Monthly newsletter published by McLellan's Automotive History 

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manufacturers and investors who collect and preserve automotive literature
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Editor-in-Chief
Mona Nath
Technical Editor
Robert McLellan
Photo Editor
Anil Nath
:: LETTERS TO THE EDITOR
  LITERATURE INVESTMENTS
:: Personal Insights
:: Literature Life
:: Looking Both Ways
:: Golden Eras
:: Good Investment? - Yes!
:: Buying For Tomorrow
:: Good Investment?
:: Profitable Portfolio!
:: Unanticipated Investment
:: Tomorrow's Treasure
:: What Is It Worth?
  CONCEPTS & RUMORS
:: GM Concepts
:: The Future: 70 years ago
:: Annual Concepts
:: Concepts — 1930s
:: Fisher Body Craftsman
:: GM Probes The Future
:: Happy 50th Birthday Corvair!
:: Diamond T
:: Rolls-Royce for India's royalty
:: Original Paint Chips
:: Pontiac Dream Cars of 1953, 1954 & 1955
:: Wallace Wyss - Artist Profile
:: America's Packard Museum
:: Ford's Road Leads To Mustang
:: My Super Beetle
:: Citroen SM (1970)
:: Unanticipated Investment
:: Quality Control
:: How To Decide Which Car You Should Restore
:: The End of the Affair
:: Printed brochures soon to be a memory?
:: Don't Forget Dealer Literature
:: Automotive Books
:: The Fisher Body Craftsman's Guild — An Illustrated History
:: GM Concepts
:: Change Creates Nostalgia
:: Racing (Part 1)
:: Collecting Automotive Literature
:: Investing in Literature
:: Pre-World War II Brochures
:: Showroom Postcards — 1930s through 1950s
:: Ferrari SP1. More Than Unique
:: Fiat
:: The Making of Shelby Cars in Detail
:: Unusual Postcards
:: German Press Kits
:: Everything Cadillac
:: Plymouth Nostalgia
:: Loving Mercedes-Benz Quality
:: Dealer Posters
:: Mercury's Glory Years
:: Racing & Show Programs
:: Buyer's Guide To Brochures
:: 356 Porsche Literature FAKES!
:: Ford Trucks
:: Books And Magazines
:: The Best Increase in Value the Most
:: The Making of a Ford Collection
:: Austins
:: Cars and Literature of the 1970s
:: First Impressions
:: Electric Vehicles
:: Goodbye Viper
:: Land Rover
:: Collectibles vs. Recession
:: See a Classic Car Show, Take a Nostalgia Trip
:: Times Are Changing...
:: Lamborghini's
:: Collectible Tractors
:: From Boxy to Fins
:: How I Met John Conlon
:: One Historian Mourns the Passing of the Black and White Glossy
:: Thanks Dad!
:: My Story
:: Review: Two Press booklets on the Rolls Phantom Drophead coupe
:: Collecting for Fun and Relaxation
:: Rolls-Royce and Bentley
:: Packing for Shipping
:: Dodge Trucks
:: The Family Station Wagon
:: Collecting 'Down Under'
:: Owner's Manuals
:: Press Kit Review
:: "Buy Me a Ferrari"
:: Your Literature
:: MG in America
:: Dealer Stamps
:: Commercial Vehicles
:: Ask the Man Who Owns One
:: Enhance Your Collection
:: The Early Books
:: Triumph
:: Coachbuilder's Literature
:: Wolseley
:: International Opportunities
:: The Innovative Hudson
:: Chevrolet Literature
:: Buses/Engines/Fire Trucks/Tractors/Trains...
:: The Schödel Collection
:: Beyond the Mustang II
:: Kaiser-Frazer
:: Sunbeam & Sunbeam-Talbot
:: The Dawn of the Auto
:: Taxi Cabs, Police Cars & Emergency Vehicles
:: U.S. Postwar Econocars
:: Jaguar in the 1950s
:: Inquiring Minds
:: Exotic Dropouts
:: Rare Maserati Find
:: The Beautiful Brute
:: Dune Buggy/ATV Escapes
:: Remembering Oldsmobile
:: Original Paint Chips
:: Vintage Bentleys
:: Trucks of the 1930s and 1940s
:: BMW
:: Collecting Memories
:: Auto Books - 50 Years
:: Imperial is Back
:: Mitchel DeFrancis: Automobilia Enthusiast
:: Lincoln As Art
:: The Golden Age of Press Kits
:: Iron Curtain Literature
:: Toyota Sports
:: Planning an Advertising Campaign
:: Happy Halloween
:: Styled — For — Tomorrow
:: Automotive Archeology
:: Paint, Upholstery, Data & More
:: 14 Steps: From Our Shop To Your Maildrop
:: Cadillac Memories
:: British Luxury
:: My IHC Fever
:: A Collector's Story - Fifty Years and Counting
:: 1907 "Washington Times" Race
:: Postwar Studebaker
:: The Popularity of AMC / Nash / Rambler
:: Mazda Miata Memories
:: 2020 'Think Tank' Results
:: Letteratura Di Automobile
:: Magazines Are Literature
:: Camaro Fever
:: Grandad's Cars
:: Star Cars — Year 2020
:: Australian Auto Literature
:: Jeep History
:: Porsche on Parade
:: David Greeney: Automobilia Collector
:: Building Dreams
:: Flathead V-8 Fords
:: The Japanese Invasion
:: Touring India
:: Auto Shows
:: The Buick Flashback
:: Meeting Tarun Thakral
:: The Mysterious Dale
:: Ford Overseas
:: Swedish Brothers
:: Pre-War Orphans
:: Pinto or Corvette?
:: Fisher Body Craftsman's Guild
:: Rick Lenz - 10 Years Later
:: Best of Buick
:: Comments on Packing
:: Diamond T
:: 1959+
:: AC In The News — AAA
:: Getting Home Alive!
:: Motorizing The Army
:: Posters & Transparencies as Automotive Art
:: Contemporary Automotive Photographs
:: Convertible Fever
:: French Auto Literature
:: MoPaR
:: Automobile Quarterly Collections
:: History of the Ambulance
:: Oddities
:: The Traveling Salesman
:: Ultra Luxury
:: Finnish Brochures
:: Postcard Paradise
:: Limited Editions
:: German Thoroughbreds
:: Auto Galleria LUCE
:: Fisher Guild Reunion
:: Them VS. Us
:: The Corvair Legend
:: RR - World's Best Car
:: Recreational Vehicles
:: Datsun Z Literature
:: Ford Flower Power
:: News You Can Use
:: Connoisseurs' Choice
:: Automotive Books
:: Pate's Hidden Treasure
:: Every Boy's Dream
:: Jeep Literature As Art
:: My Beloved Hillman
:: Adios Cuba
:: Reprint News
:: British Sports Cars
:: International Customers
:: Corvette: A Legend
:: Automotology
:: Literature In Norway
:: Salvage Literature
:: Volkswagen As Art
:: Brass Era Literature
:: Society: Auto Historians
:: Pontiac Art: Insights
:: Truck Literature?
:: Quality Control
:: Bentley
:: The Exotics
:: Kit Cars & Replica Cars
:: Pontiacs as Art
:: High Speed Pursuits
:: Robert's Tips
:: Honest Reprint Lit
:: Literature on Lincoln
:: Dealer Stamps
:: Original or Fake?
:: The Rolls-Royce
:: Counterfeit Literature
:: World of Auto Literature
:: Z. Taylor Vinson
:: Junichiro Hiramatsu
:: Ed Whitt
 
