Monthly newsletter published by McLellan's Automotive History 

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manufacturers and investors who collect and preserve automotive literature
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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: The Nineteen Fifties
:: At Home in Your Garage
:: Discover more auto literature on McLellansAutomotive.com
:: Book review: King of the Boards - The Life and Times of Jimmy Murphy
:: The Compact Revolution
:: The 1912 Milwaukee Races: Vanderbilt Cup and Grand Prize
:: Postwar Buick (1950 - 1979)
:: Ford Created the Hobby
:: The first 50 years
:: Avanti
:: The Big and Little Healeys
:: Stocks, Real Estate and Cars
:: GM Concepts
:: L. Scott Bailey, Founder of Automobile Quarterly, Dies at 87
:: Book review: Ralph DePalma - Gentleman Champion
:: German Orphans
:: Ferrari's Competitor - Lamborghini
:: Book review: Bentley: A Racing History
:: Remembering Pontiac
:: The Front-Engine Porsche Sports Cars
:: Book review: Frank Lockhart: American Speed King
:: Good Customer Appreciation
:: 1928 International
:: The Playboy of Buffalo!
:: Hottest Collectibles
:: Auto designer Earl created the look of GM's glory days...
:: Book review: Phil Berg's
Ultimate Garages III
:: The Salesman's Office
:: From Nash to AMC
:: Book review: Dr. Frederick Simeone's The Spirit Of Competition
:: Automotive Advertising
:: Sports Vehicles
:: Book review: John Jacobus' Inside the Fisher Body Craftsman’s Guild
:: Winter Reading
:: Maserati: The Panini Collection
:: Bridgehampton Racing: From The Streets To The Bridge
:: Small Cars
:: Duntov's Secret - Corvette Gulf Oil Race Car
:: Sports Cars Then and Now
:: Press Kits - 1997 & Newer
:: They Started in MGs
:: The American Automotive Assembly Line
:: Peugeot in Review
:: Big Rigs Rolling
:: Damn Few Died In Bed
:: Auto Paint History and Chips
:: Bill Horton's 'Jezebelle'
:: Chevrolet Trucks
:: Coachbuilder's Renderings
:: British Quality
:: Book review: American Road Racing: 1948 - 1950, The Sport Revived
:: Something Different
:: Teaching Kids about the Hobby
:: Restorations Literature
:: Chrysler Corporation in the 1970s
:: Renault 1939 - 1971
:: Book review: American Road Racing - The 1930s
:: The War Years: 1940s
:: The Serious Collector
:: Mercury's Cool Cat
:: Build It Yourself
:: Tell your story
:: Memorabilia by Make
:: Citroen - Introducing Front Wheel Drive
:: The Memorable 1950s
:: Book: Caribbean Capers
:: Hidden Literature
:: 1965 Cadillac Sedan DeVille
:: Checker Motors
:: Porsche 911 Evolution
:: Technical Automotive Literature
:: Jaguar's Racing Heritage
:: Special Cars: 1975-1995
:: GMC Trucks
:: Vauxhall in England - GM Overseas - 1
:: Opel in Germany - GM Overseas - 2
:: Packard: Ask the Man Who Owns One
:: 1901 Ford Sweepstakes - The Race Car That Changed Everything
:: School Bus Literature
:: Concept Cars
:: Popular Pickups
:: Family Firebird
:: The Winners Book
:: American Postwar Dropouts
:: Japanese Literature of The 1960s
:: Favorite Press Kits
:: Selecting your literature
:: Cars for professionals
:: Collectible Automobile Literature
:: From Airplanes to Super Cars
:: The British Contribution
:: Press Kit
:: American Light Trucks in Literature
:: GM in the 1950s
:: Octavia and Felicia
:: English Ford
:: Maintaining the MGB in the 21th Century, Barrie Jones, 2009
:: Leader Card Racers - A Dynasty of Speed, Gordon Eliot White, 2009
:: Fun on Wheels
:: Prestige, Status & Works of Art, Selling The Luxury Car 1888 - 1942
:: Chassis 141: The Story of the First LeMans Bentley
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
September 2012 Issue
 
ARTICLE
Stocks, Real Estate and Cars
By Robert McLellan
 
Boom or bust? Make up your mind and evaluate the American and European economies and decide where they are heading. Cash is being pulled out of Italy, France, England, Spain and yes, the USA and put in to "safe" investments. If you are convinced that the stock market and land are not safe havens for your investments, you have to find places that are.

