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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: The Nineteen Fifties
:: At Home in Your Garage
:: Discover more auto literature on McLellansAutomotive.com
:: Book review: King of the Boards - The Life and Times of Jimmy Murphy
:: The Compact Revolution
:: The 1912 Milwaukee Races: Vanderbilt Cup and Grand Prize
:: Postwar Buick (1950 - 1979)
:: Ford Created the Hobby
:: The first 50 years
:: Avanti
:: The Big and Little Healeys
:: Stocks, Real Estate and Cars
:: GM Concepts
:: L. Scott Bailey, Founder of Automobile Quarterly, Dies at 87
:: Book review: Ralph DePalma - Gentleman Champion
:: German Orphans
:: Ferrari's Competitor - Lamborghini
:: Book review: Bentley: A Racing History
:: Remembering Pontiac
:: The Front-Engine Porsche Sports Cars
:: Book review: Frank Lockhart: American Speed King
:: Good Customer Appreciation
:: 1928 International
:: The Playboy of Buffalo!
:: Hottest Collectibles
:: Auto designer Earl created the look of GM's glory days...
:: Book review: Phil Berg's
Ultimate Garages III
:: The Salesman's Office
:: From Nash to AMC
:: Book review: Dr. Frederick Simeone's The Spirit Of Competition
:: Automotive Advertising
:: Sports Vehicles
:: Book review: John Jacobus' Inside the Fisher Body Craftsman’s Guild
:: Winter Reading
:: Maserati: The Panini Collection
:: Bridgehampton Racing: From The Streets To The Bridge
:: Small Cars
:: Duntov's Secret - Corvette Gulf Oil Race Car
:: Sports Cars Then and Now
:: Press Kits - 1997 & Newer
:: They Started in MGs
:: The American Automotive Assembly Line
:: Peugeot in Review
:: Big Rigs Rolling
:: Damn Few Died In Bed
:: Auto Paint History and Chips
:: Bill Horton's 'Jezebelle'
:: Chevrolet Trucks
:: Coachbuilder's Renderings
:: British Quality
:: Book review: American Road Racing: 1948 - 1950, The Sport Revived
:: Something Different
:: Teaching Kids about the Hobby
:: Restorations Literature
:: Chrysler Corporation in the 1970s
:: Renault 1939 - 1971
:: Book review: American Road Racing - The 1930s
:: The War Years: 1940s
:: The Serious Collector
:: Mercury's Cool Cat
:: Build It Yourself
:: Tell your story
:: Memorabilia by Make
:: Citroen - Introducing Front Wheel Drive
:: The Memorable 1950s
:: Book: Caribbean Capers
:: Hidden Literature
:: 1965 Cadillac Sedan DeVille
:: Checker Motors
:: Porsche 911 Evolution
:: Technical Automotive Literature
:: Jaguar's Racing Heritage
:: Special Cars: 1975-1995
:: GMC Trucks
:: Vauxhall in England - GM Overseas - 1
:: Opel in Germany - GM Overseas - 2
:: Packard: Ask the Man Who Owns One
:: 1901 Ford Sweepstakes - The Race Car That Changed Everything
:: School Bus Literature
:: Concept Cars
:: Popular Pickups
:: Family Firebird
:: The Winners Book
:: American Postwar Dropouts
:: Japanese Literature of The 1960s
:: Favorite Press Kits
:: Selecting your literature
:: Cars for professionals
:: Collectible Automobile Literature
:: From Airplanes to Super Cars
:: The British Contribution
:: Press Kit
:: American Light Trucks in Literature
:: GM in the 1950s
:: Octavia and Felicia
:: English Ford
:: Maintaining the MGB in the 21th Century, Barrie Jones, 2009
:: Leader Card Racers - A Dynasty of Speed, Gordon Eliot White, 2009
:: Fun on Wheels
:: Prestige, Status & Works of Art, Selling The Luxury Car 1888 - 1942
:: Chassis 141: The Story of the First LeMans Bentley
:: German Luxury: Two Thoroughbreds & Their Lifestyle
:: Top 10 Collector Cars for 2010-2020
:: An Introduction to Collecting Car Brochures
:: Subcompact automobile: Ford Fiesta
:: Out-of-print-book: A Century of Automotive Style
:: My Auto Literature Collection
:: Automotive Magazines
:: Plymouth 1935-1936
:: History of the Corvette
:: Preservation of literature
:: Z. Taylor Vinson - An era ends
:: Hendrick Motorsports Museum
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
May 2008 Issue
 
