Find Your Make

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
HOME | Articles index | media | use of content | contact us  
September 2010 Issue
 
ARTICLE
Japanese Literature of The 1960s
By Robert McLellan
 

Mitsubishi 1969

The arrival of Japanese cars to American shores did not set off any celebrations. Suspicious consumers were reluctant to enter the showroom as they might be seen by their neighbors. Being seen in one was out of the question. Times changed slowly and it was not until the oil crisis of the 1970s that Japanese cars were considered. Soon they became accepted, and then a necessity.

Japanese literature for the 1960s is as rare as the cars. Neither were considered collectible so now both are hard to find, unlike the more common 1970s cars and literature. Now we are drawn to predecessors of the cars that we have learned to love. The literature is novel as are the cars. The cars look strange, just as the first VW Beatle and Renault Dauphine. Like their European counterparts, the Japanese makes were first questioned and later accepted as good or superior to the American models. Ford introduced the Falcon, Chevrolet the Corvair, Plymouth the Valiant, Studebaker the Lark and Nash/Amc the Rambler American. The Japanese had a lot of competition. Their cars were utilitarian and appeared "cheap". They were cheap but they were very economical. Just not stylish or powerful. Quick learners, their cars soon overcame these obstacles and became competitive.

 
Click on thumbnail for description
 

Cony 1965

Datsun 1963/64

Datsun 1964
     

Datsun 1964

Datsun 1964

Datsun 1967
     

Datsun 1968

Datsun 1969

Hino 1965
     

Honda 1968

Honda 1969

Isuzu 1964
     

Isuzu 1964

Isuzu 1964

Isuzu 1966
     

Mitsubishi 1963/64

Mitsubishi 1964

Mitsubishi 1965
     

Mitsubishi 1966

Mitsubishi 1967

Mitsubishi 1969
     

Prince 1966

Prince 1966

Subaru 1968
     

Subaru 1969

Subaru 1969

Subaru 1970
     
 
 
 
The Automotive Chronicles, September 2010
 
 
 
 
 
Spacer
Spacer
 L I T E R A T U R E
I N D E X
Click here
Spacer
separator
Spacer
Spacer
separator
Spacer
separator
Spacer
Spacer
separator
Spacer
Literature for
OVER 600 MAKES
Sales literature