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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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June 2004 Issue
 
PICK-OF-THE-MONTH
 
Corvette: A Legend In Its Time
By Sharon McLellan
 
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Growing up in San Antonio, Texas, I didn't see a lot of Chevrolet Corvette convertibles until the day the rich kid my grandmother was nanny to was given a StingRay on her 16th birthday. She promptly totaled the car in an accident, insurance replaced it and she was happily on her way again!

I remember fantasizing about the cars, though. Especially during the 1960s when the "Route 66" television show, an hour-long drama featuring Tod Stiles and Buzz Murdoch — two young guys who travel around in a 1960 Corvette convertible in search of adventure, was popular.

Possibly no other car has been so romanticized for both men and women — women looking for the "perfect" guy in a red Corvette and men trying to be that perfect guy.

General Motors capitalized on the popularity of the Corvette by publishing individual catalogs every year to feed our dreams, hoping that someday our pocketbooks would allow those dreams to become a reality. Here is just a sampling of the brochures that have been published from the Corvette's inception in 1953 through the present:

 
     
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For a listing of all sales literature, books, magazines and posters currently instock that are exclusively on the Corvette click here.

For a listing of all Chevrolet literature, much of which includes the Corvette model, please click here.

 
 
 
The Automotive Chronicles, June 2004
 
 
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