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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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September 2010 Issue
 
ARTICLE
Favorite Press Kits
By Robert McLellan
 

Lincoln 1949

Mercury 1949

Press kits are as old as the brochures themselves and my two favorites are these 1948 Lincoln and 1948 Mercury press kits that are currently in stock. They were created for newspapers to write articles for the initial presentation of the cars to the public. Once used, they were discarded because they contained printer's materials that once used were destroyed. Consequently these press kits are extremely rare as they were never sent to a newspaper but were acquired by Rick Lenz, a collector of literature, and he preserved them as new.

 

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Lincoln 1949
   
     
     
     
     

The following press kits (1997 and newer) were acquired mostly from the Detroit Auto shows.

 
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Brochures

Audi 1999

Audi 2001

Bentley 2000
     

BMW 2004

Buick 1997

Cadillac 1998
     

Cadillac 2000

Chevrolet 1997

Chevrolet 1998
     

Chevrolet 1999

Chrysler 2004

Dodge 2003
     

Dodge 2006

Ferrari 1997

Ferrari 1998
     

Ferrari 2003

Ferrari 2004

Ford 1999
     

Jaguar 2000

Jaguar 2000

Lamborghini 1998
     

Lamborghini 2002

Maserati 2002

Maserati 2003
     

Maybach 2005

Mercedes-Benz 1998

Mercedes-Benz 2000
     

Mercedes-Benz 2001

Mini 2002

Mini 2005
     

Porsche 1999

Porsche 2001

Porsche 2003
     

Rolls-Royce 1999

Rolls-Royce 2005

Rolls-Royce 2005
     

Volkswagen 1998

Volkswagen 1999

Chrysler 1998
     

Daimler/Chrysler 2000

Daimler/Chrysler 2005

General Motors 2002
     

Italdesign 1998

Karmann 1997

Pininfarina Group 1998
     
 
 
 
The Automotive Chronicles, September 2010
 
 
 
 
 
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