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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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March 2012 Issue
 
ARTICLE
Automotive Advertising
By Robert McLellan
 
Prior to World War II, newspapers, magazines, radio, auto shows, billboards and the literature at auto dealerships were the common form of advertising. After the War we had television with Dinah Shore singing "See the USA in your Chevrolet" and Ed Sullivan touting the virtues of Mercury.
 
View video 'See the USA in your Chevrolet' - Dinah Shore, 1952
 

We have come a long way since then and the Super Bowl ads caught our attention. Stepping back into the era of great styling and performance (and before the Internet), let's take a look at what the car companies and dealerships were doing to promote their products to the customers and via the media, who then executed a blitz of advertising.

 
Click on thumbnail for description
SAMPLES OF PRESS KITS AND PRESS PHOTOS
Hundreds to chose from

Chrysler - 1932

Chrysler Imperial Airflow - 1935

Oldsmobile - 1938
     

Mercury - 1949

Lincoln Cosmopolitan - 1949

Cadillac Series 62 - 1951/52
     

Oldsmobile - 1955

Pontiac - 1962

Buick - 1961
     

Plymouth Valiant V-200 - 1963

Cadillac - 1968

Pontiac Firebird - 1968
     

Ford - 1972

Chrysler LeBaron Medallion - 1977

Cadillac - 1979
     


Click on thumbnail for description
SAMPLES OF DEALERSHIP PROMOTIONAL KITS
Hundreds to chose from

Ford - 1948

Kaiser-Frazer - 1948

Plymouth - 1950
     

Chevrolet - 1952

Willys - 1956

Nash - 1956
     

Plymouth Valiant - 1960

Plymouth Valiant - 1962

Chevrolet - 1965
     

Chevrolet - 1968

Chevrolet - 1968

Dodge Charger 500 - 1971
     

Chevrolet Truck - 1971

Dodge - 1972

Ford Thunderbird - 1980
     

Lincoln Continental - 1988

Porsche 968 - 1992

Ford Mustang Cobra - 1994
     


Click on thumbnail for description
SAMPLES OF DEALERSHIP PROMOTIONAL MEMORABILIA
Hundreds to chose from

Packard Fleetwood Cabriolet - 1916

Ford - 1924

Cadillac Fleetwood 4825 - 1931
     

Ford - 1934

Nash - 1950

Nash - 1957
     

Oldsmobile - 1960s

Mercury - 1963

AMC - 1965
     

Ford Mustang GT - 1966

Chevrolet Camaro - 1968

Pontiac - 1971
     

Dodge Colt - 1972

Dodge - 1972/73

Dodge - 1972
     

Plymouth - 1972

Chevrolet Corvette - 1973

Buick Century - 1974
     

Mercury Cougar - 1977

Chevrolet - 1977

Cadillac Eldorado - 1986
     

Chevrolet Corvette - 1998

Volkswagen Jetta - 1999

Jaguar - 2001
     
 
See the USA in your Chevrolet - Dinah Shore 1952
 
 
 
 
The Automotive Chronicles, March 2012
 
 
 
 
 
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