ARTICLE
 
Collectible Tractors
By Jonathan Welsh
 

The Wall Street Journal recently compared the value of antique tractors to that of collectible automobiles. It is very satisfying to hear people discover what I have been saying for some time now. Their realization just makes me smile. Little comment is necessary if you read the tag line to last month's article, "How I met John Conlon" and have followed past insights on literature as investments — as cars go up in value, so does literature on those cars. — Robert McLellan

 

An auctioneer barks out numbers in rapid-fire rhythm. In a standing-room-only crowd, proxy bidders hunch over their mobile phones and cover their ears. Auction-house assistants fan out and move close to bidders who seem most intent on winning.

What's at stake isn't contemporary sculpture or an Old Master painting on the block at a Manhattan auction house. It's an old tractor, a 1960s John Deere, at a recent auction in New Paris, Ind. After it sells — for $57,000 — and it's time to drive the tractor away, there are so many spectators trying to get a closer look that the sleek machine can only inch its way gingerly off the block.

Old tractors like this one are exerting a new kind of pull. As collecting interests a broader, wealthier audience, prices for many models, especially those more than 40 years old, have surged. Some of the oldest tractors — early 20th-century machines often powered by steam — can now fetch $100,000 or more, up from about $10,000 a decade ago. Rarer models can sell for much more.

Beauty in the Beasts of Burden
The market for vintage tractors is heating up. Here's a look at some classic vehicles.

Co-op tractors are rare, but generally not as sought after by collectors as vintage John Deere models. This neat example sold for $5,700 at the Dennis Polk Spring Fling auction in New Paris, Ind., on March 8, 2008.

Looking more like a sports car than farm equipment, this restored John Deere 3020 Orchard has smooth bodywork to keep wheels, gears and protruding parts from damaging delicate fruit trees.

A ringman stirs the crowd and keeps track of a flurry of bids for the John Deere Orchard. It eventually fetched $57,000.

A 1930s Farmall F-Series with steel wheels has the original look and decades of patina some collectors seek.

A steel-wheeled John Deere B waits in line to cross the block. It sold for $2,900 — considered modest in today's brisk tractor market.

Another antique John Deere crosses the block in Indiana.

Companies other than John Deere built orchard tractors, like this sleek restored model by McCormick-Deering.

Carl Blasig, a flower farmer in Chesterfield, N.J., shows a recently purchased Allis-Chalmers D21 that he plans to restore with his son, Zach (in the driver's seat). He says he paid $12,000 for it.

Duane Ver Ploeg just finished restoring this tractor for a customer at his restoration shop in Sully, Iowa. It's a John Deere 2520 high-crop, a rare 1969 model of which just 19 were built.

These are like the muscle cars of the tractor market in that Baby Boomers increasingly seem to relate to even if they didn't grow up on a farm. This restoration took 400 hours and cost $40,000. But the tractor is so sought-after that it would probably fetch more than $150,000 at auction.

While farmers have dominated the antique-tractor market in the past, they are now bidding against a new, well-heeled breed of collector. The influx mirrors the trend of city slickers buying up farmland for vacation homes in rural parts of the country.

Dave Anton, a 47-year-old financial planner, grew up around Pittsburgh with no agricultural background. He had a collection of rare cars before a friend introduced him to antique tractors about seven years ago. "I was pretty well hooked after that," he says. Mr. Anton and his family had recently moved to a large property in rural Beaver County, Pa., where he had plenty of room to drive and display his tractors. He treats them gently. "I don't run them in the dirt anymore."

