The story is told that Ferrucio Lamborghini
owned a Ferrari that started giving him problems. The
problems could not be solved by the local repair shop
so he took it to Modena and confronted Enzo Ferrari
himself. Enzo Ferrari, a man known for his arrogance,
told Ferrucio that the problem was not with the car
but rather with the "farmer".
Insulted, Ferrucio decided to build his own car and
began Automobili Lamborghini SpA, founded in 1963 at
SantAgata Bologna. He used his birth sign, Taurus the
bull, as a symbol for his cars and most of the models
were named in connection with bulls. He employed some
ingenious people to design his cars, such as Giotto
Bizzarrini (who had designed the Ferrari 250 GTO), Giampaolo
Dallara (chassis designer), Paolo Stanzani (engineer),
Bob Wallace (test driver) and Franco Scaglione (designer).
With such expertise and sufficient funding, the first
car called the 350 GTV, debuted at the 1963 Turin motor
show and immediately became the star of the show. It
featured aluminum bodywork and an all-alloy V12 with
4 camshafts, more advanced than any contemporary Ferrari.
In March of 1964, Lamborghini's first production car
arrived and was named the 350 GT. The 350 GT was succeeded
by the 400 GT and the 400 GT 2+2. When the Miura was
introduced, a true super-car which combined exotic looks
(by Marcello Gandini of Bertone) and spectacular mechanical
design low center of gravity, mid-engined and
V12 power. Then the Espada and Urraco models were added.
In 1972, Ferrucio sold Automobili Lamborghini SpA to
Georges-Henri Rossetti, a friend and wealthy Swiss businessman.
Production was stopped for two years at that point.
Then in 1974 the spectacular successor to Miura, the
Countach was introduced. With its space-age appearance,
exotic sound and power, it became a trademark of Lamborghini
in the next 25 years. Chrysler took over Lamborghini
in 1987 and spent an excessive amount of money developing
the Diablo only to sell the company to the Indonesian
Megatech in 1994. Not long after that it was transferred
to a Malaysian company, Mycom Setdco and then a Indonesian
company, V'Power. When Lamborghini asked Volkswagen's
group boss, Ferdinand Piech, for Audi V8 engines and
Quattro drivetrains, Piech bought the company in 1998.
Since then, Audi has made a serious investment to modernize
the Sant'Agata factory and created the new Murcielago.
Its high quality standards and testing procedures improved
the a new generation of Lamborghinis, making them far
more reliable and user friendly than in the past. A
new Lamborghini then arrived in the form of the Gallardo,
establishing itself as a worthy competitor to Ferrari.