Monthly newsletter published by McLellan's Automotive History 

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manufacturers and investors who collect and preserve automotive literature
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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: The Nineteen Fifties
:: At Home in Your Garage
:: Discover more auto literature on McLellansAutomotive.com
:: Book review: King of the Boards - The Life and Times of Jimmy Murphy
:: The Compact Revolution
:: The 1912 Milwaukee Races: Vanderbilt Cup and Grand Prize
:: Postwar Buick (1950 - 1979)
:: Ford Created the Hobby
:: The first 50 years
:: Avanti
:: The Big and Little Healeys
:: Stocks, Real Estate and Cars
:: GM Concepts
:: L. Scott Bailey, Founder of Automobile Quarterly, Dies at 87
:: Book review: Ralph DePalma - Gentleman Champion
:: German Orphans
:: Ferrari's Competitor - Lamborghini
:: Book review: Bentley: A Racing History
:: Remembering Pontiac
:: The Front-Engine Porsche Sports Cars
:: Book review: Frank Lockhart: American Speed King
:: Good Customer Appreciation
:: 1928 International
:: The Playboy of Buffalo!
:: Hottest Collectibles
:: Auto designer Earl created the look of GM's glory days...
:: Book review: Phil Berg's
Ultimate Garages III
:: The Salesman's Office
:: From Nash to AMC
:: Book review: Dr. Frederick Simeone's The Spirit Of Competition
:: Automotive Advertising
:: Sports Vehicles
:: Book review: John Jacobus' Inside the Fisher Body Craftsman’s Guild
:: Winter Reading
:: Maserati: The Panini Collection
:: Bridgehampton Racing: From The Streets To The Bridge
:: Small Cars
:: Duntov's Secret - Corvette Gulf Oil Race Car
:: Sports Cars Then and Now
:: Press Kits - 1997 & Newer
:: They Started in MGs
:: The American Automotive Assembly Line
:: Peugeot in Review
:: Big Rigs Rolling
:: Damn Few Died In Bed
:: Auto Paint History and Chips
:: Bill Horton's 'Jezebelle'
:: Chevrolet Trucks
:: Coachbuilder's Renderings
:: British Quality
:: Book review: American Road Racing: 1948 - 1950, The Sport Revived
:: Something Different
:: Teaching Kids about the Hobby
:: Restorations Literature
:: Chrysler Corporation in the 1970s
:: Renault 1939 - 1971
:: Book review: American Road Racing - The 1930s
:: The War Years: 1940s
:: The Serious Collector
:: Mercury's Cool Cat
:: Build It Yourself
:: Tell your story
:: Memorabilia by Make
:: Citroen - Introducing Front Wheel Drive
:: The Memorable 1950s
:: Book: Caribbean Capers
:: Hidden Literature
:: 1965 Cadillac Sedan DeVille
:: Checker Motors
:: Porsche 911 Evolution
:: Technical Automotive Literature
:: Jaguar's Racing Heritage
:: Special Cars: 1975-1995
:: GMC Trucks
:: Vauxhall in England - GM Overseas - 1
:: Opel in Germany - GM Overseas - 2
:: Packard: Ask the Man Who Owns One
:: 1901 Ford Sweepstakes - The Race Car That Changed Everything
:: School Bus Literature
:: Concept Cars
:: Popular Pickups
:: Family Firebird
:: The Winners Book
:: American Postwar Dropouts
:: Japanese Literature of The 1960s
:: Favorite Press Kits
:: Selecting your literature
:: Cars for professionals
:: Collectible Automobile Literature
:: From Airplanes to Super Cars
:: The British Contribution
:: Press Kit
:: American Light Trucks in Literature
:: GM in the 1950s
:: Octavia and Felicia
:: English Ford
:: Maintaining the MGB in the 21th Century, Barrie Jones, 2009
:: Leader Card Racers - A Dynasty of Speed, Gordon Eliot White, 2009
:: Fun on Wheels
:: Prestige, Status & Works of Art, Selling The Luxury Car 1888 - 1942
:: Chassis 141: The Story of the First LeMans Bentley
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
March 2011 Issue
 
ARTICLE
Hidden Literature
By Robert McLellan
 

Believe me, we do not try to hide literature on our web site. Looking for a 1968 or 1973 Mercury Cougar brochure and not finding exactly what you want? Try our Multiple Makes section and look under 'Lincoln/Mercury'.

