discussion
and specifications. I.D. #DES 5692 1000M-12-49.
Price: $40.
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Year: 1950 (Item #B34802) -
Photo
1
DESOTO (Custom and Deluxe), "The New DeSoto":
12 page color folder, 9x11. Tan cover, with red
and black lettering and gold and silver emblem,
has photo rendering showing red DeSoto Custom
4-Door Sedan in spotlight. Folder opens to 25x21
layout with eight photo renderings showing three-quarter
frontal views of DeSoto Custom 4-Door Sedan, Club
Coupe, 8-Passenger Sedan, Convertible Coupe, Sportsman
2-Door Hardtop, Suburban and Station Wagon with
wood panels and DeSoto Deluxe 4-Door Sedan, Club
Coupe and Carry-All Sedan, with discussion. Reverse
side has eighteen photo renderings showing exterior,
interior, engine and features, with discussion
and specifications. Cover has two dealer stamps;
therefore, price has been reduced. I.D. #DES 5692
1000M-12-49. Price: $30.
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Year: 1951 (Item #B36886) -
Photo
1 Photo
2
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x11. Cover has medium blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes. NOTE: This rare pre-production brochure
does not have an I.D. number and there is no discussion
or specifications on the back cover. Price:
$50.
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Year: 1951 (Item #B4669) -
Photo
1 Photo
2
DESOTO (Custom and Deluxe), "The DeSoto":
4 page color folder, 8x10. Cover has dark blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes, with discussion and specifications.
I.D. #DES-5825-'51-1000M. Price: $35.
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Year: 1951 (Item #B36885) -
Photo
1 Photo
2
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x11. Cover has dark blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes, with discussion and specifications.
Cover has dealer stamp and shows light handling;
therefore, price has been reduced. I.D. #DES-5825-'51-1000M.
Price: $25.
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Year: 1951 (Item #B36884) -
Photo
1 Photo
2
DESOTO (Custom and DeLuxe), "The DeSoto":
4 page color folder, 8x10. Cover has dark blue
lettering on light blue paper, with three-quarter
frontal view photo rendering of red DeSoto Custom
4-Door Sedan. Folder opens to 8x20 layout with
six photo renderings showing exterior, interior
and features of DeSoto Custom and DeLuxe 4-Door
Sedans, with discussion. Back cover has three
photo renderings showing engine, shock absorbers
and brakes, with discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DES-5825-'51-1000M. Price: $30.
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Year: 1951 (Item #B10863) -
Photo
1
DESOTO, "For Safety's Sake!": 12 page non-color
catalog, 5x4. Blue cover, with black lettering,
has drawing of man on water with life preserver.
Printed on blue paper throughout. Nine drawings,
with discussion, illustrate safety features built
into DeSoto automobiles. Price: $25.
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Year: 1951 (Item #B10861) -
Photo
1
DESOTO, "The Story of the Ride That's a Revelation":
12 page non-color catalog, 5x4. Yellow cover,
with black lettering, has frontal view drawing
of DeSoto automobile "floating" on clouds. Printed
on yellow paper throughout. Nine drawings, with
discussion, illustrate reasons such as Oriflow
shock absorbers, that "makes even the roughest
road feel almost like a boulevard" in your DeSoto.
Price: $25.
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Year: 1951 (Item #B4651) -
Photo
1
DESOTO (Custom and Deluxe), "The DeSoto":
16 page color catalog, 8x11. Cover is photo rendering
showing frontal view of red DeSoto automobile.
Thirty-three renderings and drawings show exterior,
interior, engine and mechanical features of DeSoto
Custom 4-Door Sedan, Club Coupe and Eight Passenger
Sedan; Convertible, Sportsman, Carry-All Sedan,
Suburban and All-Steel Station Wagon. Includes
discussion, specifications and seating arrangement
charts for Suburban. I.D. #DES 5814-'51-500M.
Price: $50.
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Year: 1952 (Item #B4668) -
Photo
1
DESOTO (Custom), "DeSoto": 4 page color folder,
8x10. Cover is photo rendering showing three-quarter
frontal view of red DeSoto Custom 4-Door Sedan
on city street. Folder opens to 8x20 layout with
five photo renderings showing exterior and interior
views, with discussion. Back cover has five photo
renderings and drawings showing engine and mechanical
features, with discussion and specifications.
I.D. #DES-5936-'52(6)-300M. Price: $35.
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Year: 1952 (Item #B4671) -
Photo
1
DESOTO (Deluxe, Custom and Firedome), "The Brilliant
New DeSoto": 16 page color catalog, 9x12.
White cover, with red and gold lettering, has
three-quarter frontal view photo rendering of
red DeSoto Firedome 4-Door Sedan. Centerfold displays
DeSoto Firedome Sportsman, Club Coupe, 4-Door
Sedan, Convertible and Station Wagon and Custom
8-Passenger Sedan. Twenty-four additional renderings
show exterior, interior, engine and mechanical
features. Includes detailed discussion and specifications.
I.D. #DES-5926-'52-800M. Price: $60.