 
 
December 2008 Issue
 
ARTICLE
 
Buyer's Guide To Brochures
By Robert McLellan
 

You know what you like — makes, years and subjects — but what are you getting for your money? That depends on what is important to you.

Condition: There is no use wasting your money on a worn out piece of literature unless your only use for it is the information. Collectibles are more than just pictures and information. They are investments and are expected to be in excellent condition. If it is the only one you have ever seen, and you just have to have it, well, I understand buying it. But even rare and 100-year-old items can be preserved so that they remain in excellent condition.

You will note that most literature dealers and eBay sellers give you as little information as possible. What is easiest for them is not what is best for you. Why should you have to guess at what you are purchasing? At McLellan's Automotive History we are proud of our 48 years of providing you with as complete a description as possible and with taking all the guesswork out of purchasing brochures.

As appropriate and available, we give you the following information on what is included in a brochure:

* One or more photographs showing cover and interior pages
* Title
* Make and models included
* Number of pages
* Size
* Color, part-color or black and white
* Number of photographs, photo renderings or drawings
* Text on what is included (interior, exterior, engine, chassis, mechanical parts, features, etc.)
* Color and upholstery charts
* Technical descriptions
* Charts
* Options available
* Performance data
* Specifications
* Dimensional drawings
* Special dealership labels (i.e. Inskip)
* Condition (any flaws, dealer stamps, etc.)

Examples of our descriptions include:


Year: 1905  (Item #B37592)
  -   Photo 1    Photo 2   Photo 3   Photo 4  
AMERICAN MERCEDES (40-45 H. P.), "American Mercedes Automobiles":
12 page non-color catalog, 6x9. Blue stringbound cover, with black lettering, has drawing of American eagle, American flag and German flag and red and black poles with American and German emblems. Two photographs show side and frontal views of American Mercedes 40-45 H. P. Touring Car. Includes discussion, specifications and drawing of Daimler Manufacturing Company, Long Island City, New York. Comes with: a) separate 2 page (single-side printed) non-color sheet on "Racing Achievements Not the Basis of Mercedes' Success"; and b) original matching mailing envelope. Brochure and sheet have small rusty discoloration.


