For 1957 the '1960-New Plymouth'

Back in the early 1950s, Ford and Chevrolet pretty much monopolized American car sales between them. Plymouth did not stand out until 'performance and styling' became central to Chrysler Corporation's sales theme. Performance began with the hemi and that captured customer-attention like never before. Styling improved in 1955, but in 1957... WOW! In that year, most all American cars had excellent styling, but the outrageous fins of the 1957 Plymouth were more than a showstopper. People simply stopped and stared at the car in disbelief.

Plymouth began its reign in my family with my grandmother's 1933 Plymouth coupe, a car she owned from new until the late 1950s. It was the car my mother used, to learn to drive. On my father's side, it was DeSotos that were popular in the 1930s through the 1950s. My father started with Pontiacs but switched to Plymouths in 1958 and drove them until his death in 2001. My first new car was a 1966 Plymouth Valiant and later I had a 1971 Duster.

The loss of Plymouth to the world was a sad event, but the cars left millions of wonderful, nostalgic memories behind. Looking back through the Plymouth literature, it is easy to pick out those models which you saw on the road and wished you had owned — or maybe you were lucky enough to own, or still do. Here is a chance to now have those brochures.

These are my personal favorites. I tried for a list of the 10 best and ended up with over 30. After a lot of whittling away at the list, I got it down to 18. I think you will agree that there are just too many really nice brochures.

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