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Year: 1952 (Item #B34803) -
Photo
1
DESOTO (Custom), "DeSoto": 4 page color folder,
8x10. Cover is photo rendering showing three-quarter
frontal view of red DeSoto Custom 4-Door Sedan
on city street. Folder opens to 8x20 layout with
five photo renderings showing exterior and interior
views, with discussion. Back cover has five photo
renderings and drawings showing engine and mechanical
features, with discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DES-5936-'52(6)-300M. Price:
$30.
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Year: 1952 (Item #B15077) -
Photo
1
DESOTO, "DeSoto Power Steering: Easy as Dialing
a Telephone!": 8 page non-color catalog, 9x6.
Blue cover, with black and white lettering, has
photo rendering of woman at wheel of car. Blue
highlights throughout. Fourteen photo renderings
and drawings illustrate the advantages of power
steering. Includes discussion. I.D. #DES- 5981-'52-275M.
Price: $30.
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Year: 1952 (Item #B37268) -
Photo
1
DESOTO, "Announcing the Spectacular New DeSoto
Firedome 8": Postcard, 4x6. Front of card
is tan and white, with red and black lettering,
and has photo rendering showing three-quarter
frontal view of red DeSoto Firedome 4-Door Sedan.
Reverse side has discussion and is unused postcard.
Price: $10.
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Year: 1952 (Item #B37269) -
Photo
1 Photo
2
DESOTO, "DeSoto Power Steering: Easy as Dialing
a Telephone!": 8 page non-color catalog, 9x6.
Blue cover, with black and white lettering, has
photo rendering of woman at wheel of car. Blue
highlights throughout. Fourteen photo renderings
and drawings illustrate the advantages of power
steering. Includes discussion. Cover has dealer
stamp; therefore, price has been reduced. I.D.
#DES-5981-'52-275M. Price: $25.
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Year: 1952 (Item #B15076) -
Photo
1
DESOTO (Deluxe, Custom and Firedome), "More Power
to You: The Inside Story of DeSoto Firedome -
America's Most Powerful Engine Design": 12
page part-color catalog, 9x7. Brown cover, with
yellow lettering, has photo rendering of DeSoto
Firedome V8 engine. Thirteen photographs, photo
renderings and drawings illustrate the principle
of the power behind Firedome engine and the cars
it powers. I.D. #DES-5978-'52-300M. Price:
$30.
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Year: 1952 (Item #B36887) -
Photo
1 Photo
2
DESOTO (Custom), "DeSoto": 4 page color folder,
8x10. Cover is photo rendering showing three-quarter
frontal view of red DeSoto Custom 4-Door Sedan
on city street. Folder opens to 8x20 layout with
five photo renderings showing exterior and interior
views, with discussion. Back cover has five photo
renderings and drawings showing engine and mechanical
features, with discussion and specifications.
Cover has dealer stamp and shows light handling;
therefore, price has been reduced. I.D. #DES-5936-'52(6)-300M.
Price: $25.
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Year: 1952 (Item #B36888) -
Photo
1 Photo
2 Photo
3
DESOTO (Deluxe, Custom and Firedome), "The Brilliant
New DeSoto": 16 page color catalog, 9x12.
White cover, with red and gold lettering, has
three-quarter frontal view photo rendering of
red DeSoto Firedome 4-Door Sedan. Centerfold displays
DeSoto Firedome Sportsman, Club Coupe, 4-Door
Sedan, Convertible and Station Wagon and Custom
8-Passenger Sedan. Twenty-four additional renderings
show exterior, interior, engine and mechanical
features. Includes detailed discussion and specifications.
Cover has dealer stamp; therefore, price has been
reduced. I.D. #DES-5926-'52-800M. Price: $55.
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Year: 1952 (Item #B15075) -
Photo
1
DESOTO (Firedome), "DeSoto . . . The Finest in
No-Shift Driving": 4 page non-color folder,
8x5. White cover, with black lettering, is drawing
showing DeSoto Firedome 4-Door Sedan with green
street light. Five additional photo renderings
and drawings illustrate the principles of Fluid-Torque
Drive, with DeSoto's Tip-Toe Shift. Includes discussion.
Price: $20.
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Year: 1953 (Item #B3647) -
Photo
1
DESOTO (Firedome and Powermaster Six), "Highlights
of the Distinguished DeSoto": 8 page color
catalog, 4x7. White cover with red and black lettering
shows three- quarter frontal view of red DeSoto
Firedome 4-Door Sedan. Thirteen art renderings
show exterior, interior, engine and mechanical
features of DeSoto Firedome 4-Door Sedan and Sportsman
2-Door Hardtop and Powermaster Six 4-Door Sedan.
Includes discussion. I.D. #DMF952. Price: $25.