Year: 1933  (Item #B34950)
  -   Photo 1    Photo 2  
FORD (Commercial Cars and 1 1/2-Ton Trucks [4- and 8-Cylinder]), "The New Ford Trucks and Commercial Cars: Power . Speed . Economy . Reliability":
8 page non-color folder, 11x9. Black cover, with orange, white and black lettering, has triangular photograph showing grille and headlights on Ford V-8 Truck and six white-on-black line drawings of body styles available. Folder opens once to 11x17 layout with nine photographs showing exterior, engine/chassis and mechanical parts of Ford Sedan Delivery, Standard and Deluxe Panel Deliveries, Pick-Up and Station Wagon Commercial Cars, with discussion, then opens to 22x17 layout with fifteen photographs showing exterior, engine/chassis and mechanical parts of Ford Stake Bed, Panels (two), Platform, Express, Heavy Duty Express and Hydraulic Dump Trucks, with discussion. Back cover has three drawings showing ways in which Ford V-8 Trucks can be used, with discussion and specifications. Form No. C208.


Year: 1936  (Item #B37143)
  -   Photo 1    Photo 2   Photo 3  
AUBURN (852), "New Super-Charged Auburn":
8 page non-color folder, 8x6. Green and white cover, with red, white and black lettering, has ornate scroll frame around photo rendering showing side view of front of Auburn with supercharger. Folder opens to 9x24 layout with three full page photographs showing three-quarter frontal views of Auburn Convertible Cabriolet and supercharged 4-Door Sedan and Convertible Phaeton Sedan and cutaway photo rendering "Explaining the Auburn Super- Charger", with discussion. Reverse side has two full page photographs showing three-quarter frontal views of Auburn Super-Charged Coupe and Boattail Speedster, with discussion and specifications. Shows light handling; therefore, price has been reduced.


Year: 1950  (Item #B37438)
  -   Photo 1    Photo 2  
DODGE (Coronet, Wayfarer and Meadowbrook), "Presenting the New Bigger Value Dodge":
8 page color catalog, 15x11. Blue, yellow and white cover has photo rendering showing three-quarter frontal view of red Meadowbrook Sedan. Thirty-eight photo renderings and drawings show exterior, interior, engine and mechanical features of Dodge Wayfarer Sedan, Roadster and Coupe; Meadowbrook Sedan; Coronet 6- and 8-Passenger Sedans, Club Coupe, 'Diplomat', Convertible and Station Wagon. Includes discussion and specifications. Clip press printing. Shows light handling and cover has dealer stamp; therefore, price has been reduced. I.D. #DMA- 7066-12-49.


Year: 1965  (Item #B11080)
  -   Photo 1   
CHEVROLET (Impala, Bel Air and Biscayne), "Chevrolet: The Beautiful Shape":
20 page color catalog, 12x9. Cover has white border framing photograph showing three-quarter frontal view of Artesian Turquoise Chevrolet Impala Sport Sedan in outdoor setting. Fifty-eight photographs and photo rendering, including eight nice full page photographs of the models and two page side view of yellow Impala Sport Coupe, show exterior, interior, engine, chassis and features of Chevrolet Impala 4-Door Sedan, Convertible and Station Wagons; Impala Sport Sedan and Coupe; Impala Super Sport Coupe and Convertible; Bel Air 2- and 4-Door Sedans and Station Wagons; and Biscayne 2- and 4-Door Sedans and Station Wagon. Includes discussion, specifications, options and fifteen side view drawings showing full line of body styles in paint colors available, with chart of recommended color combinations. Copyright 1964.


Year: 1985  (Item #B22155)
  -   Photo 1   
PORSCHE (911, 944 and 928S), "Porsche":
36 page color catalog, 11x10. Dark gray cover with silver lettering and multicolored emblem. Fifty-seven photographs and drawings, including eight nice full page or larger photographs of models, show exterior, interior, engine, chassis, mechanical features, craftsmen at work and manufacturing facility for Porsche 911 Carrera Coupe, Targa and Cabriolet and 944 and 928S sport coupes. Sixteen additional photographs show contemporary and historical racing scenes and a four page history with five archival photographs and drawings. Includes discussion and specifications. I.D. #WVK 104 121.

 
 
 
The Automotive Chronicles, December 2008
 
 
 
 
 
 
Literature for
OVER 600 MAKES