Monthly newsletter published by McLellan's Automotive History 

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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: Book review: John Jacobus' Inside the Fisher Body Craftsman’s Guild
:: Winter Reading
:: Maserati: The Panini Collection
:: Bridgehampton Racing: From The Streets To The Bridge
:: Small Cars
:: Duntov's Secret - Corvette Gulf Oil Race Car
:: Sports Cars Then and Now
:: 50% Off Press Kit Sale
:: They Started in MGs
:: The American Automotive Assembly Line
:: Peugeot in Review
:: Big Rigs Rolling
:: Damn Few Died In Bed
:: Auto Paint History and Chips
:: Bill Horton's 'Jezebelle'
:: Chevrolet Trucks
:: Coachbuilder's Renderings
:: British Quality
:: Book review: American Road Racing: 1948 - 1950, The Sport Revived
:: Something Different
:: Teaching Kids about the Hobby
:: Restorations Literature
:: Chrysler Corporation in the 1970s
:: Renault 1939 - 1971
:: Book review: American Road Racing - The 1930s
:: The War Years: 1940s
:: The Serious Collector
:: Mercury's Cool Cat
:: Build It Yourself
:: Tell your story
:: Memorabilia by Make
:: Citroen - Introducing Front Wheel Drive
:: The Memorable 1950s
:: Book: Caribbean Capers
:: Hidden Literature
:: 1965 Cadillac Sedan DeVille
:: Checker Motors
:: Porsche 911 Evolution
:: Technical Automotive Literature
:: Jaguar's Racing Heritage
:: Special Cars: 1975-1995
:: GMC Trucks
:: Vauxhall in England - GM Overseas - 1
:: Opel in Germany - GM Overseas - 2
:: Packard: Ask the Man Who Owns One
:: 1901 Ford Sweepstakes - The Race Car That Changed Everything
:: School Bus Literature
:: Concept Cars
:: Popular Pickups
:: Family Firebird
:: The Winners Book
:: American Postwar Dropouts
:: Japanese Literature of The 1960s
:: Favorite Press Kits
:: Selecting your literature
:: Cars for professionals
:: Collectible Automobile Literature
:: From Airplanes to Super Cars
:: The British Contribution
:: Press Kit Bonanza
:: American Light Trucks in Literature
:: GM in the 1950s
:: Octavia and Felicia
:: English Ford
:: Maintaining the MGB in the 21th Century, Barrie Jones, 2009
:: Leader Card Racers - A Dynasty of Speed, Gordon Eliot White, 2009
:: Fun on Wheels
:: Prestige, Status & Works of Art, Selling The Luxury Car 1888 - 1942
:: Chassis 141: The Story of the First LeMans Bentley
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
March 2009 Issue
 
ARTICLE
 
Fiat
By Robert McLellan
 

The new Fiat 500 has caught the attention of Europeans and now a possible merger of Chrysler and Fiat could bring Fiat to America. Add the company's siblings, Alfa Romeo and Lancia, and you have a full Italian invasion. Fiat's connection with Ferrari and Maserati has established a strong enthusiast base for Italian automobiles in the USA. Like Henry Ford, the Fiat company began with racing in their blood over 100 years ago, but both later wanted to build a car for the masses. Ford built the Model T and Fiat built the 501.

My 'chance' introduction to Fiat was with a Fiat 501 racer in 1980. I had heard about a late 1930s Cadillac limo parked in a barn not far from where I lived. Most old cars are worth a look, but this one was more of a joke. The 1938 V-12 was in need of everything, and the mouse-infested interior was best inhabited by the mice, not humans.

However, at the other end of the barn, was a chicken coop with a beautiful cast aluminum steering wheel poking out of the top. Completely covered in chicken droppings, was a 1919 Fiat 501. Why on earth would anyone sacrifice it for a chicken roost? I am not a farmer, but I know that this is not normal procedure. The one-eyed farmer pointed to his glass eye and said that the car had cost him dearly and the birds were revenging him. It seemed rather funny at the time, but I suppressed my laughter and headed home. I had not asked any questions about the car and dismissed it as a derelict, not aware that it was a race car. No sooner had I arrived home than the telephone rang with the farmer on the line. He had told his wife that I had taken an interest in the Fiat and she had commanded him to sell it to me at once. Discussions led to a $500 purchase and the discovery that it was a race car.

Welcome back to America, Fiat. The Fiat heritage is enjoyed throughout the world.

A selection of Fiat brochures to introduce you to the variety of years and models can be seen below:

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Visit the 'Fiat' website.

 
 
 
The Automotive Chronicles, March 2009
 
 
 
 
 
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