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Year: 1953 (Item #B3649) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 16 page color catalog, 9x12. Silver
cover is art rendering showing three-quarter frontal
view of red DeSoto Firedome V-8 4-Door Sedan driving
past black wrought iron gate. Thirty-one art renderings,
photo renderings and drawings show exterior, interior,
engine and mechanical features of DeSoto Firedome
V-8 4-Door Sedan, Club Coupe, Sportsman, Convertible,
Station Wagon and Eight-Passenger Sedan and Powermaster
Six 4-Door Sedan, Sportsman, Eight-Passenger Sedan,
Club Coupe and Station Wagon. Includes discussion
and specifications. I.D. #DCF 952. Price: $60.
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Year: 1953 (Item #B36889) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 16 page color catalog, 9x12. Silver
cover is art rendering showing three-quarter frontal
view of red DeSoto Firedome V-8 4-Door Sedan driving
past black wrought iron gate. Thirty-one art renderings,
photo renderings and drawings show exterior, interior,
engine and mechanical features of DeSoto Firedome
V-8 4-Door Sedan, Club Coupe, Sportsman, Convertible,
Station Wagon and Eight-Passenger Sedan and Powermaster
Six 4-Door Sedan, Sportsman, Eight-Passenger Sedan,
Club Coupe and Station Wagon. Includes discussion
and specifications. Shows handling and cover has
two dealer stamps; therefore, price has been reduced.
I.D. #DCF 952. Price: $45.
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Year: 1953 (Item #B36890) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 8 page non-color folder, 10x12. Tan
cover shows three-quarter frontal view of brown
DeSoto Firedome V-8 4-Door Sedan. Folder opens
once to 10x24 layout with six brown-toned photo
renderings showing DeSoto Firedome V-8 4-Door
Sedan, Club Coupe, Sportsman 2-Door Hardtop, Convertible,
Station Wagon and 8-Passenger Sedan, with discussion,
then opens to 19x24 layout with fourteen photo
renderings showing DeSoto Powermaster Six 4-Door
Sedan, Club Coupe, Sportsman 2-Door Hardtop, 8-Passenger
Sedan and Station Wagon and exterior, interior,
engine and features of both models, with discussion.
Back cover has three photo renderings of features,
with discussion and specifications. Cover has
dealer stamp; therefore, price has been reduced.
I.D. #DRF 952. Price: $40.
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Year: 1953 (Item #B36891) -
Photo
1 Photo
2
DESOTO (Firedome and Powermaster Six), "Mountain
Freshness in a DeSoto with the Airtemp Air Conditioning
System": 4 page non-color folder, 11x9. Cover
is photograph of outdoor scene with waterfall.
Folder opens to 11x17 layout with four photographs
and photo rendering showing features of DeSoto's
Airtemp Air- Conditioning system, with discussion.
Back cover has photo rendering of people who enjoy
the cooling system, with list of features. Price:
$25.
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Year: 1953 (Item #B3648) -
Photo
1
DESOTO (Firedome and Powermaster Six), "The Distinguished
DeSoto": 8 page non-color folder, 10x12. Tan
cover shows three-quarter frontal view of brown
DeSoto Firedome V-8 4-Door Sedan. Folder opens
once to 10x24 layout with six brown-toned photo
renderings showing DeSoto Firedome V-8 4-Door
Sedan, Club Coupe, Sportsman 2-Door Hardtop, Convertible,
Station Wagon and 8-Passenger Sedan, with discussion,
then opens to 19x24 layout with fourteen photo
renderings showing DeSoto Powermaster Six 4-Door
Sedan, Club Coupe, Sportsman 2-Door Hardtop, 8-Passenger
Sedan and Station Wagon and exterior, interior,
engine and features of both models, with discussion.
Back cover has three photo renderings of features,
with discussion and specifications. I.D. #DRF
952. Price: $45.
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Year: 1953 (Item #B6604) -
Photo
1
DESOTO, "DeSoto Full Power Steering: Easy as Dialing
a Telephone!": 8 page part-color catalog,
4x7. Green and black cover, with black lettering,
has photograph of woman at wheel of car. Green
highlights throughout. Five drawings illustrate
the advantages of power steering. Includes discussion.
I.D. #DPSF952. Price: $25.
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Year: 1953 (Item #B10064) -
Photo
1
DESOTO, "DeSoto Powermaster": 8 page color
folder, 10x12. White cover, with gray and green
"arrow" roads, has three-quarter frontal view
photo rendering of gray DeSoto Powermaster 4-Door
Sedan with red top. Folder opens to 19x23 layout
with eleven photo renderings and drawings showing
exterior, interior, engine, mechanical parts and
features of the DeSoto Powermaster Sportsman and
Club Coupe, with discussion. Reverse side has
three additional photo renderings and drawings
showing exterior and interior of Powermaster 4-Door
Sedan, with discussion and specifications. Canadian.
I.D. #DS 531. Price: $40.
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Year: 1953 (Item #B11631) -
Photo
1
DESOTO, "DeSoto Powermaster 6": 8 page color
folder, 9x12. Blue and white cover, with red and
black lettering, has three-quarter frontal view
photo rendering of yellow DeSoto Powermaster 6
Sportsman Hardtop Coupe with black top and red
and black upholstery. Folder opens to 17x24 layout
with four beautiful photo renderings showing the
DeSoto Powermaster Sed |
