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If collecting real cars is either
too costly, too time-consuming, or just impractical,
then hunting down transport-related literature, can
make for a fun pastime. Publications about motoring
have been printed for as long as there have been cars,
so finding suitable items to collect shouldn't be too
much of a problem. Most serious collectors try to focus
their collecting habit on a particular subject, otherwise
a collection can easily snowball into an unwieldy monster.
So, first thing to consider is - 'what type of motoring-related
literature should I collect?'
This will largely depend on what interests you obviously,
but I'd suggest thinking about the following points:
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What type of literature to search
for? |
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And on what subject? |
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New publications or original only?
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And finally, what era (if any) to
stick to? |
Taking each point in turn...
Types of motoring literature. Collecting books
is the most obvious choice, but a collection needn't
be restricted to just books. How about sales catalogues
or brochures, factory supplied handbooks and workshop
manuals, road maps, motor racing programmes, auction
catalogues, or books about motoring humour specifically?
Then there is the option to hunt down transport-related
ephemera - bits and pieces of paperwork that were not
designed to last any time, and would normally be thrown
away after a short time. Items such as bus tickets,
bookmarks, adverts found in old magazines, leaflets
issued by tyre or petrol companies, or postcards with
a motoring theme to them are popular subjects when sourcing
early ephemera. Some suggestions for old literature
to collect are given further down.
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Choosing a subject. Most people
already know what subject(s) they'd like to source literature
on, but refining your focus early on can help when it
comes to finding stuff.
Some will stick to cars only, whereas other enthusiasts
might want to find publications about old lorries (perhaps
specific to a particular manufacturer or country), agricultural
machines (such as tractors and other farm implements),
motorcycles (again perhaps pertaining to just one maker),
military vehicles (maybe just WW1, WW2, or post-war),
bicycles (and/or unicycles, tandems, motor-assisted
bikes etc), buses (maybe just those used by one operator,
such as the North Western Road Car Company, or Crosville
for example), coaches, or less obvious subjects such
as electric vehicles, or 3 wheelers & bubble cars.
If you want to avoid financial meltdown - some old publications
can be seriously pricey, others less so - drawing up
a shortlist of automotive subjects to stick to can be
a good move! Instead of sticking to a particular type
or make of vehicle, some collectors instead decide to
collect as many items as possible that relate to a collecting
category - such as bookmarks, dealer sales literature,
and old tax discs, and buy up relevant items regardless
of whether they apply to bikes, cars, vans, caravans
or whatever.
New print or original only? Usually a collection
contains a selection of original items, from when the
vehicles were current, and a smattering of titles and
items from more recent times, that look back at vehicles
from a historical viewpoint. Modern books for instance
often feature better quality photographs and illustrations
than contemporary publications (not always the case,
but often..!), whereas original books about motorcycles
for example lend a period feel to the subject that new
titles cannot really emulate.
Some older titles get reprinted too - sticklers for
originality will prize an original in good condition,
and might avoid modern reprints. The latter however
can often cost a fraction of the cost of an original,
so if your budget is not endless, searching for later
re-issues might be a good option. In the 1950s a large
number of motor racing books were printed, and in the
1960s some were re-issued by the Motoraces Book Club
(MBC).
If hunting for original books, it is important to know
exactly what you're looking for. Whereas an MBC issued
title may be worth £10-15 or so, the original
(non-MBC) first edition could be worth several times
this (especially if it has its original dust jacket
in good condition - an older title without a jacket
can be worth much less than an example with its jacket
complete, and in good condition).
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Pick an era. Ok, so by now you've
got an idea of the subject(s) and type(s) of literature
that appeal most. The next point to consider is that
of age - what age of cars, motorcycles, trucks or whatever
really interest you? do the inter-war vehicles interest
you mostly, or are you more fascinated by vehicles that
you either once owned, or remember when you were growing
up? Cars of the 1920s and 1930s for instance use technology
that bears little resemblance to more recent cars, so
if 60s and 70s Fords are your thing, then perhaps publications
about a 1930s Model Y wouldn't fit in to a collection?
The thing to remember throughout though is that no collection
need have strictly-adhered-to boundaries - having a
few guidelines in the back of your mind can be a real
help when searching extensive stock lists and catalogues,
but should never stifle a collection. Sometimes owning
books and other literature that relate in some way to
your main interest, but wouldn't immediately fit within
those boundaries, can set your main items in context.
So for example, your main collection may revolve around
1960s muscle cars, but a few books on post-war hotrods
of the 1940s and 1950s would provide some context and
background to American performance cars in general.
Types of automotive literature
to collect.
Transport Books
When talking about collecting automotive-related literature,
the subject of books is the first thing most people
will think of. You've already decided on a subject,
and given some thought to what age of publication to
hunt down. As with all book collecting, you can choose
to collect all sorts of car (truck, motorcycle, bicycle
or whatever) books, or maybe refine your search even
further to just fiction, or non-fiction titles. Unsurprisingly,
fictional works are just that - stories, books about
motoring humour (such as Brockbank) and such like, whereas
non-fiction books are factual, and would include factory
service handbooks, restoration guides, racing driver
biographies, and so on.
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Car Sales Brochures/Catalogues
The beauty of this subject is that material for modern
vehicles is still available free of charge, although
naturally I'd never condone relieving dealerships of
sales catalogues through bogus interest in their actual
vehicles (!). Even sales literature from the 1970s and
1980s is still available cheaply, whether sourced online
or via car boot sales and the like, and can be an excellent
starting point for any collection. Brochures from the
1960s can still be bought for just a few pounds/dollars
a time, so an interesting collection can be quickly
built up without necessarily breaking the bank. Catalogues
are usually slim affairs and take up even less room
than books, which is handy if space is at a premium.