This Summer has brought vintage cars out of the garage and onto the roads. As the season’s historic motoring events revved up, it’s also has been a time for benchmark European and American auctions. Car auctions have done well this year. “Having lost money on the financial markets, people are putting money into their passion — be it art or classic cars,” says Matthieu Lamoure, director of Paris auctioneer Artcurial Motorcars. “An advantage of cars is that you can use them. They are something concrete that you can touch. A car is alive.” Mr. Lamoure sees these old cars as “moving sculptures” that appeal to “Epicureans, people who love good wine and good food. They are part of a life style.” He expects the market to keep on growing as new buyers enter the field. He states that at the moment, they are largely from Europe and South America, but he believes they will soon be joined by China and other Asian countries.

At the U.K.’s Goodwood Festival of Speed in West Sussex, England, on June 29, rival auction house Bonhams sold around £22 million ($34 million) of classic cars. This sum included £5.04 million ($7.8 million) for a 1929-31 supercharged Blower Bentley single-seater that was driven by famed British motoring sportsman Henry “Tim” Birkin. The price was the highest ever paid at an auction for a British car. The sale’s close-second was an aristocratic 1912 Rolls-Royce Silver Ghost double limousine that fetched £4.71 million. Bonhams says this double-purpose vehicle was “driven by chauffeurs during the week, then taken out by the family on the weekends to experience the joys and challenges of the countryside.”
 
 
RM Auctions Monterey 2012
August 17–18, California
 
     
 

Monterey 2012 entered the record books not only besting all previous sales totals, but also producing some astonishing individual sales results — $95.2 million in total sales and an 88% sell-through rate. The results represent the highest individual auction tally in RM’s history and an almost 20% increase on last year’s record sale.

The 27th annual RM Monterey auction featured 119 cars, with 20 automobiles achieving prices over $1 million and five lots breaking the $5 million barrier. Top sale went to the 1968 Ford GT40 Gulf/Mirage that sold for $11,000,000, a new world record for an American automobile sold at auction. Chassis P/1074, the first, by serial number, of several lightweight GT40s built for the J.W.A./Gulf team, was raced extensively throughout 1968 from Daytona to Le Mans, as well as the Le Mans trials at the hands of Jacky Ickx, before it was sold to Solar Productions in 1970 and used as a camera car in Steve McQueen’s Le Mans.

 
     
  Monterey 2012 Auction Results
 
     
 

Of the 119 automobiles on sale, 105 found a new owner, reflecting a 88% sell-through rate. Total sales volume was $95,274,150, inclusive of buyer’s premiums. The average price per car sold was $907,373.

 
     
