I'm only 27, and got into collecting
this stuff recently. I am a manager at a Ford store
and in 2005 decided to bring home one of each brochure
from the 2005 model year. As with many things people
(men) do, it was actually to impress a girl. She was
my neighbor and was interested in buying a Ford so I
brought home one of each. She never bought the Ford
and the short-lived relationship we were in faded pretty
I was going to bring the brochures back and, when I
did, I decided instead to put them in the file cabinet
in my office for safekeeping and future reference. Upon
digging through old cabinets at the store I came upon
other old brochures someone had set aside so I put them
in my cabinet as well. In my never-ending tendency to
be packrat, I decided "Hey, I wonder if you can
find even older brochures on Ebay." I did, and
purchased a crate full of them going back to 1979 from
someone. Soon after, I started keeping copies of all
the Source Books and Upholstery albums.
Soon after that I had a chance conversation with a man
via email I met through an eBay auction. He mentioned
that he had about three boxes of old Ford albums he
hadn't looked at in years, going back to 1967. These
included the original Fact Book albums. He offered each
album to me for only $10 each. Upon receiving them,
I discovered they were in almost pristine condition.
Not only that, but tucked into some, such as the 1968
and 1972 albums, were the original black and white photos
and brochures as well as comparison booklets, all dead
I now have many such albums from that collection (although
I'm missing a few years.) I couldn't believe the luck.
I decided to build a collection of Ford literature and
have been doing so ever since. I actually got an offer
of $200 each for the late 60s albums but turned it down.
They seem to be VERY rare. At my younger age, I missed
out on most of these classic cars so collecting these
books has become a major hobby of mine. I've focused
more on dealer albums and have built a pretty substantial
collection, although some I've acquired from other dealers
are not in the best of conditions.
The items that I think are most important
to me are the older dealer albums. I like the brochures
too, but there's something about those old albums that
seems special. Obviously albums are much harder to come
by, and the sheer amount of extra stuff that was stuffed
into them is amazing. This dealer apparently kept everything.
In the 1978 Upholstery album, he made notes on one page
regarding extra interiors for the Landau models. I would
normally view the writing as a bad thing, but in a way
it makes everything feel a bit more authentic.
As for brochures, I've got literally hundreds of them
I've gathered. There are some missing from a few years
in the 80s and I plan to find them shortly. I keep them
all locked up in the aforementioned file cabinet at
the dealership since it's in a climate controlled room.
They're locked away safely until I have a better place
The following photographs show some items in my collection
with descriptions of what you're looking at.
1: This is a box containing most of the 1960s and 70s
albums. The bright blue one in the middle (between the
1967 and 1968 Fact books) is actually a newer binder
I stuffed extra documents in. The 1968 book had so many
extra bulletins and comparison guides in it that I was
afraid it might break. I chose this picture since it's
the older books. I figured you guys have seen plenty
of the newer books. Besides, newer ones are more common
anyway. Also, apparently some late 1980s books wound
up in the picture.
2: This is that newer binder that I put the many bulletins
in. The bulletins are pristine and look to have hardly
ever been handled.
3: This is a strange oddity. It's an "Import Fact
Book: Vol. 2" released by Ford. It's a mini-binder
containing information on import brands from 1966-72.
Apparently the book came with pages for model years
1966-69, and the pages for 1970-72 were added later,
likely sent to the dealer from Ford. The person who
added them put them at the front of each section and,
thus, the sections are out of order. I left it that
way for now. The book is in great shape although it's
not very in-depth. I assume it was meant to be a sort
of precursor to the Black Books used nowadays. Although
all it shows is the cost of vehicles when they were
new, it's different and I've never seen another one.
I'd like to track down Vol. 1 if any still exist.