Other types of buyers, too, are fueling the run-up in prices. With grain prices surging to historic levels, many farmers have more money in their pockets. And even in the heart of the Midwest, European collectors are jumping in to take advantage of the weak dollar.

A seasoned collector might be willing to pay a few thousand dollars for a fairly common John Deere Model B, says Mark Stock, co-owner of Stock Auction Co. in St. Edward, Neb. "But if someone with money who is new to the hobby really wants it, he'll write a check for whatever it takes."

The result is a rise in prices that longtime enthusiasts say is making it harder for them to continue collecting. Some European collectors "are blowing us out of the water," says Duane Ver Ploeg, a restorer in Sully, Iowa, who just returned from a big auction in Nebraska where an unusual number of overseas collectors were bidding via the Internet.

Click for larger view
The following is a selection of original tractor literature.
 
     
     
     
     
     
     
     
     
     
     

Today's collectors pay a premium for rare models, like high-crop machines with raised axles that allow crop cultivation after the plants have grown a few feet high. Other sought-after types include "orchard" tractors like the John Deere that sold for $57,000. They have striking-looking fenders that protect delicate orchard trees and winery vines from the tractor's wheels. "We had a John Deere 3020 Orchard model sell for $160,000 recently," says Brian Zehring, a spokesman for auction company Dennis Polk Equipment in New Paris, Ind., the company that auctioned the rare John Deeres last month. Extremely rare machines can fetch $300,000 to $400,000.

The new interest is also boosting the tractor-restoration business — as well as the standards for restoration. Once, the job required little more than a wire brush to scrape off rust and a few cans of spray paint that approximated the machine's original color. Today, collectors want their tractors to look new, with pristine sheet metal and all the proper parts, including the original engine. This can be hard to accomplish, because farmers often changed their tractors' parts and replaced worn-out engines over decades of ownership.

"I want tractors that are as factory-original as possible," says Mr. Anton, noting that the quality of collectible machines has risen in the past few years.

Restorations can easily cost tens of thousands of dollars for tractors that are in rough shape or are missing obscure parts, many of which have to be reproduced by hand.

Specialists like Mr. Ver Ploeg, who recently finished a 400-hour restoration of a rare John Deere tractor, typically charge $50 or more per hour — the same rate as some classic-car restorers. Tractor restorers face the same pitfalls as car restorers, too. Inappropriate replacement parts or paint that isn't the right shade can significantly alter a machine's value. At the recent Indiana auction, another rare John Deere model, made even more unusual because it was powered by liquid propane instead of diesel, drew a lot of interest. But it failed to sell, in part, experts say, because it lacked its original serial-number tag.

Carl Blasig, a longtime flower grower who collects Allis-Chalmers tractors, points to a pair of big four-wheel-drive models parked at his Chesterfield, N.J., farm. One of them is painted a darker shade of the manufacturer's signature orange. "Over the years, they used three different shades of orange, but the darker color is wrong for this model," says Mr. Blasig, who has about 40 tractors. "I'll have to repaint it myself eventually."

While many antique tractors seem quaint by modern standards — small, underpowered and loud — they were high tech for farmers of a century ago, who had previously used plows drawn by draft animals. Farmers could also attach accessories like balers and mowers — now in demand as well among collectors — to cut the time needed for chores.

Even Porsche built farm tractors during the 1950s, and the vintage machines are as sought after by collectors today as some of the company's antique sports cars. Whether from Porsche, John Deere or McCormick or Massey-Ferguson, vintage tractors mostly lead easier lives now than they did when new. Buyers enter them in shows, drive them in parades and compete in tractor-pull contests. Newer buyers tend to keep their pristine purchases in sheds, or drive them around their yards.

Some traditionalists, however, continue to work the soil, even with 50-year-old machines. Mr. Blasig of New Jersey says he likes to hear the stalwart chug of his tractors' engines.

"I make a point of using all of them," he says.

 
 
 
The Automotive Chronicles, May 2008
 
 
 
 
 
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