Find Your Make

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
HOME | Articles index | media | use of content | contact us  
January 2008 Issue
 
ARTICLE
 
Press Kit Review
By Robert McLellan
 
 

Frankfurt, Tokyo, Los Angeles and now Detroit. Big auto shows around the world show off their production and concept cars to media and the public in hopes that the publicity will increase their sales. In press conferences they expound on their past accomplishments and brag about their expectations for the future. Each manufacturer tries to outdo the other with spectacular shows. Some go with flashing lights, loud music and scantily clad women, while others simple parade out their top executives and designers who point to and describe remarkable features of the cars. Or, like most, they try to combine all of the above. The shows are fun for journalists and they leave with press kits to promote the companies' products.

For those of us who collect press kits, the shows are not as productive as they were a few years ago. Technology has not been our friend. Elaborate press kits stuffed with photographs and lots of text, many done in novel ways that made them well worth collecting, are now a thing of the past. Most press kits are a folder with a CD-ROM diskette. When handed out it is always pointed out that everything, plus more, is on the media website. Maybe a trinket of some kind will also be passed out, but the thrill of receiving a valuable keepsake is absent.

The golden age of the press kit was in the 1990s and early 2000s. Collectors are now realizing that those were the "good old days" and that press kits are becoming history. Now, with high oil prices and environmental concerns, the automobile has begun its "green period". Those old press kits are now headed for the nostalgia period in auto enthusiasts lives and collectors like to preserve memories.

 
2005 Acura
 
     


1998 Aston Martin
 
   


2000 Bugatti
 
         


1997 Cadillac
 
       


1998 Cadillac
 
     
     


1993 Chevrolet
 
       


1997 Chevrolet
 
   
   
   


1999 Chevrolet
 
       


2005 Chrysler
 
   
   


2003 Dodge
 
     
     
     


1993 Ferrari
 
       


2004 Ferrari
 
   


2005 Ferrari
 
     
     


1997 Honda
 
     
     


1997 Infiniti
 
     


1998 Lamborghini
 
   


2002 Lamborghini
 
       


2005 Lamborghini
 
         


1997 Lincoln
 
   


2005 Maybach
 
     


1991 Mercedes-Benz
 
       


1997 Mercedes-Benz
 
       


1999 Mercury
 
   


Click for larger view
1997 Oldsmobile
     
     


1999 Plymouth
 
   


1993 Pontiac
 
     
     


1999 Pontiac
 
   


1998 Porsche
 
   


2003 Porsche
 
     


2004 Porsche
 
       


2005 Rolls-Royce
 
     


2004 Shelby
 
   
   


2005 Volkswagen
 
   
 
 
 
The Automotive Chronicles, January 2008
 
 
 
 
 
Spacer
Spacer
 L I T E R A T U R E
I N D E X
Click here
Spacer
separator
Spacer
Spacer
separator
Spacer
separator
Spacer
Spacer
separator
Spacer
Literature for
OVER 600 MAKES
Sales literature