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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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April 2009 Issue
 
ARTICLE
 
Showroom Postcards — 1930s through 1950s
By Robert McLellan
 

Collecting automotive postcards is a natural part of the literature collection hobby, but one that currently gets little attention. Showroom dealers have been mailing postcards of their new models to prospective customers for over 100 years, but it was not until the 1930s that salesmen also began passing them out to prospects in their showrooms. Often while salesmen were discussing features of a particular model, the children impatiently tugged at their parents' clothes. The colorful postcards were not only a sales device, they kept the kids occupied.

 
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
 
 
 
The Automotive Chronicles, April 2009
 
 
 
 
 
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