 
Monterey 2012 – Top 20 Auction Results
1. 1968 Ford GT40 Gulf/Mirage Lightweight Racing Car – $11,000,000 11. 1929 Duesenberg Model J Disappearing Top Convertible Coupe – $1,897,500
2. 1962 Ferrari 250 GT SWB California Spyder – $8,580,000 12. 1953 Bentley Continental R-Type Fastback Sports Saloon – $1,622,500
3. 1955 Ferrari 410 S Berlinetta – $8,250,000 13. 1967 Ferrari 275 GTB/4 Berlinetta – $1,485,000
4. 1956 Ferrari 250 GT LWB Berlinetta Tour de France – $6,710,000 14. 1967 Ferrari 275 GTB/4 Competizione Speciale – $1,485,000
5. 1938 Horch 853A Special Roadster – $5,170,000 15. 1965 Shelby 427 Competition Cobra – $1,485,000
6. 1955 Aston Martin DB3S Sports Racing Car – $3,685,000 16. 1964 Shelby 289 Competition Cobra – $1,320,000
7. 1967 Ford GT40 Mark I – $2,860,000 17. 1965 Ferrari 275 GTB – $1,182,500
8. 1938 Talbot-Lago T23 Teardrop Coupe – $2,640,000 18. 1955 Mercedes-Benz 300SL Gullwing – $1,171,500
9. 2001 Bentley Speed 8 Le Mans Prototype Racing Car – $2,530,000 19. 1998 Mercedes-Benz CLK GTR – $1,100,000
10. 1960 Aston Martin DB4GT – $2,035,000.00 20. 2001 Audi R8 Le Mans Prototype Racing Car – $1,034,000
Complete Results
 
     
 

(In 2011, RM Auctions offered 144 automobiles for sale, with 123 finding a new owner, reflecting a 85% sell-through rate. Total sales volume was $78,192,700, inclusive of buyer’s premiums. The average price per car sold was $635,713.)

 
 
 

The same collectors that buy cars as investments also buy literature and memorabilia on not just their cars but similar cars that they would also like to own. Compared to the cars, original literature can sell for very little and an owner or enthusiast is not concerned about the small cost of literature after spending tens of thousands for a car. Their car without the associated literature is like having a car that is missing a part. They just buy it and if you own that valuable commodity, you own an investment. Can you not afford the car yourself ? Buying the literature is the next best thing. View it as an investment.

Appreciating assets:

 
Click on thumbnail for description

Alfa Romeo - 1956

Allard - 1952-54

Arnolt-Bristol - 1954-56
     

Aston Martin - 1972

Auburn - 1936

Austin Healey - 1957
     

Bentley - 1967

Buick - 1932

Buick - 1954
     

Cadillac - 1936

Cadillac - 1953

Chevrolet - 1935
     

Chevrolet - 1957

Chevrolet - 1963

Chrysler - 1937
     

Chrysler - 1941

Chrysler - 1953

Chrysler - 1957
     

Cunningham - 1951

DeLorean - 1983

DeSoto - 1941
     

DeSoto - 1954

DeSoto - 1957

DeTomaso - 1972
     

Dodge - 1953

Dodge - 1954

Edsel - 1958
     

Ferrari - 1953

Ferrari - 1958

Ford - 1940
     

Ford - 1955

Ford - 1957

Graham - 1933
     

Hudson - 1932

Hupmobile - 1935

Imperial - 1956
     

Jaguar - 1967

Jaguar - 1971

Jensen-Healey - 1972
     

Kaiser - 1952

Kaiser - 1954

Lagonda - 1954
     

Lamborghini - 1992

Lamborghini - 1997

LaSalle - 1939
     

Lincoln - 1939

Lincoln - 1949

Maserati - 1970
     

Mercedes-Benz - 1953

Mercedes-Benz - 1960-62

Mercedes-Benz - 1965
     

Mercury - 1939

Mercury - 1949

Mercury - 1951
     

MG - 1956

Oldsmobile - 1933

Oldsmobile - 1937
     

Oldsmobile - 1951

Oldsmobile - 1957

Oldsmobile - 1970
     

Packard - 1939

Packard - 1946

Pierce-Arrow 1930/31
     

Plymouth - 1937

Plymouth - 1954

Plymouth - 1958
     

Pontiac - 1936

Pontiac - 1956

Porsche - 1972
     

Porsche - 1976

Rolls-Royce - 1929/30

Rolls-Royce - 1931/32
     

Rolls-Royce - 1959

Stearns-Knight - 1927

Studebaker - 1935
     

Studebaker - 1948

Studebaker - 1952

Studebaker - 1954
     

Triumph - 1954

Vector - 1992

Vector - 1993
     
 
 
The Automotive Chronicles, September 2012
 
 
 
 
 
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