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In the late 1960s and early 1970s GM and FMC performance
models found tough competitors in Plymouth and Dodge.
But the 1970s proved to be a difficult time for Chrysler.
The 1973 oil crisis and new government emission standards
presented a major challenge for American manufacturers
of large, powerful, and gas-guzzling vehicles. In need
of smaller, more efficient vehicles, Chrysler acquired
a 15% stake in Mitsubishi Motors in 1971 and began selling
rebadged Mitsubishi models in the United States soon
after. Nonetheless, high manufacturing costs caused
by outdated factories and an uninspiring model lineup
drove the company into financial trouble. In 1979, Chrysler
Corporation petitioned the U.S. government for $1.5
billion in loan guarantees to avoid bankruptcy.
This review of Chrysler literature presents a picture
of a decade that ended an era... but began a new one...
It makes for an interesting literature collection.
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