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The Automotive Chronicles

Monthly newsletter published by McLellan's Automotive History. Dedicated to literature collectors, restorers, museums, publishers, manufacturers and investors who collect and preserve automotive literature
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August 2008 Issue
 
ARTICLE
 
Land Rover
By Robert McLellan
 

Want a rugged all-terrain work horse? Jeep, Dodge PowerWagon or maybe a custom built Ford or Chevrolet/GMC truck was what Americans thought of. The same answer was found in South America. Prior to BMW's takeover of Land Rover, and then Ford in the 1990s (now Tata), Land Rover was the European, Asian and African answer to the same question.

The closest comparison to Land Rover has always been Jeep, but the purchase philosophy has been different from the beginning. Both were introduced to the public right after World War II. Jeeps were inexpensive and rugged, but wore out with abuse and could be replaced relatively cheaply. On the other hand, Land Rovers were expensive and were supposed to last a long time no matter how they were abused.

My introduction to Land Rover was in England in the 1970s where wealthy farmers used them as gentleman's transportation. One such farmer kept a Rolls-Royce in his garage along with the Land Rover. Although well used, I do not think the Land Rover got much abuse, but he drove it with manly pride on appropriate occasions. Today, at least in America, both Jeeps and Land Rovers get that type of treatment and little use of their off- road potential. How I would love to actually drive a Land Rover across the desert and through jungle terrain testing both my driving skills and endurance against the vastly superior capabilities of the legendary Land Rover.

 

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Land Rover Book
 
 
 
 
 
The Automotive Chronicles, August 2008
 
 
 
 
 
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