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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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February 2009 Issue
 
ARTICLE
 
German Press Kits
By Robert McLellan
 

Prior to the mid-1990s, press kits were not much more than folders or notebooks with a few printed pages of text and some black and white photographs. Then came the golden era of press kits prior to their recent demise into CD-ROMs and requests to download information off the company's media web site.

Beginning in the 1990s, press kits became more and more spectacular until the mid-2000s. Innovative packaging and elaborate on-stage presentations at auto shows were the norm as each company tried to upstage its competitors. Most press kits came with color photographs and color slides. Others included model cars or some memorabilia. The objectives of course, were to get the journalists' attention and to give them something memorable to place on their office desk or bookshelf that said, "Remember us. We gave you a good time and a nice gift. Now give us favorable press coverage."

The unintended consequence was that literature collectors descended on the auto shows in droves and soon outnumbered the media. The "darling" of the interlopers was eBay. Often press kits could be found listed for bid on the same day as the press conferences at astounding prices. High prices then, but reasonable to low prices now, these press kits are becoming harder to find as they attain higher collectible value. They have become good investments as collectors age and become nostalgic about the 1990s.

To give you an idea of what you may be missing, here are a few German press kits. Press kits for makes of all countries can be found with the brochures in the "B" Sale Literature section under the name of each car brand.

 
AUDI
 
More Audi literature


BMW
 
More BMW literature


MAYBACH
 
     
More Maybach literature


MERCEDES-BENZ
 
     
More Mercedes-Benz literature


MINI
 
More Mini literature


PORSCHE
 
     
More Porsche literature


VOLKSWAGEN
 
     
More Volkswagen literature
 
 
 
The Automotive Chronicles, February 2009
 
 
 
 
 
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Literature for
OVER 600 MAKES
Sales literature