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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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April 2012 Issue
 
ARTICLE
The Salesman's Office
By Robert McLellan
 
Plymouth - 1987

When you wander into an auto dealership, you would prefer to first take a leisurely look at the cars on the lot before getting into a discussion with a salesman. But quickly, a salesman will descend upon you and escort you into the showroom. Still don't see what you want? Looks like you're not getting out of there without buying a car if the salesman can help it.

Before computers existed, a salesman had at his disposal several tricks up his sleeve to makes a sale. A couple of his lures were his dealer's albums and data books, which simply covered everything available that would create the car of your dreams. All models, styles, colors, upholstery, options and features were listed, described and shown. When the car was ordered, you had exactly what you wanted. Unfortunately, these valuable tools of the trade were the exclusive property of the dealerships and are now difficult to obtain.

The value today of these rare dealer books is that mere sales brochures do not depict or describe the car that you have or would like to own. If you already own the car, you can now tell exactly what you have, should have or want to have. Dealer albums come in a variety of forms and are often supplements to each other. Prior to the 1960s, most of them were all-inclusive, but later ones were frequently divided into paint and upholstery and then other ones for the more technical information such as standard and optional features, trim levels, engine selection, tires, wheel covers, suspensions, performance enhancements, etc.

With these books you will have all the inside information that the dealers had -- great for restorations and for determining whether the car the seller has, is the car that you really want. When he says the car is original, produce the dealer's album and see if he is correct. This will make you smarter than most sellers, and at a concours, smarter than the judges.

Many hundred to chose from our Dealer Literature section.

 
Click on thumbnail for description
Hundreds to chose from

AMC - 1965

AMC - 1980

Cadillac - 1964
     

Cadillac - 1968

Cadillac - 1975

Cadillac - 1987
     

Chevrolet - 1948

Chevrolet - 1956

Chevrolet - 1971
     

Chevrolet - 1979

Chrysler - 1969

Chrysler - 1986
     

Dodge - 1972

Dodge - 1972

Dodge - 1973
     

Dodge - 1976

Dodge - 1993

Ford - 1972
     

Ford - 1974

Ford - 1975

Ford - 1977
     

Frazer - 1947

GMC - 1982

Kaiser - 1949
     

Kaiser - 1954

LaSalle - 1935

Lincoln - 1971
     

Lincoln - 1979

Lincoln - 1987

Mazda - 1985
     

Mercury - 1962

Mercury - 1966

Mercury - 1981
     

Mercury - 1991

Merkur - 1987

Oldsmobile - 1941
     

Oldsmobile - 1946

Oldsmobile - 1960

Oldsmobile - 1962
     

Oldsmobile - 1996

Plymouth - 1950

Plymouth - 1972
     

Plymouth - 1976

Pontiac - 1935

Pontiac - 1970
     

Pontiac - 1973

Pontiac - 1975

Pontiac - 1979
     

Pontiac - 1995

Porsche - 1987

Rolls-Royce - 1960-63
     

Studebaker - 1963-64

Volkswagen - 1983

Willys - 1954
     
 
 
 
The Automotive Chronicles, April 2012
 
 
 
 
 
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