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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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March 2011 Issue
 
ARTICLE
Hidden Literature
By Robert McLellan
 

Believe me, we do not try to hide literature on our web site. Looking for a 1968 or 1973 Mercury Cougar brochure and not finding exactly what you want? Try our Multiple Makes section and look under 'Lincoln/Mercury'.

During the 1960s and 1970s, dealerships frequently combined makes owned by one manufactory, so they produced catalogs that contained more than one make. But they also produced literature that was dedicated to individual makes and even individual models. Then to make it even harder to find what you are looking for on our web site, they produced literature on Fords, Mercurys and Lincolns in catalogs under the name of 'Ford Motor Company'.

The same applies to makes produced by Chrysler Corporation. You have Plymouth, Dodge, Chrysler and Imperial which are at times combined under the heading of Chrysler Corporation. But do not overlook Chrysler/Plymouth because for a while Chrysler and Plymouth combined their stores. And don't forget Daimler/Chrysler. This is just a sampling of the combinations listed below.

While Hudson/Rambler or Aston Martin/Lagonda combinations may seem to be logical, would you expect to find Ferrari and Cadillac (just to name a few) under the Pininfarina Group? Porsche and Mercedes Benz under Zender?

So now the secret is out. We are ready to take your order. I can hardly wait until someone discovers the Cadillac/LaSalle section. Have fun. Click here for Multiple Makes section.


Click on thumbnail for description
 

Aston Martin/Lagonda - 1985

British Leyland - 1975-77

BMW Group - 2000
     

Chrysler Corporation - 1941

Chrysler Corporation - 1950

Chrysler Corporation - 1963
     

Chrysler/Plymouth - 1969

Daimler/Jaguar - 1974

Dodge/Fargo - 1971
     

Ford Motor Company - 1939

Ford Motor Company - 1963

Ford Motor Company - 1973
     

General Motors - 1936

General Motors - 1952

General Motors - 1954
     

General Motors - 1968

Ford Motor Company - 2003

Italdesign - 1998
     

Karmann - 1997

Lincoln/Mercury - 1966

Lincoln/Mercury - 1971
     

Moskvich/Volga - 1960

Nuffield - 1953

Porsche/Audi - 1974
     

Rootes Group - 1970

Volga/Lada - 1978

Zender - 1986
     
 
 
The Automotive Chronicles, March 2011
 
 
 
 
 
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