Condition is everything with brochures. They were never
meant to be kept for long (as with most ephemera), and
usually got chucked away, stuffed in the bottom of drawers,
used to light a fire, or lost. Boxes of literature often
get binned when a housemove comes along, again reducing
the amount of quality items available to buy. I'd not
recommend buying anything that has water damage or pages
missing, unless the topic is so spectacularly rare that
it warrants being saved due to its mega rarity alone.
I'd happily give shelf space to 1920s Bugatti sales
literature for example, even if the condition was not
the best!!
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Factory Handbooks & Manuals
Owner's handbooks were usually given out with cars when
first sold, and often get lost as vehicles change hands
over the years.
Factory manuals however were not given away and had
to be bought. It can be quite interesting to collect
old manufacturer's handbooks, although they (and especially
manuals) can be quite heavy items to store once there
is a large collection, and are often a bit grubby if
they've been used.
Dirty examples therefore don't cost too much, and are
usually easy to find for all but the rarest of cars.
Mint, untouched, examples are therefore a bit harder
to find and cost more as a result. It is important to
draw a line between factory-issued handbooks/manuals,
and the third party offerings from other companies,
which are usually worth significantly less. Handbooks
applying to vehicles from the 1940s onwards can still
be picked up for just a few pounds, with earlier examples
usually commanding a premium.
The one shown on the right was bought for me some years
ago, when I had a 1930s Vauxhall car.
Motor Racing Programmes
Hunting down old programmes is big business, and is
a large collecting area in its own right. Many people
restrict their collecting habit to a particular type
of competition (single seater, grand prix, hillclimbs,
speedway karting), a specific era, and/or one particular
race venue only. With the prices of early race programmes
being quite high, it is a good idea to try and limit
a collection in some way. Programmes from recent races
needn't cost much at all, whereas surviving publications
from pre-war races at Brooklands or Indianapolis for
example could cost £50-100 a time, if not more
for rare or really early events. A few lucky spectators
collected driver autographs on their programmes, and
these command a big premium, if you can find (and if
possible authenticate) them!
Auction Catalogues
This isn't something I've really immersed myself in,
but I know there are people out there who specialise
in hoarding the glossy publications sold by auction
houses prior to an important sale. They usually have
some superb images within, and can prove to be a useful
reference item. Those with sale prices pencilled in
are of more actual use undoubtably, but those remaining
perfect and unmarked will probably be worth a bit more.
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Motoring Ephemera
Rarer than many books are the disposable bits of paperwork
that float around, largely un-noticed, but very relevant
to whichever branch of transport interests you. With
regard to cars, this could be anything from leaflets
given out by a petrol station or local garage, a flyer
from a local taxi company, old insurance cover notes,
old-style driving licences, expired tax discs or logbooks,
receipts, old invoices from motor businesses no longer
in business, or giveaway promotional items.
If motorsport is more your thing, then race cars, entry
tickets and notes about spectator safety, are all the
kinds of throwaway items that will become rare, in addition
to the more obvious race programmes already mentioned.
Motoring Humour
The motorist and his steed have long been the butt of
newspaper and magazine cartoonists, and as such there
are some great old books out there. One of the best
known motoring cartoonists, in the UK at least, was
Russell Brockbank, and several books were printed that
contained his wonderful artwork. Other books I've seen
include "Out of Gas", an American book from
1954 by Syd Hoff (cost $2.95), and "You've Got
Me Behind The Wheel", a compilation of motoring
humour by several artists, published in 1957.
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Magazines
Churned out in their thousands every week are motoring
magazines, both general titles, and those that concentrate
on either a particular marque, or type of vehicle. Some
collections are formed around a particular vehicle,
whereas others revolve around a subject, such as commercial
vehicles, or cycling.
Storing magazines can be a bit of a headache unless
you have lots of spare storage space, and a sufficiently
strong floor to take the weight of a large collection!
Some of my favourite motor mags are the Practical Motorists
from the 1950s, partly because they contain lots of
useful hands-on info, and partly because they feature
lovely cover artwork. In the UK the two biggies back
then were The Autocar, and The Motor, and again featured
some smart cover artwork, either a general illustration
or perhaps a colourful advertisement for a new car.
These mags can still be picked up for just £1-2
a time, and are perhaps the biggest bargain of all when
it comes to amassing transport literature.
Pre-war titles are much harder to turn up, especially
in decent condition, and might cost £5-10 a time,
and more for the motor racing titles. One interesting
angle to use when collecting magazines is to track down
the first issue of magazines. These can command quite
a price for the long-established titles, but with so
many titles coming and going after just a few years,
it can be a worthwhile thing to do. In the UK there
was a small-format magazine called Jalopy, it didn't
last for long sadly but was an amusing read. Issues
may not be worth a great deal, but issue 1 would no
doubt have a novelty value and be a reminder of a less
obvious motoring title that has now gone.
Maps and Tour Guides
Again they are interesting, not just from their designs,
but also in many cases due to the artwork used on their
covers, that often capture the era they were printed
in perfectly. Art deco styling cues can often be seen
on the covers of road maps of the 20s and 30s, and the
years of chrome excess are regularly captured on American
maps of the 1950s.
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