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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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September 2008 Issue
 
ARTICLE
 
First Impressions
By Robert McLellan
 

Salesmanship begins with eye contact. You see something attractive and it catches your attention. If the seller can "burn" the illusion of great beauty into your mind, and can connect it with having fun, enjoying the good life and the association of wonderful people, you are likely to be lured into buying more than just a mode of transportation. It is called "selling a lifestyle".

Pontiac was exceptionally good at providing renderings for brochures that were specifically aimed at potential customers. Notice that the cars all appear lower, longer and wider than they actually were. Artists Art Fitzpatrick and Van Kaufman were masters of grand illusion and today's photography misses the mark.

 
 
     
     
     
     
     
     
     
 
 
The Automotive Chronicles, September 2008
 
 
 
 
 
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