During the 1960s and 1970s, dealerships frequently combined makes owned by one manufactory, so they produced catalogs that contained more than one make. But they also produced literature that was dedicated to individual makes and even individual models. Then to make it even harder to find what you are looking for on our web site, they produced literature on Fords, Mercurys and Lincolns in catalogs under the name of 'Ford Motor Company'.

The same applies to makes produced by Chrysler Corporation. You have Plymouth, Dodge, Chrysler and Imperial which are at times combined under the heading of Chrysler Corporation. But do not overlook Chrysler/Plymouth because for a while Chrysler and Plymouth combined their stores. And don't forget Daimler/Chrysler. This is just a sampling of the combinations listed below.

While Hudson/Rambler or Aston Martin/Lagonda combinations may seem to be logical, would you expect to find Ferrari and Cadillac (just to name a few) under the Pininfarina Group? Porsche and Mercedes Benz under Zender?

So now the secret is out. We are ready to take your order. I can hardly wait until someone discovers the Cadillac/LaSalle section. Have fun.

 
MULTIPLE MAKES
AMC/Eagle
AMC/GMC
AMC/Jeep
American Sunroof Co.
ASC Inc.
Aston Martin/Lagonda
Austin / Hillman / Ford / Renault
Auto Union/DKW
Bertone
BMW Group
British Leyland
British Motor Corporation
Buick/Oldsmobile
Buick/Pontiac
Cadillac/Ford/Lincoln
Cadillac/LaSalle
Callaway/Audi
Cars Overseas
Chevrolet/Dodge/Ford
Chevrolet/GEO
Chrysler Corporation
Chrysler/Dodge
Chrysler/Jeep
Chrysler/Plymouth
Continental Car Combine
Daimler/Chrysler
Daimler/Jaguar
Daimler/Lanchester
Dodge/Fargo
Ferrari/Maserati
Ford Motor Company
Franco Conti
General Motors
Hillman/Sunbeam
Honda/Acura
Hudson/Rambler
Italdesign
Jeep
Jeep/International
Karmann
Lamborghini / Ford / Toyota / Chevrolet / Jeep
Lincoln/Mercury
Mallalieu Engineering
Mean Motor Engineering
Mercedes-Benz/Peugeot
Mobility Outfitter
Moskvich/Volga
Moskvich/Volga/Lada
Mosler Automotive
Motokov Imports
Nash/Rambler
Nissan/Datsun
Nuffield
Pininfarina Group
Polmo
Porsche/Audi
Qvale
Rich Motor Company
Rinspeed
Riviera Imports
Rootes Group
Scaldia/Volga
Sieberg Importeur
Thomson & Taylor
Triumph
UAZ/GAZ
Volga/Lada
Zagato
Zender
       
Miscellaneous
Buick/Cadillac/Chevrolet/Ford/Oldsmobile/Pontiac
Buick/Cadillac/Chevrolet/Ford/GMC/Lincoln/Mercedes-Benz/Mercury/Oldsmobile/Pontiac
Buick/Cadillac/Chevrolet/Datsun/Dodge/Ford/Lincoln/Mercury/Oldsmobile/Plymouth/Pontiac/Subaru/Toyota
 

Click on thumbnail for description
 

Aston Martin/Lagonda - 1985

British Leyland - 1975-77

BMW Group - 2000
     

Chrysler Corporation - 1941

Chrysler Corporation - 1950

Chrysler Corporation - 1963
     

Chrysler/Plymouth - 1969

Daimler/Jaguar - 1974

Dodge/Fargo - 1971
     

Ford Motor Company - 1939

Ford Motor Company - 1963

Ford Motor Company - 1973
     

General Motors - 1936

General Motors - 1952

General Motors - 1954
     

General Motors - 1968

Ford Motor Company - 2003

Italdesign - 1998
     

Karmann - 1997

Lincoln/Mercury - 1966

Lincoln/Mercury - 1971
     

Moskvich/Volga - 1960

Nuffield - 1953

Porsche/Audi - 1974
     

Rootes Group - 1970

Volga/Lada - 1978

Zender - 1986
     
 
 
 
The Automotive Chronicles, March 2011
 
 
 
 
 
Literature for
OVER 600 MAKES