Auto shows throughout
the world have but one mission — to put you behind
the steering wheel of a new car. If you are not buying
a car today they want to "psyche" you up to
buy one soon. The concept car you are looking at today
may represent the car you will drive home tomorrow and
each company wants you to react positively to them so
you will know where to shop.
Every year General Motors, Ford Motor Company and Chrysler
Corporation, along with many other manufacturers, have
been hosting special concept press conferences at the
Detroit Auto Show. Their press kits are loaded with
photographs (glossy prints, slides, CD-ROMS or photos
printed in the text), along with detailed descriptions
on their future product. In February we will introduce
you to all the concept cars which are at the 2004 Detroit
International Auto Show and the press materials and
brochures that accompany them.
