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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
September 2009 Issue
 
ARTICLE
 
My Super Beetle
By Wayne Dean - Ontario, Canada
 
 

Wayne DeanNot surprisingly, Wayne Dean's life is closely woven around the automobile. The passion was passed on to him by his father and grandfather, and has been witness to many an adventure the most enduring one being the 'Super Beetle'. No dalliance, this one. Wayne's life seems dedicated to the Beetle. Read his story in his own words. — Ed.

 
 

Working around automobiles is something that's in my blood. My father, uncle, cousin and both of my sons work in the automotive trade. My grandfather used to work on the assembly line at the GM plant in Oshawa, hand painting the pinstripes on the new cars as they passed by on the assembly line. I also work in the automotive industry and my love of the automobile makes my job a pleasure rather than a chore. It has been said, "Work at what you love, and you'll never work another day in your life" and I truly believe that. The passion that I have for all things automotive is something that follows me once I leave the office for the day. I've had a few hobby cars in the past, a 1990 Suzuki Samurai, a 1972 Honda N600 and a few motorcycles too. The last was a 1971 Fiat Spyder that I restored myself at home. Unfortunately the poor Fiat suffered from terminal rust and I was getting tired of fixing holes that formed each winter, so it had to go.

After that I had an empty spot in my garage for a while, and nothing seemed to catch my interest. Until one day my wife and I were driving through Mississauga and we came across a young guy working on a totally customized vintage VW Beetle. Mariano's 1975 Super Beetle was done up in a beautiful teal colour with a white leather interior, slammed, de-chromed, Porsche wheels, and a hot motor. I had never seen an air-cooled Volkswagen that looked like this. He told us of a VW event that was being held near Kitchener the next weekend and invited us along. When we arrived at the "11th Annual Bug Out" we were shocked to see over a hundred vintage VWs of every description. There were stock Beetles, customized ones, Campers, Karmann Ghias and other Volkswagens dating back to the early 1950s. Everyone was very friendly and before we left the show we decided that a vintage Beetle was going to be our next car.

I spent the next month traveling all over Ontario, looking at every Beetle that I found for sale in the local newspaper, online, and in the Auto Trader magazine. From visiting various web sites, I knew where to look for rust and how to tell a good prospect from a basket case. After checking out over ten Beetles I began to lose hope — it seems that winters in Ontario are hard on the Beetles floor pans and heater channels. I could have bought one and started a ground up restoration but something told me to keep looking.

Click for description
 
The Beetle over the years
 

1936/37

1937/38

1954
     

1959

1960

1967
     

1967

1969

1979
     

1998

1999

1999
     

That summer my wife and I took a vacation to Vancouver to visit our neighbors who had moved there due to work obligations. Before we left home I promised that I would spend no more than two days trying to find that elusive Beetle in the salt free streets of British Columbia. The second day was winding down and I was having no more luck out there than I did back in Ontario. We were on our way to see one last Beetle and there it was. Sitting in the used car lot of a Honda dealership was a Harvest Gold 1975 Volkswagen Super Beetle, La Grande Edition. It was late in the day and the dealership was closed so I pulled over and gave the Bug the once over through the fenced-in lot, and it looked perfect. Nine o'clock the next morning we were out on a test-drive around the block in my new find. I pulled the VW to the curb and crawled all over it. This Bug was mint! Under the front hood I found extra parts, shop manuals, receipts for repairs and a pile of VW magazines including one called VW Trends. I noticed the previous owners' phone number on an old invoice and I thought — "why don't I call him"? The owner was only too happy to tell me the story of his beloved Beetle and the painstaking restoration that it had gone through. He finally sold it to get a bigger car and by the end of the conversation he had convinced me to buy it from the dealership. I shipped my Beetle back home to Toronto via rail, and it took nearly two weeks to arrive. We went to the depot to pick it up and started the cruise home, enjoying the smiles and waves from people that saw it. It seems that the Volkswagen Beetle is one of the most recognized shapes in the world and even though the last Beetle was sold in 1979, little children still know the Bug.

 

I started collecting models of Volkswagens and other collectible items. Before too long people were sending things to me and my collection was really getting out of control. After that I tracked down various commercials and ads for my Super Beetle and was lucky enough to find an original sales brochure for my "La Grande" edition VW. The La Grande Bug was Volkswagens idea of bringing the Beetle up to par with some of the more popular imports in the 1970s. The brochure features a woman seated inside wearing an elegant evening dress and a chauffeur standing just outside. The cover simply states, "La Grande Bug. You don't drive in it, you arrive in it".

Click for larger view
 
La Grande Bug
You don't drive in it, you arrive in it
(Six-page sales brochure)
 

Cover

Back cover
           
 
 

We cruised in our Beetle every weekend and started attending air-cooled VW events all over Ontario and made friends wherever we traveled. Everyone we meet seems to have a story about his or her experience with this popular car. Whether it was scraping the ice off the inside of the front windshield or riding in that little spot behind the rear seat, the stories and smiles never seem to stop. The more Beetle owners I met, the more my fascination with the whole phenomenon grew.

Doing a bit of web design where I work I decided to start a web site dedicated to the air-cooled Beetle. It became so popular that I started a second site to help people locate parts for their own air-cooled treasures. This whole VW obsession was really beginning to pickup speed so I contacted VW Trends in California. Before long I became a contributing editor for the magazine, writing VW event coverage, articles and features. Recently I had my "History of the Super Beetle" published in a book called "The Volkswagen Super Beetle Handbook" and an article about the June Jitter Bug VW Show printed in the Toronto Star newspaper. Who would have ever thought that a leisurely drive on a summer day could have led me down this path? But every time I see a stranger smile at my Beetle or see a group of kids playing punch-buggy, I'm glad it did.

   
  Wayne challenges your Beetle knowledge  
     
 
Why was the Beetle chosen by Disney for the "Herbie" films?
It was due to public reaction to an example parked outside their offices
Volkswagen offered the cars to Disney© for free in exchange for publicity
It was thought that children could identify with the VW's shape
The Austin Mini was already used in the movie "The Italian Job"

Why was the 1971 Super Beetle named the 1302?
Because car maker Simca had already used 1301
To set it apart from the engine size of the standard Beetle
The numeric total of 1302 is "6" which is a lucky number in Germany
VW had a prototype named 1301 that was water cooled

What was Herbie's racing number?
8
35
52
53

When was the first year that the Beetle was available with gloss-finish paint?
1949
1956
1959
The Beetle always came with gloss-finish paint

Find the right answers at Wayne's website!

It's full of information and fun for Beetle lovers — Featured Beetles, Beetle FAQ, Puzzles, Photo Galleries, Games, Art and more. — Ed.

 
     
 
 
 
The Automotive Chronicles, September 2009
 
 
 
 
 
 
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