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With the worst of the Great Depression
behind them by 1935, automakers could begin to look
ahead to renewed sales strength. At Chrysler Corporation,
volume leader Plymouth couldn't have picked a better
time to offer completely new 1935 Plymouths.
Chrysler Corporation turned 10 years old on June 6,
1935. That year, founder Walter Percy Chrysler turned
over the president's chair to his handpicked successor,
Kaufman Thuma Keller, and took a less-active role
as chairman. It was a good time to change the guard.
The Depression was easing, and Chrysler's company was
doing well — especially its Plymouth Division.
No wonder. New from the frame up, the '35 Plymouths
offered major design and engineering advances over the
1934 models — and rivals Ford and Chevrolet. Plymouth
still had the only four-wheel hydraulic brakes among
"The Low-Priced Three." Now came a stronger
chassis with a revised suspension that improved both
ride and handling, plus safer, more streamlined bodies
without old-fashioned wooden substructures. New touring
sedans arrived with built-in trunks, an increasingly
popular feature.
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With all this, Plymouth sales topped 350,000 units
for calendar year 1935 on some 26-percent-higher production.
Model-year volume rose, too, reaching nearly 327,500
units. Plymouth did even better business with its even
better 1936 Plymouth models, which were substantially
changed, but didn't look it.
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